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市場調査レポート

ブラジルにおけるコンシューマーヘルス市場

Consumer Health in Brazil

発行 Euromonitor International 商品コード 612364
出版日 ページ情報 英文 91 Pages
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ブラジルにおけるコンシューマーヘルス市場 Consumer Health in Brazil
出版日: 2019年02月04日 ページ情報: 英文 91 Pages
概要

当レポートでは、ブラジルのコンシューマーヘルス (一般用医薬品) 市場について調査分析し、最新の小売販売データ、成長促進部門、最新の5ヶ年予測など、体系的な情報を提供しています。

ブラジルのコンシューマーヘルス市場:産業の概要

  • エグゼクティブサマリー
  • 市場指標
  • 市場データ
  • 付録
  • 定義
  • 情報源

ブラジルのコンシューマーヘルス市場:カテゴリー分析

  • 鎮痛薬
  • 咳・風邪・アレルギー (花粉症) 治療薬
  • 皮膚病薬
  • 消化薬
  • アイケア用品
  • NRT (ニコチン置換療法) 禁煙補助剤
  • 創傷ケア用品
  • スポーツ栄養剤
  • 栄養補助食品
  • ビタミン
  • 体重管理・健康増進
  • ハーブ/従来型製品
  • 小児用
目次
Product Code: CHBR

Despite the still challenging economic climate, consumer health continued to record positive current value growth in 2018. When compared with other industries covered by Euromonitor International, consumer health was one of the few to remain on a positive trajectory during Brazil's economic crisis. However, Brazilians continued to become more rational with regard to the purchase of many consumer health products, often trading down to generics, which are usually cheaper than branded versions. Thi...

Euromonitor International's Consumer Health in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

February 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Consumer Health Continues To Be One of the Few Industries To Record Positive Growth

Generics Gaining Ground in the OTC Category

Leading Companies Continue To Invest in Marketing Activities To Drive Sales

Internet Retailing Continues To Slowly Gain Share

Further Solid Growth Anticipated Over the Forecast Period

Market Indicators

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
  • Table 2 Life Expectancy at Birth 2013-2018

Market Data

  • Table 3 Sales of Consumer Health by Category: Value 2013-2018
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2013-2018
  • Table 5 NBO Company Shares of Consumer Health: % Value 2014-2018
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2015-2018
  • Table 7 Distribution of Consumer Health by Format: % Value 2013-2018
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2018
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2018-2023
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Definitions

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Increased Marketing Investment Remains Key To Maintaining Brand Loyalty

Adult Naproxen the Best Performing Category Over the Review Period

Competitive Landscape

Leading Companies Continue To Invest in Activities To Maintain Their Value Share

Brand Awareness Hampers the Stronger Growth of Generics

Category Data

  • Table 11 Sales of Analgesics by Category: Value 2013-2018
  • Table 12 Sales of Analgesics by Category: % Value Growth 2013-2018
  • Table 13 Sales of Topical Analgesics/Anaesthetic by Format: % Value 2013-2018
  • Table 14 NBO Company Shares of Analgesics: % Value 2014-2018
  • Table 15 LBN Brand Shares of Analgesics: % Value 2015-2018
  • Table 16 Forecast Sales of Analgesics by Category: Value 2018-2023
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumers Look Towards More Natural Plant-based Offerings

Competitive Landscape

Natulab Laboratorio's Leading Position Down To An Aggressive Pricing Strategy

Category Data

  • Table 18 Sales of Sleep Aids: Value 2013-2018
  • Table 19 Sales of Sleep Aids: % Value Growth 2013-2018
  • Table 20 NBO Company Shares of Sleep Aids: % Value 2014-2018
  • Table 21 LBN Brand Shares of Sleep Aids: % Value 2015-2018
  • Table 22 Forecast Sales of Sleep Aids: Value 2018-2023
  • Table 23 Forecast Sales of Sleep Aids: % Value Growth 2018-2023

Headlines

Prospects

Drier Weather Supports Category Sales in 2018

Paediatric Cough, Cold and Allergy Remedies Likely To Benefit From New Products Targeting A Younger Audience

Competitive Landscape

Ems Gains A Foothold in the Category Through the Acquisition of Multilab

Category Data

  • Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2013-2018
  • Table 25 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2013-2018
  • Table 26 Sales of Decongestants by Category: Value 2013-2018
  • Table 27 Sales of Decongestants by Category: % Value Growth 2013-2018
  • Table 28 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2014-2018
  • Table 29 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2018
  • Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
  • Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Cheaper and More Expensive Products Perform Better Than Those in the Mid-priced Segment

