市場調査レポート

タイにおけるベビーフード市場

Baby Food Thailand

発行 ERC 商品コード 304079
出版日 ページ情報 英文 105 Pages
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タイにおけるベビーフード市場 Baby Food Thailand
出版日: 2014年01月01日 ページ情報: 英文 105 Pages
概要

タイのベビーフード市場は、2006年〜2012年の間に7億2,300万米ドル規模に達し、31%の成長を遂げました。

当レポートでは、タイのベビーフード(離乳食)市場について調査分析し、ベビーミルク・シリアル・ミール・飲料・軽食市場に影響を与える、出生率、母乳育児の動向、経済危機、新製品・パッケージ開発、消費者意識と安全性の問題などについて検証して、体系的な情報を提供しています。

エグゼクティブサマリー

市場の背景

  • 乳児人口
  • 社会人口統計動向
  • 働く女性
  • 消費者
  • 母乳育児の動向

市場プロファイル

  • 概要
    • イントロダクション
    • 主な特徴と発展動向
    • メーカーとブランド
  • ベビーミルク
    • 主な特徴と発展動向
    • 1人当たり動向
    • 部門別
    • メーカーとブランド
  • ベビーシリアル
    • 主な特徴と発展動向
    • 1人当たり動向
    • 部門別
    • メーカーとブランド
  • ベビーミール
    • 主な特徴と発展動向
    • 1人当たり動向
    • 部門別
    • メーカーとブランド

流通

  • 小売業
    • 小売構造
    • ベビーフード小売業
  • ストアチェック分析
    • イントロダクション

サプライヤー

  • 企業プロファイル
    • イントロダクション
    • Dumex Ltd (Danone)
    • Nestle (Thailand) Ltd
    • Mead Johnson Nutrition (Thailand) Ltd
    • Heinz Win Chance Co Ltd
    • その他のサプライヤー

外国貿易

  • ベビーミルク・シリアル:輸入、原産国別(金額)
  • ベビーミルク・シリアル:輸入、原産国別(数量)
  • ベビーミルク・シリアル:輸出、仕向国別(金額)
  • ベビーミルク・シリアル:輸出、仕向国別(数量)
  • その他のベビーフード

将来

  • 出生率動向
  • 消費者意識
  • 健康のガイドライン
  • 将来動向

経済・人口統計の背景

  • 政治・経済の概要
  • 経済の背景
  • 人口統計データ

付録:ストアチェック分析の結果

目次
Product Code: ERC044MR

The market for baby food in Thailand grew by 31% in value terms between 2006 and 2012, to reach Baht 22.5 billion (US$ 723 million). Consumption was hit from 2009 to 2011 by higher prices, economic and political difficulties and the severe floods in late 2011, and ended the period slightly down at 44,000 tonnes. The market is dominated by the milks sector, which, despite the falling number of births, has been stimulated by low levels of breastfeeding and the continuing success of growing-up milks, and in 2012 accounted for 93.5% of value sales. Per capita consumption of baby food rose by only 1.8% over the review period to reach 50.9kg in 2012, although expenditure per baby rose by 36.9% at current prices between 2006 and 2012.

Synopsis

Baby Food Thailand examines the trends in the baby food market for 2006-2012, with forecasts to 2018. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.

Table of Contents

Executive Summary

  • Market Size
    • Baby Food: Market Size, 2006-2012
  • Market Structure
    • Baby Food: Market Segmentation, 2012
  • Market Trends
    • % Growth, 2006-2012
  • Per Capita
    • Baby Food: Per Capita Consumption and Expenditure, 2011 and 2012
  • Major Developments
  • Distribution
  • The Suppliers
    • Baby Food: Manufacturer Shares, 2012
  • The Future
    • Projected Market Size, 2018 and Growth Rates, 2012-2018

Background to the Market

  • The Baby Population
    • Birth and Population Trends, 2002-2012
    • Baby Population, 2002-2012
  • Socio-Demographic Trends
    • Trends in Marriages and Divorces, 2005-2011
    • Live Births by Age of Mother, 2000-2010
    • Live Births by Region, 2009 and 2010
    • Average Number of Children, 1996, 2006 and 2009
  • Working Women
    • Number of Working Women, 2006-2012
    • Working Women by Industry, 2004-2012
    • Working Women by Type of Work, 2012
  • The Consumer
  • Breastfeeding Trends
    • Breastfeeding Trends, 1998-2005/06
    • Breastfeeding within One Day of Birth, 2005-2006
    • Breastfeeding Trends by Duration, 2005-2006
    • Types of Breastfeeding by Region, 2009

