デフォルト表紙
市場調査レポート
商品コード
1223607

インドのホームケア市場

Home Care in India

出版日: | 発行: Euromonitor International | ページ情報: 英文 57 Pages | 納期: 即日から翌営業日

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本日の銀行送金レート: 1USD=152.41円
インドのホームケア市場
出版日: 2023年02月15日
発行: Euromonitor International
ページ情報: 英文 57 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

2022年、インドの消費者はCOVID-19の流行の深刻さが大幅に緩和され、移動を完全に再開できるようになり、通常の日常生活に戻りました。このため、ホームケア製品全体が2桁の伸びを示し、一部のホームケアカテゴリーも前年を上回りました。

当レポートでは、インドのホームケア市場について調査し、最新小売販売データ、主要企業、主要ブランド、新製品開拓・パッケージイノベーション・経済/ライフスタイルの影響・流通・価格問題などの市場に影響を与える主要因の戦略的分析など、包括的な情報を提供しています。

目次

目次と表のリスト

エグゼクティブサマリー

  • 2022年のホームケア:全体像
  • 2022年の主要動向
  • 競合情勢
  • 小売業の発展
  • ホームケアで次に来るのは?

市場指標

市場データ

免責事項

ソース

インドのランドリーケア

インドの食器洗い

インドのサーフェスケア

インドのトイレケア

インドの研磨剤

インドのエアケア

インドの家庭用殺虫剤

目次
Product Code: HCPIN

In 2022, Indian consumers returned to their normal daily lives on the back of a major easing in the severity of the COVID-19 pandemic, which allowed for the full resumption of mobility. This supported double-digit current value growth in overall home care, as well as stimulating better performances for certain home care categories compared with the previous year. These included laundry care and polishes, as the usage occasions for such products increased significantly due to the return to work,...

Euromonitor International's Home Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Home care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?

MARKET INDICATORS

  • Table 1 Households 2017-2022

MARKET DATA

  • Table 2 Sales of Home Care by Category: Value 2017-2022
  • Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
  • Table 4 NBO Company Shares of Home Care: % Value 2018-2022
  • Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
  • Table 6 Distribution of Home Care by Format: % Value 2017-2022
  • Table 7 Distribution of Home Care by Format and Category: % Value 2022
  • Table 8 Forecast Sales of Home Care by Category: Value 2022-2027
  • Table 9 Forecast Sales of Home Care by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

LAUNDRY CARE IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Price rises and return to normal lives drive growth in laundry care in 2022
  • Some consumers down-trade to standard and value for money formats to tackle inflationary pressure
  • Offline channels see growth due to easing of restrictions, while e-commerce increases strongly due to convenience and offers

PROSPECTS AND OPPORTUNITIES

  • Convenience-seeking and time-pressed consumers set to benefit sales of liquid detergents in the forecast period
  • Habit persistence, coupled with affordability, creates a challenge for premium laundry care offerings
  • Increasing mobile internet penetration and quick commerce will drive further expansion of e-commerce

CATEGORY INDICATORS

  • Table 10 Household Possession of Washing Machines 2017-2022

CATEGORY DATA

  • Table 11 Sales of Laundry Care by Category: Value 2017-2022
  • Table 12 Sales of Laundry Care by Category: % Value Growth 2017-2022
  • Table 13 Sales of Laundry Aids by Category: Value 2017-2022
  • Table 14 Sales of Laundry Aids by Category: % Value Growth 2017-2022
  • Table 15 Sales of Laundry Detergents by Category: Value 2017-2022
  • Table 16 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
  • Table 17 NBO Company Shares of Laundry Care: % Value 2018-2022
  • Table 18 LBN Brand Shares of Laundry Care: % Value 2019-2022
  • Table 19 NBO Company Shares of Laundry Aids: % Value 2018-2022
  • Table 20 LBN Brand Shares of Laundry Aids: % Value 2019-2022
  • Table 21 NBO Company Shares of Laundry Detergents: % Value 2018-2022
  • Table 22 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
  • Table 23 Forecast Sales of Laundry Care by Category: Value 2022-2027
  • Table 24 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027

DISHWASHING IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Growing premiumisation, with a move towards the liquid format, benefits hand dishwashing in 2022
  • Commercialisation of natural ingredients intensifies, to capitalise on ingredient-led purchases
  • Return of domestic help limits the growth of automatic dishwashing

PROSPECTS AND OPPORTUNITIES

  • Rising out-of-home consumption and demand for food delivery aggregators will challenge growth
  • Consumer perception and high price barriers to stronger growth in automatic dishwashing
  • Private label to intensify the competition in dishwashing in the forecast period

CATEGORY INDICATORS

  • Table 25 Household Possession of Dishwashers 2016-2021

CATEGORY DATA

  • Table 26 Sales of Dishwashing by Category: Value 2017-2022
  • Table 27 Sales of Dishwashing by Category: % Value Growth 2017-2022
  • Table 28 NBO Company Shares of Dishwashing: % Value 2018-2022
  • Table 29 LBN Brand Shares of Dishwashing: % Value 2019-2022
  • Table 30 Forecast Sales of Dishwashing by Category: Value 2022-2027
  • Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027

