Product Code: STR0915young-women's-health-global-attitudes-towar
As women aged under 30 years have more time and money to spend on themselves as they delay motherhood and pursue careers, investing in preventative health has become a priority. Drawing on results from Euromonitor International's Global Consumer Trends Survey, this new global report examines young women's attitudes towards health and fitness, and the opportunities this brings in a range of markets, including weight management, dietary supplements, health and wellness, and sports clothing.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Table of Contents
Executive Summary
- General Health
- Health Prevention and Wellbeing
- Smoking and Drinking
- Attitudes Towards Fitness
- Eating Habits and Nutrition
- Market Trends
- Outlook
- Summary 1. Young Women's Health: Opportunities For Marketers
Introduction
- Demographics
- Table 1. Number of Women Aged 15-29 by Country 2009/2014
- Later Motherhood
- Chart 1. Age of Women at First Childbirth in Selected Markets 2014
- Euromonitor International's Global Consumer Trends Survey
General Health
- Perception of Personal Health
- Chart 2. Young Women: Perception of Personal Health by Age Group 2013
- Chart 3. Young Women: Perception of Personal Health by Country 2013
- Health Prevention
- Chart 4. Young Women: Frequency of Taking Health Supplements/Vitamins by Age Group 2013
- Chart 5. Young Women: Frequency of Taking Health Supplements/Vitamins by Country 2013
- Summary 2. Vitamins and Dietary Supplements Beneficial to Women
- Table 2. Global Sales of Health Supplements 2009/2014
- Wellbeing
- Chart 6. Young Women: Frequency of Participating in Stress-Lowering Activities by Age Group 2013
- Chart 7. Young Women: Frequency of Participating in Stress-Reduction Activities by Country 2013
- SpA Trends
- Table 3. Revenues from Spas in Key Markets 2009/2014
- Smoking
- Chart 8. Young Women: Frequency of Smoking Cigarettes by Age Group 2013
- Chart 9. Young Women: Frequency of Smoking Cigarettes by Country 2013
- Table 4. Female Smoking Prevalence by Country 2009/2014
- Alcohol
- Chart 10. Young Women: Frequency of Consuming Alcohol at Home by Age Group 2013
- Chart 11. Young Women: Frequency of Consuming Alcohol Away From Home by Age Group 2013
- Chart 12. Young Women: Frequency of Consuming Alcohol at Home by Country 2013
- Chart 13. Young Women: Frequency of Consuming Alcohol Away From Home by Country 2013
Physical Activity
- Chart 14. Young Women: Frequency of Taking Part in Physical Exercise by Age Group 2013
- Chart 15. Young Women: Frequency of Taking Part in Physical Exercise by Country 2013
- Table 5. Young Women: Frequency of Sports Participation by Age Group 2013
- Table 6. Young Women: Frequency of Sports Participation by Country 2013
- Women's Sportswear
- Table 7. Sales of Women's Sports Apparel in Key Markets 2013/2014
- Fitness Apps and Wearable Tech
- Sports Nutrition
- Table 8. Global Sports Nutrition Sales 2009/2014
Eating Habits and Nutrition
- Obesity
- Chart 16. Female Obesity by Country 2009/2014
- Weight Management
- Chart 17. Young Women: Weight Management by Age Group 2013
- Chart 18. Young Women: Weight Management by Country 2013
- the Weight Management Market
- Table 9. Global Sales of Weight Management by Type 2009/2014
- Special Diets
- Chart 19. Young Women: Food Intolerances by Age Group 2013
- Chart 20. Young Women: Food Intolerances by Country 2013
- Table 10. Global Sales of Food Intolerance Products 2009/2014
- Meat Avoidance
- Chart 21. Young Women: Dietary Preferences by Age Group 2013
- Chart 22. Young Women: Dietary Preferences by Country 2013
- Food Attributes
- Chart 23. Young Women: Food Factors Sought by Age Group 2013
- Chart 24. Young Women: Sought-For Food Attributes on Food Labels by Country 2013
- Chart 25. Young Women: Ingredients on Food Labels Sought by Country 2013
- Trends in Health and Wellness Products
- Table 11. The Global Market for Selected Healthy Food and Drinks 2009/2014
Outlook
- Chart 26. Forecast Age of Women at First Childbirth in Selected Markets 2014/2019
- Chart 27. Forecast Mean Female BMI in Selected Markets 2014/2019
- Table 12. Forecast Global Sales of Weight Management Products 2014/2019
- Table 13. Forecast Global Sales of Selected Health Foods and Drinks 2014/2019
- Table 14. Forecast Global Sales of Selected Health Foods and Drinks 2014/2019
Appendix
- Questions Included the Euromonitor International's Global Consumer Trends Survey of 2013
