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市場調査レポート

タイのエネルギー飲料市場

Energy Drinks in Thailand

発行 Euromonitor International 商品コード 340748
出版日 ページ情報 英文
即納可能
価格
本日の銀行送金レート: 1USD=109.72円で換算しております。
タイのエネルギー飲料市場 Energy Drinks in Thailand
出版日: 2019年12月06日 ページ情報: 英文
概要

タイのエネルギー飲料企業にとって、景気後退が現時点で最大の問題となっています。不況で消費者支出が縮小しただけでなく、エネルギー飲料に高濃度の糖分・カフェインが含まれていることから、不健康な飲料だとの認識が広がっていることも、同国のエネルギー飲料市場にマイナスに働いています。そこで、大手企業は巨額の予算を投じて、音楽・スポーツイベントやくじ引きなどのプロモーション活動を展開しています。

当レポートでは、タイにおけるエネルギー飲料 (栄養ドリンク、エナジードリンク) の市場について分析し、同市場の動向 (過去5年間分) と将来展望 (今後5年間分)、主な市場促進・抑制要因、主要企業・ブランドおよび流通チャネルの市場シェア、価格・パッケージングの動向、およびソフトドリンク市場全体の構造・動向について調査・考察しております。

タイのエネルギー飲料市場

  • 市場の概略
  • 市場の最新動向
  • カテゴリーデータ

タイのエネルギー飲料市場:企業プロファイル

  • Thai Beverage PCL

タイのソフトドリンク市場:産業概要

  • エグゼクティブ・サマリー
    • 景気後退に伴うソフトドリンク市場の成長率低下
    • ソーシャルメディア:有力なマーケティングチャネル
    • 多国籍企業が市場をリード
    • 健康・ウェルネス志向に伴う、ソフトドリンク開発の促進
    • コンビニエンスストアの活発な動き
    • ソフトドリンク市場は今後も成長し続ける見込み
  • 主な動向と発展
    • より健康的なオプションを求めているタイ国民
    • 大企業が市場ランキング維持のために、巨額の予算を投入
    • インターネットがソフトドリンク市場で果たす大きな役割
  • 市場データ
  • 付録
    • タイ国内のソーダファウンテンの売上高
  • 情報源
目次
Product Code: SDTHed

While the sugar tax and rising health consciousness in Thailand had a negative influence on the performance of energy drinks in 2018, it recorded a much smaller decline in off-trade volume sales than most other soft drinks categories affected by the same factors, with retail volume sales returning to marginal growth in 2019. This was largely due to sustained demand among blue-collar workers in labour-intensive roles.

Euromonitor International's ‘ Energy Drinks in Thailand report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Energy Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Headlines

Prospects

  • Energy Drinks Weathers the Healthy Living Trend Better Than Some Other Categories
  • Health Set To Be A Focal Point for Innovation As Competition From Other Products Increases
  • Millennials Become A New Target Group for Energy Drinks

Competitive Landscape

  • Osotspa Remains the Clear Leader in 2019
  • the Sugar Tax Encourages Players To Introduce Reduced Sugar Products
  • A Concentrated Competitive Environment

Category Data

  • Table 1. Off-trade Sales of Energy Drinks: Volume 2014-2019
  • Table 2. Off-trade Sales of Energy Drinks: Value 2014-2019
  • Table 3. Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
  • Table 4. Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
  • Table 5. NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
  • Table 6. LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
  • Table 7. NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
  • Table 8. LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
  • Table 9. Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
  • Table 10. Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
  • Table 11. Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
  • Table 12. Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

Executive Summary

  • Rising Health Consciousness Constrains Demand for Soft Drinks in 2019
  • Progressive Sugar Tax Continues To Fuel Price Hikes in Several Categories
  • Producers Adjust Their Strategies As Competition Intensifies
  • the Health Trend and Consumer Desire for New Experiences Influence New Product Development
  • Despite Challenges, the Outlook for Soft Drinks Remains Positive

Market Data

  • Table 13. Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
  • Table 14. Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
  • Table 15. Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
  • Table 16. Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
  • Table 17. Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
  • Table 18. Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
  • Table 19. Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
  • Table 20. Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
  • Table 21. Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
  • Table 22. Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
  • Table 23. Off-trade Sales of Soft Drinks by Category: Value 2014-2019
  • Table 24. Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
  • Table 25. Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
  • Table 26. Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
  • Table 27. NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
  • Table 28. LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
  • Table 29. NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
  • Table 30. LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
  • Table 31. Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
  • Table 32. Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
  • Table 33. Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
  • Table 34. Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
  • Table 35. Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
  • Table 36. Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
  • Table 37. Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
  • Table 38. Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
  • Table 39. Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
  • Table 40. Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
  • Table 41. Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
  • Table 42. Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

Appendix

  • Fountain Sales in Thailand

Trends

Sources

    • Summary 1. Research Sources