デフォルト表紙
市場調査レポート
商品コード
1400795

ベトナムのソフトドリンク市場

Soft Drinks in Vietnam

出版日: | 発行: Euromonitor International | ページ情報: 英文 93 Pages | 納期: 即日から翌営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=152.41円
ベトナムのソフトドリンク市場
出版日: 2023年12月06日
発行: Euromonitor International
ページ情報: 英文 93 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

統計局の調査によると、ベトナムのGDP成長率は2023年末までに4.5%になると予測されています。軟調な労働市場と差し迫った世界同時不況への懸念から、2023年の消費者行動はより保守的になり、貯蓄を増やし、清涼飲料水のような非必需品への支出は減少しました。政府は、付加価値税率を10%から8%に引き下げることで、企業と消費者を支援しようとしました。

当レポートでは、ベトナムのソフトドリンク市場について調査し、市場の概要と共に、炭酸飲料、ジュース、ボトルウォーター、エナジードリンク、濃縮飲料、RTDティ、RTDコーヒーなどの市場規模と構造を分析・予測し、市場の主要参入企業の動向など、戦略的な分析を行っています。

目次

エグゼクティブサマリー

市場データ

付録

免責事項

情報源

ベトナムの炭酸飲料

主要なデータ調査結果

2023年の発展

  • 健康と財政問題が2023年の炭酸飲料の成長にブレーキをかける
  • 7-Up Soda Chanhは、より若くて健康志向の高い消費者をターゲットに
  • 参入企業は持続可能なパッケージングに引き続き注力

見通しと機会

  • 炭酸飲料は、経済への海外投資を背景に、予測期間にわたって着実な成長が見込まれる
  • 健康志向の高まりにより、還元糖炭酸飲料の成長が期待される
  • メーカーは持続可能な包装に引き続き注力することが期待される

カテゴリーデータ

ベトナムのジュース

主要なデータ調査結果

2023年の発展

  • インフレと景気の低迷により、2023年のジュースの成長は制限されるが、このカテゴリーの健全なイメージは依然として大きなプラスポイント
  • より小さなパックサイズが価格に敏感な消費者の間で注目を集める
  • 参入企業がオンラインでの存在感を高めることにますます注力するにつれて、eコマースが繁栄

見通しと機会

  • ジュースは健康的なイメージと経済の改善から恩恵を受けると期待されている
  • 参入企業は自社製品の健康強調表示の宣伝に注力する一方、パッケージングは利便性と持続可能性に重点を置くことが期待される
  • ココナッツやその他の植物性ウォーターは、健康的なイメージのおかげで最もダイナミックなカテゴリーになる予定です

カテゴリーデータ

ベトナムのボトルウォーター

主要なデータ調査結果

2023年の発展

  • ボトルウォーターは健康的なイメージと手頃な価格の恩恵を受ける
  • 持続可能な開発はボトルウォーター業界の焦点
  • 健康志向の地元住民の注目を集めるアルカリイオンボトル入りウォーター

見通しと機会

  • ボトルウォーターは健康的で便利、そして手頃な価格であると考えられる
  • ボトルウォーターの中で小売eコマースのシェアが拡大する予定
  • ボトルウォーター関連企業は今後も革新的なパッケージの開発に注力すると予想される

カテゴリーデータ

ベトナムのスポーツドリンク

主要なデータ調査結果

2023年の発展

  • スポーツイベントが2023年のスポーツドリンクの需要拡大に貢献
  • Suntory PepsiCo Vietnam Beverage Co Ltdがスポーツドリンク市場のリーダーを維持
  • 小売eコマースがシェアを拡大

見通しと機会

  • スポーツドリンクは、経済の改善と健康とフィットネスへの関心の高まりから恩恵を受けることが期待される
  • スポーツドリンクの流通は国内のより多くのチャネルとより多くの地域に拡大予定
  • 選手たちは消費者の注目を集めるために、今後もスポーツイベントに協力し後援

カテゴリーデータ

ベトナムのエナジードリンク

主要なデータ調査結果

2023年の発展

  • エナジードリンクは成長率は遅いもの依然として好調な業績を記録している
  • マーケティングと新製品開発はエナジードリンク業界の主な焦点
  • Red Bull(Vietnam)Co Ltd、エナジードリンク市場で市場リーダーの地位を維持

見通しと機会

  • エナジードリンクはより成熟し、開発の余地は少なくなることが予想される
  • 健康とウェルネスのトレンドの発展により、エナジードリンクの成長が抑制される可能性が高い
  • 販売促進には製品革新が必要となる可能性が高い

カテゴリーデータ

ベトナムの濃縮飲料

主要なデータ調査結果

2023年の発展

  • 濃縮飲料は2023年に着実な成長が見込まれるが、課題は残る
  • Nestle Vietnamは、新製品の開発とマーケティングへの継続的な投資のおかげで、濃縮物をリードし続ける
  • ベトナム味の素、Blendyブランドで粉末濃縮物に参入

