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市場調査レポート

フィリピンのコンシューマーヘルス市場

Consumer Health in the Philippines

発行 Euromonitor International 商品コード 305025
出版日 ページ情報 英文 91 Pages
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フィリピンのコンシューマーヘルス市場 Consumer Health in the Philippines
出版日: 2019年10月09日 ページ情報: 英文 91 Pages
概要

当レポートでは、フィリピンにおけるコンシューマーヘルス(一般用医薬品)市場について分析し、全体的な構造・動向や、主要企業のプロファイル(企業概要・事業戦略・競争力・事業実績など)、各製品市場の動向・競争力・将来展望などを調査・推計しています。

フィリピンのコンシューマーヘルス市場:産業概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • カテゴリー指標
  • 市場データ
  • 付録
  • 情報源

企業プロファイル

  • Ivi Ryo Corp
  • Pascual Laboratories Inc
  • Tynor Drug House Inc
  • United Laboratories Inc
  • Universal Robina Corp

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 成人用口腔ケア用品
  • 鎮痛剤
  • 鎮静剤・睡眠薬
  • 咳・風邪・アレルギー (花粉症) 治療薬
  • 皮膚科治療薬
  • 胃腸薬
  • アイケア
  • NRT (ニコチン置換療法) 禁煙補助薬
  • 創傷ケア用品
  • スポーツ栄養剤
  • ビタミン・栄養補助食品
  • 体重管理製品
  • ハーブ/伝統薬
目次
Product Code: CHPH

Consumer health continued to achieve steady growth in the Philippines in 2019. Many consumer health products are important to consumers for both prevention and treatment of health conditions, even amid unstable economic and political conditions and the increasing inflation rate affecting basic commodities. The growing influence of social media is empowering more and more consumers across age, gender and income groups, to engage in self-care. They are becoming more self-educated and informed.

Euromonitor International's‘ Consumer Health in Philippines report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Steady Growth Continues in Consumer Health As the Gap Narrows Between Prevention and Treatment
  • Air Pollution and Population Growth Contribute Significantly To the Growth of Consumer Health in 2019
  • Players Use Television Advertising To Increase Brand Awareness
  • Internet Retailing Makes Gradual Headway Into Consumer Health
  • Stable Growth Is Expected for Consumer Health in the Forecast Period As A Balance Is Struck Between Consumers' Self-care and Their Price Sensitivity

Market Indicators

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
  • Table 2 Life Expectancy at Birth 2014-2019

Market Data

  • Table 3 Sales of Consumer Health by Category: Value 2014-2019
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Consumer Health: % Value 2015-2019
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2016-2019
  • Table 7 Distribution of Consumer Health by Format: % Value 2014-2019
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2019
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2019-2024
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

Appendix

  • OTC Registration and Classification
  • Vitamins and Dietary Supplements Registration and Classification
  • Self-medication/self-care and Preventive Medicine
  • Switches

Definitions

Sources

    • Summary 1 Research Sources

Headlines

Prospects

  • Players Target Specific Consumer Groups and Work With Government To Tackle Counterfeits
  • Syrup Appeals To Children in Paediatric Analgesics While Sprays Gain Share in Topical Analgesics/anaesthetic
  • Spray Formats Hold the Most Promise for Topical Analgesics/anaesthetic Products Especially If They Come With Improved Scents

Competitive Landscape

  • Local Knowledge, A Top Reputation and Marketing Skill Keep United Laboratories in the Number One Spot
  • the High Birth Rate in the Philippines Increases Demand for Paediatric Analgesics
  • Local Players Besides United Laboratories Struggle To Compete Against International Players' Greater Financial Capability

Category Data

  • Table 11 Sales of Analgesics by Category: Value 2014-2019
  • Table 12 Sales of Analgesics by Category: % Value Growth 2014-2019
  • Table 13 NBO Company Shares of Analgesics: % Value 2015-2019
  • Table 14 LBN Brand Shares of Analgesics: % Value 2016-2019
  • Table 15 Forecast Sales of Analgesics by Category: Value 2019-2024
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2019-2024

Headlines

Prospects

  • A Stressful Lifestyle Which Disturbs Sleep Patterns Boosts Demand for Sleep Aids
  • Informative Promotional Activity by Brands Is Required To Increase Consumers' Awareness of Sleep Aids
  • Internet Retailing Offers Growth Opportunities for Sleep Aids Especially Through Third Party Retailers With Large Platforms

Competitive Landscape

  • Uhs Essential Health Philippines Dominates Value Sales Due To the Popularity of Purchasing Sleep Aids and Other Products Via Direct Selling
  • Opportunities Lie in Introducing Sleep Aids With Additional Benefits
  • Marketing Activities Are Successful in Promoting Awareness of Sleep Aids

