表紙
市場調査レポート

トルコにおける健康食品・健康飲料市場

Health and Wellness in Turkey

発行 Euromonitor International 商品コード 299458
出版日 ページ情報 英文 101 Pages
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トルコにおける健康食品・健康飲料市場 Health and Wellness in Turkey
出版日: 2015年04月21日 ページ情報: 英文 101 Pages
概要

2013年のトルコにおける健康食品・健康飲料市場は、調査期間のCAGRと比較してわずかに高い成長値となり、消費者はますます、健康食品・健康飲料に関心を持つようになりました。

当レポートでは、トルコの健康食品・健康飲料市場について包括的に調査分析し、最新の小売販売データ、主要企業プロファイル、主要ブランドについて検証するほか、市場に影響を与える戦略的分析、市場予測などについて体系的に情報を提供しています。

トルコの健康食品・健康飲料市場:産業の概要

  • エグゼクティブサマリー
    • プラスの業績
    • 健康への意識の増加
    • 断片的なシェアが健康飲料で優勢
    • 独立系の小規模食料雑貨店が販路の主流
    • 今後も一定の高成長が期待できる
  • 主要動向と発展
    • 教育水準の上昇と都市化がプラスの影響に
    • 最新の食料雑貨小売業者が流通のシェアを獲得
    • 健康飲料は断片的な競合環境
  • 市場データ
  • 付録
  • 定義
  • 情報源

トルコの健康食品・健康飲料市場:企業プロファイル

  • Cay Isletmeleri Genel Mudurlugu
  • Pinar Sut Mamulleri Sanayii AS

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トルコの健康食品・健康飲料市場:カテゴリー分析

  • 健康志向(BFY)飲料
  • 健康志向(BFY)加工食品
  • 食物不耐性対応製品
  • 強化/機能性飲料
  • 強化/機能性加工食品
  • 自然健康飲料
  • 自然健康加工食品
  • オーガニック飲料
  • オーガニック加工食品

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目次
Product Code: HWFBTR

In 2014, health and wellness (HW) demonstrated current value growth that is marginally higher compared with the review period CAGR. This was as a result of the increasing number of consumers who are health conscious and interested in healthier food and beverages. Bottled water continued to have the highest value sales of HW, followed by bakery. RTD tea registered the highest value growth, as it was perceived as a refreshing alternative to carbonates.

Euromonitor International's Health and Wellness in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2010-2014, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Hw Demonstrates A Good Performance in 2014
  • Rising Urbanisation and Education Levels Significantly Affect Hw Growth
  • Hw Competitive Environment Is Very Fragmented
  • Independent Small Grocers and Homeshopping Are Most Important Distribution Channels
  • Hw Is Expected To Register Positive Value Growth Over the Forecast Period

Key Trends and Developments

  • Increased Urbanisation and Education Levels Are the Main Determinants of Growth in Hw Food and Beverages
  • the Overall Hw Competitive Environment Is Highly Fragmented
  • General Consumer Awareness of Hw Products Is Increasing

Market Data

  • Table 1. Sales of Health and Wellness by Type: Value 2009-2014
  • Table 2. Sales of Health and Wellness by Type: % Value Growth 2009-2014
  • Table 3. Sales of Health and Wellness by Category: Value 2009-2014
  • Table 4. Sales of Health and Wellness by Category: % Value Growth 2009-2014
  • Table 5. Sales of Health and Wellness by Prime Positioning: Value 2009-2014
  • Table 6. Sales of Health and Wellness by Prime Positioning: % Value Growth 2009-2014
  • Table 7. NBO Company Shares of Health and Wellness: % Value 2010-2014
  • Table 8. LBN Brand Shares of Health and Wellness: % Value 2011-2014
  • Table 9. Distribution of Health and Wellness by Format: % Value 2009-2014
  • Table 10. Distribution of Health and Wellness by Format and Category: % Value 2014
  • Table 11. Forecast Sales of Health and Wellness by Type: Value 2014-2019
  • Table 12. Forecast Sales of Health and Wellness by Type: % Value Growth 2014-2019
  • Table 13. Forecast Sales of Health and Wellness by Category: Value 2014-2019
  • Table 14. Forecast Sales of Health and Wellness by Category: % Value Growth 2014-2019
  • Table 15. Forecast Sales of Health and Wellness by Prime Positioning: Value 2014-2019
  • Table 16. Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019

