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市場調査レポート

世界の自動皿洗い機・洗剤市場の最新情勢

The Contemporary Landscape for Dishwashers and Detergents

発行 Euromonitor International 商品コード 307302
出版日 ページ情報 英文 74 Pages
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世界の自動皿洗い機・洗剤市場の最新情勢 The Contemporary Landscape for Dishwashers and Detergents
出版日: 2014年06月25日 ページ情報: 英文 74 Pages
概要

皿洗い用品や自動皿洗い機の需要は、北米・西欧諸国の大半では成長余地が限られていますが、新たな領域−−途上国市場−−では普及率上昇の兆しが見えています。特に、トルコ市場の事例は、自動皿洗い機市場が今後は途上国でも成長していけることを示しています。ただし、このカテゴリーでの成長の可否は、家電メーカーと潜在メーカーが別々に行動するのではなく、協調して活動できるかどうかにかかっています。

当レポートでは、全世界の自動皿洗い機(ADW)および皿洗い用品(専用洗剤など)の市場の最新動向と将来展望について分析し、全世界・各地域の最新の市場情勢や、消費者の購入パターン・嗜好、各企業の競合・協力関係、今後の市場の方向性といった情報をお届けします。

イントロダクション

市場概況

消費者に対する理解

競争環境

各地域市場の概況

将来展望

目次
Product Code: HCPTHE

Although both dishwashers and automatic dishwashing remain very limited to the most developed markets of North America and Western Europe, there is evidence that these categories are showing some signs of spreading their wings and moving into new territories - namely developing markets. While the Turkish market suggests ADW can flourish even in developing markets the future success of the category perhaps rests on the ability of appliance and detergent manufacturers to act in unison rather than unilaterally.

Euromonitor International's The Contemporary Landscape for Dishwashers and Detergents global briefing offers an insight into to the size and shape of the Home Care market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within home care, analyses leading companies and brands and offers strategic analysis of major factors influencing the market - be they new product developments, packaging/ format /ingredients innovations, economic/lifestyle/environmental influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Introduction

Overview

Understanding Consumers

Competitive Landscape

Regional Highlights

Regional highlights

Future Prospects

Future prospects

Report Definitions

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