コンシューマーヘルス市場における競合の戦略

2020年のCOVID-19パンデミックにより、消費者の健康に対する競争環境は一変しました。大企業が市場シェアを統合し、パンデミックに適したポートフォリオを持つ企業が繁栄した一方で、ほとんどのブランドは需要の抑制により困難な状況に立たされました。2021年は消費者の関心が回復する可能性が高く、2020年に大幅に失った買収とイノベーションと買収の余地がもたらされる可能性があります。

当レポートは、コンシューマーヘルス市場における競合の戦略について調査しており、市場規模や予測、成長動向、潜在的な機会、競合情勢、主要企業・ブランドのシェア、市場への影響要因などの情報を提供しています。

目次

イントロダクション

競合環境の概要

コロナウイルス（COVID-19）ポートフォリオの互換性

業界動向に対する企業戦略

付録

Consumer health witnessed disruptions and challenges with the onset of COVID-19, despite being a resilient industry. While categories such as OTC and sports nutrition witnessed a decline in 2020, VDS witnessed strong growth. In 2021, the industry continued to see growth, with recovery seen in OTC and sports nutrition. Leading companies are strategically focusing on specialisation, product innovation and acquisitions to accelerate growth as the pandemic stabilises.

Euromonitor International's Competitor Strategies in Consumer Health global briefing examines the size, growth trends and potential opportunities in the Consumer Health market.  The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies.  Consumer attitudes towards the products and their personal healthcare needs are also explored.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

Introduction

State of Play

Focus on Preventive Health

Illness Treatment Outlook

Digitalisation

Democratising Personalisation

Competing on Holistic Sustainability

Key Takeaways

Appendix