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市場調査レポート

世界のチーズ市場:カテゴリー別動向と付加価値戦略の傾向

Cheese: Key Markets, Categories and Value Adding Trends

発行 Euromonitor International 商品コード 310779
出版日 ページ情報 英文 37 Pages
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世界のチーズ市場:カテゴリー別動向と付加価値戦略の傾向 Cheese: Key Markets, Categories and Value Adding Trends
出版日: 2014年08月12日 ページ情報: 英文 37 Pages
概要

チーズの1人当たり消費量は国により大きな開きがあります。そのため、当レポートでは市場規模が大きい、または成長率が高い市場および製品カテゴリーに焦点を絞って、今後の市場機会について考察します。

当レポートでは、世界のチーズ市場について分析し、主要国(大量消費国・急成長市場)のチーズ市場の最新動向や、カテゴリー別の市場動向、成熟化市場での販売促進戦略(新製品発売、製品付加価値の強化(によるコモディティ化回避)など)といった情報をお届けいたします。

イントロダクション

今日の主要なチーズ市場

どのチーズがよく売れているのか?

成熟化市場でのチーズの付加価値強化

提言

目次
Product Code: PKCHEESE

With per capita consumption of cheese varying significantly across regions, this briefing examines the largest and fastest growing countries and product categories and identifies key future growth markets for brands. This report also looks at some of the most intriguing new product launches in cheese as part of the industry's drive to add value to products that are at risk of becoming commoditised.

Euromonitor International's Cheese: Key Markets, Categories and Value Adding Trends global briefing offers an insight into to the size and shape of the Packaged Food (Rolling update) market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.

Product coverage: Baby Food, Bakery, Canned/Preserved Food, Chilled Processed Food, Confectionery, Dairy, Dried Processed Food, Frozen Processed Food, Ice Cream, Meal Replacement, Noodles, Oils and Fats, Pasta, Ready Meals, Sauces, Dressings and Condiments, Snack Bars, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Packaged Food (Rolling update) market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Introduction

The Key Cheese Markets of Today

Which Cheeses are Selling

Adding Value to Cheese in Mature Markets

Recommendations

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