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表紙:家庭用ケア用品:マレーシア市場
市場調査レポート
商品コード
988893

家庭用ケア用品:マレーシア市場

Home Care in Malaysia

出版日: | 発行: Euromonitor International | ページ情報: 英文 63 Pages | 納期: 即納可能 即納可能とは

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=112.06円
家庭用ケア用品:マレーシア市場
出版日: 2021年02月03日
発行: Euromonitor International
ページ情報: 英文 63 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

マレーシアにおける家庭用ケア用品は、2020年3月中旬から5月上旬に施行された Movement Control Order (MCO)に最初に適応する際にいくつかの課題に直面しました。この命令の下で、重要でない企業、オフィス、学校、製造活動の閉鎖等が義務付けられたため、売上に限定的な影響を及ぼしました。ただし、ほとんどの家庭用ケア用品売上は、本質的な分類に該当する食料品小売店を経由するため、2020年の悪影響は最小限でした。

当レポートでは、マレーシアの家庭用ケア用品市場について調査しており、市場規模および予測、最新の小売業売上データ、成長要因、戦略、主要企業・ブランドのシェア、流通データなどの情報を提供しています。

対象製品:エアケア、漂白剤、食器用洗剤、家庭用殺虫剤、ランドリーケア、研磨剤、サーフィスケア、トイレケア

対象データ:市場規模(実績および予測)、企業シェア、ブランドシェア、および流通データ

目次

エグゼクティブサマリー

  • COVID-19が家庭用ケア用品に与える影響
  • COVID-19による国への影響
  • 企業の対応
  • 小売シフト
  • 家庭用ケア用品の次は?

市場指標

市場データ

免責事項

世界のマクロ経済環境

世界の産業環境

免責事項

ソース

マレーシアにおけるサーフィスケア(洗剤など)

  • 主な調査結果データ
  • 2020年:影響
  • 回復と機会
  • カテゴリデータ

マレーシアにおける漂白剤

マレーシアにおけるトイレケア

マレーシアにおける研磨剤

マレーシアにおけるエアケア

マレーシアにおける家庭用殺虫剤

マレーシアにおけるランドリーケア

マレーシアにおける掃除機

マレーシアにおける食器洗剤

目次
Product Code: HCPMY

Home care in Malaysia faced some challenges in initially adapting to the Movement Control Order (MCO) which was in affect from mid-March to early-May 2020. Under this order, the closure of non-essential businesses, offices, schools, manufacturing activities etc. was mandated, and therefore had a restrictive effect on sales. However, since most home care sales go through grocery retailers, which fell under the essential categorisation, the negative impact was minimal in 2020.

Euromonitor International's Home Care in Malaysia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

CHART 1 Home Care Value Sales Growth Scenarios: 2018-2025

CHART 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

  • Table 1 Households 2015-2020

MARKET DATA

  • Table 2 Sales of Home Care by Category: Value 2015-2020
  • Table 3 Sales of Home Care by Category: % Value Growth 2015-2020
  • Table 4 NBO Company Shares of Home Care: % Value 2016-2020
  • Table 5 LBN Brand Shares of Home Care: % Value 2017-2020
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2015-2020
  • Table 7 Distribution of Home Care by Format: % Value 2015-2020
  • Table 8 Distribution of Home Care by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Home Care by Category: Value 2020-2025
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Growth in 2020 driven by laundry detergents

Demand for fabric softeners drops

Hygiene-centric lifestyles sustain growth throughout 2020

RECOVERY AND OPPORTUNITIES

Strong growth expected in the forecast period due to increased hygiene concerns

Affordability will drive purchasing decisions

Anti-bacterial functions will continue to entice consumers

CATEGORY INDICATORS

  • Table 11 Household Possession of Washing Machines 2015-2020

CATEGORY DATA

  • Table 12 Sales of Laundry Care by Category: Value 2015-2020
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2015-2020
  • Table 14 Sales of Laundry Aids by Category: Value 2015-2020
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2015-2020
  • Table 16 Sales of Laundry Detergents by Category: Value 2015-2020
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
  • Table 18 NBO Company Shares of Laundry Care: % Value 2016-2020
  • Table 19 LBN Brand Shares of Laundry Care: % Value 2017-2020
  • Table 20 NBO Company Shares of Laundry Aids: % Value 2016-2020
  • Table 21 LBN Brand Shares of Laundry Aids: % Value 2017-2020
  • Table 22 NBO Company Shares of Laundry Detergents: % Value 2016-2020
  • Table 23 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
  • Table 24 Forecast Sales of Laundry Care by Category: Value 2020-2025
  • Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Lockdown restrictions increase dishwashing habits in 2020

At-home cooking culture sustains demand

Hand dishwashing continues to lead sales

RECOVERY AND OPPORTUNITIES

Robust at-home cooking culture will drive growth in the forecast period

Consumer interest in added value products will intensify

Most consumers will not be able to afford automatic dishwashers

CATEGORY INDICATORS

  • Table 26 Household Possession of Dishwashers 2015-2020

CATEGORY DATA

  • Table 27 Sales of Dishwashing by Category: Value 2015-2020
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2015-2020
  • Table 29 NBO Company Shares of Dishwashing: % Value 2016-2020
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2017-2020
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2020-2025
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Demand for home care disinfectants surges in 2020