Weakening of Various Taboos Provides Opportunities for the Development of New Categories

Competitive Landscape

Bayer Benefits From Introducing A New Dermatologicals Category

Category Data

  • Table 32 Sales of Dermatologicals by Category: Value 2013-2018
  • Table 33 Sales of Dermatologicals by Category: % Value Growth 2013-2018
  • Table 34 NBO Company Shares of Dermatologicals: % Value 2014-2018
  • Table 35 LBN Brand Shares of Dermatologicals: % Value 2015-2018
  • Table 36 Forecast Sales of Dermatologicals by Category: Value 2018-2023
  • Table 37 Forecast Sales of Dermatologicals by Category: % Value Growth 2018-2023

Headlines

Prospects

Switches Still Waiting for Approval From Anvisa

Ibs Treatments Remains the Best Performing Category

Marketing Activities and New Delivery Formats Drive Sales of Antacids

Competitive Landscape

Leading Three Companies Together Continue To Dominate Digestive Remedies

Category Data

  • Table 38 Sales of Digestive Remedies by Category: Value 2013-2018
  • Table 39 Sales of Digestive Remedies by Category: % Value Growth 2013-2018
  • Table 40 NBO Company Shares of Digestive Remedies: % Value 2014-2018
  • Table 41 LBN Brand Shares of Digestive Remedies: % Value 2015-2018
  • Table 42 Forecast Sales of Digestive Remedies by Category: Value 2018-2023
  • Table 43 Forecast Sales of Digestive Remedies by Category: % Value Growth 2018-2023

Headlines

Prospects

Drier Weather Supports Category Sales

Use of Contact Lenses Driving Sales of Value-added Eye Care

Competitive Landscape

Allergan-lok Produtos Farmaceuticos Continues To Lose Share

Category Data

  • Table 44 Sales of Eye Care by Category: Value 2013-2018
  • Table 45 Sales of Eye Care by Category: % Value Growth 2013-2018
  • Table 46 Sales of Standard Eye Care by Format: % Value 2013-2018
  • Table 47 Sales of Standard Eye Care by Positioning: % Value 2013-2018
  • Table 48 NBO Company Shares of Eye Care: % Value 2014-2018
  • Table 49 LBN Brand Shares of Eye Care: % Value 2015-2018
  • Table 50 Forecast Sales of Eye Care by Category: Value 2018-2023
  • Table 51 Forecast Sales of Eye Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Consumers Continue To Look for Solutions To Help Them Quit Smoking

Cigarette Volume Sales Continue To Decline

Competitive Landscape

Johnson & Johnson and GlaxoSmithKline Continue To Dominate Sales

Category Indicators

  • Table 52 Number of Smokers by Gender 2013-2018

Category Data

  • Table 53 Sales of NRT Smoking Cessation Aids by Category: Value 2013-2018
  • Table 54 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2013-2018
  • Table 55 Sales of NRT Gum by Flavour: % Value 2013-2018
  • Table 56 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2014-2018
  • Table 57 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2015-2018
  • Table 58 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
  • Table 59 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023

Headlines

Prospects

Novelty Products Continue To Support Sales

Leading Manufacturers Increasingly Focus on Licensed Products

Competitive Landscape

3m Continues To Expand Its Product Portfolio in Brazil

Category Data

  • Table 60 Sales of Wound Care by Category: Value 2013-2018
  • Table 61 Sales of Wound Care by Category: % Value Growth 2013-2018
  • Table 62 NBO Company Shares of Wound Care: % Value 2014-2018
  • Table 63 LBN Brand Shares of Wound Care: % Value 2015-2018
  • Table 64 Forecast Sales of Wound Care by Category: Value 2018-2023
  • Table 65 Forecast Sales of Wound Care by Category: % Value Growth 2018-2023

Headlines

Prospects

New Regulations Set To Drive New Product Development

Trading Down Trend Continuing To Affect Sales

Health Issues Should Favour Sales of Sports Nutrition Over the Forecast Period

Competitive Landscape

Integralmedica Set To Continue To Invest in New Product Development To Maintain Its Leading Position

Supley Increases Its Footprint With the Acquisition of Probiotica

Category Data

  • Table 66 Sales of Sports Nutrition by Category: Value 2013-2018
  • Table 67 Sales of Sports Nutrition by Category: % Value Growth 2013-2018
  • Table 68 NBO Company Shares of Sports Nutrition: % Value 2014-2018
  • Table 69 LBN Brand Shares of Sports Nutrition: % Value 2015-2018
  • Table 70 Forecast Sales of Sports Nutrition by Category: Value 2018-2023
  • Table 71 Forecast Sales of Sports Nutrition by Category: % Value Growth 2018-2023