見通しと機会

  • 濃縮物はニッチ市場であり続ける
  • 健康とウェルネスのトレンドは市場の需要に影響を与える可能性が高く、国際的な企業がその支配的な地位を維持する見通し
  • 小売eコマース濃縮物の売上が増加すると予想される

カテゴリーデータ

ベトナムのRTDティ

主要なデータ調査結果

2023年の発展

  • RTDティは2023年も健全な成長を続ける
  • コンブチャはまだ新しい概念だが、ミルクティフレーバーの人気が高まっている
  • 健康とウェルネスのトレンドが糖質制限RTDティの成長をサポート

見通しと機会

  • RTDティは、予測期間中引き続き強力かつ安定した成長を記録すると予想される
  • 消費者が利便性と価値を求めるにつれ、より小さなパックサイズへの需要が増加
  • 参入企業はRTDティに対する消費者の需要を刺激するイノベーションに注力する可能性が高い

カテゴリーデータ

ベトナムのRTDコーヒー

主要なデータ調査結果

2023年の発展

  • RTDコーヒーは2023年も成長の可能性を秘めている
  • RTDコーヒーは依然としてフレッシュコーヒーとの競合に直面し続けている
  • eコマースがRTDコーヒーをより幅広い聴衆に届ける必要がある中、Birdyがランキングのトップに立つ

見通しと機会

  • RTDコーヒーに対する前向きな見通し
  • 健康とウェルネスが新製品開発に与える影響が増大すると予想される
  • 主要企業は消費者の関心を引く製品イノベーションに注力

カテゴリーデータ

ベトナムのアジアの特製ドリンク

主要なデータ調査結果

2023年の発展

  • アジアの特製ドリンクの販売量の伸びが鈍化
  • ツバメの巣は依然としてアジアの特製飲料の中で最も魅力的な製品である
  • 競合は依然として限られており、新規参入企業が投資する動機はほとんどない

見通しと機会

  • アジアのスペシャルティドリンクは健全なイメージで安定成長の見込み
  • 流通はアジアの特製飲料の成長と発展の鍵となる可能性がある
  • 参入企業は需要を刺激するために製品イノベーションに注力すると予想される

カテゴリーデータ

目次
Product Code: SDVN

Vietnam is predicted to see GDP growth of 4.5% by the end of 2023, compared to the initial forecast of 6.5% at the beginning of the year, as per the General Statistical Office study. Soft labour markets and concerns about an impending global recession have led to a more conservative consumer behaviour in 2023, with increased savings and decreased spending on non-essential items such as soft drinks. The government looked to support companies and consumers by reducing the VAT rate from 10% to 8% s...

Euromonitor International's Soft Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Soft drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • Foodservice vs retail split
  • What next for soft drinks?

MARKET DATA

  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2022
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2022
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2022
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2022
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028
  • Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2023-2028
  • Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2023-2028

APPENDIX

  • Fountain sales in Vietnam

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

CARBONATES IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Health and financial issues put the brakes on the growth of carbonates in 2023
  • 7-Up Soda Chanh looking to target younger and more health conscious consumers
  • Players continue to focus on sustainable packaging

PROSPECTS AND OPPORTUNITIES

  • Carbonates predicted to see steady growth over the forecast period backed by foreign investment in the economy
  • Reduced sugar carbonates are expected to grow well due to the rise of health and wellness.
  • Manufacturers are expected to continue focusing on sustainable packaging

CATEGORY DATA

  • Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
  • Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
  • Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
  • Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
  • Table 35 Off-trade Sales of Carbonates by Category: Volume 2018-2023
  • Table 36 Off-trade Sales of Carbonates by Category: Value 2018-2023
  • Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
  • Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
  • Table 39 Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
  • Table 40 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023
  • Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
  • Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
  • Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
  • Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028
  • Table 49 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2023-2028
  • Table 50 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2023-2028

JUICE IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Inflation and a gloomy economy limit the growth of juice in 2023, but the category's healthy image remains a big plus point
  • Smaller pack sizes gaining traction among price-sensitive consumers
  • E-commerce thriving as players increasingly focus on increasing their online presence

PROSPECTS AND OPPORTUNITIES

  • Juice is expected to benefit from its healthy image and an improving economy
  • Players are expected to focus on promoting the health claims of their products while packaging will focus on convenience and sustainability
  • Coconut and other plant waters is set to be the most dynamic category thanks to healthy image

CATEGORY DATA

  • Table 51 Off-trade Sales of Juice by Category: Volume 2018-2023
  • Table 52 Off-trade Sales of Juice by Category: Value 2018-2023
  • Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
  • Table 54 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
  • Table 55 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
  • Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
  • Table 57 NBO Company Shares of Off-trade Juice: % Value 2019-2023
  • Table 58 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
  • Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
  • Table 60 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
  • Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
  • Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028

BOTTLED WATER IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Bottled water benefits from healthy image and affordability
  • Sustainable development is the focus of players in bottled water
  • Ionised alkaline bottled water catching the attention of health conscious locals

PROSPECTS AND OPPORTUNITIES

  • Bottled water seen as healthy, convenient and affordable
  • Retail e-commerce set to increase its share within bottled water
  • Bottled water players expected to continue focusing on the development of innovative packaging

CATEGORY DATA

  • Table 63 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
  • Table 64 Off-trade Sales of Bottled Water by Category: Value 2018-2023
  • Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
  • Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
  • Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
  • Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
  • Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
  • Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028

SPORTS DRINKS IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Sport events help boost the demand for sports drinks in 2023
  • Suntory PepsiCo Vietnam Beverage Co Ltd retains the market leader in sports drinks
  • Retail e-commerce is gaining its share.

