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市場調査レポート

フィリピンの栄養補助食品市場

Dietary Supplements in the Philippines

発行 Euromonitor International 商品コード 914353
出版日 ページ情報 英文 20 Pages
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本日の銀行送金レート: 1USD=109.81円で換算しております。
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フィリピンの栄養補助食品市場 Dietary Supplements in the Philippines
出版日: 2019年10月09日 ページ情報: 英文 20 Pages
概要

当レポートでは、フィリピンの栄養補助食品市場を調査し、市場の概要、カテゴリー別の市場動向、市場規模の推移と予測、売上の推移、企業シェア、ブランドシェア、流通データ、主要企業の分析などをまとめています。

対象カテゴリー:栄養補助食品、ハーブ/伝統的な栄養補助食品

調査範囲:市場規模(実績値・予測値)、企業シェア、ブランドシェア、流通データ

市場の見通し

  • プロバイオティクス食品を元来好む消費者の関心を引くためにプロバイオティクスサプリメントのブランドは製品の革新を続ける
  • 美容向け栄養補助食品はSNSと消費者の健康と容姿に対する関心に支えられ堅調な成長を遂げる

競合情勢

  • 栄養補助食品の直接販売において優勢を占めるUhs Essential Health Philippinesは今後も市場を牽引し続ける
  • 間接販売を行う企業は製品に対する消費者の関心を高めるマーケティングで競合する

カテゴリーデータ

エグゼクティブサマリー

  • 予防医学と医療の差が小さくなり、コンシューマーヘルスの堅調な成長は維持される
  • 2019年のコンシューマーヘルスの成長に大気汚染と人口増加が大きな影響をもたらす
  • 企業はブランドの認知度を高めるためにテレビ広告を利用する
  • インターネット小売業はコンシューマーヘルス分野へ徐々に参入する
  • 消費者のセルフケアと価格感応性のバランスが取れているため、予測期間中においてはコンシューマーヘルスの安定成長が期待される

市場指標

市場データ

付録

  • OTC医薬品の登録と分類
  • ビタミン/サプリメントの登録と分類
  • セルフメディケーション/セルフケアと予防医学
  • スイッチ医薬品

定義

出典

目次
Product Code: CHPHds

Increasing inflation is a limiting factor on sales of dietary supplements in the Philippines. Amid rising prices, manufacturers of dietary supplements frequently struggle to raise the popularity of their products among budget-conscious Filipinos who tend to rely on treating diseases instead of preventing them. Consumers remain price-sensitive despite the growing middle-income group in the country.

Euromonitor International's‘ Dietary Supplements in Philippines report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Headlines

Prospects

  • A Slight Decrease in Inflation Offers Hope for Dietary Supplements To Become More Popular
  • Brands of Probiotic Supplements Continue To Innovate To Attract Consumers Who Tend To Prefer Food With Probiotic Content
  • Beauty-positioned Dietary Supplements See Steady Growth Supported by Social Media and Consumers' Concern for Their Health and Looks

Competitive Landscape

  • Uhs Essential Health Philippines Continues To Lead Due To the Significant Position of Direct Selling in Dietary Supplements
  • Non-direct Selling Players Compete by Making Greater Marketing Efforts To Increase Consumers' Awareness of Their Dietary Supplement Products

Category Data

  • Table 1 Sales of Dietary Supplements by Category: Value 2014-2019
  • Table 2 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
  • Table 3 Sales of Dietary Supplements by Positioning: % Value 2014-2019
  • Table 4 NBO Company Shares of Dietary Supplements: % Value 2015-2019
  • Table 5 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
  • Table 6 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Executive Summary

  • Steady Growth Continues in Consumer Health As the Gap Narrows Between Prevention and Treatment
  • Air Pollution and Population Growth Contribute Significantly To the Growth of Consumer Health in 2019
  • Players Use Television Advertising To Increase Brand Awareness
  • Internet Retailing Makes Gradual Headway Into Consumer Health
  • Stable Growth Is Expected for Consumer Health in the Forecast Period As A Balance Is Struck Between Consumers' Self-care and Their Price Sensitivity

Market Indicators

  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
  • Table 9 Life Expectancy at Birth 2014-2019

Market Data

  • Table 10 Sales of Consumer Health by Category: Value 2014-2019
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
  • Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

Appendix

  • OTC Registration and Classification
  • Vitamins and Dietary Supplements Registration and Classification
  • Self-medication/self-care and Preventive Medicine
  • Switches

Definitions

Sources

    • Summary 1 Research Sources
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