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環境に不安を持つ人々:世界の消費者による環境配慮行動と市場への影響

Eco Worriers: Global Green Behaviour and Market Impact

発行 Euromonitor International 商品コード 333432
出版日 ページ情報 英文 138 Pages
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環境に不安を持つ人々:世界の消費者による環境配慮行動と市場への影響 Eco Worriers: Global Green Behaviour and Market Impact
出版日: 2015年06月18日 ページ情報: 英文 138 Pages
概要

世界の消費者の64%が日々の生活において環境に配慮した行動に努めていると答えています。

当レポートでは、世界の消費者に芽生えつつある環境配慮への意識と各種市場 (食品&飲料・アパレル・美容&パーソナルケア・ホームケアなど) へのその影響について調査し、環境に配慮する消費者のプロファイル、各種製品・サービスの購買および利用行動、政府・NGO・企業によるイニシアチブ・法規制と市場への影響などについてまとめています。

  • エグゼクティブサマリー
    • 世界の環境改善:環境に不安を持つ人々が主流に
    • 環境に不安を持つ人々のプロファイル・何を懸念しているか?
    • 不況の影響:環境配慮の動向への影響は?
    • 消費者の優先事項:購買行動における環境配慮と他の影響要因
    • 食品:有機食品から地産の製品へ
    • ホームケア:環境に配慮した製品のクリーニング効果
    • ビューティ:肌にも環境にも優しい
    • アパレル:ハイストリートも環境配慮へ
    • 環境の保全された未来
  • イントロダクション
    • 気候変動
    • 他の主な環境上の問題
    • 行動の仕方:環境に不安を持つ人々の対応
    • Euromonitor Internationalによる調査
  • 需要への影響因子
    • 経済因子
    • 影響の領域
    • 政府によるイニシアチブ・法規制:排出規制
    • 政府によるイニシアチブ・法規制:排出規制 - 炭素取引
    • 政府によるイニシアチブ・法規制:排出規制 - CFC (クロロフルオロカーボン)・HCFC (ハイドロクロロフルオロカーボン)
    • 政府によるイニシアチブ・法規制:代替燃料
    • 政府によるイニシアチブ・法規制:森林伐採
    • 政府によるイニシアチブ・法規制:公海ガバナンス
    • 政府によるイニシアチブ・法規制:エネルギー効率
    • 政府によるイニシアチブは都市レベルへ
    • NGOによるイニシアチブ
    • ケーススタディ:グリンピース
    • ケーススタディ:WWF
    • 草の根運動・消費者の力
    • 企業によるイニシアチブとCSRの台頭
  • 環境に配慮する消費者
    • 消費者は環境に配慮しているか?
    • 気候変動による購買行動への影響
    • 環境に不安を持つ人々とは?
  • 市場への影響
    • 食品・飲料
    • 有機食品・飲料
    • 食品・飲料部門におけるその他のエシカル&環境配慮型製品
    • 美容・パーソナルケア
    • ティッシュ・衛生
    • ホームケア
    • ファッション
    • 輸送
    • ホーム
  • 展望・分析
目次
Product Code: STR0615ecoworriers

64% of consumers across the world claim that they try to have a positive impact on the environment on an everyday basis. This global report examines how this fledgling mainstreaming of green awareness impacts governments, corporations and consumer buying behaviour in market sectors such as food and drink, apparel, beauty and personal care, home care, tissue and hygiene, transport and the home, and to what extent.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report

  • Identify factors driving change now and in the future
  • Understand motivation
  • Forward-looking outlook
  • Briefings and presentation should provoke lively discussion at senior level
  • Take a step back from micro trends
  • Get up to date estimates and comment

Table of Contents

Executive Summary

the Greening of the World: the Eco Worrier Goes Mainstream

  • Chart 1. "I Try to Have a Positive Impact on the Environment Through my Everyday Actions" 2013

Who Is the Eco Worrier and What Are They Worried About?

  • Chart 2. Which Green Attributes Would You be Willing to Pay More for? 2013

Impact of Recession - Has Eco-friendly Taken the Hit?

