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市場調査レポート

中産階級の消費者:価値観と優先順位

Middle Class Consumers: Values and Priorities

発行 Euromonitor International 商品コード 340322
出版日 ページ情報 英文 29 Pages
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中産階級の消費者:価値観と優先順位 Middle Class Consumers: Values and Priorities
出版日: 2015年08月24日 ページ情報: 英文 29 Pages
概要

主要85ヶ国における中産階級の世帯数は、2009年の4億3,600万世帯から、2014年の4億7,500万世帯まで、8.9%の増加となっています。

当レポートでは、世界における中産階級の消費者について調査分析し、その重要性、購買力、価値観と意識、支出パターン、ビジネス成功要因について検証して、体系的な情報を提供しています。

調査内容

  • 市場規模 (推移と予測)
  • 企業シェア
  • ブランドシェア
  • 流通データ

目次

  • イントロダクション
  • 中産階級の購買力
  • 中産階級の価値観と意識
  • 中産階級の支出パターン
  • 結論
目次
Product Code: STR0915cd-middle-class-consumers-values-and-priori

Middle class consumers are often the chief target of consumer-focused businesses because of their large size and discretionary spending power. In order to reach middle class consumers, however, companies need a deep understanding not only of their income and expenditure levels, but also their spending priorities, values and attitudes. While these differ significantly between developed and emerging countries, middle class consumers in emerging markets can also be extremely diverse.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report

  • Identify factors driving change now and in the future
  • Understand motivation
  • Forward-looking outlook
  • Briefings and presentation should provoke lively discussion at senior level
  • Take a step back from micro trends
  • Get up to date estimates and comment

Table of Contents

  • introduction
  • Middle class purchasing power
  • MIDDLE CLASS Values and attitudes
  • Middle class spending patterns
  • Conclusion
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