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市場調査レポート

アルコール飲料の台湾市場

Alcoholic Drinks in Taiwan

発行 Euromonitor International 商品コード 330437
出版日 ページ情報 英文 66 Pages
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アルコール飲料の台湾市場 Alcoholic Drinks in Taiwan
出版日: 2018年06月14日 ページ情報: 英文 66 Pages
概要

当レポートでは、台湾におけるアルコール飲料市場の売上動向および見通しを製品タイプ別に調査分析し、市場全体の背景、税制、営業環境などとともに主要メーカーのプロファイルなどを提供しています。

台湾のアルコール飲料市場

  • エグゼクティブサマリー
  • 主な動向と発展
  • 市場の背景
  • 税制および課税
  • 事業環境
  • 市場指標
  • 市場データ
  • 定義
  • 情報源

企業プロファイル:台湾

  • Drinks Wine & Spirits Co Ltd
  • King Car Food Industrial Co Ltd
  • Kinmen Kaoliang Liquor Inc
  • Taiwan Tobacco & Liquor Corp

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • シードル/ペリー酒市場
  • RTD/高濃度プレミックスアルコール飲料市場
  • スピリッツ市場
  • ワイン市場
目次
Product Code: ADTW

Alcoholic drinks witnessed marginal growth in total volume terms in 2017. This was largely driven by the double-digit total volume growth of cider/perry, which received strong interest among consumers over the review period due to players' frequent launches of new flavours and aggressive promotional efforts. In addition, demand for craft beer is flourishing in Taiwan, spreading from Taipei to other cities such as Taichung over the review period.

Euromonitor International's Alcoholic Drinks in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

Total Volume Growth of Alcoholic Drinks Marginally Increases

Greater Marketing Efforts Target Younger Consumers

Convenience Stores Is the Most Important Off-trade Channel

Alcoholic Drinks Is Expected To Witness Stable Total Volume Growth

Market Background

Legislation

  • Table 1 Number of On-trade Establishments by Type 2012-2017

Taxation and Duty Levies

    • Summary 1 Taxation on Alcoholic Drinks 2017
  • Table 2 Duty Levies on Alcoholic Drinks 2017

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Key New Product Launches

Outlook

    • Summary 2 Key New Product Developments 2017

Market Indicators

  • Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

Market Data

  • Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  • Table 5 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  • Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
  • Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
  • Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
  • Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
  • Table 14 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Definitions

Sources

    • Summary 3 Research Sources

Headlines

Prospects

Imported Lager Records Strong Growth

Rising Interest in Craft Beer

Convenience Stores Gains Ground for Off-trade Sales

Competitive Landscape

Taiwan Tobacco & Liquor Corp Remains Biggest Player in Beer

Taiwan Kirin Beer Co Ltd Records Fastest Total Volume Growth

Total Volume Share of Others Doubles Over Review Period

Category Background

Lager Price Band Methodology

    • Summary 4 Lager by Price Band 2017

Category Data

  • Table 19 Sales of Beer by Category: Total Volume 2012-2017
  • Table 20 Sales of Beer by Category: Total Value 2012-2017
  • Table 21 Sales of Beer by Category: % Total Volume Growth 2012-2017
  • Table 22 Sales of Beer by Category: % Total Value Growth 2012-2017
  • Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
  • Table 24 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
  • Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
  • Table 27 GBO Company Shares of Beer: % Total Volume 2013-2017
  • Table 28 NBO Company Shares of Beer: % Total Volume 2013-2017
  • Table 29 LBN Brand Shares of Beer: % Total Volume 2014-2017
  • Table 30 Forecast Sales of Beer by Category: Total Volume 2017-2022
  • Table 31 Forecast Sales of Beer by Category: Total Value 2017-2022
  • Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Headlines

Prospects

Cider/perry Is the Fastest Growing Alcoholic Drink

Young Consumers Form Key Target Group

Apple Is the Most Popular Flavour

Competitive Landscape

Heineken Taiwan Co Ltd Is the Leading Player

International Players Dominate Cider/perry

Constant Launches of New Products To Maintain Interest

Category Data

  • Table 34 Sales of Cider/Perry: Total Volume 2012-2017
  • Table 35 Sales of Cider/Perry: Total Value 2012-2017
  • Table 36 Sales of Cider/Perry: % Total Volume Growth 2012-2017
  • Table 37 Sales of Cider/Perry: % Total Value Growth 2012-2017
  • Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
  • Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
  • Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
  • Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
  • Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
  • Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
  • Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
  • Table 45 Forecast Sales of Cider/Perry: Total Volume 2017-2022
  • Table 46 Forecast Sales of Cider/Perry: Total Value 2017-2022
  • Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
  • Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Headlines

