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砂糖に対する反発と、世界の消費者市場への影響

The Sugar Backlash and its Effects on Global Consumer Markets

発行 Euromonitor International 商品コード 318080
出版日 ページ情報 英文 84 Pages
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砂糖に対する反発と、世界の消費者市場への影響 The Sugar Backlash and its Effects on Global Consumer Markets
出版日: 2014年11月01日 ページ情報: 英文 84 Pages
概要

加工食品・飲料に含まれている甘味料(特に蔗糖)が、世界各国での肥満症・糖尿病・齲歯(虫歯)患者の増加に大きな役割を果たしています。消費者の需要動向を受けて、メーカー側では糖分の含有量を減らし、また人工甘味料(ステビアなど)に替わる天然甘味料を開発するよう迫られています。

当レポートでは、全世界の砂糖市場の最新動向について分析し、近年生じている健康上の問題・議論や、それを受けた消費者の消費構造・考え方の変化、食品メーカー側(加工食品・飲料・健康食品など)の企業戦略や対応策、法規制の改訂の動き、今後の市場の方向性などを調査・推計しております

エグゼクティブ・サマリー

イントロダクション・定義

  • 砂糖に対する非難
  • 定義
  • 事実と見解

需要要因

  • 肥満症患者の急増
  • 齲歯
  • 健康意識
  • 規制ガイドラインと法規
  • 低カロリー甘味料の開発

消費者の砂糖に対する考え方

  • 消費者の栄養に関する知識の拡大
  • 「体重ウォッチング」が実際のダイエットよりも盛んになる
  • 糖尿病患者の比率はインドが最高となる
  • 約半数の女性が、低糖・無糖製品を求めている
  • 高果糖コーンシロップ(HFCS)に対する懸念:ブラジル・中国で最大となる
  • 1/3弱の消費者が低カロリー食品を求めている
  • 低カロリーソフトドリンクに対する考え方

市場動向

  • 食品成分
  • 飲料
  • 甘味加工食品
  • 健康(BFY)食品
  • 「目に見えない糖分」

主要国市場の動向

  • オーストラリア
  • ブラジル
  • 中国
  • ドイツ
  • メキシコ
  • 英国
  • 米国

企業戦略

  • 目に見えない形での糖分削減
  • 部分的コントロールとカロリー制限
  • 自主的な取り組みと健康増進キャンペーン
  • 小売業者側の行動
  • 天然甘味料への切り替え

将来展望

  • 反砂糖運動の勢いの拡大
  • より多くの研究が必要である
  • 世界の肥満人口は拡大し続ける
  • 政府の介入の必要性
  • 砂糖税の増税の見通し
  • 食品表示の透明性改善の必要性
  • 業界の役割
  • 甘味料市場の未来像
  • 理想的な糖分代替物の模索
  • 「節制」 vs 「衝動」
  • ソフトドリンク市場の動向
  • 天然・自然食品(NH foods)の人気拡大
目次
Product Code: STR1114the-sugar-backlash-and-its-effects-on-globa

Added sugars - in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to artificial sweeteners (such as stevia blends) in their products. Our new report studies the impacts of this change on global ingredients; consumer markets such as packaged foods, soft drinks and health and wellness; company strategy and legislation.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report

  • Identify factors driving change now and in the future
  • Understand motivation
  • Forward-looking outlook
  • Briefings and presentation should provoke lively discussion at senior level
  • Take a step back from micro trends
  • Get up to date estimates and comment

Table of Contents

Executive Summary

  • Demand Factors
  • Consumer Attitudes
  • Trends in Ingredients
    • Chart 1. Global High Intensity Sweeteners Market by Type 2013
  • Consumer Market Trends
  • Company Strategy
  • Outlook
  • Introduction and Definitions
  • the Demonisation of Sugar

