インドの栄養補助食品市場

当レポートでは、インドの栄養補助食品市場を調査し、市場の概要、カテゴリー別の市場動向、市場規模の推移と予測、売上の推移、企業シェア、ブランドシェア、流通データ、主要企業の分析などをまとめています。

対象カテゴリー：栄養補助食品、ハーブ/伝統的な栄養補助食品

調査範囲：市場規模（実績値・予測値）、企業シェア、ブランドシェア、流通データ

目次

ヘッドライン

市場の見通し

• アーユルヴェーダ製品がハーブ/伝統医療セグメントの成長を促進する
• ライフスタイルの変化が需要を後押しする
• インド食品安全基準局（FSSAI）が規制の厳格化に向けて動く

競合情勢

• Daburは中心ブランドのマーケティングにおける焦点を移す
• ハーブ/伝統製品に対する関心の高まり
• Amwayは大規模拡張を目標とする

カテゴリーデータ

エグゼクティブサマリー

• 現代のライフスタイルと需要に影響を与えるより全体的なアプローチ
• OTC企業は利便性と迅速な結果を求める消費者をターゲットに
• 天然製品およびアーユルヴェーダ製品の需要に応えるメーカー
• 電子商取引の未来は不確実だが、調剤師/薬局の重要性は維持される
• 規制制度の変化によって市場機会が創出される可能性がある

市場指標

市場データ

付録

• OTC医薬品の登録と分類
• ビタミン/サプリメントの登録と分類
• セルフメディケーション/セルフケアと予防医学

定義

出典

Overall, dietary supplements is being adversely affected by the COVID-19 pandemic. Categories that are deemed to be non-essential are increasingly taking a backseat in consumer purchasing plans as the efforts to limit the spread of the pandemic take an economic toll. However, supplements that are positioned to boost immunity and strength, and are available at competitive prices, are performing well.

Euromonitor International's‘Dietary Supplements in India report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Dietary Supplements market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

TABLE OF CONTENTS

List OF CONTENTS AND TABLES

KEY DATA FINDINGS

2020 IMPACT

Immunity boosters see surge in demand

Challenging economic environment undermines demand

Interest in Indian traditions proves influential during the pandemic

RECOVERY AND OPPORTUNITIES

Ayurvedic products have an opportunity to kick on from increased demand during the pandemic

Micro-nutrient deficiency and urbanisation create potential, but economic conditions set to dampen demand

Health trend to present challenges as well as opportunities

CATEGORY DATA

• Table 1 Sales of Dietary Supplements by Category: Value 2015-2020
• Table 2 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
• Table 3 Sales of Dietary Supplements by Positioning: % Value 2015-2020
• Table 4 NBO Company Shares of Dietary Supplements: % Value 2016-2020
• Table 5 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
• Table 6 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
• Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025

EXECUTIVE SUMMARY

COVID-19 impact on consumer health

COVID-19 country impact

Company response

Retailing shift

What next for consumer health?

MARKET INDICATORS

• Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
• Table 9 Life Expectancy at Birth 2015-2020

MARKET DATA

• Table 10 Sales of Consumer Health by Category: Value 2015-2020
• Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
• Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
• Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
• Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
• Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
• Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
• Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025

APPENDIX

OTC registration and classification

Vitamins and dietary supplements registration and classification

Self-medication/self-care and preventive medicine

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources