表紙:アパレル&フットウェア:中国市場
市場調査レポート
商品コード
990947

アパレル&フットウェア:中国市場

Apparel and Footwear in China

出版日: | 発行: Euromonitor International | ページ情報: 英文 94 Pages | 納期: 即納可能 即納可能とは

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価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=111.25円
アパレル&フットウェア:中国市場
出版日: 2021年02月09日
発行: Euromonitor International
ページ情報: 英文 94 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

COVID-19に対応して2020年の第1四半期に見られた都市封鎖は、中国におけるアパレル&フットウェアの売上に大きな影響を及ぼしました。ほとんどの地域で生活に不可欠ではない (ノンエッセンシャル) 店舗が閉鎖を余儀なくされたため、多くの製造業者や小売業者が巨額の損失を出しました。消費者はより差し迫ったニーズに注意を向け、これも売上に悪影響を及ぼしました。それにもかかわらず、中国は封鎖から抜け出した最初の国の1つであり、そのため、一部の企業は年の後半に力強い回復を記録することができました。

当レポートでは、中国のアパレル&フットウェア市場について調査しており、市場規模および予測、最新の小売業売上データ、成長要因、戦略、主要企業・ブランドのシェア、流通データなどの情報を提供しています。

対象製品:アパレル、フットウェア、スポーツウェア

対象データ:市場規模(実績および予測)、企業シェア、ブランドシェア、および流通データ

目次

エグゼクティブサマリー

  • COVID-19がアパレル&フットウェアに与える影響
  • COVID-19による国への影響
  • 企業の対応
  • 小売シフト
  • アパレル&フットウェアの次は?

市場データ

世界のマクロ経済環境

世界の産業環境

フェイスマスク

免責事項

ソース

中国における婦人服

  • 主な調査結果データ
  • 2020年:影響
  • 回復と機会
  • カテゴリデータ

中国における子供服

中国におけるスポーツウェア

中国におけるジーンズ

中国における靴下

中国におけるアパレルアクセサリー

中国におけるフットウェア

中国における紳士服

目次
Product Code: CLFCN

The lockdown seen in Q1 of 2020 in response to COVID-19 had a huge impact on sales of apparel and footwear in China. With non-essential stores forced to close in most areas many manufacturers and retailers posted huge losses. Consumers turned their attention to more pressing needs, and this too had a negative impact on sales. Nevertheless, China was one of the first countries to come out of lockdown and as such some players were able to post a strong recovery in second half of the year. Some loc...

Euromonitor International's Apparel and Footwear in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on apparel and footwear

COVID-19 country impact

Company response

Retailing shift

What next for apparel and footwear?

MARKET DATA

  • Table 1 Sales of Apparel and Footwear by Category: Volume 2015-2020
  • Table 2 Sales of Apparel and Footwear by Category: Value 2015-2020
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2015-2020
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

FACE MASKS

    • Summary 1 ashion Face Masks Usage, Pricing and Market Sizes in Asia Pacific - 2020

DISCLAIMER

SOURCES

    • Summary 2 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Leading players target e-commerce to compensate for in-store losses

Demand for athleisure rising off the back of healthy living drive

Home seclusion shifts demand towards comfort

RECOVERY AND OPPORTUNITIES

Livestreaming expected to continue driving a shift towards e-commerce

Domestic brands expected to win further share as millennials show strong sense of national pride

Economic slowdown could spell bad news of womenswear

CATEGORY DATA

  • Table 13 Sales of Womenswear by Category: Volume 2015-2020
  • Table 14 Sales of Womenswear by Category: Value 2015-2020
  • Table 15 Sales of Womenswear by Category: % Volume Growth 2015-2020
  • Table 16 Sales of Womenswear by Category: % Value Growth 2015-2020
  • Table 17 NBO Company Shares of Womenswear: % Value 2016-2020
  • Table 18 LBN Brand Shares of Womenswear: % Value 2017-2020
  • Table 19 NBO Company Shares of Women's Nightwear: % Value 2016-2020
  • Table 20 LBN Brand Shares of Women's Nightwear: % Value 2017-2020
  • Table 21 NBO Company Shares of Women's Outerwear: % Value 2016-2020
  • Table 22 LBN Brand Shares of Women's Outerwear: % Value 2017-2020
  • Table 23 NBO Company Shares of Women's Swimwear: % Value 2016-2020
  • Table 24 LBN Brand Shares of Women's Swimwear: % Value 2017-2020
  • Table 25 NBO Company Shares of Women's Underwear: % Value 2016-2020
  • Table 26 LBN Brand Shares of Women's Underwear: % Value 2017-2020
  • Table 27 Forecast Sales of Womenswear by Category: Volume 2020-2025
  • Table 28 Forecast Sales of Womenswear by Category: Value 2020-2025
  • Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2020-2025
  • Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Childrenswear sees strong recovery in the second half of the year after difficult start

Companies with an omnichannel approach fare better in the face of COVID-19

Quality remains important to parents

RECOVERY AND OPPORTUNITIES

Focus on health and comfort expected to drive investment in athleisure for children

