消費者がアパレルやフットウェアを購入する場所

アパレルやフットウェアの販売業界は、現在でも実店舗ベースの流通チャネルが大半となっていますが、業界は徐々にeコマースへのシフトを進めています。特に、新型コロナウイルス感染症 (COVID-19) の感染拡大により店舗の閉鎖が相次いだ結果、eコマースが主流のチャネルとなり、小売業者もeコマース中心の営業体制にすぐに転換しました。

当レポートでは、世界のアパレル・フットウェアの小売市場の現状と将来展望について分析し、昨今の市場の主な傾向や喫緊の課題、主な市場促進・抑制要因、市場規模の推移と見通し (今後5年間分)、市場競争状態、企業別・ブランド別の市場シェア、流通チャネルの構造と動向、といった情報を取りまとめてお届けいたします。

目次

• イントロダクション
• 業界の最新情勢
• Covid-19の影響
• チャンネルシフト
• 店舗ベースのチャネル
• 非店舗チャネル
• 今後の展開

While store-based retailing dominated the retail landscape of apparel and footwear, the industry saw a channel shift towards e-commerce. The channel shift has accelerated due to the Coronavirus pandemic. As e-commerce is a main channel during Coronavirus (COVID-19)-led store closures, retailers are quickly pivoting to e-commerce operations. The report provides a broad top-level picture of distribution landscape and highlight the importance of e-commerce in the industry.

Euromonitor International's‘Where Consumers Shop for Apparel and Footwear global briefing’ offers an insight into to the size and shape of the apparel market, highlights buzz topics, emerging trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the clothing and footwear market - be they changes on the supply side, in channel dynamics, economic/ lifestyle /demographic influences or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Apparel and Footwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

• Introduction
• Industry Snapshot
• Impact of Covid-19
• Channel Shifts
• Channel shifts
• Store-Based Channels
• Store-based channels
• Non-Store Channels
• Future Developments
• Future developments