お知らせ :東京証券取引所JASDAQスタンダード市場への新規上場に関するお知らせ
株式会社グローバルインフォメーション
表紙:家庭用ケア用品:ベトナム市場
市場調査レポート
商品コード
989012

家庭用ケア用品:ベトナム市場

Home Care in Vietnam

出版日: | 発行: Euromonitor International | ページ情報: 英文 66 Pages | 納期: 即納可能 即納可能とは

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=112.06円
家庭用ケア用品:ベトナム市場
出版日: 2021年02月03日
発行: Euromonitor International
ページ情報: 英文 66 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

2019年、ベトナム経済は非常に楽観的な状況を示し、GDPは政府の目標である6.8%を上回り、消費財の小売売上高は2桁の成長を記録しました。 2020年は予期せぬパンデミックにより、経済成長は鈍化し、消費者の生活は過去7年間で最も高いインフレ率の影響を受けました。

当レポートでは、ベトナムの家庭用ケア用品市場について調査しており、市場規模および予測、最新の小売業売上データ、成長要因、戦略、主要企業・ブランドのシェア、流通データなどの情報を提供しています。

対象製品:エアケア、漂白剤、食器用洗剤、家庭用殺虫剤、ランドリーケア、研磨剤、サーフィスケア、トイレケア

対象データ:市場規模(実績および予測)、企業シェア、ブランドシェア、および流通データ

目次

エグゼクティブサマリー

  • COVID-19が家庭用ケア用品に与える影響
  • COVID-19による国への影響
  • 企業の対応
  • 小売シフト
  • 家庭用ケア用品の次は?

市場指標

市場データ

免責事項

世界のマクロ経済環境

世界の産業環境

免責事項

ソース

ベトナムにおけるサーフィスケア(洗剤など)

  • 主な調査結果データ
  • 2020年:影響
  • 回復と機会
  • カテゴリデータ

ベトナムにおける漂白剤

ベトナムにおけるトイレケア

ベトナムにおける研磨剤

ベトナムにおけるエアケア

ベトナムにおける家庭用殺虫剤

ベトナムにおけるランドリーケア

ベトナムにおける掃除機

ベトナムにおける食器洗剤

目次
Product Code: HCPVN

In 2019, the Vietnamese economy showed a very optimistic picture with GDP surpassing the government target of 6.8%, with double-digit growth recorded in the retail sales of consumer goods. With the unexpected pandemic in 2020, economic growth slowed down and consumer's lives were impacted by the highest inflation rate over the past seven years. Despite the government's robust guidance and the country's very quick response of installing a five-week country-wide isolation period, COVID-19 not only...

Euromonitor International's Home Care in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

CHART 1 Home Care Value Sales Growth Scenarios: 2018-2025

CHART 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

  • Table 1 Households 2015-2020

MARKET DATA

  • Table 2 Sales of Home Care by Category: Value 2015-2020
  • Table 3 Sales of Home Care by Category: % Value Growth 2015-2020
  • Table 4 NBO Company Shares of Home Care: % Value 2016-2020
  • Table 5 LBN Brand Shares of Home Care: % Value 2017-2020
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2015-2020
  • Table 7 Distribution of Home Care by Format: % Value 2015-2020
  • Table 8 Distribution of Home Care by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Home Care by Category: Value 2020-2025
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Growth increases as consumers stock-up on laundry care, focusing on keeping clothes hygienic

Major players respond to price-sensitivity by offering discounts to consumers

Local players drive sales as consumers support Vietnamese brands during the outbreak of COVID-19

RECOVERY AND OPPORTUNITIES

With ongoing concerns surrounding hygiene and sanitation, antibacterial properties boost sales

E-commerce share grows as private label players expand across the forecast period

Rising demand for eco-friendly products across the forecast period

CATEGORY INDICATORS

  • Table 11 Household Possession of Washing Machines 2015-2020

CATEGORY DATA

  • Table 12 Sales of Laundry Care by Category: Value 2015-2020
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2015-2020
  • Table 14 Sales of Laundry Aids by Category: Value 2015-2020
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2015-2020
  • Table 16 Sales of Laundry Detergents by Category: Value 2015-2020
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
  • Table 18 NBO Company Shares of Laundry Care: % Value 2016-2020
  • Table 19 LBN Brand Shares of Laundry Care: % Value 2017-2020
  • Table 20 NBO Company Shares of Laundry Aids: % Value 2016-2020
  • Table 21 LBN Brand Shares of Laundry Aids: % Value 2017-2020
  • Table 22 NBO Company Shares of Laundry Detergents: % Value 2016-2020
  • Table 23 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
  • Table 24 Forecast Sales of Laundry Care by Category: Value 2020-2025
  • Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Reduced time in foodservice venues increases sales for dishwashing

New product launches focus on bacteria-killing attributes during COVID-19

Share in e-commerce rises as consumers appreciate the safer form of retail

RECOVERY AND OPPORTUNITIES

Value growth remains strong, with sales driven by affordability and sustainability 

E-commerce continues to rise as brands focus on offering promotional programs

Brands launch recyclable packaging and fewer chemicals in response to consumers eco-friendly concerns

CATEGORY INDICATORS

  • Table 26 Household Possession of Dishwashers 2015-2020

CATEGORY DATA

  • Table 27 Sales of Dishwashing by Category: Value 2015-2020
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2015-2020
  • Table 29 NBO Company Shares of Dishwashing: % Value 2016-2020
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2017-2020
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2020-2025
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Consumers stock up on surface cleaners during the COVID-19 outbreak

