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市場調査レポート

中国のベビーフードの市場

Baby Food in China 2014

発行 ERC 商品コード 304043
出版日 ページ情報 英文 437 Pages
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中国のベビーフードの市場 Baby Food in China 2014
出版日: 2015年03月10日 ページ情報: 英文 437 Pages
概要

中国は(インドに次いで)世界第2位の乳児人口を抱え、しかもまだベビーフードを試したことの無い家庭が多数存在しているため、1人当たりの消費量は世界平均と比べてまだ低く、未開拓の巨大な市場がまだ残されています。2020年の市場規模は560,140トンと予想されています。他方、2013年に入り、中国のベビーフード市場は数々の大きな試練−−輸入品の品質問題、国産・輸入製品への規制強化、価格カルテルに対する制裁、国内業者に対する政府の支援表明、薬局での粉ミルク販売規制など−−に直面してきました。

当レポートでは、中国におけるベビーフード(離乳食)市場の動向について分析し、市場の背景事情(出生率、母乳哺育の傾向、景気動向など)、市場全体および各カテゴリーの動向(過去7年間の実績値)、ストアチェック調査の結果−−主要都市での店頭スペース(Facings Allocation:各製品が占めている棚の数)の動向−−、主要企業の概要と市場シェア、今後の市場の方向性などを調査しております。

エグゼクティブ・サマリー

市場の背景

  • 乳児人口
  • 家計所得・支出額
  • 家庭用耐久財の保有状況
  • 各地域市場のプロファイル(沿海部・東北部・中部・西部)
  • 母乳哺育:政策と実情
  • 広告と規制
  • 食の安全性
  • 女性労働者
  • 母性保護関連の法規制
  • 社会的傾向

市場のプロファイル

  • 概要
    • イントロダクション
    • 市場の主な特徴と動向
    • 各メーカー・ブランドの動向
  • ベビーミルク
    • 市場の主な特徴と動向
    • 1人当たり消費量の動向
    • 分野別の詳細動向(価格帯ほか)
    • 製品価格
    • メーカー・ブランド別の動向(市場規模・シェア)
  • ベビー用シリアル
  • ベビーミール
  • フィンガーフード(手づかみで食べられる食品)
  • ドリンク
  • その他のベビーフード

流通

  • 小売業
    • 流通チャネル
    • 小売販売額
    • 小売業の構造
    • 各地域の小売構造の違い
    • ベビーフードの小売業
  • ストアチェック分析:中国市場の概況
    • イントロダクション
    • ミルク
      • 店頭スペース:メーカー別・都市別
      • 店頭スペース:パックの種類別
      • 店頭スペース:パックサイズ別
      • 店頭スペース:輸入先別
    • シリアル
    • ウェットミール
    • ドライミール
    • ドリンク
    • フィンガーフード
  • ストアチェック分析:北京の場合
  • ストアチェック分析:上海の場合
  • ストアチェック分析:成都の場合

サプライヤー

  • 生産量・貿易量
    • 生産量
    • 輸入量
    • 輸出量
  • 産業構造
  • 企業プロファイル
    • 市場シェア
    • Nestle (China) Ltd
    • Mead Johnson Nutrition Co Ltd
    • Hangzhou Beingmate Group Co Ltd
    • Danone
    • Inner Mongolia Yili Industrial Group Co Ltd
    • Abbott (Guangzhou) Nutritionals Ltd
    • Heinz (China) Investment Co Ltd China
    • Biostime
    • Mengniu
    • FrieslandCampina China
    • Synutra International Inc/Sheng Yuan
    • Feihe International Inc
    • Heilongjiang Wondersun Dairy Co Ltd
    • その他のメーカー

将来展望

  • 出生率の動向
  • 今後の市場動向の予測
    • 市場規模予測(金額ベース、今後7年間分)
    • 市場規模予測(数量ベース、今後7年間分)
    • 1人当たり消費額の予測(今後7年間分)
    • 1人当たり消費量の予測(今後7年間分)

経済面・人口面での背景事情

  • 政治・経済の概況
  • 経済定期背景
  • 人口動向データ

付録:ストアチェック分析の結果(北京・上海・成都・南京)

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目次
Product Code: BF0077MR

Summary

"Baby Food in China" is a new report by ERC that analyzes the Baby Food industry demand prospects in China, key segments, features and developments, future projections based on various trends. This report also examines trends which are currently affecting the industry. Furthermore, it profiles various companies in the Baby Food industry in China along with the foreign trade involving the Baby Food industry.