Despite falling birth rate sales set to rise sharply

'Adultation' trend becoming more prominent while Uniqlo looks to build its share

CATEGORY DATA

  • Table 31 Sales of Childrenswear by Category: Volume 2015-2020
  • Table 32 Sales of Childrenswear by Category: Value 2015-2020
  • Table 33 Sales of Childrenswear by Category: % Volume Growth 2015-2020
  • Table 34 Sales of Childrenswear by Category: % Value Growth 2015-2020
  • Table 35 NBO Company Shares of Childrenswear: % Value 2016-2020
  • Table 36 LBN Brand Shares of Childrenswear: % Value 2017-2020
  • Table 37 Forecast Sales of Childrenswear by Category: Volume 2020-2025
  • Table 38 Forecast Sales of Childrenswear by Category: Value 2020-2025
  • Table 39 Forecast Sales of Childrenswear by Category: % Volume Growth 2020-2025
  • Table 40 Forecast Sales of Childrenswear by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Sportswear companies respond well to the challenges presented by COVID-19

Growing interest in running influencing demand and new product development

Outdoor activities put on hold due to COVID-19

RECOVERY AND OPPORTUNITIES

Women take centre stage as sportswear companies look to expand their horizons

Performance sportswear set to benefit from serious approach to sport and fitness

Sportswear manufacturers looking to take a direct-to-consumer sales approach

CATEGORY DATA

  • Table 41 Sales of Sportswear by Category: Value 2015-2020
  • Table 42 Sales of Sportswear by Category: % Value Growth 2015-2020
  • Table 43 NBO Company Shares of Sportswear: % Value 2016-2020
  • Table 44 LBN Brand Shares of Sportswear: % Value 2017-2020
  • Table 45 Distribution of Sportswear by Format: % Value 2015-2020
  • Table 46 Forecast Sales of Sportswear by Category: Value 2020-2025
  • Table 47 Forecast Sales of Sportswear by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

A strong online presence helps some players fare better during the COVID-19 crisis

HLA targets the younger generation with its Black Whale range

Athleisure trend having a negative impact on sales of jeans

RECOVERY AND OPPORTUNITIES

Adoption of smart casual attire in the workplace could present new opportunities for jeans

Innovative virtual fitting rooms offer potential for development

Standard jeans set to benefit from strong value proposition

CATEGORY DATA

  • Table 48 Sales of Jeans by Category: Volume 2015-2020
  • Table 49 Sales of Jeans by Category: Value 2015-2020
  • Table 50 Sales of Jeans by Category: % Volume Growth 2015-2020
  • Table 51 Sales of Jeans by Category: % Value Growth 2015-2020
  • Table 52 Sales of Men's Jeans by Category: Volume 2015-2020
  • Table 53 Sales of Men's Jeans by Category: Value 2015-2020
  • Table 54 Sales of Men's Jeans by Category: % Volume Growth 2015-2020
  • Table 55 Sales of Men's Jeans by Category: % Value Growth 2015-2020
  • Table 56 Sales of Women's Jeans by Category: Volume 2015-2020
  • Table 57 Sales of Women's Jeans by Category: Value 2015-2020
  • Table 58 Sales of Women's Jeans by Category: % Volume Growth 2015-2020
  • Table 59 Sales of Women's Jeans by Category: % Value Growth 2015-2020
  • Table 60 NBO Company Shares of Jeans: % Value 2016-2020
  • Table 61 LBN Brand Shares of Jeans: % Value 2017-2020
  • Table 62 Forecast Sales of Jeans by Category: Volume 2020-2025
  • Table 63 Forecast Sales of Jeans by Category: Value 2020-2025
  • Table 64 Forecast Sales of Jeans by Category: % Volume Growth 2020-2025
  • Table 65 Forecast Sales of Jeans by Category: % Value Growth 2020-2025
  • Table 66 Forecast Sales of Men's Jeans by Category: Volume 2020-2025
  • Table 67 Forecast Sales of Men's Jeans by Category: Value 2020-2025
  • Table 68 Forecast Sales of Men's Jeans by Category: % Volume Growth 2020-2025
  • Table 69 Forecast Sales of Men's Jeans by Category: % Value Growth 2020-2025
  • Table 70 Forecast Sales of Women's Jeans by Category: Volume 2020-2025
  • Table 71 Forecast Sales of Women's Jeans by Category: Value 2020-2025
  • Table 72 Forecast Sales of Women's Jeans by Category: % Volume Growth 2020-2025
  • Table 73 Forecast Sales of Women's Jeans by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Hosiery posts a strong recovery after an early setback

Consumers value comfort and warmth in their hosiery during the lockdown

Focus on health and fitness benefiting sales of sports socks

RECOVERY AND OPPORTUNITIES

Fashion and functionality expected to drive sales over the forecast period

Polarisation expected with functionality and low prices set to drive demand

Sportswear brands and Uniqlo expected to continue featuring prominently in the rankings

