お知らせ :東京証券取引所JASDAQスタンダード市場への新規上場に関するお知らせ
株式会社グローバルインフォメーション
表紙:シンガポールのホームケア用品市場
市場調査レポート
商品コード
988892

シンガポールのホームケア用品市場

Home Care in Singapore

出版日: | 発行: Euromonitor International | ページ情報: 英文 62 Pages | 納期: 即納可能 即納可能とは

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=112.06円
シンガポールのホームケア用品市場
出版日: 2021年02月03日
発行: Euromonitor International
ページ情報: 英文 62 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

新型コロナウイルス感染症 (COVID-19) の蔓延を防ぐために警戒的な衛生対策が講じられたため、シンガポールのホームケア用品市場では2020年に、いくつかのカテゴリーで需要が急増しました。職務体制の柔軟化や旅行制限により多くの人々が自宅に滞在したため、通常よりも自宅の掃除をする機会が増えました。また、入念な洗浄・衛生維持の習慣により、特に表面ケア用品や漂白剤の売上高が増大しました。感染拡大の当初は、供給不足の恐れが人々を立ち往生させました……

当レポートでは、シンガポール国内の各種ホームケア用品の市場規模および構造について分析し、全体的な市場規模 (今後5年間分) の推移や見通し、分野別の詳細動向、主な市場促進・抑制要因、市場競争の構造、主要企業・ブランドのプロファイルと業績、今後の市場成長・事業展開の方向性、といった情報を取りまとめてお届けいたします。

目次

シンガポールのホームケア用品市場

  • エグゼクティブサマリー
    • 新型コロナウイルス感染症 (COVID-19) のホームケア用品市場への影響
    • COVID-19の国内経済への影響
    • 企業側の対応
    • 小売市場のシフト
    • ホームケア用品市場に次に何が起こるのか?
  • 市場指標
  • 市場データ
  • 世界のマクロ経済環境
  • 世界の産業環境
  • 免責事項
  • データソース

シンガポールの表面ケア用品市場

  • 市場データ:概略
  • 市場への影響 (2020年)
  • 市場の回復と機会
  • カテゴリー別データ

シンガポールの漂白剤市場

シンガポールのトイレケア用品市場

シンガポールの研磨剤市場

シンガポールのエアケア用品市場

シンガポールの家庭用殺虫剤市場

シンガポールのランドリーケア用品市場

シンガポールの食器洗い用品市場

目次
Product Code: HCPSG

As vigilant hygiene measures were taken to prevent the spread of COVID-19, several home care categories experienced a surge in demand in 2020 in Singapore. As many people stayed home due to flexible work arrangements and travel restrictions also enabled household cleaning to take place much more often than usual. More robust cleaning and sanitation habits particularly boosted sales of surface care and bleach products. In the beginning of the pandemic, fear of supply shortages caused people to st...

Euromonitor International's Home Care in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

CHART 1 Home Care Value Sales Growth Scenarios: 2018-2025

CHART 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

  • Table 1 Households 2015-2020

MARKET DATA

  • Table 2 Sales of Home Care by Category: Value 2015-2020
  • Table 3 Sales of Home Care by Category: % Value Growth 2015-2020
  • Table 4 NBO Company Shares of Home Care: % Value 2016-2020
  • Table 5 LBN Brand Shares of Home Care: % Value 2017-2020
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2015-2020
  • Table 7 Distribution of Home Care by Format: % Value 2015-2020
  • Table 8 Distribution of Home Care by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Home Care by Category: Value 2020-2025
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Volume demand rises in 2020, supported by government advice

More consumers are following their nose in laundry care

Multinationals are at the top of the laundry pile

RECOVERY AND OPPORTUNITIES

Health crisis will keep consumers vigilant to need for thorough laundry care

Less is more in terms of dosages

E-commerce increasingly mainstream for laundry care

CATEGORY INDICATORS

  • Table 11 Household Possession of Washing Machines 2015-2020

CATEGORY DATA

  • Table 12 Sales of Laundry Care by Category: Value 2015-2020
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2015-2020
  • Table 14 Sales of Laundry Aids by Category: Value 2015-2020
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2015-2020
  • Table 16 Sales of Laundry Detergents by Category: Value 2015-2020
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
  • Table 18 NBO Company Shares of Laundry Care: % Value 2016-2020
  • Table 19 LBN Brand Shares of Laundry Care: % Value 2017-2020
  • Table 20 NBO Company Shares of Laundry Aids: % Value 2016-2020
  • Table 21 LBN Brand Shares of Laundry Aids: % Value 2017-2020
  • Table 22 NBO Company Shares of Laundry Detergents: % Value 2016-2020
  • Table 23 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
  • Table 24 Forecast Sales of Laundry Care by Category: Value 2020-2025
  • Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Dishes pile up at home during lockdown, elevating demand considerably

Gentler and eco-friendly formulations are the way forward

Lion's well-positioned range helps keep it top of dishwashing sales

RECOVERY AND OPPORTUNITIES

Exceptional demand in 2020 now set to drop off

Hand dishwashing not predicted to be threatened by automatic dishwashing

Potential is good for more innovative hand dishwashing products

CATEGORY INDICATORS

  • Table 26 Household Possession of Dishwashers 2015-2020

CATEGORY DATA

  • Table 27 Sales of Dishwashing by Category: Value 2015-2020
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2015-2020
  • Table 29 NBO Company Shares of Dishwashing: % Value 2016-2020
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2017-2020
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2020-2025
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Volume growth rises notably as consumers look to reduce risk of COVID-19 at home