Consumer Priorities - How Does the Environment Stack Up Against Other Buying Factors?

  • Chart 3. Which of these Factors are Important to You in Purchasing Decisions? 2011+

Food: From Organic To Local

  • Table 1. Forecast Global Sales of Organic Packaged Food 2014-2019

Home Care: Can Green Products Clean Effectively?

  • Chart 4. Performance of Leading Green Brands in Home Care in Western Europe 2009-2014

Beauty: Gentle on the Skin, Gentle on the Environment

  • Chart 5. Global Performance of Selected Natural Positioned Brands 2010-2014

Apparel: the High Street Goes Eco

the Future Is Green

Introduction

Climate Change

  • Table 2. CO2 Emissions by Country: Top 20, 2013
  • Table 3. Carbon Footprint of Consumption by Country: Top 20, 2012
  • Table 4. People at Risk by Country: Top 20 2013

Other Major Environmental Issues

How To Act: the Eco Worrier Response

Euromonitor International Surveys

Factors Affecting Demand

Economic Factors

  • Table 5. Annual Disposable Income by Country 2009/2014
  • Table 6. Annual Disposable Income by Country 2014/2019

Spheres of Influence

Government Initiatives and Legislation: Emissions

Government Initiatives and Legislation: Emissions - Carbon Trading

Government Initiatives and Legislation: Emissions - Cfcs and Hcfcs

Government Initiatives and Legislation: Alternative Fuels

Government Initiatives and Legislation: Deforestation

Government Initiatives and Legislation: Ocean Governance

Government Initiatives and Legislation: Energy Efficiency

Government Initiatives Move To City Level

Ngo Initiatives

  • Summary 1. Major Environmental NGOs 2015

Case Study - Greenpeace

  • Summary 2. Greenpeace: Primary Issues 2015

Case Study - World Wildlife Fund for Nature

  • Summary 3. World Wildlife Fund for Nature: Key Campaigns and Initiatives 2015

Grassroots Movements and Consumer Power

  • Chart 6. Nike: Turnover 1998-2014

Table7. UK: Spending Credited to Boycotts 2000-2011

Company Initiatives and the Rise of Csr

the Green Consumer

Do Consumers Care About the Environment?

  • Chart 7. Respondents Agreeing That "I Try to Have a Positive Impact on the Environment Through my Everyday Actions" by Country 2013
  • Chart 8. Respondents Agreeing That They are Worried About Climate Change, by Country 2013
  • Chart 9. Respondents Agreeing That "I Try to Have a Positive Impact on the Environment Through My Everyday Actions" by Age Group 2013
  • Chart 10. Respondents Agreeing That They are Worried About Climate Change by Age Group 2013
  • Chart 11. Respondents Agreeing That " I Try to Have a Positive Impact on the Environment Through My Everyday Actions" by Income Level 2013
  • Chart 12. Respondents Agreeing That They are Worried About Climate Change by Income Level 2013
  • Chart 13. Top 3-5 Phrases of the Year

Does Climate Change Affect the Way We Shop?

