表紙
市場調査レポート

世界のビールの市場機会:標準的なラガービール以外の市場の追求

Global Beer Opportunities: Beyond Standard Lager

発行 Euromonitor International 商品コード 310289
出版日 ページ情報 英文 42 Pages
即納可能
価格
本日の銀行送金レート: 1USD=101.50円で換算しております。
Back to Top
世界のビールの市場機会:標準的なラガービール以外の市場の追求 Global Beer Opportunities: Beyond Standard Lager
出版日: 2014年08月01日 ページ情報: 英文 42 Pages
概要

当レポートでは、世界各国のビール市場における新製品開発の動きについて分析し、ビール市場の全体的構造や最新動向、主要メーカーの戦略展開、部門別の詳細動向、今後の市場動向見通しなどを調査・考察しております。

イントロダクション

世界市場の展望

主要企業の考察

ノンアルコール/低アルコールビール

フレーバー入り/ミックスビール

ダークビール・クラフトビール

将来の世界のビール市場

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次

About this report

Standard beer volume sales are facing declines in developed markets, and brewers are seeking ways to reignite the growth rates they achieved before the deflationary macroeconomic situation began. There is a trend to diversify the beer market with craft beers, flavoured/mixed beers and non-alcoholic alternatives.

Growing relevance of beer alternatives

Finding alternatives to standard lager is at the forefront of brewers' innovation lists. This initiative is partly aimed at increasing consumer demand in declining lager markets, as well as capturing consumer attention in emerging markets.

Flavoured/mixed lager: a stop-gap measure for decline in beer

In North American and Europe, standard lager faces declines in volume sales, and brewers are attempting to counteract this via the development of alternatives. Establishing a presence in radlers, shandies and spirit-flavoured beers is expected to help compensate for the volume sales decline in standard lager.

Blurred vision: non-alcoholic and malt-based beverages

The cultural relevance of non-alcoholic beverages in regions such as the MEA can significantly impact volume sales of certain products. Utilising a malt-based beverage position instead of being positioned as non-alcoholic is likely to boost volume sales of non/low alcoholic beer in the region.

Commercialising sorghum and other products

A way to capture demand from low-income consumers in Africa and other emerging low-income markets is by providing them with drinks they like, at prices they can afford. Commercialising local products will divert potential income from illicit and artisanal trade, and provide a long-term brand presence.

Growing global spending gap in dark beers

Global brewers are achieving volume sales growth in stagnant or low-growth lager markets by diversifying their products' socio-economic profile. SABMiller, for example, offers craft beers such as Blue Moon and Redd's Apple Ale in the US and sorghum beer in the form of Chibuku Shake-Shake in Zambia.

Relevance of provincial and regional trends

Identification of trends on a regional/provincial level can provide global brewers with points of entry or expansion in major beer markets such as the US and China. In the US this has been specially driven by the craft beer movement.

What this report includes

  • Top-level strategic analysis of how major consumer trends will influence global markets
  • Consumer insight
  • Impact across all relevant consumer markets
  • Unique graphics and case studies
  • Key market snapshots
  • Accompanying presentation to synthesise main findings

Why buy this report

  • Identify factors driving change now and in the future
  • Understand motivation
  • Forward-looking outlook
  • Briefings and presentation should provoke lively discussion at senior level
  • Take a step back from micro trends
  • Get up to date estimates and comment

Table of Contents

Introduction

  • Scope
  • Objectives
  • Key findings

Global View

  • Standard lager: Per capita consumption in 2013
  • Opening the way for dark, non/low and flavoured/mixed beers
  • Fastest growing beer categories by market 2013
  • Drivers of ongoing maturity in beer alternatives
  • Valuing the global market for beer alternatives

Corporate Insight

  • Beer: The key players
  • Heineken NV: Leader in non/low alcohol beer
  • A-B InBev NV: Leading in flavoured/mixed lagers
  • Molson Coors Brewing Co: Blue Moon rising
  • Carlsberg A/S and SABMiller Plc in beer alternatives

Non/Low Alcohol Beer

  • Global outlook: Non-alcoholic and low alcohol beer
  • Beyond the ABV : Blurring non-alcoholic beer and malt soft drinks
  • Beyond the ABV: Benefiting from the soft drink factor
  • Market case study: Diageo Plc in Nigeria
  • Market case study: Non vs low alcohol beer in the US
  • Regional performance: Non-alcoholic and low alcohol beer

Flavoured/mixed Lager

  • Global outlook: Flavoured/mixed lager
  • Flavoured/mixed lager: Regional opportunities
  • Blurring the line between malt-based RTDs and flavoured/mixed lager
  • Market case study: Carlsberg A/S in Russia
  • Regional performance: Flavoured and mixed beer

Dark and Craft Beer

  • Global outlook: Dark beer and craft beer
  • What is the deal with the craft beer?
  • Growing global spending gap: Ale and wheat beer vs sorghum
  • Concoctions: A magical way to low- i ncome consumers' pockets
  • Craft taxonomy and commercialising products
  • Market case study: Boston Beer Co Inc in the US
  • Regional performance: Dark beer and craft beer

Beer World of Tomorrow

  • What next for beer alternatives?
  • Tomorrow's outlook

Report Definitions

  • Definitions
Back to Top