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市場調査レポート

世界の消費者市場:文化的多様性とその影響

Cultural Diversity and its Impact on Global Consumer Markets

発行 Euromonitor International 商品コード 326129
出版日 ページ情報 英文 70 Pages
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世界の消費者市場:文化的多様性とその影響 Cultural Diversity and its Impact on Global Consumer Markets
出版日: 2015年03月13日 ページ情報: 英文 70 Pages
概要

当レポートでは、世界の消費者市場について調査分析し、新興の動向に焦点を当てて、現在・将来の変化を促進する要因、将来の見通し、市場規模 (実績と予測) 、流通データなどについて、体系的な情報を提供しています。

エグゼクティブサマリー

  • 市場促進要因
  • 消費者市場への影響
  • マーケティング戦略
  • 見通し

イントロダクションと定義

  • 概要
  • 定義

市場促進要因

  • 外国人の増加
  • 移民の動向
  • 送金フロー
  • 難民/亡命者
  • 外国人の分析
  • 人口統計への影響
  • エスニック消費者の購買力が増大
  • 宗教的多様性

消費者市場への影響

  • イスラムの消費者主義
  • コーシャー市場 (ユダヤ教の食事規定に従った市場)
  • 食品・飲料
  • エスニックスキンケア用品
  • エスニックヘアケア用品

マーケティング戦略

  • 通信手段の選好
  • 有名人によるお墨付き
  • エスニックブランドの買収

主要な市場動向

  • オーストラリア
  • カナダ
  • フランス
  • ドイツ
  • 英国
  • 米国

将来の見通し

  • 注目すべき動向
  • 予測

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: STR0315culturaldiversity

Strong migration flows, combined with higher birth rates among minority populations, have led to an unprecedented level of ethnic, cultural and religious diversity in developed markets. This, along with ethnic minority consumers' rising incomes, is profoundly impacting lifestyles and shopping behaviour within Western societies. This global report identifies the new opportunities open to marketers and the shift from traditional ethnic marketing to "marketing in a multicultural world".

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report

  • Identify factors driving change now and in the future
  • Understand motivation
  • Forward-looking outlook
  • Briefings and presentation should provoke lively discussion at senior level
  • Take a step back from micro trends
  • Get up to date estimates and comment

Table of Contents

Executive Summary

  • Market Drivers
    • Chart 1. Leading Countries for Net Migration in 2013
  • Impact on Consumer Markets
  • Marketing Strategy
  • Outlook
    • Chart 2. Forecast Numbers of Foreign Citizens in Developed Markets 2018

Introduction and Definitions

  • Overview
  • Definitions

Market Drivers

  • Increase in Foreign Citizens
    • Table 1. Number of Foreign Citizens Residing in Developed Markets 2008/2013
    • Chart 3. Proportion of Foreign Citizens Residing in Developed Markets 2013
  • Migration Trends
    • Table 2. Net Migration by Country 2008/2013
    • Table 3. Net Migration by Country 2008/2013
  • Remittance Flows
    • Chart 4. Top 10 Countries by Remittance Inflows 2013
    • Chart 5. Top 10 Countries by Remittance Outflows 2013
  • Refugees/asylum Seekers
    • Table 4. Number of Refugees/Asylum Seekers in Selected Markets 2008/2013
  • Foreign Study
    • Table 5. Number of Foreign Students in Selected Host Countries 2008/2013
  • Influence on Demographics
    • Chart 6. Age Structure of Hispanic Population in the US 2013
  • Growing Purchasing Power of Ethnic Consumers
    • Chart 7. Median Household Incomes in the US by Race/Ethnicity, June 2014
  • Religious Diversity
    • Table 6. Selected Religions by Country in 2010

Impact on Consumer Markets

  • Islamic Consumerism
    • Table 7. Global Sales of Meat by Type 2008/2013
  • the Kosher Market
  • Food and Drink
    • Table 8. Shopping Behaviour Among Canadian Ethnic Consumers 2014
  • Ethnic Skin Care
    • Table 9. Skin Whitening Anti-Agers as a % Of All Anti-Agers 2008/2013
  • Ethnic Hair Care
    • Summary 1. Selected Ethnic Hair Care Launches 2013-2014
  • Marketing Strategy
    • Chart8. Largest Spenders in Hispanic Media in 2013
  • Communication Preferences
  • Celebrity Endorsement
    • Summary 2. Leading Multicultural Celebrity Brands
  • Acquisition of Ethnic Brands

Key Market Trends

  • Australia
    • Chart 9. Australia: Foreign Versus Native Population 2008/2013/2018
    • Chart 10. Australia: Top 10 Foreign-born Populations by Place of Birth 2008/2013
  • Canada
    • Chart 11. Canada: Foreign Versus Canada-born Population 2008/2013/2018
    • Chart 12. Canada: Top Five Foreign-born Populations by Place of Birth 2008/2013
    • Chart 13. Canada: Permanent Residents Admitted by Source Country 2012
  • France
    • Chart 14. France: Foreign-born Versus France-born Population 2008/2013/2018
    • Chart 15. France: Top 10 Foreign-born Populations by Place of Birth 2008/2013
  • Germany
    • Chart 16. Germany: German Versus Foreign Citizens 2008/2013/2018
    • Chart 17. Germany: Top Five Foreign Populations by Citizenship 2008/2013
  • UK
    • Chart 18. UK: Foreign-born Versus UK-born Population 2008/2013/2018
    • Chart 19. UK: Top 10 Foreign-born Populations by Place of Birth 2008/2013
    • Chart 20. UK: Non-White Population by Race/Ethnicity 2013
  • US
    • Chart 21. US: Foreign-born Versus US-born Population 2008/2013/2018
    • Chart 22. US: Top 10 Foreign-born Populations by Place of Birth 2008/2013
    • Chart 23. US: Total Population by Race/Ethnicity in 2013

Future Outlook

  • Trends To Watch
    • Forecasts
      • Table. Forecast Numbers of Foreign Citizens in Developed Markets 2013/2018
      • Table 11. Forecast Net Migration in Key Markets 2013/2018
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