CATEGORY DATA

  • Table 74 Sales of Hosiery by Category: Volume 2015-2020
  • Table 75 Sales of Hosiery by Category: Value 2015-2020
  • Table 76 Sales of Hosiery by Category: % Volume Growth 2015-2020
  • Table 77 Sales of Hosiery by Category: % Value Growth 2015-2020
  • Table 78 NBO Company Shares of Hosiery: % Value 2016-2020
  • Table 79 LBN Brand Shares of Hosiery: % Value 2017-2020
  • Table 80 Forecast Sales of Hosiery by Category: Volume 2020-2025
  • Table 81 Forecast Sales of Hosiery by Category: Value 2020-2025
  • Table 82 Forecast Sales of Hosiery by Category: % Volume Growth 2020-2025
  • Table 83 Forecast Sales of Hosiery by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Some producers turn to manufacturing face masks to compensate for COVID-19 losses

Social media and fashion bloggers play a key role in apparel accessories

Luxury apparel accessories offer access to the world of luxury for younger shoppers

RECOVERY AND OPPORTUNITIES

Face mask bubble could burst as COVID-19 is brought under control

E-commerce set for bright future in apparel accessories

Luxury brands adapting to the post-COVID-19 world

CATEGORY DATA

  • Table 84 Sales of Apparel Accessories by Category: Volume 2015-2020
  • Table 85 Sales of Apparel Accessories by Category: Value 2015-2020
  • Table 86 Sales of Apparel Accessories by Category: % Volume Growth 2015-2020
  • Table 87 Sales of Apparel Accessories by Category: % Value Growth 2015-2020
  • Table 88 NBO Company Shares of Apparel Accessories: % Value 2016-2020
  • Table 89 LBN Brand Shares of Apparel Accessories: % Value 2017-2020
  • Table 90 Forecast Sales of Apparel Accessories by Category: Volume 2020-2025
  • Table 91 Forecast Sales of Apparel Accessories by Category: Value 2020-2025
  • Table 92 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2020-2025
  • Table 93 Forecast Sales of Apparel Accessories by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Sales through e-commerce rise thanks to lockdown

Travel restrictions pay dividends for luxury brands

Traditional players continue to struggle

RECOVERY AND OPPORTUNITIES

Health and fitness drive expected to be a key driver of growth

E-commerce set to take centre stage over the forecast period

Children are the future

CATEGORY DATA

  • Table 94 Sales of Footwear by Category: Volume 2015-2020
  • Table 95 Sales of Footwear by Category: Value 2015-2020
  • Table 96 Sales of Footwear by Category: % Volume Growth 2015-2020
  • Table 97 Sales of Footwear by Category: % Value Growth 2015-2020
  • Table 98 NBO Company Shares of Footwear: % Value 2016-2020
  • Table 99 LBN Brand Shares of Footwear: % Value 2017-2020
  • Table 100 Distribution of Footwear by Format: % Value 2015-2020
  • Table 101 Forecast Sales of Footwear by Category: Volume 2020-2025
  • Table 102 Forecast Sales of Footwear by Category: Value 2020-2025
  • Table 103 Forecast Sales of Footwear by Category: % Volume Growth 2020-2025
  • Table 104 Forecast Sales of Footwear by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 forces consumers online driving further push towards e-commerce

Comfort takes precedence as consumers focus on healthy living

Uniqlo continues to win share thanks in part to a 'back to basics' approach to shopping

RECOVERY AND OPPORTUNITIES

The digital world set to feature more prominently heading into the forecast period

In-store experiences expected to be an important feature of menswear retailers

HLA and Uniqlo in a position of strength heading into the forecast period

CATEGORY DATA

  • Table 105 Sales of Menswear by Category: Volume 2015-2020
  • Table 106 Sales of Menswear by Category: Value 2015-2020
  • Table 107 Sales of Menswear by Category: % Volume Growth 2015-2020
  • Table 108 Sales of Menswear by Category: % Value Growth 2015-2020
  • Table 109 NBO Company Shares of Menswear: % Value 2016-2020
  • Table 110 LBN Brand Shares of Menswear: % Value 2017-2020
  • Table 111 NBO Company Shares of Men's Nightwear: % Value 2016-2020
  • Table 112 LBN Brand Shares of Men's Nightwear: % Value 2017-2020
  • Table 113 NBO Company Shares of Men's Outerwear: % Value 2016-2020
  • Table 114 LBN Brand Shares of Men's Outerwear: % Value 2017-2020
  • Table 115 NBO Company Shares of Men's Swimwear: % Value 2016-2020
  • Table 116 LBN Brand Shares of Men's Swimwear: % Value 2017-2020
  • Table 117 NBO Company Shares of Men's Underwear: % Value 2016-2020
  • Table 118 LBN Brand Shares of Men's Underwear: % Value 2017-2020
  • Table 119 Forecast Sales of Menswear by Category: Volume 2020-2025
  • Table 120 Forecast Sales of Menswear by Category: Value 2020-2025
  • Table 121 Forecast Sales of Menswear by Category: % Volume Growth 2020-2025
  • Table 122 Forecast Sales of Menswear by Category: % Value Growth 2020-2025