Category Data

  • Table 17 Sales of Sleep Aids: Value 2014-2019
  • Table 18 Sales of Sleep Aids: % Value Growth 2014-2019
  • Table 19 NBO Company Shares of Sleep Aids: % Value 2015-2019
  • Table 20 LBN Brand Shares of Sleep Aids: % Value 2016-2019
  • Table 21 Forecast Sales of Sleep Aids: Value 2019-2024
  • Table 22 Forecast Sales of Sleep Aids: % Value Growth 2019-2024

Headlines

Prospects

  • Filipinos Increasingly Turn To OTC Remedies for Irritations Caused by Air Pollution
  • Potential Remains in Paediatric Cough, Cold and Allergy Remedies As Few Brands Offer Products Specifically for Children
  • Nasal Sprays Performs Best Due To the Convenience and Rapid Effect of the Products

Competitive Landscape

  • Local Players Dominate Due To Their Knowledge of Local Consumers and Their Distribution Expansion in Channels Where Modern Consumers Shop
  • Paediatric Cough, Cold and Allergy Remedies Attracts New Players As There Is Much Room for Growth
  • Brands Employ Television and Social Media Advertising As Huge Numbers of Filipinos Watch TV and Social Media Videos Every Day

Category Data

  • Table 23 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2014-2019
  • Table 24 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2014-2019
  • Table 25 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2015-2019
  • Table 26 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2019
  • Table 27 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
  • Table 28 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Consumers Are Comfortable Inquiring About and Purchasing Most Dermatologicals But Still Feel Embarrassment and Stigma About Some Types
  • High Birth Rate Promises Opportunity for Paediatric Dermatologicals
  • Greater Consumer Knowledge of Eczema Supports Sales of Antipruritics

Competitive Landscape

  • Great Changes Seen in Company Shares Due To Gsk and Pfizer's Joint Venture
  • Filipinos' Image Consciousness Helps Novuhair Retain Its Dominance of Hair Loss Treatments
  • Bayer Sees A Strong Performance Due To Marketing Elica As Suitable for Children

Category Data

  • Table 29 Sales of Dermatologicals by Category: Value 2014-2019
  • Table 30 Sales of Dermatologicals by Category: % Value Growth 2014-2019
  • Table 31 NBO Company Shares of Dermatologicals: % Value 2015-2019
  • Table 32 LBN Brand Shares of Dermatologicals: % Value 2016-2019
  • Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2016-2019
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2019-2024
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2019-2024

Headlines

Prospects

  • the Stressful Modern Lifestyle Bolsters Sales of Digestive Remedies
  • Alternative Remedies and Healthier Diets Limit Sales of Digestive Remedies
  • Middle-income Consumers Are A Positive Consumer Group for Digestive Remedies As They Increasingly Patronise All-you-can-eat Buffet Restaurants

Competitive Landscape

  • Local United Laboratories Maintains Its Lead in A Mainly International Field With Its Trusted and Familiar Brands
  • Advertising on National Television and Social Media Targets the Greatest Number of Filipinos
  • the Lack of OTC Remedies for Ibs Presents Growth Opportunities for Players

Category Data

  • Table 36 Sales of Digestive Remedies by Category: Value 2014-2019
  • Table 37 Sales of Digestive Remedies by Category: % Value Growth 2014-2019
  • Table 38 NBO Company Shares of Digestive Remedies: % Value 2015-2019
  • Table 39 LBN Brand Shares of Digestive Remedies: % Value 2016-2019
  • Table 40 Forecast Sales of Digestive Remedies by Category: Value 2019-2024
  • Table 41 Forecast Sales of Digestive Remedies by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Extended Screen Use Leads To Continued Rapid Growth in Standard Eye Care
  • Air Pollution Increases the Need for Eye Care Products

Competitive Landscape

  • Eye Mo Continues To Dominate Eye Care Due To Engaging Consumers in Targeted Marketing and the Lack of Promotion by Its Competitors
  • Other Brands Need To Focus on Specific Product Positioning Linked With the Causes of Eye Issues