Key Findings

Despite the one-child policy, the number of live births has been growing since 2007 apart from a dip in 2010. The number of babies born in 2013 was 2.8% up on the 2007 level, with particularly strong growth witnessed in 2012.

The market for baby food in China has consequently risen by 29% over the past six years in volume terms in 2013. Most sectors of the baby food market experienced an increase in consumption during the survey period, the exception being cereals.

The share held by cereals has fallen back quite sharply since 2007 - from 8.6% to 6.1% - although consumption has been more or less static since 2010.

Synopsis

"Baby Food in China" report is a qualitative report providing extensive and highly detailed consumption data on the Baby Food industry in China.

This report is the result of ERC's extensive market research covering Baby Food in China. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Baby Food industry in order to offer extensive data about the trends and dynamics affecting the Baby Food industry in China.

This report is aimed at companies operating in the Baby Food industry and for new companies considering entry into China Baby Food industry.

This report provides detailed data for the various companies operating in the Baby Food industry in China along with their key focus product sectors.

Market profile of the various product sectors of the Baby Food industry has also been provided in this report with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.

This report also provides an overview of Food Retailing in China, with a mention of the major Food retailers in the country, along with the Food distribution in China.

This report also provides future projections of the Baby Food industry in China considering various trends which are likely to affect the industry.

Reasons To Buy

Baby Food companies require a detailed understanding of Baby Food consumption by individual product categories in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by product category, where the growth opportunities are in Baby Food industry to enable effective marketing plan

As consumers' product demands evolve, the dynamics between different Baby Food types also change - favoring some product categories and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future

The differing growth rates in overall product category sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers

The report provides the latest data on market dynamics in the Baby Food industry in China market, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future

Table of Contents

Executive Summary

  • Market Size
    • Baby Food: Market Size, 2007-2013
  • Market Segmentation
    • Baby Food: Market Segmentation, 2013
  • Market Trends
    • Baby Food: % Growth, 2007-2013
  • Per Capita
    • Baby Food: Per Capita Consumption and Expenditure, 2012 and 2013
  • Major Developments
  • Distribution
  • The Suppliers
    • Manufacturer Shares by Sector, 2013
  • The Future
    • Projected Market Size and Growth Rates, 2013-2020

Background to the Market

  • The Baby Population
    • Birth and Population Trends, 2003-2013
    • The Baby Population, 2003-2013
    • Live Births by Province, 2011 and 2012
    • Births by Age of Mother, 2012
  • Income and Expenditure
    • Rural/Urban Population Breakdown, 2002-2012
    • Annual Per Capita Disposable Income, 2000-2012
    • Population and Income, Urban and Rural, 2012
    • Food Consumption, 2007-2012
    • Food Expenditure, 2007-2012
    • Food Expenditure by Province, 2012
    • Breakdown of Urban Population by Income Group, 2012
  • Ownership of Household Durables
    • Ownership of Durable Consumer Goods, 1990-2012
  • Regional Profile
    • East Coast
      • Population and Income Profile, Central East Coast, 2002 and 2012
    • North East
      • Population and Income Profile, North East China, 2002 and 2012
    • Central China
      • Population and Income Profile, Central China, 2002 and 2012
    • West
      • Population and Income Profile, West China, 2002 and 2012
  • Breast-Feeding: Policy and Practice
    • Exclusive Breastfeeding Rates, 1998-2008
    • China Breastfeeding Duration - Age at Which Breastfeeding Stopped, 2011
    • Exclusive Breastfeeding Rates by Location, 1997-2009
    • Breastfeeding Rates at Discharge, Zhejiang Province, 2004-2005
    • Breastfeeding Rates by Age of Baby, Zhejiang Province, 2004-2005
    • Exclusive Breastfeeding Rates by Age of Baby, Zhejiang Province, 2004-2005
    • Geographical Variation in Breastfeeding Rates before Discharge
    • Geographical Variation in Breastfeeding Rates at 1 Month
    • Geographical Variation in Breastfeeding Rates at 2 Months
    • Geographical Variation in Breastfeeding Rates at 3 Months
    • Geographical Variation in Breastfeeding Rates at 4 Months
  • Advertising and Legislation
  • Food Safety
    • Key Purchasing Criteria for Infant Formula, 2013
  • Women in the Workforce
    • Female Labour Force Participation, 2007-2012
  • Maternity Legislation
  • Social Trends
    • Trends in Marriages and Divorces, 1985-2012

