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452427

サウジアラビアのアパレル・フットウェア市場

Apparel and Footwear in Saudi Arabia

出版日: | 発行: Euromonitor International | ページ情報: 英文 | 納期: 即納可能 即納可能とは

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サウジアラビアのアパレル・フットウェア市場
出版日: 2020年02月27日
発行: Euromonitor International
ページ情報: 英文
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

当レポートでは、サウジアラビアにおけるアパレル(衣料品)およびフットウェア (履物) の市場の最新動向と将来展望について分析し、全体的な産業構造・動向や、主要企業のプロファイル(戦略の方向性、主要データ、企業の背景事情、生産体制、競争的位置づけ、インターネット戦略)、主要カテゴリー別の市場動向と今後5年間の見通しなどを調査・推計しております。

サウジアラビアのアパレル・フットウェア市場:産業概要

  • エグゼクティブ・サマリー
  • 主な傾向と発展
  • 市場データ
  • 定義
  • 情報源

企業プロファイル

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 子供服市場
  • 衣料小物市場
  • 紳士服市場
  • 婦人服市場
  • ジーンズ市場
  • 靴下市場
  • フットウェア市場
  • スポーツウェア市場
目次
Product Code: CLFSA

The apparel market in Saudi Arabia demonstrated a return to growth in 2019, following the recent declines arising from reduced consumer spending power. With an increasing number of Saudis in the formal workplace as a result of the Saudization process, and growing confidence as the economy recovers, spending on clothing continued to rise. The transitional phase between expats and Saudis working in the retail sector not meeting target sales affected the market last year, yet is catching up in 2019...

Euromonitor International's Apparel and Footwear in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

March 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

Economic trends and government initiatives underpin 2019's more positive performance, e-commerce gains traction as distribution channel

Changes to retail environment influence market performance

Players required to invest in marketing strategies to meet changing consumer demands and gain share

E-commerce set to gain traction, particularly among female consumers

Saudi employment trends and easing of traditional dress codes set to underpin demand changes over forecast period

MARKET DATA

  • Table 1 Sales of Apparel and Footwear by Category: Volume 2014-2019
  • Table 2 Sales of Apparel and Footwear by Category: Value 2014-2019
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2014-2019
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2019
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024

APPENDIX

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

    • Summary 1 Research Sources

HEADLINES

PROSPECTS

Relaxation of traditional dress code for women and departure of expat families have opposing influences on category's performance

Saudi women closely follow Western fashions, but love a bargain

Increasing job opportunities set to boost women's spending power, in turn driving demand for both work and leisure clothing

COMPETITIVE LANDSCAPE

Al Bandar launches "Life After Fashion" campaign to encourage clothes recycling, Max Fashion launches modernised abaya range

Victoria's Secret and adidas feature prominent Saudi women in advertising as Kingdom's restrictions on females are loosened

E-commerce set to gain not only from increased female spending power, but traditional lack of changing facilities in bricks and mortar outlets

CATEGORY DATA

  • Table 13 Sales of Womenswear by Category: Volume 2014-2019
  • Table 14 Sales of Womenswear by Category: Value 2014-2019
  • Table 15 Sales of Womenswear by Category: % Volume Growth 2014-2019
  • Table 16 Sales of Womenswear by Category: % Value Growth 2014-2019
  • Table 17 NBO Company Shares of Womenswear: % Value 2015-2019
  • Table 18 LBN Brand Shares of Womenswear: % Value 2016-2019
  • Table 19 NBO Company Shares of Women's Nightwear: % Value 2015-2019
  • Table 20 LBN Brand Shares of Women's Nightwear: % Value 2016-2019
  • Table 21 NBO Company Shares of Women's Outerwear: % Value 2015-2019
  • Table 22 LBN Brand Shares of Women's Outerwear: % Value 2016-2019
  • Table 23 NBO Company Shares of Women's Swimwear: % Value 2015-2019
  • Table 24 LBN Brand Shares of Women's Swimwear: % Value 2016-2019
  • Table 25 NBO Company Shares of Women's Underwear: % Value 2015-2019
  • Table 26 LBN Brand Shares of Women's Underwear: % Value 2016-2019
  • Table 27 Forecast Sales of Womenswear by Category: Volume 2019-2024
  • Table 28 Forecast Sales of Womenswear by Category: Value 2019-2024
  • Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2019-2024
  • Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Saudi men are increasingly brand-aware, like conspicuous demonstrations of choice

Saudi climatic conditions influence fabric choice, health trend boosts demand for sportswear

Employment and economic factors contribute to performance

COMPETITIVE LANDSCAPE

Al Bandar enjoys consumer loyalty, implements frequent promotions, invests in online presence

