コンタクトレンズ市場における機会とイノベーション

世界のコンタクトレンズ市場は、先進国市場によって大きく牽引されていますが、今後は、新興国における力強い成長が期待されています。

当レポートでは、世界のアイウェア市場について調査分析し、成長部門、新興の動向、経済/生活様式の影響要因に焦点を当てて、カテゴリー/地域別分析、産業の問題点、競合情勢、市場予測などについて、体系的な情報を提供しています。

調査対象

• コンタクトレンズ、眼鏡

調査内容

• 市場規模（推移と予測）、企業シェア、ブランドシェア、流通データ

目次

• イントロダクション
• 社会経済的な課題
• 競合情勢の変化
• マーケティングイノベーション
• 提言
• レポートの定義

The global contact lenses market has been largely driven by developed nations, however it is projected that the strongest growth in the forecast period will come from emerging nations. The competitive landscape is also experiencing a wave of change where new threats may have a major impact on the category. Appropriate strategies taking into consideration economic challenges will assist manufacturers to hold steadfast to their positioning, however innovation will be crucial for acceleration.

Euromonitor International's Opportunities and Innovations in Contact Lenses global briefing offers detailed strategic analysis of the global Eyewear market by pinpointing growth sectors, emerging trends, economic/lifestyle influences, highlights categories and geographies as well as pressing industry issues that are driving growth. The report identifies leading companies and brands within the competitive landscape, which feeds into shaping marketing and distribution strategies. From the latest cosmetics and coloured contact lenses to prescription glasses and frames, Euromonitor International offers an incisive snapshot of the Eyewear industry. Forecasts illustrate how the market is predicted to develop, regulatory shifts as well as opportunities to be seized for further growth.

Product coverage: Contact Lenses, Spectacles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report

• Get a detailed picture of the Eyewear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Introduction

Socio-Economic Challenges

Changes in the Competitive landscape

Marketing Innovations

Recommendations

Report Definitions