Definitions

    • Summary 1. Types of Sugars and Bulk Sweeteners
    • Summary 2. Types of High Intensity Sweeteners
  • Fact Versus Opinion
    • Summary 3. Arguments For and Against Sugar Reduction
  • Demand Factors
  • the Obesity Pandemic
    • Chart 2. Obese Population in Key Markets 2008/2013
    • Chart 3. Prevalence of Diabetes in Key Markets 2008/2013
  • Tooth Decay
    • Chart 4. Children's Dental Health in Key Markets 2013
  • Health Awareness
    • Chart 5. Life Expectancy at Birth in Key Markets 2008/2013
  • Regulatory Guidelines and Legislation
  • Developments in Low-calorie Sweeteners
  • Consumer Attitudes Towards Sugar
    • Chart 6. Dietary Restrictions by Country 2013
    • Chart 7. "Which of the following factors or ingredients do you look for on food labels and food ingredient labels " by Country 2013
    • Chart 8. "Which of the following factors or ingredients do you look for on food labels and food ingredient labels " by Age Group 2013
    • Chart 9. "Which of the following factors or ingredients do you look for on food labels and food ingredient labels " by Gender
    • Chart 10. "Which of the following phrases would you use to describe low calorie soft drinks" 2012
  • Market Trends
  • Ingredients
  • Table 1. Global Sales of Sugar and Sweeteners as Ingredients by Category 2008/2013
    • Chart 11. Leading Markets for Stevia 2013
  • Beverages
    • Chart 12. Per Capita Consumption of Regular Cola Carbonates in Leading Markets 2008/2013
    • Chart 13. Per Capita Consumption of Low-calorie Cola Carbonates in Leading Markets 2008/2013
    • Summary 4. Mid-calorie Carbonate Launches 2012-2014
  • Table 2. Global Sales of Reduced-sugar and Regular Soft Drinks by Category 2008/2013
    • Chart 14. Reduced-sugar Soft Drinks as a % of Total Soft Drinks by Category 2008/2013
  • Sweet Packaged Foods
  • Table 3. Sales of Sugary Foods by Type 2009/2014
    • Chart 15. Per Capita Consumption of Sugary Packaged Foods by Country 2014
  • Better for You (bfy) Foods
    • Chart 16. Global Sales of BFY Packaged Food by Type 2009/2014
  • Table 4. Global sales of Reduced-Sugar Packaged Foods by Category 2009/2014
  • Hidden Sugars
    • Chart 17. Sugar Content of Breakfast Cereals in Germany 2012
  • Key Market Trends
  • Australia
    • Chart 18. Australia: Obesity 2008-2018
  • Table 5. Australia: Sales of Sweet Packaged Foods and Drinks 2009/2014
  • Brazil
    • Chart 19. Brazil: Obesity and Diabetes 2008-2018
  • Table 6. Brazil: Sales of Sweet Packaged Foods and Drinks 2009/2014
  • China
    • Chart 20. China: Obesity and Diabetes 2008-2018
  • Table 7. China: Sales of Sweet Packaged Foods and Drinks 2009/2014
  • Germany
    • Chart 21. Germany: Obesity and Diabetes 2008-2018
  • Table 8. Germany: Sales of Sweet Packaged Foods and Drinks 2009/2014
  • Mexico
    • Chart 22. Mexico: Obesity and Diabetes 2008-2018
  • Table 9. Mexico: Sales of Sweet Packaged Foods and Drinks 2009/2014
  • UK
    • Chart 23. UK: Obesity and Diabetes 2008-2018
    • Chart 24. UK: Daily Added Sugar Intake by Age Group
    • Chart 25. UK: Sources of Added Sugar by Age Group
  • Table 10. UK: Sales of Sweet Packaged Foods and Drinks 2009/2014
  • US
    • Chart 26. US: Obesity and Diabetes US 2008-2018
    • Chart 27. US: Sources of Added Sugar by Age Group
  • Table 11. US: Sales of Sweet Packaged Foods and Drinks 2009/2014
  • Company Strategy
  • Sugar Reduction by Stealth
  • Portion Control and Calorie Caps
  • Voluntary Schemes and Health Campaigns
  • Retailers Take Action
  • the Switch To Natural Sweeteners
  • Future Outlook
  • Anti-sugar Movement To Gain Momentum
  • More Research Required
  • the World Will Continue To Become Fatter
    • Chart 28. Forecast Obesity Rates in Key Markets 2013/2018
  • the Need for Government Intervention
  • More Sugar Taxes on the Cards
  • the Need To Make Food Labelling More Transparent
  • the Role of Industry
  • the Future of Sweeteners
  • Table 12. Forecast Sales of Sugar and Sweeteners as Ingredients by Category 2013/2018
  • Searching for the Ideal Sugar Replacement
  • Avoidance Versus Indulgence
  • Soft Drinks Trends
  • Table 13. Forecast Sales of Soft Drinks 2013-2018
  • A Growing Preference for Nh Foods
    • Chart 29. Forecast Sales of Selected Health and Wellness Packaged Foods 2014-2019
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