Affordability of multi-purpose cleaners entices consumers

Reckitt Benckiser continues leading in 2020

RECOVERY AND OPPORTUNITIES

Strong growth expected in forecast period due to sustained hygiene practices

Value-added benefits will continue enticing consumers

Affordability will remain crucial

CATEGORY DATA

  • Table 33 Sales of Surface Care by Category: Value 2015-2020
  • Table 34 Sales of Surface Care by Category: % Value Growth 2015-2020
  • Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
  • Table 37 NBO Company Shares of Surface Care: % Value 2016-2020
  • Table 38 LBN Brand Shares of Surface Care: % Value 2017-2020
  • Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2020
  • Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2020
  • Table 41 Forecast Sales of Surface Care by Category: Value 2020-2025
  • Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Demand surges amid heightened disinfecting concerns in 2020

Bleach benefits from being a cost-effective household product

Lower market local brands perform well in 2020

RECOVERY AND OPPORTUNITIES

Slowdown expected in 2021

Affordable positioning will support sales in the forecast period

Rising health concerns will represent potential threats to development

CATEGORY DATA

  • Table 43 Sales of Bleach: Value 2015-2020
  • Table 44 Sales of Bleach: % Value Growth 2015-2020
  • Table 45 NBO Company Shares of Bleach: % Value 2016-2020
  • Table 46 LBN Brand Shares of Bleach: % Value 2017-2020
  • Table 47 Forecast Sales of Bleach: Value 2020-2025
  • Table 48 Forecast Sales of Bleach: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Growing hygiene awareness supports sales in 2020

In-cistern devices starting to become more popular

Harpic and Mr Muscle dominate sales

RECOVERY AND OPPORTUNITIES

Strong sales expected in the forecast period

Cleanliness habits will support growth

Antibacterial properties will continue to drive demand

CATEGORY DATA

  • Table 49 Sales of Toilet Care by Category: Value 2015-2020
  • Table 50 Sales of Toilet Care by Category: % Value Growth 2015-2020
  • Table 51 NBO Company Shares of Toilet Care: % Value 2016-2020
  • Table 52 LBN Brand Shares of Toilet Care: % Value 2017-2020
  • Table 53 Forecast Sales of Toilet Care by Category: Value 2020-2025
  • Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Demand is low in 2020 as consumers forgo purchasing non-essentials

Furniture polish growth limited by ongoing minimalist trend

Shoe polish struggles with new habits in 2020

RECOVERY AND OPPORTUNITIES

Recovery in the forecast period will be moderated by the low maintenance trend

Consumers will favour spending on other products

Casualization of fashion trends and the workforce will impede demand for shoe polish

CATEGORY DATA

  • Table 55 Sales of Polishes by Category: Value 2015-2020
  • Table 56 Sales of Polishes by Category: % Value Growth 2015-2020
  • Table 57 NBO Company Shares of Polishes: % Value 2016-2020
  • Table 58 LBN Brand Shares of Polishes: % Value 2017-2020
  • Table 59 Forecast Sales of Polishes by Category: Value 2020-2025
  • Table 60 Forecast Sales of Polishes by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Consumers favour more essential products in 2020 to the detriment of air care

Car air fresheners struggle with lockdown restrictions

Need for fragrance is temporarily put off

RECOVERY AND OPPORTUNITIES

Promising recovery expected for air care in the forecast period

Demand for natural ingredients will intensify

Preference of essential oils will pose a threat

CATEGORY DATA

  • Table 61 Sales of Air Care by Category: Value 2015-2020
  • Table 62 Sales of Air Care by Category: % Value Growth 2015-2020
  • Table 63 NBO Company Shares of Air Care: % Value 2016-2020
  • Table 64 LBN Brand Shares of Air Care: % Value 2017-2020
  • Table 65 Forecast Sales of Air Care by Category: Value 2020-2025
  • Table 66 Forecast Sales of Air Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Growth sustained in 2020 as consumers want to keep their homes safe

Worries surrounding Dengue continue supporting demand

International brands continue leading sales due to strong quality reputation

RECOVERY AND OPPORTUNITIES

Strong sales expected in the forecast period due to ongoing Dengue concerns

Innovation will be necessary to meet consumer demand for safe repellents

Healthier alternatives will pose a threat

CATEGORY DATA

  • Table 67 Sales of Home Insecticides by Category: Value 2015-2020
  • Table 68 Sales of Home Insecticides by Category: % Value Growth 2015-2020
  • Table 69 Sales of Spray/Aerosol Insecticides by Type: % Value 2015-2020
  • Table 70 NBO Company Shares of Home Insecticides: % Value 2016-2020
  • Table 71 LBN Brand Shares of Home Insecticides: % Value 2017-2020
  • Table 72 Forecast Sales of Home Insecticides by Category: Value 2020-2025
  • Table 73 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025
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