Global players discount their offerings during COVID-19, aiding sales

Lixco launches a floor care product, as local companies improve their natural offerings

RECOVERY AND OPPORTUNITIES

Heightened interest in cleanliness drives growth across the forecast period

Multi-purpose cleaning products and rising use of natural ingredients boosts sales

Share in e-commerce increases as urban consumers appreciate the convenience of the platform

CATEGORY DATA

  • Table 33 Sales of Surface Care by Category: Value 2015-2020
  • Table 34 Sales of Surface Care by Category: % Value Growth 2015-2020
  • Table 35 NBO Company Shares of Surface Care: % Value 2016-2020
  • Table 36 LBN Brand Shares of Surface Care: % Value 2017-2020
  • Table 37 Forecast Sales of Surface Care by Category: Value 2020-2025
  • Table 38 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Value growth for bleach increases as consumers hygiene concerns rise

Growth remains stifled by consumers concerns that bleach is a toxic product

Lack of advertising and promotions impacts sales of bleach

RECOVERY AND OPPORTUNITIES

Steady growth across the forecast period, as bleach is challenged by laundry detergent

International brands present within bleach will grow across the forecast period

E-commerce continues to expand, offering consumers access to global brands

CATEGORY DATA

  • Table 39 Sales of Bleach: Value 2015-2020
  • Table 40 Sales of Bleach: % Value Growth 2015-2020
  • Table 41 NBO Company Shares of Bleach: % Value 2016-2020
  • Table 42 LBN Brand Shares of Bleach: % Value 2017-2020
  • Table 43 Forecast Sales of Bleach: Value 2020-2025
  • Table 44 Forecast Sales of Bleach: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Toilet care records double-digit growth as consumers enhance their cleaning routines

Unilever responds to the outbreak by donating funds to improve sanitary conditions

Local brands increase their presence and benefit from cheaper price points

RECOVERY AND OPPORTUNITIES

Enhanced cleaning routines continues to drive growth across the forecast period

Organic, eco-friendly and scented products boost sales

E-commerce drives sales through discounts, while Bachhoaxanh expands across the country

CATEGORY DATA

  • Table 45 Sales of Toilet Care by Category: Value 2015-2020
  • Table 46 Sales of Toilet Care by Category: % Value Growth 2015-2020
  • Table 47 NBO Company Shares of Toilet Care: % Value 2016-2020
  • Table 48 LBN Brand Shares of Toilet Care: % Value 2017-2020
  • Table 49 Forecast Sales of Toilet Care by Category: Value 2020-2025
  • Table 50 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Growth for shoe polish is stifled as consumers spend less time in the office and at events

Annual events boost sales of polish in Vietnam

International players lead as Chinese brands offer low quality, but low-cost goods

RECOVERY AND OPPORTUNITIES

Global players drive growth, as manufacturers respond to demand for quick and effective products

E-commerce share rises; however, modern grocery stores continue to lead sales

As consumers return to the office environment, sales of shoe polish grows

CATEGORY DATA

  • Table 51 Sales of Polishes by Category: Value 2015-2020
  • Table 52 Sales of Polishes by Category: % Value Growth 2015-2020
  • Table 53 NBO Company Shares of Polishes: % Value 2016-2020
  • Table 54 LBN Brand Shares of Polishes: % Value 2017-2020
  • Table 55 Forecast Sales of Polishes by Category: Value 2020-2025
  • Table 56 Forecast Sales of Polishes by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Growth of home air care rises as COVID-19 leads to consumers spending more time indoors

Demand for natural products stifles growth in air care

Global brands lead as local players install discounting strategies to attract price-sensitive consumers

RECOVERY AND OPPORTUNITIES

Growth continues to be challenged by essential oils and scented candles

Increasing car ownership sees car air fresheners driving the highest value growth

Competition in air care will become more intense across the forecast period

CATEGORY DATA

  • Table 57 Sales of Air Care by Category: Value 2015-2020
  • Table 58 Sales of Air Care by Category: % Value Growth 2015-2020
  • Table 59 NBO Company Shares of Air Care: % Value 2016-2020
  • Table 60 LBN Brand Shares of Air Care: % Value 2017-2020
  • Table 61 Forecast Sales of Air Care by Category: Value 2020-2025
  • Table 62 Forecast Sales of Air Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Spray/aerosol insecticides drive the highest value growth and sales, negatively impacting sales of insecticide coils

Growing cases of dengue fever support sales of home insecticides

Major players lead the landscape, with local players showing less interest to launch products

RECOVERY AND OPPORTUNITIES

Growth is driven by ongoing sales of spray/aerosol insecticides in rural communities

Rising health awareness fuels ongoing concerns over insecticide coils

E-commerce gains ground, as the channel offers a wider variety of goods

CATEGORY DATA

  • Table 63 Sales of Home Insecticides by Category: Value 2015-2020
  • Table 64 Sales of Home Insecticides by Category: % Value Growth 2015-2020
  • Table 65 Sales of Spray/Aerosol Insecticides by Type: % Value 2015-2020
  • Table 66 NBO Company Shares of Home Insecticides: % Value 2016-2020
  • Table 67 LBN Brand Shares of Home Insecticides: % Value 2017-2020
  • Table 68 Forecast Sales of Home Insecticides by Category: Value 2020-2025
  • Table 69 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025
株式会社グローバルインフォメーション
© Copyright 1996-2021, Global Information, Inc. All rights reserved.