  • Chart 14. Which of These Factors are Important to You in Purchasing Decisions? 2011+
  • Chart 15. Respondents Considering Green Factors as Important or Very Important by Country 2011+
  • Chart 16. Respondents Considering Other Factors as Important or Very Important by Country 2011+
  • Chart 17. Respondents Willing to Pay More for Environmentally/Ethically Conscious Products 2013
  • Chart 18. Respondents Willing to Pay 50% + More for Environmentally/Ethically Conscious Products by Country 2013
  • Chart 19. Respondents Willing to Pay 50% + More for Environmentally/Ethically Conscious Products by Age 2013
  • Chart 20. Respondents Willing to Pay 50% + More for Environmentally/Ethically Conscious Products by Income 2013
  • Chart 21. Which Green Attributes Would You be Willing to Pay More For? 2013
  • Chart 22. Consumers Willing to Pay More for Organic Products by Type and Country 2013
  • Chart 23. Consumers Willing to Pay More for Organic Products by Type and Age 2013
  • Chart 24. Consumers Willing to Pay More for Organic Products by Type and Income 2013
  • Chart 25. Consumers Willing to Pay More for Sustainably Produced Products by Type and Country 2013
  • Chart 26. Consumers Willing to Pay More for Sustainably Produced Products by Type and Age 2013
  • Chart 27. Consumers Willing to Pay More for Sustainably Produced Products by Type and Income 2013
  • Chart 28. Consumers Willing to Pay More for Locally Sourced/Manufactured Products by Type and Country 2013
  • Chart 29. Consumers Willing to Pay More for Locally Sourced/Manufactured Products by Type and Age 2013
  • Chart 30. Consumers Willing to Pay More for Locally Sourced/Manufactured Products by Type and Income 2013
  • Table 8. Ethical Behaviour in the UK 2000/2012
  • Table 9. US: I am Motivated to Buy Environmental Products Because... 2012/2013
  • Chart 31. US: How Often do You Consider the Environmental Impact of Your Purchasing? 2008/2013

Who Is the Eco Worrier?

Market Impact

Food and Drink

  • Chart 32. How Important are Green Features When Choosing Fresh Food? 2013
  • Chart 33. How Important are Green Features When Choosing Packaged Food? 2013
  • Chart 34. Would You Pay More for Environmentally Friendly Fresh Food? by Country 2013
  • Chart 35. Would You Pay More for Environmentally Friendly Fresh Food? by Age Group 2013
  • Chart 36. Would You Pay More for Environmentally Friendly Fresh Food? by Income Level 2013
  • Chart 37. Which Green Attributes Would You be Willing to Pay More for When Buying Fresh Food? 2013
  • Chart 38. Which Green Attributes Would You be Willing to Pay More for When Buying Fresh Food? by Country 2013
  • Chart 39. Which Green Attributes Would You be Willing to Pay More for When Buying Fresh Food? by Age 2013
  • Chart 40. Which Green Attributes Would You be Willing to Pay More for When Buying Fresh Food? by Income 2013
  • Chart 41. Would You Pay More for Environmentally Friendly Processed Food? by Country 2013
  • Chart 42. Would You Pay More for Environmentally Friendly Processed Food? by Age Group 2013
  • Chart 43. Would You Pay More for Environmentally Friendly Processed Food? by Income Level 2013
  • Chart 44. Which Green Attributes Would You be Willing to Pay More for When Buying Processed Food? 2013
  • Chart 45. Which Green Attributes Would You be Willing to Pay More for When Buying Processed Food? by Country 2013
  • Chart 46. Which Green Attributes Would You be Willing to Pay More for When Buying Processed Food? by Age 2013
  • Chart 47. Which Green Attributes Would You be Willing to Pay More for When Buying Processed Food? by Income 2013

Organic Food and Drink

  • Table 10. Global Sales of Organic Packaged Food 2009-2014
  • Table 11. Forecast Global Sales of Organic Packaged Food 2014-2019
  • Chart 48. Forecast Growth in Organic Packaged Food by Region 2014-2019
  • Table 12. Total Sales of Organic Milk in China 2009-2014
  • Chart 49. Organic/Fair Trade Fresh Produce Share of Total Sales by Category and by Country 2013
  • Table 13. US: Organic Packaged Food Sales 2009-2014

