市場調査レポート

ベトナムにおけるベビーフード市場

Baby Food Vietnam

発行 ERC 商品コード 304086
出版日 ページ情報 英文 134 Pages
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ベトナムにおけるベビーフード市場 Baby Food Vietnam
出版日: 2014年01月01日 ページ情報: 英文 134 Pages
概要

ベトナムのベビーフード市場は、経済の拡大によって家計所得が増加しているため、ここ数年で急成長しています。

当レポートでは、ベトナムのベビーフード(離乳食)市場について調査分析し、ベビーミルク・シリアル・ミール・飲料・軽食市場に影響を与える、出生率、母乳育児の動向、経済危機、新製品・パッケージ開発、消費者意識と安全性の問題などについて検証して、体系的な情報を提供しています。

エグゼクティブサマリー

市場の背景

  • 乳児人口
  • 社会・経済状況
  • 働く女性
  • 食習慣の影響
  • 母乳育児
  • 規制

市場プロファイル

  • 概要
    • イントロダクション
    • 主な特徴と発展動向
    • メーカーとブランド
  • ベビーミルク
    • 主な特徴と発展動向
    • 1人当たり動向
    • 部門別
    • メーカーとブランド
  • ベビーシリアル、ドライミール
    • 主な特徴と発展動向
    • 1人当たり動向
    • 部門別
    • メーカーとブランド
  • ベビーミール、その他のベビーフード
    • 主な特徴と発展動向
    • 1人当たり動向
    • 部門別
    • メーカーとブランド

流通

  • 小売業
    • 小売構造
    • ベビーフード小売
  • ストアチェック分析
    • イントロダクション

サプライヤー

  • 企業プロファイル
    • イントロダクション
    • Abbott SA
    • FrieslandCampina Dutch Lady Vietnam
    • Vinamilk
    • Nestle Vietnam Ltd
    • Mead Johnson Vietnam Company Ltd
    • Dumex Vietnam (Danone)
    • Hipp
    • その他のメーカー

外国貿易

  • ベビーミルクの輸入:原産国別(金額)
  • ベビーミルクの輸入:原産国別(数量)
  • 輸入規制

将来

  • 出生率動向
  • 将来動向

経済・人口統計の背景

  • 政治・経済の概要
  • 経済の背景
  • 人口統計データ

付録:ストアチェック分析の結果

目次
Product Code: ERC051MR

The market has been growing rapidly over the last few years, as family incomes have increased as a result of the expanding economy. Sales are spreading increasingly from the two largest cities, Hanoi and Ho Chi Minh City, to other cities, although consumption in rural areas remains very low. Milks constitute the bulk of the market, accounting for 83.3% of sales value in 2012. All sectors have grown significantly since 2006, with the highest volume growth registered in the still small meals and others sector, but consumption levels remain low by Asian standards. Overall, the market presents huge growth potential. Although the birth rate is likely to fall between 2013 and 2018, the number of live births is expected to remain relatively stable, while the economy is predicted to show healthy growth, leading to higher disposable incomes. Against this favourable background, between 2012 and 2018 value sales are expected to grow by 84% and volume sales by 15%.

Synopsis

Baby Food Vietnam examines the trends in the baby food market for 2006-2012, with forecasts to 2018. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.

Table of Contents

Executive Summary

  • Market Size
    • Baby Food: Market Size, 2006-2012
  • Market Structure
    • Baby Food: Market Segmentation, 2012
  • Market Trends
    • Baby Food: % Growth, 2006-2012
  • Per Capita
    • Baby Food: Per Capita Consumption and Expenditure, 2011 and 2012
  • Major Developments
  • Distribution
  • The Suppliers
    • Baby Food: Manufacturer Shares, 2012
  • The Future
    • Projected Market Size, 2018 and Growth Rates, 2012-2018

Background to the Market

  • The Baby Population
    • Birth and Population Trends, 2002-2012
    • The Baby Population, 2002-2012
  • Socio-Economic Conditions
    • Urban and Rural Population, 2002-2012
    • Population by Area and Major Cities, 2012
    • Trends in Annual Per Capita Income, 2006-2010
    • Poverty Rates by Region, 2006-2012
    • Housing Indicators, Ho Chi Minh City and Hanoi, 2006
  • Working Women
    • Trends in Women's Employment, 2006-2012
  • The Influence of Eating Habits
  • Breastfeeding
    • Breastfeeding: Demographic Characteristics, 2003
  • Legislation

