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アジア太平洋地域のデジタル情勢

Asia Pacific Digital Landscape: Mobile Connects an Otherwise Diverse Region

発行 Euromonitor International 商品コード 422571
出版日 ページ情報 英文 42 Pages
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本日の銀行送金レート: 1USD=110.75円で換算しております。
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アジア太平洋地域のデジタル情勢 Asia Pacific Digital Landscape: Mobile Connects an Otherwise Diverse Region
出版日: 2017年01月09日 ページ情報: 英文 42 Pages
概要

当レポートでは、アジア太平洋地域のデジタル情勢について調査分析し、市場規模 (実績・予測) 、企業シェア、ブランドシェア、流通データなど、体系的な情報を提供しています。

目次

  • イントロダクション
  • 世界状況におけるアジア太平洋地域
  • アジア市場の将来
  • アジアのデジタルの見通し
  • 付録
  • レポートの定義
目次
Product Code: STR0117asia-pacific-digital-landscape-mobile-conne

Asia Pacific is unique in terms of its diversity and the pace of digital evolution. Low fixed-broadband access in emerging Asia has led to a regional digital divide, but public projects aim to address this issue. Despite the low broadband access, the region has the highest internet user base globally helped by expanding mobile internet coverage. East Asia is the digital hub with China dominating across a number of indicators.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report

  • Identify factors driving change now and in the future
  • Understand motivation
  • Forward-looking outlook
  • Briefings and presentation should provoke lively discussion at senior level
  • Take a step back from micro trends
  • Get up to date estimates and comment

Table of Contents

  • Introduction
  • Asia Pacific in the Global Context
  • Asian Markets of the Future
  • DIGITAL PROSPECTS for ASIA
  • Appendix
  • Report Definitions
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