Market Profile

  • Overview
    • Introduction
    • Key Features and Developments
      • Baby Food: Market Value, Current Prices, 2006-2012
      • Baby Food: Market Value, Constant Prices, 2006-2012
      • Baby Food: Market Value, US Dollars, 2006-2012
      • Baby Food: Market Volume, 2006-2012
      • Baby Food: Per Capita Expenditure, Current Prices, 2006-2012
      • Baby Food: Per Capita Expenditure, Constant Prices, 2006-2012
      • Baby Food: Per Capita Expenditure, US Dollars, 2006-2012
      • Baby Food: Per Capita Consumption, 2006-2012
    • Manufacturers and Brands
      • Baby Food: Manufacturer Shares by Sector (Value), 2012
      • Baby Food: Manufacturer Shares by Sector (Volume), 2012
      • Trends in Manufacturer Shares, Value, 2006-2012
  • Baby Milks
    • Key Features and Developments
      • Baby Milks: Sector Trends, 2006-2012
    • Per Capita Trends
      • Baby Milks: Per Capita Expenditure and Consumption, 2006-2012
    • Sector Segmentation
      • Baby Milks: Segmentation by Type, Volume, 2006-2012
      • Baby Milks: Segmentation by Type, Value, 2006-2012
      • Baby Milks: Segmentation by Quality, 2008-2012
      • Baby Milks: Brand Price Analysis, 2013
      • Liquid Baby Milks: Brand Price Analysis, 2013
      • Baby Milks: Brand Price Positioning Analysis, 2013
    • Manufacturer and Brands
      • Baby Milks: Manufacturer Shares, 2006-2012
      • First/Second Stage and Special Formula Baby Milks: Manufacturer Shares, Value, 2006-2012
      • Growing-Up Baby Milks: Manufacturer Shares, Value, 2006-2012
      • Baby Milks: Brands, 2013
  • Baby Cereals
    • Key Features and Developments
      • Baby Cereals: Sector Trends, 2006-2012
    • Per Capita Trends
      • Baby Cereals: Per Capita Expenditure and Consumption, 2006-2012
    • Sector Segmentation
    • Manufacturers and Brands
      • Baby Cereals: Manufacturer Shares, 2006-2012
  • Baby Meals
    • Key Features and Developments
      • Baby Meals: Sector Trends, 2006-2012
    • Per Capita Trends
      • Baby Meals: Per Capita Expenditure and Consumption, 2006-2012
    • Sector Segmentation
    • Manufacturers and Brands
      • Baby Meals: Manufacturer Shares, 2006-2012

Distribution

  • Retailing
    • Retail Structure
      • Food Retailing: Sales by Outlet Type, 2008-2012
      • Retailing: Number of Modern Trade Retailers, 2007-2012
      • Leading Food Retailers by Sales, 2012
    • Baby Food Retailing
      • Baby Food: Sales by Outlet Type, 2006-2012
  • Storecheck Analysis
    • Introduction
      • Facings Allocation by Product Type
      • Facings Allocation by Manufacturer and Product Type
      • Facings Allocation by Product and Pack Type
      • Facings Allocation by Pack Size and Product Type
      • Facings Allocation by Country of Origin and Product Type

The Suppliers

  • Company Profiles
    • Introduction
      • Baby Food: Manufacturer Representation, Value, 2012
      • Baby Food: Manufacturer Representation, Volume, 2012
    • Dumex Ltd (Danone)
      • Dumex (Danone): Market Shares, 2012
    • Nestle (Thailand) Ltd
      • Nestle: Market Shares, 2012
    • Mead Johnson Nutrition (Thailand) Ltd
      • Mead Johnson: Market Shares, 2012
    • Heinz Win Chance Co Ltd
      • Heinz: Market Shares, Value, 2012
    • Other Suppliers
      • Abbott Laboratories Limited
      • Healthy Foods Co Ltd
      • Peachy Village Co Ltd
      • Snow Brand Siam Co. Ltd
      • Xongdur Thai Organic Food Co. Ltd

Foreign Trade

  • Baby Milks and Cereals: Imports by Country of Origin, Value, 2007-2012
  • Baby Milks and Cereals: Imports by Country of Origin, Volume, 2007-2012
  • Baby Milks and Cereals: Exports by Country of Destination, Value, 2010-2012
  • Baby Milks and Cereals: Exports by Country of Destination, Volume, 2010-2012
  • Other Baby Food: Exports by Country of Destination, Volume and Value, 2011 and 2012

The Future

  • Live Birth Trends
    • Birth and Population Projections, 2006-2018
    • Baby Population, 2012-2018
  • Consumer Attitudes
  • Health Guidelines
  • Future Trends
    • Baby Food: Market Value Forecasts, Current Prices, 2012-2018
    • Baby Food: Market Value Forecasts, Constant Prices, 2012-2018
    • Baby Food: Market Value Forecasts, US Dollars, 2012-2018
    • Baby Food: Market Volume Forecasts, 2012-2018
    • Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2012-2018
    • Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2012-2018
    • Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2012-2018
    • Baby Food: Per Capita Consumption Forecasts, 2012-2018

Economic and Demographic Background

  • Political and Economic Summary
  • Economic Background
    • Economic Indicators, 2006-2013
    • RPI Trends, 2006-2018
  • Demographic Data
    • Population Trends, 2006-2018
    • Population by Age and Sex, 2012
    • Breakdown of Population by Region, 2006-2012

Appendix: Storecheck Results

  • Baby Milks
  • Kids' Milks
  • Baby Cereals
  • Baby Wet Savoury Meals
  • Baby Wet Sweet Meals
  • Finger Foods
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