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市場調査レポート

RTDティーの多用途性が世界のソフトドリンクにおける明るい状況を生み出す

Versatility of RTD Tea Generates Bright Spot in Global Soft Drinks

発行 Euromonitor International 商品コード 301258
出版日 ページ情報 英文 43 Pages
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RTDティーの多用途性が世界のソフトドリンクにおける明るい状況を生み出す Versatility of RTD Tea Generates Bright Spot in Global Soft Drinks
出版日: 2014年05月02日 ページ情報: 英文 43 Pages
概要

現在、大きな市場はアジア、中欧および北米に限られていますが、RTDティーは、お茶が好きな消費者および炭酸飲料・ジュースの代用品を求める消費者にとって魅力的です。

当レポートでは、ソフトドリンク市場を対象に調査し、市場規模と状況、注目のトピック、新興地域、カテゴリー、動向および差し迫った課題などをまとめ、主要企業・ブランドの分析、主な市場影響因子(新製品開発、経済的/ライフスタイル/環境影響因子、流通または価格の問題)の戦略的分析などをまとめ、以下の構成でお届けします。

イントロダクション

産業実績

主要市場における歴史的成長

ブランド戦略

将来の展望

目次
Product Code: SDVERSATILITY

Despite volumes currently limited to Asia, Central Europe and North America, RTD tea can appeal to consumers with an affinity for tea as well as those simply seeking an alternative to carbonates and juices. The beverage's versatility makes it a blank canvas for manufacturers to create a variety of products that can be sold to nearly any consumer.

Euromonitor International's Versatility of RTD Tea Generates Bright Spot in Global Soft Drinks global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Introduction

Global Performance

Historic Growth in Key Markets

Brand Strategy

F uture Prospects

Future Prospects

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