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表紙:インドネシアのホームケア市場
市場調査レポート
商品コード
988974

インドネシアのホームケア市場

Home Care in Indonesia

出版日: | 発行: Euromonitor International | ページ情報: 英文 61 Pages | 納期: 即納可能 即納可能とは

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インドネシアのホームケア市場
出版日: 2021年02月03日
発行: Euromonitor International
ページ情報: 英文 61 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

インドネシアのホームケア市場は、2020年の小売取引量と売上の伸び率が前年よりもやや鈍化しました。COVID-19は、ホームケアのカテゴリーごとに異なる影響を与えています。例えば、漂白剤、トイレケア、表面ケア、特に食器洗いなどの衛生面を向上させる製品は、取引量と売上の成長率が急速に増加しています。ウイルスによる健康意識の高まりから、これらの製品は消費者が家庭の消毒や除菌に使用しています。

当レポートは、インドネシアのホームケア市場について調査しており、COVID-19パンデミックによる影響、市場規模や予測、企業・ブランドのシェア、流通データ、新製品の開発、戦略、主要企業のプロファイルなどの情報を提供しています。

目次

インドネシアのホームケア市場

  • 目次と表のリスト
  • エグゼクティブサマリー
    • COVID-19がホームケアに与える影響
    • COVID-19の国への影響
    • 企業の対応
    • 小売業の変化
    • ホームケアの今後
  • 市場指標
  • 市場データ
  • 世界のマクロ経済環境
  • 世界の産業環境
  • 免責事項
  • 情報源

ランドリーケア市場

  • 主な調査結果
  • 2020年の影響
  • 回復と機会
  • カテゴリデータ

食器洗い市場

表面ケア市場

漂白市場

トイレケア市場

ポリッシュ市場

エアケア市場

家庭用殺虫剤市場

目次
Product Code: HCPID

Home care saw slightly slower retail volume and current value growth rates in 2020 than in the previous year. COVID-19 had different impacts on different home care categories. For instance, products that boost hygiene, including bleach, toilet care, surface care and in particular dishwashing, enjoyed accelerated volume and value growth rates in this year. Due to growing health awareness as a result of the virus, these products were used by consumers to disinfect their homes and get rid of germs...

Euromonitor International's Home Care in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

CHART 1 Home Care Value Sales Growth Scenarios: 2018-2025

CHART 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

  • Table 1 Households 2015-2020

MARKET DATA

  • Table 2 Sales of Home Care by Category: Value 2015-2020
  • Table 3 Sales of Home Care by Category: % Value Growth 2015-2020
  • Table 4 NBO Company Shares of Home Care: % Value 2016-2020
  • Table 5 LBN Brand Shares of Home Care: % Value 2017-2020
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2015-2020
  • Table 7 Distribution of Home Care by Format: % Value 2015-2020
  • Table 8 Distribution of Home Care by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Home Care by Category: Value 2020-2025
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Hand wash detergents sees a slowdown due to COVID-19 economic impact

Higher-income consumers do laundry more frequently due to COVID-19

COVID-19 leads e-commerce to increase strongly

RECOVERY AND OPPORTUNITIES

Laundry care set to continue to struggle to achieve growth in 2021

New launches and promotion will contribute to growth

Upgrading will contribute to unit price growth

CATEGORY INDICATORS

  • Table 11 Household Possession of Washing Machines 2015-2020

CATEGORY DATA

  • Table 12 Sales of Laundry Care by Category: Value 2015-2020
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2015-2020
  • Table 14 Sales of Laundry Aids by Category: Value 2015-2020
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2015-2020
  • Table 16 Sales of Laundry Detergents by Category: Value 2015-2020
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
  • Table 18 NBO Company Shares of Laundry Care: % Value 2016-2020
  • Table 19 LBN Brand Shares of Laundry Care: % Value 2017-2020
  • Table 20 NBO Company Shares of Laundry Aids: % Value 2016-2020
  • Table 21 LBN Brand Shares of Laundry Aids: % Value 2017-2020
  • Table 22 NBO Company Shares of Laundry Detergents: % Value 2016-2020
  • Table 23 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
  • Table 24 Forecast Sales of Laundry Care by Category: Value 2020-2025
  • Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

More consumption in the home leads to dynamic growth for dishwashing

Consumers in rural areas move from using laundry care to dishwashing products

COVID-19 leads to dynamism for e-commerce

RECOVERY AND OPPORTUNITIES

Despite a year of exceptional growth in 2020, in 2021 sales are still set to rise

Upgrading from sabun colek to hand dishwashing, but not to automatic dishwashing

Upgrading and down-trading will lead to price rises

CATEGORY INDICATORS

  • Table 26 Household Possession of Dishwashers 2015-2020

CATEGORY DATA

  • Table 27 Sales of Dishwashing by Category: Value 2015-2020
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2015-2020
  • Table 29 NBO Company Shares of Dishwashing: % Value 2016-2020
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2017-2020
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2020-2025
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 leads to rising hygiene awareness and more cleaning, improving growth