Prospects

Rtds/high-strength Premixes Performs Better Than Review Period

Off-trade Channels Dominate Total Volume Sales

Young Demographic Comprises Key Consumers

Competitive Landscape

Paolyta Co Ltd Remains the Leading Player

Diageo Taiwan Inc Underperforms in 2017

Suntory Holdings Ltd Records Biggest Increase in Total Volume Share

Category Data

  • Table 49 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
  • Table 50 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
  • Table 51 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
  • Table 52 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
  • Table 53 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
  • Table 54 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
  • Table 55 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
  • Table 56 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
  • Table 57 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
  • Table 58 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
  • Table 59 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
  • Table 60 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
  • Table 61 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
  • Table 62 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
  • Table 63 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Headlines

Prospects

Greater Marketing Efforts Target Younger Consumers

Chinese Spirits Dominates Total Volume Sales for Spirits

Rising Demand for More Expensive Whiskies

Competitive Landscape

Kinmen Kaoliang Liquor Inc Retains Leadership of Spirits

Taiwan Tobacco & Liquor Corp Gains Highest Total Volume Share

Competition Remains Constrained Within Each Respective Price Band

Category Background

Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology

    • Summary 5 Benchmark Brands 2017

Category Data

  • Table 64 Sales of Spirits by Category: Total Volume 2012-2017
  • Table 65 Sales of Spirits by Category: Total Value 2012-2017
  • Table 66 Sales of Spirits by Category: % Total Volume Growth 2012-2017
  • Table 67 Sales of Spirits by Category: % Total Value Growth 2012-2017
  • Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
  • Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
  • Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
  • Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
  • Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2012-2017
  • Table 73 Sales of White Rum by Price Platform: % Total Volume 2012-2017
  • Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
  • Table 75 Sales of English Gin by Price Platform: % Total Volume 2012-2017
  • Table 76 Sales of Vodka by Price Platform: % Total Volume 2012-2017
  • Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
  • Table 78 GBO Company Shares of Spirits: % Total Volume 2013-2017
  • Table 79 NBO Company Shares of Spirits: % Total Volume 2013-2017
  • Table 80 LBN Brand Shares of Spirits: % Total Volume 2014-2017
  • Table 81 Forecast Sales of Spirits by Category: Total Volume 2017-2022
  • Table 82 Forecast Sales of Spirits by Category: Total Value 2017-2022
  • Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Headlines

Prospects

Greater Wine Appreciation Among Taiwanese

Still Light Grape Wine Accounts for Largest Total Volume Share of Wine

Off-trade Volume Sales Higher Than On-trade

Competitive Landscape

Taiwan Tobacco & Liquor Corp Retains Leadership of Wine

Sea & Land Wine & Spirits Co Ltd Gains Most Ground

Constant Launches of New Products

Category Data

  • Table 85 Sales of Wine by Category: Total Volume 2012-2017
  • Table 86 Sales of Wine by Category: Total Value 2012-2017
  • Table 87 Sales of Wine by Category: % Total Volume Growth 2012-2017
  • Table 88 Sales of Wine by Category: % Total Value Growth 2012-2017
  • Table 89 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
  • Table 90 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
  • Table 91 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
  • Table 92 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
  • Table 93 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
  • Table 94 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2012-2017
  • Table 95 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
  • Table 96 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
  • Table 97 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
  • Table 98 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
  • Table 99 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
  • Table 100 GBO Company Shares of Champagne: % Total Volume 2013-2017
  • Table 101 NBO Company Shares of Champagne: % Total Volume 2013-2017
  • Table 102 LBN Brand Shares of Champagne: % Total Volume 2014-2017
  • Table 103 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
  • Table 104 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
  • Table 105 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
  • Table 106 GBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
  • Table 107 NBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
  • Table 108 LBN Brand Shares of Non-grape Wine: % Total Volume 2014-2017
  • Table 109 Forecast Sales of Wine by Category: Total Volume 2017-2022
  • Table 110 Forecast Sales of Wine by Category: Total Value 2017-2022
  • Table 111 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 112 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022
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