Headlines

Prospects

Combination Dietary Supplements Continuing To Drive Sales

Fish Oils/omega Fatty Acids Continues To Perform Well

Competitive Landscape

Sanofi-aventis Farmaceutica Continues To Lead Dietary Supplements Despite Recent Problems for Pharmaton

Herbalife International Continues To Rank A Close Second

Category Data

  • Table 72 Sales of Dietary Supplements by Category: Value 2013-2018
  • Table 73 Sales of Dietary Supplements by Category: % Value Growth 2013-2018
  • Table 74 Sales of Dietary Supplements by Positioning: % Value 2013-2018
  • Table 75 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2013-2018
  • Table 76 NBO Company Shares of Dietary Supplements: % Value 2014-2018
  • Table 77 LBN Brand Shares of Dietary Supplements: % Value 2015-2018
  • Table 78 Forecast Sales of Dietary Supplements by Category: Value 2018-2023
  • Table 79 Forecast Sales of Dietary Supplements by Category: % Value Growth 2018-2023

Headlines

Prospects

Poor Dietary Habits Leading To Stronger Sales of Vitamins

Education Remains Key To the Further Development of the Category

Vitamin D Expected To Record Solid Growth Over the Forecast Period

Competitive Landscape

Innovation Continues To Be A Focus for the Leading Manufacturers

Competition Set To Further Intensify Over the Forecast Period

Category Data

  • Table 80 Sales of Vitamins by Category: Value 2013-2018
  • Table 81 Sales of Vitamins by Category: % Value Growth 2013-2018
  • Table 82 Sales of Multivitamins by Positioning: % Value 2013-2018
  • Table 83 NBO Company Shares of Vitamins: % Value 2014-2018
  • Table 84 LBN Brand Shares of Vitamins: % Value 2015-2018
  • Table 85 Forecast Sales of Vitamins by Category: Value 2018-2023
  • Table 86 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023

Headlines

Prospects

Supplement Nutrition Drinks Continuing To Perform Well

Meal Replacement Remains on A Downward Trajectory

Competitive Landscape

Herbalife's Leading Position Threatened by the Rise of Supplement Nutrition Drinks

Manufacturer Interest Increases in Supplement Nutrition Drinks

Category Data

  • Table 87 Sales of Weight Management and Wellbeing by Category: Value 2013-2018
  • Table 88 Sales of Weight Management and Wellbeing by Category: % Value Growth 2013-2018
  • Table 89 NBO Company Shares of Weight Management and Wellbeing: % Value 2014-2018
  • Table 90 LBN Brand Shares of Weight Management and Wellbeing: % Value 2015-2018
  • Table 91 Forecast Sales of Weight Management and Wellbeing by Category: Value 2018-2023
  • Table 92 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023

Headlines

Prospects

Herbal/traditional Products Benefiting From Changing Consumer Preferences

Herbal/traditional Sleep Aids Expected To Post A Stronger Performance Over the Forecast Period

Competitive Landscape

Herbalife International Continues To Lead the Category

Category Data

  • Table 93 Sales of Herbal/Traditional Products by Category: Value 2013-2018
  • Table 94 Sales of Herbal/Traditional Products by Category: % Value Growth 2013-2018
  • Table 95 NBO Company Shares of Herbal/Traditional Products: % Value 2014-2018
  • Table 96 LBN Brand Shares of Herbal/Traditional Products: % Value 2015-2018
  • Table 97 Forecast Sales of Herbal/Traditional Products by Category: Value 2018-2023
  • Table 98 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023

Headlines

Prospects

Marketing Investment Continues To Support Sales of Paediatric Products

Sales of Nappy (diaper) Rash Treatments Remain Strong

Competitive Landscape

Hypera Continues To Gain Share in Paediatric Consumer Health

Category Data

  • Table 99 Sales of Paediatric Consumer Health by Category: Value 2013-2018
  • Table 100 Sales of Paediatric Consumer Health by Category: % Value Growth 2013-2018
  • Table 101 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2018
  • Table 102 NBO Company Shares of Paediatric Consumer Health: % Value 2014-2018
  • Table 103 LBN Brand Shares of Paediatric Consumer Health: % Value 2015-2018
  • Table 104 Forecast Sales of Paediatric Consumer Health by Category: Value 2018-2023
  • Table 105 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
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