市場調査レポート
商品コード
987217

ベトナムにおける健康食品・健康飲料市場

Health and Wellness in Vietnam

出版日: | 発行: Euromonitor International | ページ情報: 英文 90 Pages | 納期: 即日から翌営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=152.41円
ベトナムにおける健康食品・健康飲料市場
出版日: 2022年02月17日
発行: Euromonitor International
ページ情報: 英文 90 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

ベトナムの健康食品・健康飲料市場において、COVID-19パンデミック時の消費者の備蓄により受けた小売業者の恩恵により、健康食品・健康飲料製品のほとんどのカテゴリーが2020年に成長しました。さらに、この危機の深刻さは、免疫力を高め、ウイルスと戦うのに役立つ製品を積極的に求める消費者の健康意識をさらに刺激しました。

当レポートは、ベトナムの健康食品・健康飲料市場について調査しており、市場規模や予測、企業・ブランドのシェア、流通データ、カテゴリー別のCOVID-19の影響、回復・機会の洞察、市場に影響を与える主要な要因の戦略的分析などの情報を提供しています。

目次

目次と表のリスト

ベトナムにおける健康食品・健康飲料市場

  • エグゼクティブサマリー
    • COVID-19の健康食品・健康飲料への影響
    • COVID-19による国への影響
    • 企業の対応
    • 小売業の変化
    • フードサービスと小売の内訳
    • 健康食品・健康飲料の今後
  • 市場データ
  • 世界のマクロ経済環境
  • 世界の産業環境
  • 免責事項
  • 情報源

健康 (Better For You) 飲料市場

  • 主な結論
  • 2020年の影響
  • 回復と機会
  • カテゴリーデータ

強化/機能性飲料市場

天然健康飲料

除去食市場

強化/機能性加工食品市場

天然健康加工食品市場

オーガニック飲料

健康加工食品市場

オーガニック加工食品市場

目次
Product Code: HWFBVN

The health and wellness market looked set to see continued growth in Vietnam in 2021, in line with the general rise in consumer health consciousness, which has been bolstered by the experiences of the COVID-19 crisis. The seriousness of the crisis has further stimulated health awareness amongst consumers who have actively sought out products that are perceived to enhance the functioning of the immune system with the hope of combatting the SARS-CoV-2 virus, either by decreasing their susceptibili...

Euromonitor International's Health and Wellness in Vietnam report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Health and wellness in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for health and wellness?

MARKET DATA

  • Table 1 Sales of Health and Wellness by Type: Value 2016-2021
  • Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
  • Table 3 Sales of Health and Wellness by Category: Value 2016-2021
  • Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
  • Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
  • Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
  • Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
  • Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
  • Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
  • Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
  • Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
  • Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
  • Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
  • Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
  • Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
  • Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

BETTER FOR YOU BEVERAGES IN VIETNAM

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Low calorie carbonates products gain more consumer attention
  • Reduced sugar RTD tea sales remain negligible
  • Leader puts in another strong performance

PROSPECTS AND OPPORTUNITIES

  • Better for you beverages is expected to record better performance in the forecast
  • International players hold stronger position than local rivals
  • Better for you beverages is expected to show stronger presence across soft drinks categories

CATEGORY DATA

  • Table 17 Sales of BFY Beverages by Category: Value 2016-2021
  • Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
  • Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
  • Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
  • Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
  • Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
  • Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026

FORTIFIED/FUNCTIONAL BEVERAGES IN VIETNAM

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Trend towards beverages fortified with vitamin C and minerals during the COVID-19 crisis
  • COVID-19 crisis boosts demand for FF plant-based and malt-based hot drinks
  • Red Bull benefits from extensive distribution and strong marketing support

PROSPECTS AND OPPORTUNITIES

  • Positive outlook for FF beverages
  • Key players in soft drinks are likely to introduce more new FF beverages categories
  • International players play important role in product innovation

CATEGORY DATA

  • Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
  • Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
  • Table 26 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
  • Table 27 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
  • Table 28 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
  • Table 29 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
  • Table 30 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026

NATURALLY HEALTHY BEVERAGES IN VIETNAM

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Further development of health and wellness trend boosts consumer awareness of naturally healthy beverages in Vietnam
  • The presence of NH RTD tea remains negligible
  • Players are hesitant about entering NH beverages

PROSPECTS AND OPPORTUNITIES

  • NH beverages is expected to remain a minor category in the Vietnamese market
  • Product innovation plays important role in stimulating consumer demand
  • International players have strongest opportunities for development in NH beverages