Room for both multi-purpose and single-purpose cleaners in the market

SC Johnson continues to shine in surface care

RECOVERY AND OPPORTUNITIES

More vigilant cleaning habits now established, ensuring further sales growth

Demographic and lifestyle trends to benefit surface care demand

Developments in competing categories could actually present growth opportunities

CATEGORY DATA

  • Table 33 Sales of Surface Care by Category: Value 2015-2020
  • Table 34 Sales of Surface Care by Category: % Value Growth 2015-2020
  • Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
  • Table 37 NBO Company Shares of Surface Care: % Value 2016-2020
  • Table 38 LBN Brand Shares of Surface Care: % Value 2017-2020
  • Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2020
  • Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2020
  • Table 41 Forecast Sales of Surface Care by Category: Value 2020-2025
  • Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Singaporeans disinfect their households amid COVID-19 threat

A more senior consumer base drives sales

Low cost and efficacy are the chief attractions

RECOVERY AND OPPORTUNITIES

Demand for bleach looks assured, though content concerns remain

Negative health image to keep blighting sales

Competition from substitutes is considerable

CATEGORY DATA

  • Table 43 Sales of Bleach: Value 2015-2020
  • Table 44 Sales of Bleach: % Value Growth 2015-2020
  • Table 45 NBO Company Shares of Bleach: % Value 2016-2020
  • Table 46 LBN Brand Shares of Bleach: % Value 2017-2020
  • Table 47 Forecast Sales of Bleach: Value 2020-2025
  • Table 48 Forecast Sales of Bleach: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Home seclusion prompts greater usage of toilet care products

Toilet care is essential in Singapore

Harpic remains the leading brand

RECOVERY AND OPPORTUNITIES

Volume sales to remain boosted by extra cleaning in the home

Sales performance to again be driven by toilet liquids/foam

Magiclean set to keep closing gap on Harpic

CATEGORY DATA

  • Table 49 Sales of Toilet Care by Category: Value 2015-2020
  • Table 50 Sales of Toilet Care by Category: % Value Growth 2015-2020
  • Table 51 NBO Company Shares of Toilet Care: % Value 2016-2020
  • Table 52 LBN Brand Shares of Toilet Care: % Value 2017-2020
  • Table 53 Forecast Sales of Toilet Care by Category: Value 2020-2025
  • Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Consumer priorities lie with sanitising products, marginalising polishes in 2020

Local lifestyles leave less time for polishing

Kiwi and Pledge dominate shoe and furniture polish

RECOVERY AND OPPORTUNITIES

Sales likely to improve slightly once the dust settles on 2020

Opportunities for floor polish limited by lifestyle choices and smaller houses

Need for shoe polish becoming less in Singapore

CATEGORY DATA

  • Table 55 Sales of Polishes by Category: Value 2015-2020
  • Table 56 Sales of Polishes by Category: % Value Growth 2015-2020
  • Table 57 NBO Company Shares of Polishes: % Value 2016-2020
  • Table 58 LBN Brand Shares of Polishes: % Value 2017-2020
  • Table 59 Forecast Sales of Polishes by Category: Value 2020-2025
  • Table 60 Forecast Sales of Polishes by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Hygiene focus and lack of travel put air care off consumers' radar in 2020

Fewer cars on the road drives down demand for car air fresheners

Reckitt Benckiser leads thanks to Air Wick

RECOVERY AND OPPORTUNITIES

Stabilisation in sales predicted from 2021

More purposeful and less chemical products to shape air care

Scent innovation increasingly important

CATEGORY DATA

  • Table 61 Sales of Air Care by Category: Value 2015-2020
  • Table 62 Sales of Air Care by Category: % Value Growth 2015-2020
  • Table 63 Sales of Air Care by Fragrance: Value Ranking 2018-2020
  • Table 64 NBO Company Shares of Air Care: % Value 2016-2020
  • Table 65 LBN Brand Shares of Air Care: % Value 2017-2020
  • Table 66 Forecast Sales of Air Care by Category: Value 2020-2025
  • Table 67 Forecast Sales of Air Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 plays a role in country's worst ever year for dengue fever

Strong sales growth curtailed by government intervention

Baygon is at sales summit in home insecticides

RECOVERY AND OPPORTUNITIES

Sales set to recover in 2021 after extraordinary year

Dual-use and multi-insect products on the rise

Home insecticides need to be odour-free

CATEGORY DATA

  • Table 68 Sales of Home Insecticides by Category: Value 2015-2020
  • Table 69 Sales of Home Insecticides by Category: % Value Growth 2015-2020
  • Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2015-2020
  • Table 71 NBO Company Shares of Home Insecticides: % Value 2016-2020
  • Table 72 LBN Brand Shares of Home Insecticides: % Value 2017-2020
  • Table 73 Forecast Sales of Home Insecticides by Category: Value 2020-2025
  • Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025
株式会社グローバルインフォメーション
© Copyright 1996-2021, Global Information, Inc. All rights reserved.