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市場調査レポート
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971582

フィリピンにおけるコンシューマーヘルス市場

Consumer Health in the Philippines

出版日: | 発行: Euromonitor International | ページ情報: 英文 99 Pages | 納期: 即納可能 即納可能とは

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フィリピンにおけるコンシューマーヘルス市場
出版日: 2020年11月10日
発行: Euromonitor International
ページ情報: 英文 99 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

当レポートは、フィリピンのコンシューマーヘルス市場について調査しており、市場規模(実績および予測)、企業およびブランドのシェア、流通データなどの情報を提供しています。

目次

エグゼクティブサマリー

  • COVID-19がコンシューマーヘルスに与える影響
  • COVID-19による国への影響
  • 企業の対応
  • 小売シフト
  • コンシューマーヘルスの動向

市場指標

市場データ

付録

  • OTCの登録と分類
  • ビタミンと栄養補助食品の登録と分類
  • セルフメディケーション/セルフケアおよび予防医学
  • スイッチ

世界のマクロ経済環境

世界の産業環境

免責事項

定義

情報源

市場分析

  • 成人の口腔ケア
  • 鎮痛薬
  • 咳、風邪、アレルギー(花粉症)の治療法
  • 皮膚科
  • 消化器系の治療法
  • アイケア
  • ハーブと従来の製品
  • NRT禁煙補助剤
  • 睡眠薬
  • スポーツ栄養
  • ビタミンと栄養補助食品
  • 体重管理
  • 創傷治療
    • 主な結論
    • 2020年の影響
    • 市場回復と機会
    • カテゴリーデータ
目次
Product Code: CHPH

Overall, demand for consumer health products in the Philippines increased in Q1 2020, decreased in Q2, then started to revive in Q3 and Q4 as lockdown restrictions eased, and people were able to return to work. As the pandemic took hold Filipinos stockpiled many products, resulting in shortages. This required a shift to cheaper products, which were more likely to remain available. Many categories also saw the influence of this trend as consumers were reprioritised spending in light of the pandem...

Euromonitor International's Consumer Health in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
  • Table 2 Life Expectancy at Birth 2015-2020

MARKET DATA

  • Table 3 Sales of Consumer Health by Category: Value 2015-2020
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
  • Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
  • Table 7 Distribution of Consumer Health by Format: % Value 2015-2020
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2020
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2020-2025
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

Switches

    • Summary 1 OTC: Switches 2019-2020

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

    • Summary 2 Research Sources

KEY DATA FINDINGS

2020 IMPACT

Consumers stockpiling analgesics seek less expensive products

COVID-19 boosts naproxen, while topical analgesics/anaesthetic slumps

Presence in sari-sari stores beneficial as lockdown restrictions hit

RECOVERY AND OPPORTUNITIES

Counterfeit analgesics targeted to minimise risks

Increased parental concerns influence paediatric products

Topical analgesics/anaesthetic set to benefit from COVID-19

CATEGORY DATA

  • Table 11 Sales of Analgesics by Category: Value 2015-2020
  • Table 12 Sales of Analgesics by Category: % Value Growth 2015-2020
  • Table 13 NBO Company Shares of Analgesics: % Value 2016-2020
  • Table 14 LBN Brand Shares of Analgesics: % Value 2017-2020
  • Table 15 Forecast Sales of Analgesics by Category: Value 2020-2025
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Cough, cold and allergy remedies sees growth as consumers tackle symptoms early

Neozep gains share due to presence in sari-sari stores

Cheaper products benefit as demand increases among lower-income Filipinos

RECOVERY AND OPPORTUNITIES

Preventative strategies to gain importance post-pandemic

Combination products to benefit from functionality and convenience

Paediatric products offer growth potential

CATEGORY DATA

  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
  • Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
  • Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Lockdown reduces demand as eating habits change and travel ceases

Ranitidine restrictions impact H2 blockers

Kremil-S benefits from advertising support

RECOVERY AND OPPORTUNITIES

Return to pre-COVID-19 lifestyles to underpin post-pandemic recovery

Adoption of healthier consumption habits to influence demand for digestive remedies

