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市場調査レポート

アルコール飲料の台湾市場

Alcoholic Drinks in Taiwan

発行 Euromonitor International 商品コード 330437
出版日 ページ情報 英文 89 Pages
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アルコール飲料の台湾市場 Alcoholic Drinks in Taiwan
出版日: 2017年06月09日 ページ情報: 英文 89 Pages
概要

当レポートでは、台湾におけるアルコール飲料市場の売上動向および見通しを製品タイプ別に調査分析し、市場全体の背景、税制、営業環境などとともに主要メーカーのプロファイルなどを提供しています。

台湾のアルコール飲料市場

  • エグゼクティブサマリー
  • 主な動向と発展
  • 市場の背景
  • 税制および課税
  • 事業環境
  • 市場指標
  • 市場データ
  • 定義
  • 情報源

企業プロファイル:台湾

  • Drinks Wine & Spirits Co Ltd
  • King Car Food Industrial Co Ltd
  • Kinmen Kaoliang Liquor Inc
  • Taiwan Tobacco & Liquor Corp

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • シードル/ペリー酒市場
  • RTD/高濃度プレミックスアルコール飲料市場
  • スピリッツ市場
  • ワイン市場
目次
Product Code: ADTW

Alcoholic drinks achieved healthy total volume growth in 2016; stronger than seen the previous year. Unit price growth was negligible, restricted by the strong price competition in beer and an increasing interest in better value New World wine, despite a noticeable increase in demand for higher value cognac.

Euromonitor International's Alcoholic Drinks in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

June 2017

LIST OF CONTENTS AND TABLES

Executive Summary

Volume Growth Strengthens

the Role of Marketing Becomes More Important

Taiwan Tobacco & Liquor Corp Maintains Its Dominant Position

Distribution Registers Only A Slight Change

Moderate Total Volume Cagr Anticipated

Key Trends and Developments

Shift To Younger Consumers

Marketing Is Crucial for Companies To Get Ahead

International Companies Are Gaining Ground in A Diversifying Market

Younger Consumers Are Key To New Product Launches

    • Summary 1 Key New Product Developments 2016

Market Background

Legislation

  • Table 1 Number of On-trade Establishments by Type 2011-2016

Taxation and Duty Levies

  • Table 2 Taxation and Duty Levies on Alcoholic Drinks 2016
  • Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
  • Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2016
  • Table 5 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2016
  • Table 6 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2016

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Market Indicators

  • Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016

Market Data

  • Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
  • Table 9 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
  • Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
  • Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
  • Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
  • Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
  • Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
  • Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
  • Table 16 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
  • Table 17 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
  • Table 18 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
  • Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
  • Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
  • Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
  • Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021

Definitions

Published Data Comparisons

Sources

    • Summary 2 Research Sources

Drinks Wine & Spirits Co Ltd in Alcoholic Drinks (taiwan)

  • Strategic Direction
  • Key Facts
    • Summary 3 Drinks Wine & Spirits Co Ltd: Key Facts
    • Summary 4 Drinks Wine & Spirits Co Ltd: Operational Indicators
  • Internet Strategy
  • Company Background

Private Label

  • Competitive Positioning
    • Summary 5 Drinks Wine & Spirits Co Ltd: Competitive Position 2016

King Car Food Industrial Co Ltd in Alcoholic Drinks (taiwan)

  • Strategic Direction
  • Key Facts
    • Summary 6 King Car Food Industrial Co Ltd: Key Facts
  • Competitive Positioning
    • Summary 7 King Car Food Industrial Co Ltd: Competitive Position 2016

Kinmen Kaoliang Liquor Inc in Alcoholic Drinks (taiwan)

  • Strategic Direction
  • Key Facts
    • Summary 8 Kinmen Kaoliang Liquor Inc: Key Facts
  • Competitive Positioning
    • Summary 9 Kinmen Kaoliang Liquor Inc: Competitive Position 2016

Taiwan Tobacco & Liquor Corp in Alcoholic Drinks (taiwan)