SURFACE CARE IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Drastic easing of the severity of the virus limits uptake of home care disinfectants
  • Brands ramp up promotional and awareness campaigns to maintain usage occasions for surface care products
  • Demand for floor cleaners remains resilient due to Indian consumers' cleaning habits

PROSPECTS AND OPPORTUNITIES

  • Multiple usage occasions to drive the growth of surface care in the forecast period
  • Increased focus on fragrances in floor cleaners to enhance the customer experience
  • Price-conscious consumers to support the uptake of combo packs

CATEGORY DATA

  • Table 32 Sales of Surface Care by Category: Value 2017-2022
  • Table 33 Sales of Surface Care by Category: % Value Growth 2017-2022
  • Table 34 NBO Company Shares of Surface Care: % Value 2018-2022
  • Table 35 LBN Brand Shares of Surface Care: % Value 2019-2022
  • Table 36 Forecast Sales of Surface Care by Category: Value 2022-2027
  • Table 37 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027

TOILET CARE IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Toilet liquids/foam remains dominant in toilet care
  • Low-priced SKUs, coupled with government initiatives, benefit manufacturers
  • Players change the formulation of toilet care products to enhance the customer experience

PROSPECTS AND OPPORTUNITIES

  • Steady growth in the forecast period, on the back of government initiatives and increased consumer knowledge
  • Competition from substitutes, coupled with the dominance of Indian format toilets, acts as a challenge
  • Convenience-seeking consumers set to drive growth of premium toilet care formats

CATEGORY DATA

  • Table 38 Sales of Toilet Care by Category: Value 2017-2022
  • Table 39 Sales of Toilet Care by Category: % Value Growth 2017-2022
  • Table 40 NBO Company Shares of Toilet Care: % Value 2018-2022
  • Table 41 LBN Brand Shares of Toilet Care: % Value 2019-2022
  • Table 42 Forecast Sales of Toilet Care by Category: Value 2022-2027
  • Table 43 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027

POLISHES IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Shoe polish sees recovery in its value sales in 2022
  • Small local grocers dominates distribution on the back of easy accessibility
  • Manufacturers increasingly incline towards the spray format to drive demand for furniture polish

PROSPECTS AND OPPORTUNITIES

  • Lifestyle changes to limit the growth of polishes
  • Shoe polish to remain a consolidated category over the forecast period
  • Limited promotional campaigns likely to hamper growth

CATEGORY DATA

  • Table 44 Sales of Polishes by Category: Value 2017-2022
  • Table 45 Sales of Polishes by Category: % Value Growth 2017-2022
  • Table 46 NBO Company Shares of Polishes: % Value 2018-2022
  • Table 47 LBN Brand Shares of Polishes: % Value 2019-2022
  • Table 48 Forecast Sales of Polishes by Category: Value 2022-2027
  • Table 49 Forecast Sales of Polishes by Category: % Value Growth 2022-2027

AIR CARE IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Odour neutralisers remain popular, amidst strong reach and habit persistence
  • Inflationary pressure hampers the recovery of air care categories perceived as discretionary
  • Companies focus on gel format to further drive consumer demand for air care

PROSPECTS AND OPPORTUNITIES

  • Move beyond functional benefits to drive demand in air care
  • Leaders set to maintain their positions, but price-consciousness will support sales of private label products
  • Focus on natural ingredients and local fragrances to offer opportunities

CATEGORY DATA

  • Table 50 Sales of Air Care by Category: Value 2017-2022
  • Table 51 Sales of Air Care by Category: % Value Growth 2017-2022
  • Table 52 Sales of Air Care by Fragrance: Value Ranking 2020-2022
  • Table 53 NBO Company Shares of Air Care: % Value 2018-2022
  • Table 54 LBN Brand Shares of Air Care: % Value 2019-2022
  • Table 55 Forecast Sales of Air Care by Category: Value 2022-2027
  • Table 56 Forecast Sales of Air Care by Category: % Value Growth 2022-2027

HOME INSECTICIDES IN INDIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Reduced severity of pandemic limits the growth of home insecticides
  • Mosquito repellent sticks negatively impact demand for insecticide coils
  • Manufacturers leverage promotional campaigns to try and drive uptake of electric home insecticides

PROSPECTS AND OPPORTUNITIES

  • Seasonal demand and competition from substitutes are challenges for manufacturers
  • Spray/aerosol insecticides offers an attractive opportunity for growth in the forecast period
  • Changes in lifestyle to hamper demand for insecticide coils

CATEGORY DATA

  • Table 57 Sales of Home Insecticides by Category: Value 2017-2022
  • Table 58 Sales of Home Insecticides by Category: % Value Growth 2017-2022
  • Table 59 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022
  • Table 60 NBO Company Shares of Home Insecticides: % Value 2018-2022
  • Table 61 LBN Brand Shares of Home Insecticides: % Value 2019-2022
  • Table 62 Forecast Sales of Home Insecticides by Category: Value 2022-2027
  • Table 63 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027