TV advertising to remain key promotional tool, internet platforms gain importance

CATEGORY DATA

  • Table 23 Sales of Digestive Remedies by Category: Value 2015-2020
  • Table 24 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
  • Table 25 NBO Company Shares of Digestive Remedies: % Value 2016-2020
  • Table 26 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
  • Table 27 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
  • Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 a double-edged sword for dermatologicals

Nappy rash treatments see boost while demand for haemorrhoid treatments shrinks

Variety of packaging sizes benefits topical antifungals as COVID-19 hits spending

RECOVERY AND OPPORTUNITIES

Prolonged periods wearing masks to influence demand

High birth rate offers opportunity for paediatric dermatologicals post-pandemic

Investments needed to overcome stigmas, functionality a key focus area

CATEGORY DATA

  • Table 29 Sales of Dermatologicals by Category: Value 2015-2020
  • Table 30 Sales of Dermatologicals by Category: % Value Growth 2015-2020
  • Table 31 NBO Company Shares of Dermatologicals: % Value 2016-2020
  • Table 32 LBN Brand Shares of Dermatologicals: % Value 2017-2020
  • Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2020-2025
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 gives a Filipino fillip to smoking cessation aids

Pandemic underpins government efforts to encourage cessation of smoking

Ezeequit dominates, faces limited competition from alternatives available online

RECOVERY AND OPPORTUNITIES

Demand to be maintained over forecast period

Environment ripe for new brand introductions

Online platforms important to stimulate post-pandemic growth

CATEGORY INDICATORS

  • Table 36 Number of Smokers by Gender 2015-2020

CATEGORY DATA

  • Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
  • Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2017-2020
  • Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
  • Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
  • Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
  • Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Stress and tech use impact consumers' sleep, leading to increased demand

USANA Pure Rest consolidates position as leading brand

Direct selling dominates, e-commerce set to gain traction

RECOVERY AND OPPORTUNITIES

Consumer education required to boost growth

Promotion of overall health benefits of sleep may prove beneficial

Online promotions to gain importance as Filipinos become more connected

CATEGORY DATA

  • Table 43 Sales of Sleep Aids: Value 2015-2020
  • Table 44 Sales of Sleep Aids: % Value Growth 2015-2020
  • Table 45 NBO Company Shares of Sleep Aids: % Value 2016-2020
  • Table 46 LBN Brand Shares of Sleep Aids: % Value 2017-2020
  • Table 47 Forecast Sales of Sleep Aids: Value 2020-2025
  • Table 48 Forecast Sales of Sleep Aids: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 has dual impact on demand for eye care

Shift to cheaper options evident as consumers prioritise spending

Promotional investment key to attracting consumers

RECOVERY AND OPPORTUNITIES

COVID-19 awareness set to influence forecast period performance

Growing tech use and working from home to increase eye discomfort

Targeting specific issues may increase growth post-pandemic

CATEGORY DATA

  • Table 49 Sales of Eye Care by Category: Value 2015-2020
  • Table 50 Sales of Eye Care by Category: % Value Growth 2015-2020
  • Table 51 NBO Company Shares of Eye Care: % Value 2016-2020
  • Table 52 LBN Brand Shares of Eye Care: % Value 2017-2020
  • Table 53 Forecast Sales of Eye Care by Category: Value 2020-2025
  • Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Consumers stockpile products as COVID-19 pandemic develops

Mediplast benefits from presence in sari-sari stores and promotional strategies

Lockdown restrictions benefit smaller outlets, e-commerce shows signs of growth

RECOVERY AND OPPORTUNITIES

Increased participation in sports as a result of pandemic set to increase demand

Added-value features likely to appeal in post-pandemic environment

Increased availability and convenience needed as lifestyles resume

CATEGORY DATA

  • Table 55 Sales of Wound Care by Category: Value 2015-2020
  • Table 56 Sales of Wound Care by Category: % Value Growth 2015-2020
  • Table 57 NBO Company Shares of Wound Care: % Value 2016-2020
  • Table 58 LBN Brand Shares of Wound Care: % Value 2017-2020
  • Table 59 Forecast Sales of Wound Care by Category: Value 2020-2025
  • Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Preventative health strategies increase demand, stockpiling results in shortages

