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市場調査レポート

マレーシアの小児用コンシューマーヘルス市場

Paediatric Consumer Health in Malaysia

発行 Euromonitor International 商品コード 784536
出版日 ページ情報 英文 21 Pages
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マレーシアの小児用コンシューマーヘルス市場 Paediatric Consumer Health in Malaysia
出版日: 2019年10月17日 ページ情報: 英文 21 Pages
概要

マレーシアで急増する健康意識の高い親は積極的に子供のために小児用ビタミンや栄養補助食品を求めています。多くのマレーシア人は免疫を高め健康を増進させるビタミンCなどのビタミン剤を子供に服用させ予防的措置を講じることを好みます。ビタミン剤に加え小児用栄養補助食品もCaring PharmacyやWatsonsなどのマレーシアの主要小売店で販売され製品も多様化しています。

当レポートでは、マレーシアの小児用コンシューマーヘルス市場を調査し、市場の概要、カテゴリー別の市場動向、市場規模の推移と予測、売上の推移、企業シェア、ブランドシェア、流通データ、競合情勢、主要企業の動向などをまとめています。

調査対象:おむつかぶれ治療薬、小児用鎮痛剤、小児用咳止め、小児用風邪薬、小児用アレルギー治療薬、小児用皮膚治療薬、小児用胃腸薬、小児用ビタミン・栄養補助食品

目次

見出し

見通し

小児用ビタミンおよび栄養補助食品の需要の高さ

広告戦略として利用されるキャラクターライセンス

競合情勢

GlaxoSmithKlineは強力なパフォーマンスを発揮

Guardianがプライベートブランドに参入

カテゴリデータ

エグゼクティブサマリー

外的要因はコンシューマーヘルスの業績に影響を及ぼす

コンシューマーヘルスの力強い成績

多くの企業が競合する

オンラインとオフラインの両方のチャンネルが混在

コンシューマーヘルスの前向きな見通し

付録

OTC医薬品の登録と分類

ビタミンとサプリメントの登録と分類

セルフメディケーション/セルフケアと予防医学

スイッチ医薬品

市場指標

市場データ

出典

目次
Product Code: CHMYch

Strong growth continues in paediatric vitamins and dietary supplements, the biggest category with paediatric consumer health in Malaysia in value terms. Health-conscious parents are willing to spend on vitamins and dietary supplements to aid the healthy growth of their children. The demand results in strong new product launches, such as VitaHealth Robovites Kids' Multivitamin plus Lysine & Prebiotic syrup. This product offers an array of benefits for children, providing support for their immune...

Euromonitor International's Paediatric Consumer Health in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Nappy (Diaper) Rash Treatments, Paediatric Analgesics, Paediatric Cough, Cold and Allergy Remedies, Paediatric Dermatologicals, Paediatric Digestive Remedies, Paediatric Vitamins and Dietary Supplements.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Paediatric Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

October 2019

LIST OF CONTENTS AND TABLES

Headlines

Prospects

Paediatric Vitamins and Dietary Supplements Continues To Grow Strongly and Witnesses Strong New Product Launches

Significant Value Growth Continues in Nappy (diaper) Rash Treatments As Parents Are Willing To Spend on More Expensive Products Necessary for Their Babies

Paediatric OTC Categories Are Not Expected To See Significant Growth

Competitive Landscape

Demand for Local Brands Increases in Paediatric OTC Remedies

Private Label Vitamins and Dietary Supplements Surge Attracting Cost-conscious Consumers

Brands Are Launched That Target Children's Brain Health

Category Data

  • Table 1 Sales of Paediatric Consumer Health by Category: Value 2014-2019
  • Table 2 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
  • Table 3 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
  • Table 4 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
  • Table 5 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
  • Table 6 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 7 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024

Executive Summary

Consumers Increasingly Taking Their Health Into Their Own Hands Driving More Positive Growth in Consumer Health

Consumer Health Categories Face Challenges That Limit Growth

New Product Launches Remain Vital for Players To Stay Visible and Gain Share

Distribution of Consumer Health Remains Predominantly Offline

Bright Outlook for Consumer Health With the Promise of Innovative Products

Market Indicators

  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
  • Table 9 Life Expectancy at Birth 2014-2019

Market Data

  • Table 10 Sales of Consumer Health by Category: Value 2014-2019
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
  • Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
  • Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Definitions

Sources

    • Summary 1 Research Sources
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