CATEGORY DATA

  • Table 31 Sales of NH Beverages by Category: Value 2016-2021
  • Table 32 Sales of NH Beverages by Category: % Value Growth 2016-2021
  • Table 33 NBO Company Shares of NH Beverages: % Value 2017-2021
  • Table 34 LBN Brand Shares of NH Beverages: % Value 2018-2021
  • Table 35 Distribution of NH Beverages by Format: % Value 2016-2021
  • Table 36 Forecast Sales of NH Beverages by Category: Value 2021-2026
  • Table 37 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026

ORGANIC BEVERAGES IN VIETNAM

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Organic beverages hit by decline in international travel
  • Organic beverage remains a negligible category
  • High prices and limited distribution constrain category development

PROSPECTS AND OPPORTUNITIES

  • Organic beverages expected to remain negligible over the forecast period
  • Limited activity in organic beverages
  • Stronger sales of organic beverages via e-commerce

BETTER FOR YOU PACKAGED FOOD IN VIETNAM

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Consumers show little interest in BFY packaged food
  • Desire for familiarity an obstacle to development of BFY packaged food
  • Hope lies with the young

PROSPECTS AND OPPORTUNITIES

  • Core consumer base economically resilient
  • Opportunities for reduced sugar packaged food
  • Growing appreciation of health as well as Westernisation trend set to promote BFY packaged food in the aftermath of the pandemic

CATEGORY DATA

  • Table 38 Sales of BFY Packaged Food by Category: Value 2016-2021
  • Table 39 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
  • Table 40 Distribution of BFY Packaged Food by Format: % Value 2016-2021
  • Table 41 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
  • Table 42 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026

FREE FROM IN VIETNAM

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Strong performance from packaged tofu and derivatives
  • COVID-19 crisis dampens growth of non-soy milk alternatives
  • Fragmented competitive landscape beyond soy milk alternatives

PROSPECTS AND OPPORTUNITIES

  • Greater consumer education required
  • Vegan trend provides potential
  • Retail developments to expose consumers to wider range of free from packaged food

CATEGORY DATA

  • Table 43 Sales of Free From by Category: Value 2016-2021
  • Table 44 Sales of Free From by Category: % Value Growth 2016-2021
  • Table 45 NBO Company Shares of Free From: % Value 2017-2021
  • Table 46 LBN Brand Shares of Free From: % Value 2018-2021
  • Table 47 Distribution of Free From by Format: % Value 2016-2021
  • Table 48 Forecast Sales of Free From by Category: Value 2021-2026
  • Table 49 Forecast Sales of Free From by Category: % Value Growth 2021-2026

FORTIFIED/FUNCTIONAL PACKAGED FOOD IN VIETNAM

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Strong focus on strengthening the immune system
  • FF options being seen across growing range of product categories
  • Intensifying competition

PROSPECTS AND OPPORTUNITIES

  • Continued diversification of the offer
  • Expanding range of products targeting various stages of life
  • Immunity to remain a key focus for FF packaged food

CATEGORY DATA

  • Table 50 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
  • Table 51 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
  • Table 52 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
  • Table 53 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
  • Table 54 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
  • Table 55 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
  • Table 56 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
  • Table 57 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
  • Table 58 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
  • Table 59 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
  • Table 60 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
  • Table 61 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
  • Table 62 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026

NATURALLY HEALTHY PACKAGED FOOD IN VIETNAM

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Consumers not necessary convinced by naturally healthy positioning
  • Immediate focus on immunity dampens demand
  • Local players dominate

PROSPECTS AND OPPORTUNITIES

  • Trend towards natural ingredients
  • Work needed to take advantage of opportunities
  • Distribution limited to modern grocery retailing

CATEGORY DATA

  • Table 63 Sales of NH Packaged Food by Category: Value 2016-2021
  • Table 64 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
  • Table 65 NBO Company Shares of NH Packaged Food: % Value 2017-2021
  • Table 66 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
  • Table 67 Distribution of NH Packaged Food by Format: % Value 2016-2021
  • Table 68 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
  • Table 69 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026

ORGANIC PACKAGED FOOD IN VIETNAM

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • COVID-19 crisis presents challenges
  • Limited distribution magnifies impact of COVID-19 crisis
  • High prices limit the consumer base for organic products

PROSPECTS AND OPPORTUNITIES

  • Price will remain a key obstacle to development
  • Product offer expected to expand
  • Widening range of options set to appeal to organic food enthusiasts

CATEGORY DATA

  • Table 70 Sales of Organic Packaged Food by Category: Value 2016-2021
  • Table 71 Sales of Organic Packaged Food by Category: % Value Growth 2018-2021
  • Table 72 Distribution of Organic Packaged Food by Format: % Value 2016-2021
  • Table 73 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
  • Table 74 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026