Economic conditions influence consumers' brand choice

Men prefer standalone retail outlets due to familiarity and preferable shopping environment

CATEGORY DATA

  • Table 31 Sales of Menswear by Category: Volume 2014-2019
  • Table 32 Sales of Menswear by Category: Value 2014-2019
  • Table 33 Sales of Menswear by Category: % Volume Growth 2014-2019
  • Table 34 Sales of Menswear by Category: % Value Growth 2014-2019
  • Table 35 NBO Company Shares of Menswear: % Value 2015-2019
  • Table 36 LBN Brand Shares of Menswear: % Value 2016-2019
  • Table 37 NBO Company Shares of Men's Nightwear: % Value 2015-2019
  • Table 38 LBN Brand Shares of Men's Nightwear: % Value 2016-2019
  • Table 39 NBO Company Shares of Men's Outerwear: % Value 2015-2019
  • Table 40 LBN Brand Shares of Men's Outerwear: % Value 2016-2019
  • Table 41 NBO Company Shares of Men's Swimwear: % Value 2015-2019
  • Table 42 LBN Brand Shares of Men's Swimwear: % Value 2016-2019
  • Table 43 NBO Company Shares of Men's Underwear: % Value 2015-2019
  • Table 44 LBN Brand Shares of Men's Underwear: % Value 2016-2019
  • Table 45 Forecast Sales of Menswear by Category: Volume 2019-2024
  • Table 46 Forecast Sales of Menswear by Category: Value 2019-2024
  • Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2019-2024
  • Table 48 Forecast Sales of Menswear by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Population growth underpins increasing demand for childrenswear

Saudization and international trends influence childrenswear performance

Brands link up with children's characters, promotional activities commonplace as consumers seek value for money

COMPETITIVE LANDSCAPE

Al Bandar's strong distribution and wide variety of brands offering value for money underpin its lead

Consumers trust international brands' quality - an important factor in childrenswear

E-commerce to become increasingly important due to convenience, pricing and variety

CATEGORY DATA

  • Table 49 Sales of Childrenswear by Category: Volume 2014-2019
  • Table 50 Sales of Childrenswear by Category: Value 2014-2019
  • Table 51 Sales of Childrenswear by Category: % Volume Growth 2014-2019
  • Table 52 Sales of Childrenswear by Category: % Value Growth 2014-2019
  • Table 53 NBO Company Shares of Childrenswear: % Value 2015-2019
  • Table 54 LBN Brand Shares of Childrenswear: % Value 2016-2019
  • Table 55 Forecast Sales of Childrenswear by Category: Volume 2019-2024
  • Table 56 Forecast Sales of Childrenswear by Category: Value 2019-2024
  • Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2019-2024
  • Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Government investments, offers and promotions coupled with increased brand and health awareness underpin sportswear growth

Sportswear increasingly fashionable, greater availability contributes to growth

Women represent an increasingly important consumer segment for sportswear

COMPETITIVE LANDSCAPE

adidas and Nike maintain leading positions, but face competition from smaller competitors

International brands dominate, but smaller players gain share in 2019

E-commerce set to gain distribution value share due to convenience, price competitiveness and net-savvy consumer base

CATEGORY DATA

  • Table 59 Sales of Sportswear by Category: Value 2014-2019
  • Table 60 Sales of Sportswear by Category: % Value Growth 2014-2019
  • Table 61 NBO Company Shares of Sportswear: % Value 2015-2019
  • Table 62 LBN Brand Shares of Sportswear: % Value 2016-2019
  • Table 63 Distribution of Sportswear by Format: % Value 2014-2019
  • Table 64 Forecast Sales of Sportswear by Category: Value 2019-2024
  • Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Economy jeans category demonstrates most dynamic performance following economic turbulence

Jeans represent a popular wardrobe staple across consumer segments and generations

Jeans offer versatility, economic environment has impact at end of review period

COMPETITIVE LANDSCAPE

Al Bandar maintains lead with variety of brands and promotional activities

Fawaz Abdulaziz sees value share gain thanks to performance in standard jeans

E-commerce set to gain traction, social media platforms increasingly important promotional tools

