Product Code: ADCN
Measures to combat the spread of COVID-19 were having a detrimental effect on sales of alcoholic drinks in 2020. For example, the shutdown of on-trade channel establishments, including restaurants and bars, in the first quarter of 2020 heavily impacted the sales of alcoholic drinks, especially beer, still red grape wine and baijiu, which play an important role in social and festival gatherings. Although sales in the off-trade channel were also negatively impacted by the pandemic.
Euromonitor International's‘Alcoholic Drinks in China report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2015-2019), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
TABLE OF CONTENTS
EXECUTIVE SUMMARY
- COVID-19 impact on alcoholic drinks
- COVID-19 country impact
- Premiumisation continues to be seen in alcoholic drinks
- Alcoholic drinks players taking action to enhance competitiveness
- Stronger value than volume performance for alcoholic drinks over the forecast period thanks to premiumisation
- CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
- CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
- CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
- CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024
MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- Table 1 Number of On-trade Establishments by Type 2014-2019
TAXATION AND DUTY LEVIES
- Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
MARKET INDICATORS
- Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
- Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
- Table 4 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
- Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
- Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
- Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
- Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
- Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
- Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
- Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
- Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
- Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
- Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
- Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
- Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
- Summary 2 Research Sources
HEADLINES
PRE-COVID-19 PERFORMANCE
- Premiumisation is reshaping the beer industry
- Weissbier/Weizen/Wheat beer and stout record dynamic growth
- China Resources Beer continues to lead in beer against a backdrop of declining brewery numbers
2020 AND BEYOND
- COVID-19 impact
- Affected products within beer
- Recovery and opportunities
CATEGORY BACKGROUND
- Lager price band methodology
- Summary 3 Lager by Price Band 2019
- Table 18 Number of Breweries 2014-2019
CATEGORY DATA
- Table 19 Sales of Beer by Category: Total Volume 2014-2019
- Table 20 Sales of Beer by Category: Total Value 2014-2019
- Table 21 Sales of Beer by Category: % Total Volume Growth 2014-2019
- Table 22 Sales of Beer by Category: % Total Value Growth 2014-2019
- Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
- Table 24 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
- Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
- Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
- Table 27 GBO Company Shares of Beer: % Total Volume 2015-2019
- Table 28 NBO Company Shares of Beer: % Total Volume 2015-2019
- Table 29 LBN Brand Shares of Beer: % Total Volume 2016-2019
- Table 30 Forecast Sales of Beer by Category: Total Volume 2019-2024
- Table 31 Forecast Sales of Beer by Category: Total Value 2019-2024
- Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
- Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
- Premiumisation reshaping the rice wine industry, while still grape wine faces industry adjustment
- Champagne the most dynamic wine product
- Zhejiang Guyue Longshan Shaoxing Wine leads, but Treasury Wine Estates most dynamic
2020 AND BEYOND
- COVID-19 impact
- Affected products within wine
- Recovery and opportunities
CATEGORY DATA
- Table 34 Sales of Wine by Category: Total Volume 2014-2019
- Table 35 Sales of Wine by Category: Total Value 2014-2019
- Table 36 Sales of Wine by Category: % Total Volume Growth 2014-2019
- Table 37 Sales of Wine by Category: % Total Value Growth 2014-2019
- Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
- Table 39 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
- Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
- Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
- Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
- Table 43 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2014-2019
- Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
- Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
- Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
- Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
- Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019
- Table 49 GBO Company Shares of Champagne: % Total Volume 2015-2019
- Table 50 NBO Company Shares of Champagne: % Total Volume 2015-2019