Market Profile

Overview

  • Introduction
  • Key Features and Developments
    • Baby Food: Market Value, Current Prices, 2007-2013
    • Baby Food: Market Value, Constant Prices, 2007-2013
    • Baby Food: Market Value, US Dollars, 2007-2013
    • Baby Food: Market Volume, 2007-2013
    • Baby Food: Per Capita Expenditure, Current Prices, 2007-2013
    • Baby Food: Per Capita Expenditure, Constant Prices, 2007-2013
    • Baby Food: Per Capita Expenditure, US Dollars, 2007-2013
    • Baby Food: Per Capita Consumption, 2007-2013
  • Manufacturers and Brands
    • Baby Food: Manufacturer Share Trends, Value, 2007-2013
    • Baby Food: Manufacturer Share Trends, Volume, 2007-2013
    • Baby Food: Manufacturer Representation, Value, 2013
    • Baby Food: Manufacturer Representation, Volume, 2013

Baby Milks

  • Key Features and Developments
    • Baby Milks: Sector Trends, 2007-2013
  • Per Capita Trends
    • Baby Milks: Per Capita Expenditure and Consumption, 2007-2013
  • Sector Segmentation
    • Baby Milks: Segmentation by Type, 2007-2013
    • Market Segmentation by Price Positioning, Value, 2009-2013
    • Market Segmentation by Price Positioning, Volume, 2009-2013
  • Milk Prices
    • Baby Milks: Prices by Type of Packaging, 2014
    • Baby Milks: Brand Price Analysis, 2014
    • Baby Milks: Brand Price Positioning Analysis, 2014
    • Price Reductions Announced in July, 2013
  • Manufacturers and Brands
    • Baby Milks: Manufacturer Shares, Volume, 2007-2013
    • Baby Milks: Manufacturer Shares, Value, 2007-2013
    • Leading Manufacturers of Infant Formula: Shares Through Physical Outlets, 2013 and 2014
    • Baby Milks: Manufacturer Shares by Distribution Channel, Value, 2013
    • Leading Brands in Online Shopping Sites, by Stage, 2014
    • Baby Milks: Manufacturers and Brands, 2014

Baby Cereals

  • Key Features and Developments
    • Baby Cereals: Sector Trends, 2007-2013
  • Per Capita Trends
    • Baby Cereals: Per Capita Expenditure and Consumption, 2007-2013
  • Sector Segmentation
  • Manufacturers and Brands
    • Baby Cereals: Manufacturer Shares, Volume, 2007-2013
    • Baby Cereals: Manufacturer Shares, Value, 2007-2013

Baby Meals

  • Key Features and Developments
    • Baby Meals: Sector Trends, 2007-2013
  • Per Capita Trends
    • Baby Meals: Per Capita Expenditure and Consumption, 2007-2013
  • Sector Segmentation
  • Manufacturers and Brands
    • Baby Meals: Manufacturer Shares, Volume, 2007-2013
    • Baby Meals: Manufacturer Shares, Value, 2007-2013

Finger Foods

  • Key Features and Developments
    • Finger Foods: Sector Trends, 2007-2013
  • Per Capita Trends
    • Finger Foods: Per Capita Expenditure and Consumption, 2007-2013
  • Manufacturers and Brands
    • Finger Foods: Manufacturer Shares, Volume, 2007-2013
    • Finger Foods: Manufacturer Shares, Value, 2007-2013

Baby Drinks

  • Key Features and Developments
    • Baby Drinks: Sector Trends, 2007-2013
  • Per Capita Trends
    • Drinks: Per Capita Expenditure and Consumption, 2007-2013
  • Sector Segmentation
  • Manufacturers and Brands
    • Baby Drinks: Manufacturer Shares, Volume, 2007-2013

Other Baby Food

  • Key Features and Developments
  • Manufacturers and Brands

Distribution

Retailing

  • Distribution Channels
  • Retail Sales
    • Retail Sales of Consumer Goods, 2007-2013
  • Retail Structure
    • Number of Chain Outlets over a Designated Size, 2007-2012
    • Retail Outlets by Type of Ownership, 2007-2012
    • Number of Retail Chain Outlets by Store Type, 2009-2012
    • Profile of Retail Chains by Outlet Type, 2012
    • Number of Retail Outlets, 2006-2009
    • Grocery Sales by Channel, 2013
    • Leading Food Retailers in China by Number of Outlets, 2007-2013
    • Leading Food Retailers in China by Turnover, 2007-2013
    • Grocery Share of Modern Retail in Urban China, 2011-2013
    • Leading Supermarket and Neighbourhood Store Retailers, 2011
    • Leading Hypermarket and Supermarket Retailers, 2011
    • Major Convenience Store Chains, 2009 and 2011
  • Regional Variations in Retailing
    • Breakdown of Modern Retail Outlets by Size of City, 2004-2009
    • Importance of Modern Retail Outlets by Size of City, 2009
    • Grocery Sales by Channel and City Tier, 2012
    • China Retail Enterprises above Designated Size by Region, 2012
    • Major Supermarket/Hypermarket Chains, Shanghai, 2007-2013
    • Major Supermarket/Hypermarket Chains, Guangdong, 2003 and 2007
    • Major Convenience Stores Chains, Guangzhou, 2013
    • Leading Supermarkets and Hypermarkets, Beijing, 2013
    • Main Supermarket Operators by Region, 2012
    • International Retailers' Supermarkets and Hypermarket Store Numbers in Leading Cities, 2012
  • Baby Food Retailing
    • Sales of Baby Food by Outlet Type, 2006-2013
    • Sales of Infant Formula by Outlet Type, 2010 and 2012

Storecheck Analysis

  • Introduction
    • Baby Food: Facings Allocation by Product Type
    • Facings Allocation by City and Sector
    • Facings Analysis by Manufacturer and Product Type
    • Facings Allocation by Sector and City
    • Facings Allocation by Manufacturer and City
  • Milks
    • Milks: Facings Allocation by Manufacturer and City
    • Milks: Facings Allocation by Pack Type
    • Milks: Facings Allocation by Pack Size
    • Milks: Facings Allocation by Country of Origin
  • Cereals
    • Cereals: Facings Allocation by Manufacturer and City
    • Cereals: Facings Allocation by Pack Type
    • Cereals: Facings Allocation by Pack Size
  • Wet Savoury Meals
    • Wet Savoury Meals: Facings Allocation by Manufacturer and City
    • Wet Savoury Meals: Facings Allocation by Pack Type
    • Wet Savoury Meals: Facings Allocation by Pack Size
  • Wet Sweet Meals
    • Wet Sweet Meals: Facings Allocation by Manufacturer and City
    • Wet Sweet Meals: Facings Allocation by Pack Type
    • Wet Sweet Meals: Facings Allocation by Pack Size
  • Dry Meals
    • Dry Meals: Facings Allocation by Manufacturer and City
    • Dry Meals: Facings Allocation by Pack Size
  • Drinks
    • Finger Foods
    • Finger Foods: Facings Allocation by Manufacturer and City
    • Finger Foods: Facings Allocation by Pack Size

The Suppliers

Production and Trade

  • Production
    • Domestic/Imported Baby Food, by Sector, 2012-2014
    • Number of Infant Formula Manufacturers with CNCA Approval, by Region, 2014
    • Infant Formula Manufacturers with CNCA Approval, 2014
  • Imports
    • Milks and Cereals: Import Trends, 2007-2013
    • Imports of Milks and Cereals by Country of Origin, Volume, 2007-2013
    • Imports of Milks and Cereals by Country of Origin, Value, 2007-2013
    • Baby Meals: Import Trends, Volume, 2007-2013
    • Baby Meals: Import Trends, Value, 2007-2013
    • Imports of Baby Meals by Country of Origin, Volume, 2008-2013
    • Imports of Baby Meals by Country of Origin, Value, 2008-2013
  • Exports
    • Milks and Cereals: Export Trends, 2007-2013
    • Exports of Milks and Cereals by Country of Destination, Volume, 2007-2013
    • Exports of Milks and Cereals by Country of Destination, Value, 2007-2013
    • Baby Meals: Export Trends, Volume, 2007-2013
    • Baby Meals: Export Trends, Value, 2007-2013
    • Exports of Baby Meals by Country of Destination, Volume, 2008-2013
    • Exports of Baby Meals by Country of Destination, Value, 2008-2013