CATEGORY DATA

  • Table 66 Sales of Jeans by Category: Volume 2014-2019
  • Table 67 Sales of Jeans by Category: Value 2014-2019
  • Table 68 Sales of Jeans by Category: % Volume Growth 2014-2019
  • Table 69 Sales of Jeans by Category: % Value Growth 2014-2019
  • Table 70 Sales of Men's Jeans by Category: Volume 2014-2019
  • Table 71 Sales of Men's Jeans by Category: Value 2014-2019
  • Table 72 Sales of Men's Jeans by Category: % Volume Growth 2014-2019
  • Table 73 Sales of Men's Jeans by Category: % Value Growth 2014-2019
  • Table 74 Sales of Women's Jeans by Category: Volume 2014-2019
  • Table 75 Sales of Women's Jeans by Category: Value 2014-2019
  • Table 76 Sales of Women's Jeans by Category: % Volume Growth 2014-2019
  • Table 77 Sales of Women's Jeans by Category: % Value Growth 2014-2019
  • Table 78 NBO Company Shares of Jeans: % Value 2015-2019
  • Table 79 LBN Brand Shares of Jeans: % Value 2016-2019
  • Table 80 Forecast Sales of Jeans by Category: Volume 2019-2024
  • Table 81 Forecast Sales of Jeans by Category: Value 2019-2024
  • Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2019-2024
  • Table 83 Forecast Sales of Jeans by Category: % Value Growth 2019-2024
  • Table 84 Forecast Sales of Men's Jeans by Category: Volume 2019-2024
  • Table 85 Forecast Sales of Men's Jeans by Category: Value 2019-2024
  • Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2019-2024
  • Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2019-2024
  • Table 88 Forecast Sales of Women's Jeans by Category: Volume 2019-2024
  • Table 89 Forecast Sales of Women's Jeans by Category: Value 2019-2024
  • Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2019-2024
  • Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Leisure and health trends underpin hosiery growth in 2019

Climatic conditions also influence hosiery demand trends

Demographic factors shift demand, seasonality in evidence

COMPETITIVE LANDSCAPE

Al Bandar leads a fragmented, largely static category

Lack of differentiation underpins popularity of unbranded players

Hosiery set to be increasingly purchased via e-commerce sites due to convenience and price factors

CATEGORY DATA

  • Table 92 Sales of Hosiery by Category: Volume 2014-2019
  • Table 93 Sales of Hosiery by Category: Value 2014-2019
  • Table 94 Sales of Hosiery by Category: % Volume Growth 2014-2019
  • Table 95 Sales of Hosiery by Category: % Value Growth 2014-2019
  • Table 96 NBO Company Shares of Hosiery: % Value 2015-2019
  • Table 97 LBN Brand Shares of Hosiery: % Value 2016-2019
  • Table 98 Forecast Sales of Hosiery by Category: Volume 2019-2024
  • Table 99 Forecast Sales of Hosiery by Category: Value 2019-2024
  • Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2019-2024
  • Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Scarves underpin apparel accessories' performance in 2019, with improved growth as consumer spending power recovers

Scarves offer versatility and self-expression

Saudization and less formal dress code result in negative growth for ties

COMPETITIVE LANDSCAPE

Al Bandar enjoys consumer loyalty

Many consumers prefer cheaper, unbranded alternatives in local markets

E-commerce to continue gaining traction as a retail channel for apparel accessories

CATEGORY DATA

  • Table 102 Sales of Apparel Accessories by Category: Volume 2014-2019
  • Table 103 Sales of Apparel Accessories by Category: Value 2014-2019
  • Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2014-2019
  • Table 105 Sales of Apparel Accessories by Category: % Value Growth 2014-2019
  • Table 106 NBO Company Shares of Apparel Accessories: % Value 2015-2019
  • Table 107 LBN Brand Shares of Apparel Accessories: % Value 2016-2019
  • Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2019-2024
  • Table 109 Forecast Sales of Apparel Accessories by Category: Value 2019-2024
  • Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
  • Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Health and fitness trend contributes to sportwear growth

Limited spending on footwear set to continue dragging down category's performance

Sports footwear set to gain traction as health trend continues

COMPETITIVE LANDSCAPE

Al Bandar consolidates lead with strong range and promotional efforts

Familiar international brands valued in footwear due to quality concerns among consumers

E-commerce to see growth as consumers are attracted by value for money

CATEGORY DATA

  • Table 112 Sales of Footwear by Category: Volume 2014-2019
  • Table 113 Sales of Footwear by Category: Value 2014-2019
  • Table 114 Sales of Footwear by Category: % Volume Growth 2014-2019
  • Table 115 Sales of Footwear by Category: % Value Growth 2014-2019
  • Table 116 NBO Company Shares of Footwear: % Value 2015-2019
  • Table 117 LBN Brand Shares of Footwear: % Value 2016-2019
  • Table 118 Distribution of Footwear by Format: % Value 2014-2019
  • Table 119 Forecast Sales of Footwear by Category: Volume 2019-2024
  • Table 120 Forecast Sales of Footwear by Category: Value 2019-2024
  • Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2019-2024
  • Table 122 Forecast Sales of Footwear by Category: % Value Growth 2019-2024
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