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表紙:中国のホームケア用品市場
市場調査レポート
商品コード
989008

中国のホームケア用品市場

Home Care in China

出版日: | 発行: Euromonitor International | ページ情報: 英文 66 Pages | 納期: 即納可能 即納可能とは

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=112.06円
中国のホームケア用品市場
出版日: 2021年02月03日
発行: Euromonitor International
ページ情報: 英文 66 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

新型コロナウイルス感染症 (COVID-19) 危機は、2020年の中国市場におけるホームケア用品の業績に著しい影響を及ぼしました。感染拡大により消費者の衛生に対する懸念が高まり、長期にわたる自宅待機が発生し、家庭での様々な作業に従事する機会が増えた結果、全体的な市場規模は前年よりも大幅に増加しました。ただし、市場の不確実性や景気後退により、前年度と比較すると、金額ベースでの市場規模はわずかに縮小しました……

当レポートでは、中国国内の各種ホームケア用品の市場規模および構造について分析し、全体的な市場規模 (今後5年間分) の推移や見通し、分野別の詳細動向、主な市場促進・抑制要因、市場競争の構造、主要企業・ブランドのプロファイルと業績、今後の市場成長・事業展開の方向性、といった情報を取りまとめてお届けいたします。

目次

中国のホームケア用品市場

  • エグゼクティブサマリー
    • 新型コロナウイルス感染症 (COVID-19) のホームケア用品市場への影響
    • COVID-19の国内経済への影響
    • 企業側の対応
    • 小売市場のシフト
    • ホームケア用品市場に次に何が起こるのか?
  • 市場指標
  • 市場データ
  • 世界のマクロ経済環境
  • 世界の産業環境
  • 免責事項
  • データソース

中国の表面ケア用品市場

  • 市場データ:概略
  • 市場への影響 (2020年)
  • 市場の回復と機会
  • カテゴリー別データ

中国の漂白剤市場

中国のトイレケア用品市場

中国の研磨剤市場

中国のエアケア用品市場

中国の家庭用殺虫剤市場

中国のランドリーケア用品市場

中国の食器洗い用品市場

目次
Product Code: HCPCN

The COVID-19 crisis had a marked influence on the performance of home care in the Chinese market in 2020. Overall volumes saw stronger growth than in the previous year, as the pandemic led to increased consumer concerns about hygiene and long periods of home confinement resulted in more engagement in a wide range of household tasks. However, the market witnessed a slight deterioration in its performance in value terms compared with the previous year as the uncertain economic situation and reduce...

Euromonitor International's Home Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

CHART 1 Home Care Value Sales Growth Scenarios: 2018-2025

CHART 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

  • Table 1 Households 2015-2020

MARKET DATA

  • Table 2 Sales of Home Care by Category: Value 2015-2020
  • Table 3 Sales of Home Care by Category: % Value Growth 2015-2020
  • Table 4 NBO Company Shares of Home Care: % Value 2016-2020
  • Table 5 LBN Brand Shares of Home Care: % Value 2017-2020
  • Table 6 Distribution of Home Care by Format: % Value 2015-2020
  • Table 7 Distribution of Home Care by Format and Category: % Value 2020
  • Table 8 Forecast Sales of Home Care by Category: Value 2020-2025
  • Table 9 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Fall in unit price weakens laundry care's performance

Laundry sanitiser category sees dynamic growth

Leaders lose share to players adopting competitive pricing strategies

RECOVERY AND OPPORTUNITIES

Upmarket trend to support value growth

Liquid detergents likely to see more movement

Positive outlook for laundry sanitiser category

CATEGORY INDICATORS

  • Table 10 Household Possession of Washing Machines 2015-2020

CATEGORY DATA

  • Table 11 Sales of Laundry Care by Category: Value 2015-2020
  • Table 12 Sales of Laundry Care by Category: % Value Growth 2015-2020
  • Table 13 Sales of Laundry Aids by Category: Value 2015-2020
  • Table 14 Sales of Laundry Aids by Category: % Value Growth 2015-2020
  • Table 15 Sales of Laundry Detergents by Category: Value 2015-2020
  • Table 16 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
  • Table 17 NBO Company Shares of Laundry Care: % Value 2016-2020
  • Table 18 LBN Brand Shares of Laundry Care: % Value 2017-2020
  • Table 19 NBO Company Shares of Laundry Aids: % Value 2016-2020
  • Table 20 LBN Brand Shares of Laundry Aids: % Value 2017-2020
  • Table 21 NBO Company Shares of Laundry Detergents: % Value 2016-2020
  • Table 22 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
  • Table 23 Forecast Sales of Laundry Care by Category: Value 2020-2025
  • Table 24 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Increase in home cooking boosts demand during the COVID-19 crisis

Growing demand for table-top dishwashers boosts automatic dishwashing sales

Strong growth for e-commerce

RECOVERY AND OPPORTUNITIES

Unit price recovery set to support continued growth in hand dishwashing

Automatic dishwashing set to benefit from deepening penetration of dishwashers

Opportunities for products targeting Chinese consumers' cooking habits and hygiene-consciousness

CATEGORY INDICATORS

  • Table 25 Household Possession of Dishwashers 2015-2020

CATEGORY DATA

  • Table 26 Sales of Dishwashing by Category: Value 2015-2020
  • Table 27 Sales of Dishwashing by Category: % Value Growth 2015-2020
  • Table 28 NBO Company Shares of Dishwashing: % Value 2016-2020
  • Table 29 LBN Brand Shares of Dishwashing: % Value 2017-2020
  • Table 30 Forecast Sales of Dishwashing by Category: Value 2020-2025
  • Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Surface care registers strong performance in 2020

Strong demand for home care disinfectants

Home care disinfectants players thrive in 2020

RECOVERY AND OPPORTUNITIES

COVID-19 set to have permanent impact on consumer behaviour

Resurgence of interest in green products

Positive outlook for impregnated wet wipes

CATEGORY DATA

  • Table 32 Sales of Surface Care by Category: Value 2015-2020
  • Table 33 Sales of Surface Care by Category: % Value Growth 2015-2020
  • Table 34 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
  • Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
  • Table 36 NBO Company Shares of Surface Care: % Value 2016-2020
  • Table 37 LBN Brand Shares of Surface Care: % Value 2017-2020
  • Table 38 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2020
  • Table 39 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2020
  • Table 40 Forecast Sales of Surface Care by Category: Value 2020-2025
  • Table 41 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Demand supported by hygiene-consciousness, though many consumers prefer home care disinfectants

Strong online growth

High level of regionalisation

RECOVERY AND OPPORTUNITIES

Hygiene-awareness and budget-consciousness to support demand

Further growth for e-commerce

Lack of investment likely

CATEGORY DATA

  • Table 42 Sales of Bleach: Value 2015-2020
  • Table 43 Sales of Bleach: % Value Growth 2015-2020
  • Table 44 NBO Company Shares of Bleach: % Value 2016-2020
  • Table 45 LBN Brand Shares of Bleach: % Value 2017-2020
  • Table 46 Forecast Sales of Bleach: Value 2020-2025
  • Table 47 Forecast Sales of Bleach: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Hygiene-awareness and more time at home drive growth

In-cistern devices sees strong growth

Shanghai Johnson remains dominant, but smaller players gain share

RECOVERY AND OPPORTUNITIES

Positive outlook despite normalisation of usage

In-cistern devices set to lead growth

Further development of e-commerce

CATEGORY DATA

  • Table 48 Sales of Toilet Care by Category: Value 2015-2020
  • Table 49 Sales of Toilet Care by Category: % Value Growth 2015-2020
  • Table 50 NBO Company Shares of Toilet Care: % Value 2016-2020
  • Table 51 LBN Brand Shares of Toilet Care: % Value 2017-2020
  • Table 52 Forecast Sales of Toilet Care by Category: Value 2020-2025
  • Table 53 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Polishes not seen as essential

Lack of manufacturer investment

Shanghai Johnson reinforces lead

RECOVERY AND OPPORTUNITIES

Return to growth without full recovery

Shoe polish to suffer from footwear trends

Stronger performance from furniture polish and floor polish

CATEGORY DATA

  • Table 54 Sales of Polishes by Category: Value 2015-2020
  • Table 55 Sales of Polishes by Category: % Value Growth 2015-2020
  • Table 56 NBO Company Shares of Polishes: % Value 2016-2020
  • Table 57 LBN Brand Shares of Polishes: % Value 2017-2020
  • Table 58 Forecast Sales of Polishes by Category: Value 2020-2025
  • Table 59 Forecast Sales of Polishes by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Stronger growth in 2020

Competition from home care disinfectants

Shanghai Johnson retains lead but loses share

RECOVERY AND OPPORTUNITIES

Positive outlook

Continued trend towards e-commerce

Health concerns a potential constraint on spray/aerosol air fresheners

CATEGORY DATA

  • Table 60 Sales of Air Care by Category: Value 2015-2020
  • Table 61 Sales of Air Care by Category: % Value Growth 2015-2020
  • Table 62 Sales of Air Care by Fragrance: Value Ranking 2018-2020
  • Table 63 NBO Company Shares of Air Care: % Value 2016-2020
  • Table 64 LBN Brand Shares of Air Care: % Value 2017-2020
  • Table 65 Forecast Sales of Air Care by Category: Value 2020-2025
  • Table 66 Forecast Sales of Air Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Continuation of trends as COVID-19 has little impact

Shift to electric insecticides

E-commerce expansion creating potential for disruption of competitive landscape

RECOVERY AND OPPORTUNITIES

Electric insecticides offers most potential

Health impact a key consideration

Growing interest in "baby safe" products

CATEGORY DATA

  • Table 67 Sales of Home Insecticides by Category: Value 2015-2020
  • Table 68 Sales of Home Insecticides by Category: % Value Growth 2015-2020
  • Table 69 Sales of Spray/Aerosol Insecticides by Type: % Value 2015-2020
  • Table 70 NBO Company Shares of Home Insecticides: % Value 2016-2020
  • Table 71 LBN Brand Shares of Home Insecticides: % Value 2017-2020
  • Table 72 Forecast Sales of Home Insecticides by Category: Value 2020-2025
  • Table 73 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025
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