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市場調査レポート

トルコにおける健康食品・健康飲料市場

Health and Wellness in Turkey

発行 Euromonitor International 商品コード 299458
出版日 ページ情報 英文 101 Pages
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トルコにおける健康食品・健康飲料市場 Health and Wellness in Turkey
出版日: 2017年05月12日 ページ情報: 英文 101 Pages
概要

2013年のトルコにおける健康食品・健康飲料市場は、調査期間のCAGRと比較してわずかに高い成長値となり、消費者はますます、健康食品・健康飲料に関心を持つようになりました。

当レポートでは、トルコの健康食品・健康飲料市場について包括的に調査分析し、最新の小売販売データ、主要企業プロファイル、主要ブランドについて検証するほか、市場に影響を与える戦略的分析、市場予測などについて体系的に情報を提供しています。

トルコの健康食品・健康飲料市場:産業の概要

  • エグゼクティブサマリー
    • プラスの業績
    • 健康への意識の増加
    • 断片的なシェアが健康飲料で優勢
    • 独立系の小規模食料雑貨店が販路の主流
    • 今後も一定の高成長が期待できる
  • 主要動向と発展
    • 教育水準の上昇と都市化がプラスの影響に
    • 最新の食料雑貨小売業者が流通のシェアを獲得
    • 健康飲料は断片的な競合環境
  • 市場データ
  • 付録
  • 定義
  • 情報源

トルコの健康食品・健康飲料市場:企業プロファイル

  • Cay Isletmeleri Genel Mudurlugu
  • Pinar Sut Mamulleri Sanayii AS

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

トルコの健康食品・健康飲料市場:カテゴリー分析

  • 健康志向(BFY)飲料
  • 健康志向(BFY)加工食品
  • 食物不耐性対応製品
  • 強化/機能性飲料
  • 強化/機能性加工食品
  • 自然健康飲料
  • 自然健康加工食品
  • オーガニック飲料
  • オーガニック加工食品

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: HWFBTR

In 2016, health and wellness (HW) beverages in Turkey saw double digit value growth, which was better than the review period CAGR. Rising urbanisation and increased education in the country helped to stimulate growth. Growth was also supported by rising average unit prices of HW products due to rising costs of imports of raw materials, production and transportation.

Euromonitor International's Health and Wellness in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning and Focus Categories by Key Functional Ingredients, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

May 2017

LIST OF CONTENTS AND TABLES

Executive Summry

Health and Wellness Beverages Sees Double Digit Growth in 2016

Increased Number of New Product Developments Supports Growth

Health and Wellness Is Led by Artisanal Products in 2016

Independent Small Grocers and Homeshopping Channels Continue To Lead

Health and Wellness in Turkey Is Predicted To Register Stronger Growth in the Forecast Period

Key Trends and Developments

Growing Urbanisation and the Young Population Are the Most Important Factors for Growth of Hw Products

Higher Unit Prices Stimulate Value Sales Growth in 2016

Turkish Consumers Are Looking for Additive-free, Natural and Healthy Products

Market Data

  • Table 1 Sales of Health and Wellness by Type: Value 2011-2016
  • Table 2 Sales of Health and Wellness by Type: % Value Growth 2011-2016
  • Table 3 Sales of Health and Wellness by Category: Value 2011-2016
  • Table 4 Sales of Health and Wellness by Category: % Value Growth 2011-2016
  • Table 5 Sales of Health and Wellness by Prime Positioning: Value 2011-2016
  • Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2011-2016
  • Table 7 NBO Company Shares of Health and Wellness: % Value 2012-2016
  • Table 8 LBN Brand Shares of Health and Wellness: % Value 2013-2016
  • Table 9 Distribution of Health and Wellness by Format: % Value 2011-2016
  • Table 10 Distribution of Health and Wellness by Format and Category: % Value 2016
  • Table 11 Forecast Sales of Health and Wellness by Type: Value 2016-2021
  • Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2016-2021
  • Table 13 Forecast Sales of Health and Wellness by Category: Value 2016-2021
  • Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2016-2021
  • Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2016-2021
  • Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021

Appendix

National Legislation

Definitions

Sources

    • Summary 1 Research Sources

Cay Isletmeleri Genel Mudurlugu in Health and Wellness (turkey)

  • Strategic Direction
  • Key Facts
    • Summary 2 Cay Isletmeleri Genel Mudurlugu: Key Facts
  • Competitive Positioning
    • Summary 3 Cay Isletmeleri Genel Mudurlugu: Competitive Position 2016

Tadim Gida Maddeleri Sanayii Ve Ticaret As in Health and Wellness (turkey)

  • Strategic Direction
  • Key Facts
    • Summary 4 Tadim Gida Maddeleri Sanayiive Ticaret AS: Key Facts
    • Summary 5 Tadim Gida Maddeleri Sanayiive Ticaret AS: Operational Indicators
  • Competitive Positioning
    • Summary 6 Tadim Gida Maddeleri Sanayiive Ticaret AS: Competitive Position 2016