  • Strategic Direction
  • Key Facts
    • Summary 10 Taiwan Tobacco & Liquor Corp: Key Facts
    • Summary 11 Taiwan Tobacco & Liquor Corp: Operational Indicators
  • Competitive Positioning
    • Summary 12 Taiwan Tobacco & Liquor Corp: Competitive Position 2016

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Background

Lager Price Band Methodology

    • Summary 13 Lager by Price Band 2016
  • Table 23 Number of Breweries 2011-2016

Category Data

  • Table 24 Sales of Beer by Category: Total Volume 2011-2016
  • Table 25 Sales of Beer by Category: Total Value 2011-2016
  • Table 26 Sales of Beer by Category: % Total Volume Growth 2011-2016
  • Table 27 Sales of Beer by Category: % Total Value Growth 2011-2016
  • Table 28 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016
  • Table 29 Sales of Beer by Off-trade vs On-trade: Value 2011-2016
  • Table 30 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016
  • Table 31 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016
  • Table 32 GBO Company Shares of Beer: % Total Volume 2012-2016
  • Table 33 NBO Company Shares of Beer: % Total Volume 2012-2016
  • Table 34 LBN Brand Shares of Beer: % Total Volume 2013-2016
  • Table 35 Production, Imports and Exports of Beer: Total Volume 2010-2015
  • Table 36 Imports of Beer by Country of Origin: Total Volume 2010-2015
  • Table 37 Imports of Beer by Country of Origin: Total Value 2010-2015
  • Table 38 Exports of Beer by Country of Destination: Total Volume 2010-2015
  • Table 39 Exports of Beer by Country of Destination: Total Value 2010-2015
  • Table 40 Forecast Sales of Beer by Category: Total Volume 2016-2021
  • Table 41 Forecast Sales of Beer by Category: Total Value 2016-2021
  • Table 42 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021
  • Table 43 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Data

  • Table 44 Sales of Cider/Perry: Total Volume 2012-2016
  • Table 45 Sales of Cider/Perry: Total Value 2012-2016
  • Table 46 Sales of Cider/Perry: % Total Volume Growth 2012-2016
  • Table 47 Sales of Cider/Perry: % Total Value Growth 2012-2016
  • Table 48 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2016
  • Table 49 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2016
  • Table 50 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2016
  • Table 51 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2016
  • Table 52 GBO Company Shares of Cider/Perry: % Total Volume 2012-2016
  • Table 53 NBO Company Shares of Cider/Perry: % Total Volume 2012-2016
  • Table 54 LBN Brand Shares of Cider/Perry: % Total Volume 2013-2016
  • Table 55 Production, Imports and Exports of Cider/Perry: Total Volume 2010-2015
  • Table 56 Forecast Sales of Cider/Perry: Total Volume 2016-2021
  • Table 57 Forecast Sales of Cider/Perry: Total Value 2016-2021
  • Table 58 Forecast Sales of Cider/Perry: % Total Volume Growth 2016-2021
  • Table 59 Forecast Sales of Cider/Perry: % Total Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 60 Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016
  • Table 61 Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016
  • Table 62 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2011-2016
  • Table 63 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2011-2016
  • Table 64 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2011-2016
  • Table 65 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2011-2016
  • Table 66 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2011-2016
  • Table 67 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2011-2016
  • Table 68 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2012-2016
  • Table 69 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2012-2016
  • Table 70 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2013-2016
  • Table 71 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2016-2021
  • Table 72 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2016-2021
  • Table 73 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2016-2021
  • Table 74 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2016-2021