PROSPECTS AND OPPORTUNITIES

  • Sports drinks expected to benefit from improving economy and an increasing focus on health and fitness
  • Distribution of sport drinks set to expand into more channels and more areas of the country
  • Players will continue to cooperate and sponsor sport events to gain attention from consumers.

CATEGORY DATA

  • Table 75 Off-trade Sales of Sports Drinks: Volume 2018-2023
  • Table 76 Off-trade Sales of Sports Drinks: Value 2018-2023
  • Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
  • Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
  • Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
  • Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
  • Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
  • Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
  • Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
  • Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
  • Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
  • Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028

ENERGY DRINKS IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Energy drink still records positive performance with slower growth rate
  • Marketing and new product development a key focus of energy drinks players
  • Red Bull (Vietnam) Co Ltd retains its market leader in energy drink market

PROSPECTS AND OPPORTUNITIES

  • Energy drinks is expected to become more mature with less room for development
  • Developing health and wellness trend likely to restrain the growth of energy drinks
  • Product innovation likely to be needed to stimulate stronger sales

CATEGORY DATA

  • Table 87 Off-trade Sales of Energy Drinks: Volume 2018-2023
  • Table 88 Off-trade Sales of Energy Drinks: Value 2018-2023
  • Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
  • Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
  • Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
  • Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
  • Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
  • Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
  • Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
  • Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
  • Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
  • Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028

CONCENTRATES IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Concentrates sees steady growth in 2023 but challenges remain
  • Nestle Vietnam continues to lead concentrates thanks to ongoing investment in new product development and marketing
  • Ajinomoto Vietnam enters powder concentrates with its Blendy brand

PROSPECTS AND OPPORTUNITIES

  • Concentrates will remain a niche market
  • Health and wellness trend likely to influence market demand with international players set to retain their dominant position
  • Retail E-commerce expected to boost sales of concentrates

CATEGORY DATA

  • Concentrates Conversions
  • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 100 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 101 Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
  • Table 103 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
  • Table 104 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
  • Table 105 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
  • Table 106 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
  • Table 107 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
  • Table 108 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
  • Table 109 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
  • Table 110 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
  • Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
  • Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
  • Table 113 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028

RTD TEA IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • RTD tea continues to see healthy growth in 2023
  • Rising popularity of milk tea flavour while kombucha remains a new concept
  • Health and wellness trend supports the growth of reduced sugar RTD tea

PROSPECTS AND OPPORTUNITIES

  • RTD tea expected to continue recording strong and steady growth over the forecast period
  • Increasing demand for smaller pack sizes as consumers go in search of convenience and value
  • Players likely to focus on innovation to stimulate consumer demand for RTD tea

CATEGORY DATA

  • Table 114 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 115 Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
  • Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2018-2023
  • Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
  • Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
  • Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
  • Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
  • Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
  • Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
  • Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
  • Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028

RTD COFFEE IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • RTD Coffee still has potential for growth in 2023
  • RTD coffee continues to face still competition fresh coffee
  • Birdy tops the rankings while e-commerce has to bring RTD coffee to a wider audience

PROSPECTS AND OPPORTUNITIES

  • A positive outlook for RTD coffee
  • Health and wellness expected to have a growing influence on new product development
  • Key players focus on product innovation to attract consumers' interest

CATEGORY DATA

  • Table 127 Off-trade Sales of RTD Coffee: Volume 2018-2023
  • Table 128 Off-trade Sales of RTD Coffee: Value 2018-2023
  • Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
  • Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
  • Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
  • Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
  • Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
  • Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
  • Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
  • Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
  • Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
  • Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028

ASIAN SPECIALITY DRINKS IN VIETNAM

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Asian speciality drinks witness slower growth in volume
  • Bird's nest remains the most attractive product in Asian speciality drinks
  • Competition remains limited with little incentive for new players to invest

PROSPECTS AND OPPORTUNITIES

  • Asian speciality drinks looks set to record stable growth thanks to healthy image
  • Distribution could be key to the growth and development of Asian speciality drinks
  • Players expected to focus on product innovation to stimulate demand

CATEGORY DATA

  • Table 139 Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
  • Table 140 Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
  • Table 141 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
  • Table 142 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023
  • Table 143 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2023
  • Table 144 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2023
  • Table 145 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2019-2023
  • Table 146 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2020-2023
  • Table 147 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2023-2028
  • Table 148 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2023-2028
  • Table 149 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2023-2028
  • Table 150 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2023-2028