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of BFY Beverages by Category: Value 2011-2016
  • Table 18 Sales of BFY Beverages by Category: % Value Growth 2011-2016
  • Table 19 NBO Company Shares of BFY Beverages: % Value 2012-2016
  • Table 20 LBN Brand Shares of BFY Beverages: % Value 2013-2016
  • Table 21 Distribution of BFY Beverages by Format: % Value 2011-2016
  • Table 22 Forecast Sales of BFY Beverages by Category: Value 2016-2021
  • Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 24 Sales of BFY Packaged Food by Category: Value 2011-2016
  • Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2011-2016
  • Table 26 NBO Company Shares of BFY Packaged Food: % Value 2012-2016
  • Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2013-2016
  • Table 28 Distribution of BFY Packaged Food by Format: % Value 2011-2016
  • Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2016-2021
  • Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 31 Sales of Fortified/Functional Beverages by Category: Value 2011-2016
  • Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2011-2016
  • Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2011-2016
  • Table 34 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2011-2016
  • Table 35 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2011-2016
  • Table 36 NBO Company Shares of Fortified/Functional Beverages: % Value 2012-2016
  • Table 37 LBN Brand Shares of Fortified/Functional Beverages: % Value 2013-2016
  • Table 38 Distribution of Fortified/Functional Beverages by Format: % Value 2011-2016
  • Table 39 Forecast Sales of Fortified/Functional Beverages by Category: Value 2016-2021
  • Table 40 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Fortified/Functional Packaged Food by Category: Value 2011-2016
  • Table 42 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2011-2016
  • Table 43 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2011-2016
  • Table 44 Key Functional Ingredients in Fortified/Functional Bread: % Value 2011-2016
  • Table 45 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2011-2016
  • Table 46 Key Functional Ingredients in Fortified/Functional Flavoured Milk Drinks: % Value 2011-2016
  • Table 47 Key Functional Ingredients in Fortified/Functional Milk: % Value 2011-2016
  • Table 48 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2011-2016
  • Table 49 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2012-2016
  • Table 50 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2013-2016
  • Table 51 LBN Brand Shares of Fortified/Functional Bread: % Value 2013-2016
  • Table 52 Distribution of Fortified/Functional Packaged Food by Format: % Value 2011-2016
  • Table 53 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
  • Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 55 Sales of Free From by Category: Value 2011-2016
  • Table 56 Sales of Free From by Category: % Value Growth 2011-2016
  • Table 57 Free From Lactose Dairy by Type: % Value 2011-2016
  • Table 58 NBO Company Shares of Free From: % Value 2012-2016
  • Table 59 LBN Brand Shares of Free From: % Value 2013-2016
  • Table 60 Distribution of Free From by Format: % Value 2011-2016
  • Table 61 Forecast Sales of Free From by Category: Value 2016-2021
  • Table 62 Forecast Sales of Free From by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 63 Sales of NH Beverages by Category: Value 2011-2016
  • Table 64 Sales of NH Beverages by Category: % Value Growth 2011-2016
  • Table 65 NBO Company Shares of NH Beverages: % Value 2012-2016
  • Table 66 LBN Brand Shares of NH Beverages: % Value 2013-2016
  • Table 67 Distribution of NH Beverages by Format: % Value 2011-2016
  • Table 68 Forecast Sales of NH Beverages by Category: Value 2016-2021
  • Table 69 Forecast Sales of NH Beverages by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 70 Sales of NH Packaged Food by Category: Value 2011-2016
  • Table 71 Sales of NH Packaged Food by Category: % Value Growth 2011-2016
  • Table 72 NBO Company Shares of NH Packaged Food: % Value 2012-2016
  • Table 73 LBN Brand Shares of NH Packaged Food: % Value 2013-2016
  • Table 74 Distribution of NH Packaged Food by Format: % Value 2011-2016
  • Table 75 Forecast Sales of NH Packaged Food by Category: Value 2016-2021
  • Table 76 Forecast Sales of NH Packaged Food by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 77 Sales of Organic Beverages by Category: Value 2011-2016
  • Table 78 Sales of Organic Beverages by Category: % Value Growth 2011-2016
  • Table 79 NBO Company Shares of Organic Beverages: % Value 2012-2016
  • Table 80 LBN Brand Shares of Organic Beverages: % Value 2013-2016
  • Table 81 Distribution of Organic Beverages by Format: % Value 2011-2016
  • Table 82 Forecast Sales of Organic Beverages by Category: Value 2016-2021
  • Table 83 Forecast Sales of Organic Beverages by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 84 Sales of Organic Packaged Food by Category: Value 2011-2016
  • Table 85 Sales of Organic Packaged Food by Category: % Value Growth 2011-2016
  • Table 86 NBO Company Shares of Organic Packaged Food: % Value 2012-2016
  • Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2013-2016
  • Table 88 Distribution of Organic Packaged Food by Format: % Value 2011-2016
  • Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2016-2021
  • Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
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