Other Ethical and Green Choices in Food and Drink

  • Table 14. Sales of Ethical Food and Drink by Type 2000-2011

Beauty and Personal Care

  • Chart 50. Would You Pay More for Environmentally Friendly Beauty and Personal Care? by Country 2013
  • Chart 51. Would You Pay More for Environmentally Friendly Beauty and Personal Care? by Age Group 2013
  • Chart 52. Would You Pay More for Environmentally Friendly Beauty and Personal Care? by Income Level 2013
  • Chart 53. Which Green Attributes Would You be Willing to Pay More for When Buying Beauty and Personal Care? 2013
  • Chart 54. Which Green Attributes Would You be Willing to Pay More for When Buying Toiletries? by Country 2013
  • Chart 55. Which Green Attributes Would You be Willing to Pay More for When Buying Beauty Products?, by Country 2013
  • Chart 56. Sales Growth in Brazil for Green Brands vs Overall Beauty and Personal Care Market 2009-2014
  • Chart 57. Which Green Attributes Would You be Willing to Pay More for When Buying Toiletries? by Age 2013
  • Chart 58. Which Green Attributes Would You be Willing to Pay More for When Buying Beauty Products? by Age 2013
  • Chart 59. Which Green Attributes Would You be Willing to Pay More for When Buying Toiletries? by Income 2013
  • Chart 60. Which Green Attributes Would You be Willing to Pay More for When Buying Beauty Products? by Income 2013
  • Chart 61. Global Performance of Selected Natural Positioned Brands 2009-2014
  • Chart 62. Shares of Green/Natural Beauty and Personal Care Brands in Asia Pacific 2009/2014
  • Chart 63. Performance of Green/Natural Brands in South Korea 2009/2014
  • Table 15. UK Sales of Ethical Cosmetics 2000-2011

Tissue and Hygiene

  • Table 16. Brand Shares of Eco-friendly Nappies in Scandinavia 2009/2014

Home Care

  • Chart 64. Would You Pay More for Environmentally Friendly Home Care? by Country 2013
  • Chart 65. Would You Pay More for Environmentally Friendly Home Care? by Age Group 2013
  • Chart 66. Would You Pay More for Environmentally Friendly Home Care? by Income Level 2013
  • Chart 67. Which Green Attributes Would You be Willing to Pay More for When Buying Home Care? 2013
  • Chart 68. Which Green Attributes Would You be Willing to Pay More for When Buying Home Care? by Country 2013
  • Chart 69. Which Green Attributes Would You be Willing to Pay More for When Buying Home Care? by Age 2013
  • Chart 70. Which Green Attributes Would You be Willing to Pay More for When Buying Home Care? by Income 2013
  • Chart 71. Sales of Green Home Care Brands in Home Care in North America 2009-2014
  • Chart 72. Sales of Green Home Care Brands in Home Care in Western Europe 2009-2014
  • Table 17. Sales of Ethical Cleaning Products UK 2000-2011
  • Chart 73. UK Growth in Home Care Sales vs Growth in Ecover Sales 2009-2014

Fashion

  • Chart 74. How Important are Green Features When Choosing Clothing and Shoes? 2013
  • Chart 75. Would You Pay More for Environmentally Friendly Apparel/Footwear? by Country 2013
  • Chart 76. Would You Pay More for Environmentally Friendly Apparel/footwear? by Age Group 2013
  • Chart 77. Would You Pay More for Environmentally Friendly Apparel/Footwear? by Income Level 2013
  • Chart 78. Which Green Attributes Would You be Willing to Pay More for When Buying Clothing or Footwear? 2013
  • Chart 79. Which Green Attributes Would You be Willing to Pay More for When Buying Clothing or Footwear? by Country 2013
  • Chart 80. Which Green Attributes Would You be Willing to Pay More for When Buying clothing or footwear? by Age 2013
  • Chart 81. Which Green Attributes Would You be Willing to Pay More for When Buying Clothing or Footwear? by Income 2013
  • Table 18. Sales of Ethical Fashion 2000-2011
  • Chart 82. H&M Global Apparel and Footwear Sales and Share 2009/2014

Transport

  • Table 19. Likelihood of Buying a Hybrid Car in the Next 10 Years by Age 2012
  • Chart 83. Likelihood of Buying a Hybrid Car in the Next 10 Years 2012
  • Table 20. New Car Registrations by Country 2008/2013
  • Table 21. Electric Cars: Registrations by Region 2014/2015
  • Table 22. Electric Cars: Parc by Key Area 2014/2015
  • Chart 84. Norway: Why did you buy an electric car? 2013

the Home

  • Chart 85. Half Yearly Electricity Prices for Households in Selected EU Markets 2011-2013
  • Table 23. Sales of Ethical Home Goods 2000-2011

Outlook and Implications

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