Multivitamins grow as consumers seek convenience, boosting Centrum's share

Cecon benefits in single vitamins due to trusted brand name and advertising support

RECOVERY AND OPPORTUNITIES

Preventative approach to health key, online promotions to gain importance

Convenience of multivitamins to appeal as lifestyles resume post-pandemic

Vitamin B offers growth potential

CATEGORY DATA

  • Table 61 Sales of Vitamins by Category: Value 2015-2020
  • Table 62 Sales of Vitamins by Category: % Value Growth 2015-2020
  • Table 63 Sales of Multivitamins by Positioning: % Value 2015-2020
  • Table 64 NBO Company Shares of Vitamins: % Value 2016-2020
  • Table 65 LBN Brand Shares of Vitamins: % Value 2017-2020
  • Table 66 Forecast Sales of Vitamins by Category: Value 2020-2025
  • Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Category boosted by focus on immunity, although tonics suffer as gyms close

Pharmaton's familiarity contributes to share gain, Caltrate Plus sees stockpiling

Direct sellers dominate, but COVID-19 stimulates e-commerce

RECOVERY AND OPPORTUNITIES

Immunity to remain a key factor, e-commerce offers potential

Probiotic foodstuffs represent a competitive challenge

Products offering cosmetic benefits may see increased demand post-pandemic

CATEGORY DATA

  • Table 68 Sales of Dietary Supplements by Category: Value 2015-2020
  • Table 69 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
  • Table 70 Sales of Dietary Supplements by Positioning: % Value 2015-2020
  • Table 71 NBO Company Shares of Dietary Supplements: % Value 2016-2020
  • Table 72 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
  • Table 73 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

COVID-19 hits consumer motivation to control weight

OTC obesity benefits as significant excess weight increases impact of COVID-19

Ensure benefits from immunity positioning, Xenical gains in OTC obesity

RECOVERY AND OPPORTUNITIES

Awareness of obesity's impact on COVID-19 set to increase demand

Filipinos drawn to functionality and value for money

Changing dietary trends to inform category's development in coming years

CATEGORY DATA

  • Table 75 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
  • Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
  • Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
  • Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
  • Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
  • Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Category suffers as gyms close and outdoor activities are limited

Sports nutrition sees most significant e-commerce share in Philippines

Enervon Activ benefits from e-commerce availability

RECOVERY AND OPPORTUNITIES

Recovery expected as lockdown restrictions ease

Added-value benefits may appeal in the post-pandemic environment

E-commerce set to continue gaining traction in sports nutrition

CATEGORY DATA

  • Table 81 Sales of Sports Nutrition by Category: Value 2015-2020
  • Table 82 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
  • Table 83 NBO Company Shares of Sports Nutrition: % Value 2016-2020
  • Table 84 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
  • Table 85 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
  • Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Preference for herbal products among millennials stimulates demand

Word-of-mouth recommendations key to brand development

Jack 'n' Jill brand suffers as smaller brands gain traction

RECOVERY AND OPPORTUNITIES

Post-pandemic health trends set to influence category's performance

Increased adoption of sports set to boost demand for herbal/topical analgesics

Clinical test results needed to boost consumer uptake of herbal/traditional products

CATEGORY DATA

  • Table 87 Sales of Herbal/Traditional Products by Category: Value 2015-2020
  • Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
  • Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
  • Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
  • Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
  • Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Paediatric products boosted as parents seek to increase immunity in their children

Easy-to-consume syrups and flavour varieties popular among parents and children

Sari-sari stores benefit as lockdown restrictions limits shopping options

RECOVERY AND OPPORTUNITIES

Preventative health strategies set to underpin continued growth

Products with specific positioning offer growth potential

Packaging and flavours key to attracting children

CATEGORY DATA

  • Table 93 Sales of Paediatric Consumer Health by Category: Value 2015-2020
  • Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
  • Table 95 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
  • Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
  • Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
  • Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
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