Market Profile

  • Overview
    • Introduction
    • Key Features and Developments
      • Baby Food: Market Value, Current Prices, 2006-2012
      • Baby Food: Market Value, Constant Prices, 2006-2012
      • Baby Food: Market Value, US Dollars, 2006-2012
      • Baby Food: Market Volume, 2006-2012
      • Baby Food: Per Capita Expenditure, Current Prices, 2006-2012
      • Baby Food: Per Capita Expenditure, Constant Prices, 2006-2012
      • Baby Food: Per Capita Expenditure, US Dollars, 2006-2012
      • Baby Food: Per Capita Consumption, 2006-2012
    • Manufacturers and Brands
      • Baby Food: Trends in Manufacturer Shares, 2006-2012
      • Baby Food: Manufacturer Shares by Sector, Value, 2012
      • Baby Food: Manufacturer Shares by Sector, Volume, 2012
  • Baby Milks
    • Key Features and Developments
      • Baby Milks: Sector Trends, 2006-2012
      • Estimated Infant Formula Consumption in Major Cities, 2007
    • Per Capita Trends
      • Baby Milks: Per Capita Expenditure and Consumption, 2006-2012
    • Sector Segmentation
      • Baby Milks: Segmentation by Type, Value, 2006-2012
      • Baby Milks: Segmentation by Type, Volume, 2006-2012
      • Baby Milks: Brand Price Analysis, 2013
      • Baby Milks: Brand Price Positioning Analysis, 2013
    • Manufacturers and Brands
      • Baby Milks: Manufacturer Shares by Segment (Value), 2012
      • All Baby Milks: Manufacturer Shares by Value, 2006-2012
      • All Baby Milks: Manufacturer Shares by Volume, 2006-2012
      • First Stage Baby Milks: Manufacturer Shares by Value, 2006-2012
      • Second Stage Baby Milks: Manufacturer Shares by Value, 2006-2012
      • Third Stage Baby Milks: Manufacturer Shares by Value, 2006-2012
      • Special Dietary Baby Milks: Manufacturer Shares by Value, 2006-2012
      • Baby Milks: Brands by Segment, 2013
  • Baby Cereals and Dried Baby Meals
    • Key Features and Developments
      • Baby Cereals and Dried Baby Meals: Sector Trends, 2006-2012
    • Per Capita Trends
      • Baby Cereals and Dried Baby Meals: Per Capita Expenditure and Consumption, 2006-2012
    • Market Segmentation
    • Manufacturers and Brands
      • Baby Cereals and Dried Baby Meals: Estimated Brand Shares, Value, 2007-2012
      • Baby Cereals and Dried Baby Meals: Estimated Brand Shares, Volume, 2007-2012
  • Baby Meals and Other Baby Food
    • Key Features and Developments
      • Wet Baby Meals and Other Baby Food: Sector Trends, 2006-2012
    • Per Capita Trends
      • Wet Baby Meals and Other Baby Food: Per Capita Consumption, 2006-2012
    • Sector Segmentation
    • Manufacturers and Brands
      • Wet Baby Meals and Other Baby Food: Estimated Brand Shares, Volume, 2007-2012
      • Wet Baby Meals and Other Baby Food: Estimated Brand Shares, Value, 2007-2012

Distribution

  • Retailing
    • Retail Structure
      • Retail Food Sales Trends, 2006-2012
      • Retail Outlet Trends, 2006-2012
      • Retail Sales Trends by Type of Modern Outlet, 2008-2012
      • Supermarket, Minimart and Convenience Store Chains, 2013
    • Baby Food Retailing
  • Storecheck Analysis
    • Introduction
      • Facings Allocation by Product Type
      • Facings Allocation by Manufacturer and Product Type
      • Facings Allocation by Pack Type and Product Type
      • Facings Allocation by Pack Size and Product Type
      • Facings Allocation by Country of Origin and Product Type

The Suppliers

  • Company Profiles
    • Introduction
      • Baby Food: Manufacturer Representation, Value, 2012
      • Baby Food: Manufacturer Representation, Volume, 2012
    • Abbott SA
      • Abbott: Market Shares, 2012
    • FrieslandCampina Dutch Lady Vietnam
      • FrieslandCampina: Market Shares, 2012
    • Vietnam Dairy Products Joint-Stock Company - Vinamilk
      • Vinamilk: Market Shares, 2012
      • Vinamilk: Financial Performance, 2006-2012
    • Nestle Vietnam Ltd
      • Nestle: Market Shares, 2012%
    • Mead Johnson Vietnam Company Ltd
      • Mead Johnson: Market Shares, 2012
    • Dumex Vietnam (Danone)
      • Dumex: Market Shares, 2012
    • Hipp
      • Hipp: Market Shares, 2012
    • Other Manufacturers
      • Arla
      • Milk and Beverage Hancofood Company
      • Heinz
      • Lactalis International
      • Meiji Manufacturing
      • Namyang
      • Nutifood
      • Perrigo Company
      • TUV Corp
      • Wimm-Bill-Dann

Foreign Trade

  • Imports of Baby Milks by Country of Origin, Value, 2009-2011
  • Imports of Baby Milks by Country of Origin, Volume, 2009-2011
  • Import Regulations

The Future

  • Live Birth Trends
    • Birth and Population Projections, 2006-2018
    • Baby Population, 2012-2018
  • Future Trends
    • Baby Food: Market Value Forecasts, Current Prices, 2012-2018
    • Baby Food: Market Value Forecasts, Constant Prices, 2012-2018
    • Baby Food: Market Value Forecasts, US Dollars, 2012-2018
    • Baby Food: Market Volume Forecasts, 2012-2018
    • Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2012-2018
    • Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2012-2018
    • Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2012-2018
    • Baby Food: Per Capita Consumption Forecasts, 2012-2018

Economic and Demographic Background

  • Political and Economic Summary
  • Economic Background
    • Economic Indicators, 2006-2013
    • RPI Trends, 2006-2018
  • Demographic Data
    • Population Trends, 2006-2018
    • Population by Age and Sex, 2012

Appendix: Storecheck Results

  • Baby Milks
  • Kids' Milks
  • Cereals
  • Wet Savoury Meals
  • Wet Sweet Meals
  • Drinks
  • Finger Foods
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