- Table 51 LBN Brand Shares of Champagne: % Total Volume 2016-2019
- Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
- Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
- Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019
- Table 55 GBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
- Table 56 NBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
- Table 57 Forecast Sales of Wine by Category: Total Volume 2019-2024
- Table 58 Forecast Sales of Wine by Category: Total Value 2019-2024
- Table 59 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
- Table 60 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
- Spirits volume dragged down by baijiu; baijiu cocktails to help build awareness
- International spirits head for localisation
- Niulanshan continues to lead spirits overall, with Changyu leading international spirits
2020 AND BEYOND
- COVID-19 impact
- Affected products within spirits
- Recovery and opportunities
CATEGORY BACKGROUND
- Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
- Summary 4 Benchmark Brands 2019
CATEGORY DATA
- Table 61 Sales of Spirits by Category: Total Volume 2014-2019
- Table 62 Sales of Spirits by Category: Total Value 2014-2019
- Table 63 Sales of Spirits by Category: % Total Volume Growth 2014-2019
- Table 64 Sales of Spirits by Category: % Total Value Growth 2014-2019
- Table 65 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
- Table 66 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
- Table 67 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
- Table 68 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
- Table 69 Sales of Dark Rum by Price Platform: % Total Volume 2014-2019
- Table 70 Sales of White Rum by Price Platform: % Total Volume 2014-2019
- Table 71 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2014-2019
- Table 72 Sales of English Gin by Price Platform: % Total Volume 2014-2019
- Table 73 Sales of Vodka by Price Platform: % Total Volume 2014-2019
- Table 74 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2014-2019
- Table 75 GBO Company Shares of Spirits: % Total Volume 2015-2019
- Table 76 NBO Company Shares of Spirits: % Total Volume 2015-2019
- Table 77 LBN Brand Shares of Spirits: % Total Volume 2016-2019
- Table 78 Forecast Sales of Spirits by Category: Total Volume 2019-2024
- Table 79 Forecast Sales of Spirits by Category: Total Value 2019-2024
- Table 80 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
- Table 81 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
- Cider/Perry continues to see dynamic growth, but remains a small category
- Low-alcohol nature of the products helps drive cider/perry growth
- Strongbow continues to lead cider/perry; Urbrew and Zeffer team up for new product
2020 AND BEYOND
- COVID-19 impact
- Recovery and opportunities
CATEGORY DATA
- Table 82 Sales of Cider/Perry: Total Volume 2014-2019
- Table 83 Sales of Cider/Perry: Total Value 2014-2019
- Table 84 Sales of Cider/Perry: % Total Volume Growth 2014-2019
- Table 85 Sales of Cider/Perry: % Total Value Growth 2014-2019
- Table 86 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
- Table 87 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
- Table 88 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
- Table 89 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
- Table 90 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
- Table 91 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
- Table 92 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
- Table 93 Forecast Sales of Cider/Perry: Total Volume 2019-2024
- Table 94 Forecast Sales of Cider/Perry: Total Value 2019-2024
- Table 95 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
- Table 96 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
- Low-alcohol nature and easy consumption boost RTDs growth
- RTDs group standard comes into force
- Rio strengthens its dominance with a light version; Horoyoi enters RTDs in China
2020 AND BEYOND
- COVID-19 impact
- Affected products within RTDs
- Recovery and opportunities
CATEGORY DATA
- Table 97 Sales of RTDs by Category: Total Volume 2014-2019
- Table 98 Sales of RTDs by Category: Total Value 2014-2019
- Table 99 Sales of RTDs by Category: % Total Volume Growth 2014-2019
- Table 100 Sales of RTDs by Category: % Total Value Growth 2014-2019
- Table 101 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
- Table 102 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
- Table 103 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
- Table 104 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
- Table 105 GBO Company Shares of RTDs: % Total Volume 2015-2019
- Table 106 NBO Company Shares of RTDs: % Total Volume 2015-2019
- Table 107 LBN Brand Shares of RTDs: % Total Volume 2016-2019
- Table 108 Forecast Sales of RTDs by Category: Total Volume 2019-2024
- Table 109 Forecast Sales of RTDs by Category: Total Value 2019-2024
- Table 110 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
- Table 111 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024
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