Existing trends also contribute to growth

New launches respond to the rise in demand

RECOVERY AND OPPORTUNITIES

Rising hygiene-consciousness will continue to drive growth

Standard floor cleaners supported by demand among lower-income consumers

New product launches and category expansion will also contribute to growth

CATEGORY DATA

  • Table 33 Sales of Surface Care by Category: Value 2015-2020
  • Table 34 Sales of Surface Care by Category: % Value Growth 2015-2020
  • Table 35 NBO Company Shares of Surface Care: % Value 2016-2020
  • Table 36 LBN Brand Shares of Surface Care: % Value 2017-2020
  • Table 37 Forecast Sales of Surface Care by Category: Value 2020-2025
  • Table 38 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Consumers switch to bleach due to shortages of disinfectant

CDC advice contributes to higher growth rates in bleach

Traditional grocery retailers leads distribution, but e-commerce is dynamic

RECOVERY AND OPPORTUNITIES

Maturity will lead to decline

Competition from alternatives will also hamper growth

Leaders set to continue taking share from the smallest players

CATEGORY DATA

  • Table 39 Sales of Bleach: Value 2015-2020
  • Table 40 Sales of Bleach: % Value Growth 2015-2020
  • Table 41 NBO Company Shares of Bleach: % Value 2016-2020
  • Table 42 LBN Brand Shares of Bleach: % Value 2017-2020
  • Table 43 Forecast Sales of Bleach: Value 2020-2025
  • Table 44 Forecast Sales of Bleach: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

More time at home and rising hygiene awareness contribute to higher growth

Pre-existing trends such as urbanisation also drive strong growth

Toilet liquids/foam continues to dominate due to the limited competition

RECOVERY AND OPPORTUNITIES

Dynamic growth forecast as consumers are more aware of hygiene

Wider availability and urbanisation will stimulate growth

Move towards e-commerce set to continue

CATEGORY DATA

  • Table 45 Sales of Toilet Care by Category: Value 2015-2020
  • Table 46 Sales of Toilet Care by Category: % Value Growth 2015-2020
  • Table 47 NBO Company Shares of Toilet Care: % Value 2016-2020
  • Table 48 LBN Brand Shares of Toilet Care: % Value 2017-2020
  • Table 49 Forecast Sales of Toilet Care by Category: Value 2020-2025
  • Table 50 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Working from home and lack of socialising leads to volume decline

Changing format preference leads to price rises, maintaining value growth

Low sales in all other polishes categories

RECOVERY AND OPPORTUNITIES

Volume sales set to recover gradually as workers return to the office

Rising image-consciousness could have positive and negative impacts

Innovation in shoe polish, little interest in pushing sales in other categories

CATEGORY DATA

  • Table 51 Sales of Polishes by Category: Value 2015-2020
  • Table 52 Sales of Polishes by Category: % Value Growth 2015-2020
  • Table 53 NBO Company Shares of Polishes: % Value 2016-2020
  • Table 54 LBN Brand Shares of Polishes: % Value 2017-2020
  • Table 55 Forecast Sales of Polishes by Category: Value 2020-2025
  • Table 56 Forecast Sales of Polishes by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

The dominant category, car air fresheners, declines due to COVID-19

Non-essential nature of air care products contributes to decline

Increasing sophistication contributes to price rises

RECOVERY AND OPPORTUNITIES

Higher growth than in the review period as the consumer base expands

Rising car ownership and taxi services will maintain growth for car air fresheners

Busier lives will lead to demand for fragrance innovations such as aromatherapy

CATEGORY DATA

  • Table 57 Sales of Air Care by Category: Value 2015-2020
  • Table 58 Sales of Air Care by Category: % Value Growth 2015-2020
  • Table 59 Sales of Air Care by Fragrance: Value Ranking 2018-2020
  • Table 60 NBO Company Shares of Air Care: % Value 2016-2020
  • Table 61 LBN Brand Shares of Air Care: % Value 2017-2020
  • Table 62 Forecast Sales of Air Care by Category: Value 2020-2025
  • Table 63 Forecast Sales of Air Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Limited impact from COVID-19, as these are considered essential products

Lower-income consumers buy smaller pack sizes to reduce the cost per purchase

The move from insecticide coils to spray/aerosol insecticides continues

RECOVERY AND OPPORTUNITIES

Rising rate of volume growth due to population growth

Consumer price-consciousness will lead players to operate a discounting strategy

Electric and spray/aerosol insecticides set to drive growth

CATEGORY DATA

  • Table 64 Sales of Home Insecticides by Category: Value 2015-2020
  • Table 65 Sales of Home Insecticides by Category: % Value Growth 2015-2020
  • Table 66 Sales of Spray/Aerosol Insecticides by Type: % Value 2015-2020
  • Table 67 NBO Company Shares of Home Insecticides: % Value 2016-2020
  • Table 68 LBN Brand Shares of Home Insecticides: % Value 2017-2020
  • Table 69 Forecast Sales of Home Insecticides by Category: Value 2020-2025
  • Table 70 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025
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