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表紙:インドのホームケア市場
市場調査レポート
商品コード
988920

インドのホームケア市場

Home Care in India

出版日: | 発行: Euromonitor International | ページ情報: 英文 57 Pages | 納期: 即納可能 即納可能とは

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本日の銀行送金レート: 1USD=112.06円
インドのホームケア市場
出版日: 2021年02月01日
発行: Euromonitor International
ページ情報: 英文 57 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

インドのホームケア市場は、2020年の小売取引量と売上の成長率が前年と比べてわずかに低下しました。しかし、COVID-19の国内での発生により、ロックダウンの影響や衛生面への貢献、必要性の認識などの要因によって、カテゴリー間で異なる影響が見られます。

当レポートは、インドのホームケア市場について調査しており、COVID-19パンデミックによる影響、市場規模や予測、企業・ブランドのシェア、流通データ、新製品の開発、戦略、主要企業のプロファイルなどの情報を提供しています。

目次

インドのホームケア市場

  • 目次と表のリスト
  • エグゼクティブサマリー
    • COVID-19がホームケアに与える影響
    • COVID-19の国への影響
    • 企業の対応
    • 小売業の変化
    • ホームケアの今後
  • 市場指標
  • 市場データ
  • 世界のマクロ経済環境
  • 世界の産業環境
  • 免責事項
  • 情報源

ランドリーケア市場

  • 主な調査結果
  • 2020年の影響
  • 回復と機会
  • カテゴリデータ

食器洗い市場

表面ケア市場

漂白市場

トイレケア市場

ポリッシュ市場

エアケア市場

家庭用殺虫剤市場

目次
Product Code: HCPIN

Home care saw just a minor fall in its retail volume and current value growth rates in 2020 compared with the previous year. However, with the arrival of COVID-19 in the country, different impacts were seen between categories, depending on factors including the effect of lockdowns, their contribution to hygiene and their perceived necessity. For instance, the national lockdown in the first half of the year, in addition to subsequent regional lockdowns, involved the closure of foodservice outlets...

Euromonitor International's Home Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

CHART 1 Home Care Value Sales Growth Scenarios: 2018-2025

CHART 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

  • Table 1 Households 2015-2020

MARKET DATA

  • Table 2 Sales of Home Care by Category: Value 2015-2020
  • Table 3 Sales of Home Care by Category: % Value Growth 2015-2020
  • Table 4 NBO Company Shares of Home Care: % Value 2016-2020
  • Table 5 LBN Brand Shares of Home Care: % Value 2017-2020
  • Table 6 Distribution of Home Care by Format: % Value 2015-2020
  • Table 7 Distribution of Home Care by Format and Category: % Value 2020
  • Table 8 Forecast Sales of Home Care by Category: Value 2020-2025
  • Table 9 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Slightly slower growth for laundry care as formal clothing is used less

Consumers rationalise laundry expenditure

Innovation seen in laundry care, with several new launches

RECOVERY AND OPPORTUNITIES

COVID-19 will continue to hamper premiumisation

New emerging format - pods from Ariel and Tide

E-commerce set to continue to grow

CATEGORY INDICATORS

  • Table 10 Household Possession of Washing Machines 2015-2020

CATEGORY DATA

  • Table 11 Sales of Laundry Care by Category: Value 2015-2020
  • Table 12 Sales of Laundry Care by Category: % Value Growth 2015-2020
  • Table 13 Sales of Laundry Aids by Category: Value 2015-2020
  • Table 14 Sales of Laundry Aids by Category: % Value Growth 2015-2020
  • Table 15 Sales of Laundry Detergents by Category: Value 2015-2020
  • Table 16 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
  • Table 17 NBO Company Shares of Laundry Care: % Value 2016-2020
  • Table 18 LBN Brand Shares of Laundry Care: % Value 2017-2020
  • Table 19 NBO Company Shares of Laundry Aids: % Value 2016-2020
  • Table 20 LBN Brand Shares of Laundry Aids: % Value 2017-2020
  • Table 21 NBO Company Shares of Laundry Detergents: % Value 2016-2020
  • Table 22 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
  • Table 23 Forecast Sales of Laundry Care by Category: Value 2020-2025
  • Table 24 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Foodservice closures due to COVID-19 lead to higher at-home consumption

Automatic dishwashing sees strong growth due to higher sales of dishwashers

Brands talk about antibacterial and anti-germ properties

RECOVERY AND OPPORTUNITIES

Marginally slower rates of growth moving forward as consumers return to eating out