Category Data

  • Table 42 Sales of Eye Care by Category: Value 2014-2019
  • Table 43 Sales of Eye Care by Category: % Value Growth 2014-2019
  • Table 44 NBO Company Shares of Eye Care: % Value 2015-2019
  • Table 45 LBN Brand Shares of Eye Care: % Value 2016-2019
  • Table 46 Forecast Sales of Eye Care by Category: Value 2019-2024
  • Table 47 Forecast Sales of Eye Care by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Smoking Ban Supports Sales of Nrt Smoking Cessation Aids
  • Smoking Regulation, Taxes on Tobacco and Consumers' Wish To Be Healthier Drive Rapid Growth in Nrt Smoking Cessation Aids
  • Players' Participation in Antismoking Campaigns Is Expected To Increase Sales of Nrt Smoking Cessation Aids

Competitive Landscape

  • Ezeequit Continues To Dominate Value Sales of Nrt Smoking Cessation Aids by Marketing Its Products in Various Channels and Participating in Antismoking Events
  • Nrt Smoking Cessation Aids Has Much Room for Growth Which Offers Opportunities for New Brands
  • Potential Exists To Widen the Distribution of Nrt Smoking Cessation Aids

Category Data

  • Table 48 Sales of NRT Smoking Cessation Aids by Category: Value 2014-2019
  • Table 49 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2014-2019
  • Table 50 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2015-2019
  • Table 51 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2016-2019
  • Table 52 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
  • Table 53 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Wound Care Is Boosted by the Greater Incidence of Minor Injuries As More Filipinos Engage in Group Sports and Outdoor Activities
  • Distribution Remains Steady But Wound Care Would Benefit Further From Expansion Into Channels Appropriate To Consumers' Changing Lifestyle
  • Most Consumers in the Philippines Are More Familiar With Sticking Plasters/adhesive Bandages Than With Other Types of Wound Care

Competitive Landscape

  • Philusa Corp Continues To Lead Due To Its Wide Distribution and Competitive Prices
  • Players May Gain Share by Increasing Their Advertising Or Widening Their Distribution To New Channels
  • Promotional Strategies Are Required in Order To Attract Price-sensitive Consumers As Inflation Rates Increase

Category Data

  • Table 54 Sales of Wound Care by Category: Value 2014-2019
  • Table 55 Sales of Wound Care by Category: % Value Growth 2014-2019
  • Table 56 NBO Company Shares of Wound Care: % Value 2015-2019
  • Table 57 LBN Brand Shares of Wound Care: % Value 2016-2019
  • Table 58 Forecast Sales of Wound Care by Category: Value 2019-2024
  • Table 59 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Greater Participation in Sport and Fitness by Filipinos Increases the Demand for Sports Nutrition
  • the Minor Sales of Protein/energy Bars Grow Fastest in Value Terms
  • Sports Non-protein Products Take the Lead As Consumers Seek Products With Other Health Benefits Besides Building Muscle

Competitive Landscape

  • United Laboratories Continues To Lead Sports Nutrition Due To Its Good Reputation Among Consumers and Its Brand Extension in Sports Non-protein Products
  • Players Are Likely To Benefit From the Demand for Sports Nutrition Products Which Offer Further Benefits Or Are Tailored To Different Sports and Activities

Category Data

  • Table 60 Sales of Sports Nutrition by Category: Value 2014-2019
  • Table 61 Sales of Sports Nutrition by Category: % Value Growth 2014-2019
  • Table 62 NBO Company Shares of Sports Nutrition: % Value 2015-2019
  • Table 63 LBN Brand Shares of Sports Nutrition: % Value 2016-2019
  • Table 64 Forecast Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 65 Forecast Sales of Sports Nutrition by Category: % Value Growth 2019-2024

Headlines

Prospects

  • A Slight Decrease in Inflation Offers Hope for Dietary Supplements To Become More Popular
  • Brands of Probiotic Supplements Continue To Innovate To Attract Consumers Who Tend To Prefer Food With Probiotic Content
  • Beauty-positioned Dietary Supplements See Steady Growth Supported by Social Media and Consumers' Concern for Their Health and Looks

Competitive Landscape

  • Uhs Essential Health Philippines Continues To Lead Due To the Significant Position of Direct Selling in Dietary Supplements
  • Non-direct Selling Players Compete by Making Greater Marketing Efforts To Increase Consumers' Awareness of Their Dietary Supplement Products

Category Data

  • Table 66 Sales of Dietary Supplements by Category: Value 2014-2019
  • Table 67 Sales of Dietary Supplements by Category: % Value Growth 2014-2019
  • Table 68 Sales of Dietary Supplements by Positioning: % Value 2014-2019
  • Table 69 NBO Company Shares of Dietary Supplements: % Value 2015-2019
  • Table 70 LBN Brand Shares of Dietary Supplements: % Value 2016-2019
  • Table 71 Forecast Sales of Dietary Supplements by Category: Value 2019-2024
  • Table 72 Forecast Sales of Dietary Supplements by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Multivitamins Dominates and Performs Best As Consumers Seek Value for Money and Products That Benefit Overall Health
  • Vitamins C and E Are in High Demand As Consumers Focus on Fitness and Their Appearance
  • Sales of Vitamins for Pregnancy Achieve High Growth Due To Greater Awareness of the Importance That Expectant Mothers Are Healthy

