ビーガン・ベジタリアン食品の台頭

当レポートでは、世界のビーガン・ベジタリアン食品市場の傾向と動静について分析し、市場の定義・基本構造や最新情勢、全体的な市場規模の動向見通し (今後5年間分)、分野別・地域別・企業別の詳細動向、流通チャネルの構造と主な課題 (製品表示、市場でのポジショニングなど) 、今後の市場成長の方向性などを調査しております。

分析対象の製品：食材・食事、乳製品と代替品、スナック、主食

データ範囲：市場規模 (実績値・予測値)、企業別・ブランド別市場シェア、流通データ

目次

• イントロダクション
• ビーガン・ベジタリアンの消費者の定義
• 製品の表示とポジショニング
• 今後の展望

Demand for vegan and vegetarian food continues to grow. This report analyses drivers behind demand, how manufacturers are marketing these products and the most popular claims featured. It also delves into opportunities for the future and expected category developments moving forward.

Euromonitor International's The Rise of Vegan and Vegetarian Food global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.

Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Packaged Food market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

Introduction

Defining the Vegan and Vegetarian Consumer

Claims and Positioning

Future Outlook