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

    • Summary 14 Benchmark Brands 2016

Category Data

  • Table 75 Sales of Spirits by Category: Total Volume 2011-2016
  • Table 76 Sales of Spirits by Category: Total Value 2011-2016
  • Table 77 Sales of Spirits by Category: % Total Volume Growth 2011-2016
  • Table 78 Sales of Spirits by Category: % Total Value Growth 2011-2016
  • Table 79 Sales of Spirits by Off-trade vs On-trade: Volume 2011-2016
  • Table 80 Sales of Spirits by Off-trade vs On-trade: Value 2011-2016
  • Table 81 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2011-2016
  • Table 82 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2011-2016
  • Table 83 Sales of Dark Rum by Price Platform: % Total Volume 2011-2016
  • Table 84 Sales of White Rum by Price Platform: % Total Volume 2011-2016
  • Table 85 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2011-2016
  • Table 86 Sales of English Gin by Price Platform: % Total Volume 2011-2016
  • Table 87 Sales of Vodka by Price Platform: % Total Volume 2011-2016
  • Table 88 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2011-2016
  • Table 89 GBO Company Shares of Spirits: % Total Volume 2012-2016
  • Table 90 NBO Company Shares of Spirits: % Total Volume 2012-2016
  • Table 91 LBN Brand Shares of Spirits: % Total Volume 2013-2016
  • Table 92 Production, Imports and Exports of Brandy & Cognac: Total Volume 2010-2015
  • Table 93 Production, Imports and Exports of Rum: Total Volume 2010-2015
  • Table 94 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2010-2015
  • Table 95 Production, Imports and Exports of Whiskies: Total Volume 2010-2015
  • Table 96 Production, Imports and Exports of Gin: Total Volume 2010-2015
  • Table 97 Production, Imports and Exports of Vodka: Total Volume 2010-2015
  • Table 98 Forecast Sales of Spirits by Category: Total Volume 2016-2021
  • Table 99 Forecast Sales of Spirits by Category: Total Value 2016-2021
  • Table 100 Forecast Sales of Spirits by Category: % Total Volume Growth 2016-2021
  • Table 101 Forecast Sales of Spirits by Category: % Total Value Growth 2016-2021

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Data

  • Table 102 Sales of Wine by Category: Total Volume 2011-2016
  • Table 103 Sales of Wine by Category: Total Value 2011-2016
  • Table 104 Sales of Wine by Category: % Total Volume Growth 2011-2016
  • Table 105 Sales of Wine by Category: % Total Value Growth 2011-2016
  • Table 106 Sales of Wine by Off-trade vs On-trade: Volume 2011-2016
  • Table 107 Sales of Wine by Off-trade vs On-trade: Value 2011-2016
  • Table 108 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2011-2016
  • Table 109 Sales of Wine by Off-trade vs On-trade: % Value Growth 2011-2016
  • Table 110 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2011-2016
  • Table 111 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2011-2016
  • Table 112 Sales of Still White Wine by Price Segment: % Off-trade Volume 2011-2016
  • Table 113 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2011-2016
  • Table 114 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2011-2016
  • Table 115 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2011-2016
  • Table 116 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2011-2016
  • Table 117 GBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
  • Table 118 NBO Company Shares of Still Light Grape Wine: % Total Volume 2012-2016
  • Table 119 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2013-2016
  • Table 120 GBO Company Shares of Champagne: % Total Volume 2012-2016
  • Table 121 NBO Company Shares of Champagne: % Total Volume 2012-2016
  • Table 122 LBN Brand Shares of Champagne: % Total Volume 2013-2016
  • Table 123 GBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
  • Table 124 NBO Company Shares of Other Sparkling Wine: % Total Volume 2012-2016
  • Table 125 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2013-2016
  • Table 126 GBO Company Shares of Non-grape Wine: % Total Volume 2012-2016
  • Table 127 NBO Company Shares of Non-grape Wine: % Total Volume 2012-2016
  • Table 128 LBN Brand Shares of Non-grape Wine: % Total Volume 2013-2016
  • Table 129 Production, Imports and Exports of Wine: Total Volume 2010-2015
  • Table 130 Imports of Wine by Country of Origin: Total Volume 2010-2015
  • Table 131 Imports of Wine by Country of Origin: Total Value 2010-2015
  • Table 132 Exports of Wine by Country of Destination: Total Volume 2010-2015
  • Table 133 Exports of Wine by Country of Destination: Total Value 2010-2015
  • Table 134 Forecast Sales of Wine by Category: Total Volume 2016-2021
  • Table 135 Forecast Sales of Wine by Category: Total Value 2016-2021
  • Table 136 Forecast Sales of Wine by Category: % Total Volume Growth 2016-2021
  • Table 137 Forecast Sales of Wine by Category: % Total Value Growth 2016-2021
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