Competitive Landscape

  • United Laboratories Leads With Inventive Marketing Strategies and High-quality Yet Affordable Products
  • Multivitamins Attracts Players Due To Its High Growth Prospects
  • Private Label Vitamin B Products Are Expected To Boost Sales With the Increase in Sedentary Careers

Category Data

  • Table 73 Sales of Vitamins by Category: Value 2014-2019
  • Table 74 Sales of Vitamins by Category: % Value Growth 2014-2019
  • Table 75 Sales of Multivitamins by Positioning: % Value 2014-2019
  • Table 76 NBO Company Shares of Vitamins: % Value 2015-2019
  • Table 77 LBN Brand Shares of Vitamins: % Value 2016-2019
  • Table 78 Forecast Sales of Vitamins by Category: Value 2019-2024
  • Table 79 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Greater Awareness of the Obesity Problem Supports Sales of Weight Management and Wellbeing
  • Weight Management and Wellbeing's Growth Is Limited by Filipinos' Preference for Diets That Enable Them To Still Eat Their Favourite Dishes
  • Sales of Weight Loss Supplements Decline Due To Warnings About Side Effects

Competitive Landscape

  • Abbott Leads With Strong Reputation, Wide Distribution and Dominance of Supplement Nutrition Drinks
  • Competition Increases in Fragmented Weight Management and Wellbeing
  • Players Are Expected To Launch Products That Complement Consumers' Weight Loss Or Healthy Eating Diets

Category Data

  • Table 80 Sales of Weight Management and Wellbeing by Category: Value 2014-2019
  • Table 81 Sales of Weight Management and Wellbeing by Category: % Value Growth 2014-2019
  • Table 82 NBO Company Shares of Weight Management and Wellbeing: % Value 2015-2019
  • Table 83 LBN Brand Shares of Weight Management and Wellbeing: % Value 2016-2019
  • Table 84 Forecast Sales of Weight Management and Wellbeing by Category: Value 2019-2024
  • Table 85 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Sales of Herbal/traditional Products Continue To Grow As Consumers Seek A More Natural Route To Healthy Living
  • Philippine Consumers Are Familiar With Using Herbal/traditional Remedies for Coughs and Colds and Require Information on the Efficacy of OTC Products

Competitive Landscape

  • Universal Robina Corp Retains the Leading Position With Its Long-established Jack 'n' Jill Brand
  • Repositioning of Products As Herbal/traditional Remedies Brings Success To Brands in Herbal/traditional Cough, Cold and Allergy (hay Fever) Remedies
  • Local Brands Are More Successful Due To Word-of-mouth Recommendation and Local Supporters of Traditional Remedies

Category Data

  • Table 86 Sales of Herbal/Traditional Products by Category: Value 2014-2019
  • Table 87 Sales of Herbal/Traditional Products by Category: % Value Growth 2014-2019
  • Table 88 NBO Company Shares of Herbal/Traditional Products: % Value 2015-2019
  • Table 89 LBN Brand Shares of Herbal/Traditional Products: % Value 2016-2019
  • Table 90 Forecast Sales of Herbal/Traditional Products by Category: Value 2019-2024
  • Table 91 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Paediatric Consumer Health Continues To Develop As It Is A Major Priority for Young Parents
  • Stiffer Competition Among Players Is Likely To See More Products That Target Specific Needs
  • Syrup Remains the Most Popular Format for Several Paediatric Consumer Health Products

Competitive Landscape

  • United Laboratories Continues To Lead Paediatric Consumer Health With A Range of Products Available in Channels and at Price Points That Attract A Range of Consumers
  • Players Experiencing Tighter Competition Are Likely To Benefit From Targeting Unresolved Areas of Paediatric Consumer Health

Category Data

  • Table 92 Sales of Paediatric Consumer Health by Category: Value 2014-2019
  • Table 93 Sales of Paediatric Consumer Health by Category: % Value Growth 2014-2019
  • Table 94 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2019
  • Table 95 NBO Company Shares of Paediatric Consumer Health: % Value 2015-2019
  • Table 96 LBN Brand Shares of Paediatric Consumer Health: % Value 2016-2019
  • Table 97 Forecast Sales of Paediatric Consumer Health by Category: Value 2019-2024
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
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