Increasing use of natural ingredients as these are trusted by consumers

More liquid and gel formats in hand dishwashing

CATEGORY INDICATORS

  • Table 25 Household Possession of Dishwashers 2015-2020

CATEGORY DATA

  • Table 26 Sales of Dishwashing by Category: Value 2015-2020
  • Table 27 Sales of Dishwashing by Category: % Value Growth 2015-2020
  • Table 28 NBO Company Shares of Dishwashing: % Value 2016-2020
  • Table 29 LBN Brand Shares of Dishwashing: % Value 2017-2020
  • Table 30 Forecast Sales of Dishwashing by Category: Value 2020-2025
  • Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

The focus on hygiene due to COVID-19 strengthens growth

Innovations in home care disinfectants claim to kill most germs

Consumers trust branded products for their hygiene needs

RECOVERY AND OPPORTUNITIES

Continued focus on hygiene, although growth set to slow over the forecast period

Disinfectants and floor cleaners to benefit from changes in consumer behaviour

E-commerce rises strongly due to COVID-19, although from a low base

CATEGORY DATA

  • Table 32 Sales of Surface Care by Category: Value 2015-2020
  • Table 33 Sales of Surface Care by Category: % Value Growth 2015-2020
  • Table 34 NBO Company Shares of Surface Care: % Value 2016-2020
  • Table 35 LBN Brand Shares of Surface Care: % Value 2017-2020
  • Table 36 Forecast Sales of Surface Care by Category: Value 2020-2025
  • Table 37 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

KEY DATA FINDINGS

2020 IMPACT

Consumer downtrading hampers growth, as alternative products are used

Toilet liquids/foam maintains growth due mainly to its low price

Increased marketing activity by key players

RECOVERY AND OPPORTUNITIES

Potential for growth remains in toilet care

Return to dynamism for higher-priced, more convenient formats

Private label toilet care products are available but will face challenges

CATEGORY DATA

  • Table 38 Sales of Toilet Care by Category: Value 2015-2020
  • Table 39 Sales of Toilet Care by Category: % Value Growth 2015-2020
  • Table 40 NBO Company Shares of Toilet Care: % Value 2016-2020
  • Table 41 LBN Brand Shares of Toilet Care: % Value 2017-2020
  • Table 42 Forecast Sales of Toilet Care by Category: Value 2020-2025
  • Table 43 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Polishes take a back seat as consumers prioritise essentials

Shoe polish declines along with lockdowns and falling sales of footwear

Surface care products are used to substitute polishes

RECOVERY AND OPPORTUNITIES

Shoe polish likely to continue to struggle due to changes in footwear choices

New materials in the home remove the need for furniture and metal polish

Growth in floor polish limited by time- and cost-saving for surface care products

CATEGORY DATA

  • Table 44 Sales of Polishes by Category: Value 2015-2020
  • Table 45 Sales of Polishes by Category: % Value Growth 2015-2020
  • Table 46 NBO Company Shares of Polishes: % Value 2016-2020
  • Table 47 LBN Brand Shares of Polishes: % Value 2017-2020
  • Table 48 Forecast Sales of Polishes by Category: Value 2020-2025
  • Table 49 Forecast Sales of Polishes by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

As purchases of air care products are discretionary, growth slows dramatically

Lockdown leads the growth rate of car air fresheners to plummet

New launches of air sanitisers to meet new demand due to COVID-19

RECOVERY AND OPPORTUNITIES

Return to growth, although some consumers will remain cautious

Need for fragrance along with sanitisation likely to continue

Technology could become more prominent in air care, with Godrej AER trailblazing

CATEGORY DATA

  • Table 50 Sales of Air Care by Category: Value 2015-2020
  • Table 51 Sales of Air Care by Category: % Value Growth 2015-2020
  • Table 52 Sales of Air Care by Fragrance: Value Ranking 2018-2020
  • Table 53 NBO Company Shares of Air Care: % Value 2016-2020
  • Table 54 LBN Brand Shares of Air Care: % Value 2017-2020
  • Table 55 Forecast Sales of Air Care by Category: Value 2020-2025
  • Table 56 Forecast Sales of Air Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Consumers maintain purchases of home insecticides to maintain health

Use of natural ingredients widespread

Format-based innovations and new launches

RECOVERY AND OPPORTUNITIES

Consumers might take a while to upgrade to expensive formats

Competition from fragmented local players

Focus moving beyond mosquitoes to other insects

CATEGORY DATA

  • Table 57 Sales of Home Insecticides by Category: Value 2015-2020
  • Table 58 Sales of Home Insecticides by Category: % Value Growth 2015-2020
  • Table 59 Sales of Spray/Aerosol Insecticides by Type: % Value 2015-2020
  • Table 60 NBO Company Shares of Home Insecticides: % Value 2016-2020
  • Table 61 LBN Brand Shares of Home Insecticides: % Value 2017-2020
  • Table 62 Forecast Sales of Home Insecticides by Category: Value 2020-2025
  • Table 63 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025
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