Industry Structure

  • Introduction
  • Structure of the Baby Food Industry

Company Profiles

  • Market Representation
    • Baby Food: Manufacturer Representation, Value, 2013
    • Baby Food: Manufacturer Representation, Volume, 2013
  • Nestlé (China) Ltd/Shuangcheng Nestlé Co Ltd/
    • Shanghai Wyeth Nutritional Co Ltd
      • Nestlé: Market Representation, 2013
  • Mead Johnson Nutrition Co Ltd
    • Mead Johnson: Market Representation, 2013
    • Mead Johnson: Sales in China and Hong Kong, 2007-2013
  • Hangzhou Beingmate Group
    • Hangzhou Beingmate: Market Representation, 2013
  • Danone
    • Danone: Market Representation, 2013
    • Dumex: Trends in Turnover, 2007-2013
    • Breakdown of Sales by Positioning, 2007-2010
  • Inner Mongolia Yili Industrial Group Co Ltd
    • Yili: Market Representation, 2013
  • Abbott (Guangzhou) Nutritionals Ltd
    • Abbott: Market Representation, 2013
  • Heinz (China) Investment Co Ltd China
    • Heinz: Market Representation, 2013
  • Biostime
    • Biostime: Market Representation, 2013
    • Biostime: Financial Highlights, 2008-2013
    • Biostime: Breakdown of Turnover, 2010-2013
  • Mengniu/Yashili Group Co Ltd
    • Yashili: Market Representation, 2013
    • Mengniu: Breakdown of Sales by Product Type, 2010-2014
    • Yashili: Financial Highlights, 2007-2013
    • Yashili: Breakdown of Sales by Product Type, 2007-2013
    • Yashili: Breakdown of Sales of Infant Formulae by Location, 2009-2013
  • FrieslandCampina China
    • FrieslandCampina: Market Representation, 2013
  • Synutra International Inc/Sheng Yuan
    • Synutra: Market Representation, 2013
    • Synutra: Revenue and Profit Trends, 2007-2014
    • Synutra: Breakdown of Sales, 2008-2014
  • Feihe International Inc
    • Feihe International: Market Representation, 2013
    • Feihe: Financial Highlights, 2008-2012
    • Feihe: Breakdown of Sales by Product Type, 2010-2012
    • Feihe: Breakdown of Sales of Infant Milk Powder, First Nine Months, 2013
  • Heilongjiang Wondersun Dairy Co Ltd
    • Wondersun: Market Representation, 2013
  • Other Manufacturers
    • Ausnutria Dairy (China) Company Ltd
    • Bright Dairy
    • Daqing Dairy Holdings Ltd
    • Emerald Dairy Inc
    • Shanghai Fangguang Foods Company
    • Hong Kong Wissun Group
    • Hunan Yahua Nanshan Dairy
    • Rodobo
    • Shijiazhuang Sanlu Group Co Ltd

The Future

  • Live Birth Trends
    • Birth and Population Projections, 2007-2019
    • The Baby Population, 2013-2019
  • Future Projections
    • Baby Food: Market Value Forecast, Current Prices, 2013-2019
    • Baby Food: Market Value Forecasts, Constant Prices, 2013-2019
    • Baby Food: Market Value Forecasts, US Dollars, 2013-2019
    • Baby Food: Market Volume Forecasts, 2013-2019
    • Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2013-2019
    • Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2013-2019
    • Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2013-2019
    • Baby Food: Per Capita Consumption Forecasts, 2013-2019

Economic and Demographic Background

  • Political and Economic Summary
  • Economic Background
    • Economic Indicators, 2007-2014
    • RPI Trends, 2007-2019
  • Demographic Data
    • Population Trends, 2007-2019
    • Population of Largest Cities, 2010

Appendix: Storecheck Results

  • Beijing
    • Milks
    • Cereals
    • Dry Meals
    • Wet Savoury Meals
    • Wet Sweet Meals
    • Drinks
    • Finger Foods
    • Shanghai
    • Milks
    • Cereals
    • Dry Meals
    • Wet Savoury Meals
    • Wet Sweet Meals
    • Drinks
    • Finger Foods
  • Chengdu
    • Milks
    • Cereals
    • Dry Meals
    • Wet Savoury Meals
    • Wet Sweet Meals
    • Drinks
    • Finger Foods
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