Appendix

National Legislation

Definitions

Sources

    • Summary 1. Research Sources

Erbak-uludag Mesrubatlari As in Health and Wellness (turkey)

  • Strategic Direction
  • Key Facts
    • Summary 2. Erbak-Uludag Mesrubatlari AS: Key Facts
    • Summary 3. Erbak-Uludag Mesrubatlari AS: Operational Indicators
  • Company Background
  • Competitive Positioning
    • Summary 4. Erbak-Uludag Mesrubatlari AS: Competitive Position 2014

Pinar Sut Mamulleri Sanayii As in Health and Wellness (turkey)

  • Strategic Direction
  • Key Facts
    • Summary 5. Pinar Sut Mamulleri Sanayii AS: Key Facts
    • Summary 6. Pinar Sut Mamulleri Sanayii AS: Operational Indicators 2012-2014
  • Company Background
  • Competitive Positioning
    • Summary 7. Pinar Sut Mamulleri Sanayii AS: Competitive Position 2014

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17. Sales of BFY Beverages by Category: Value 2009-2014
  • Table 18. Sales of BFY Beverages by Category: % Value Growth 2009-2014
  • Table 19. NBO Company Shares of BFY Beverages: % Value 2010-2014
  • Table 20. LBN Brand Shares of BFY Beverages: % Value 2011-2014
  • Table 21. Distribution of BFY Beverages by Format: % Value 2009-2014
  • Table 22. Forecast Sales of BFY Beverages by Category: Value 2014-2019
  • Table 23. Forecast Sales of BFY Beverages by Category: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 24. Sales of BFY Packaged Food by Category: Value 2009-2014
  • Table 25. Sales of BFY Packaged Food by Category: % Value Growth 2009-2014
  • Table 26. NBO Company Shares of BFY Packaged Food: % Value 2010-2014
  • Table 27. LBN Brand Shares of BFY Packaged Food: % Value 2011-2014
  • Table 28. Distribution of BFY Packaged Food by Format: % Value 2009-2014
  • Table 29. Forecast Sales of BFY Packaged Food by Category: Value 2014-2019
  • Table 30. Forecast Sales of BFY Packaged Food by Category: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 31. Sales of Food Intolerance by Category: Value 2009-2014
  • Table 32. Sales of Food Intolerance by Category: % Value Growth 2009-2014
  • Table 33. Lactose-free Dairy by Type: % Value Breakdown 2009-2014
  • Table 34. NBO Company Shares of Food Intolerance: % Value 2010-2014
  • Table 35. LBN Brand Shares of Food Intolerance: % Value 2011-2014
  • Table 36. Distribution of Food Intolerance by Format: % Value 2009-2014
  • Table 37. Forecast Sales of Food Intolerance by Category: Value 2014-2019
  • Table 38. Forecast Sales of Food Intolerance by Category: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 39. Sales of Fortified/Functional Beverages by Category: Value 2009-2014
  • Table 40. Sales of Fortified/Functional Beverages by Category: % Value Growth 2009-2014
  • Table 41. Key Functional Ingredients in Fortified/Functional Bottled Water: % Breakdown 2009-2014
  • Table 42. Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Breakdown 2009-2014
  • Table 43. Key Functional Ingredients in Fortified/Functional RTD Tea: % Breakdown 2009-2014
  • Table 44. NBO Company Shares of Fortified/Functional Beverages: % Value 2010-2014
  • Table 45. LBN Brand Shares of Fortified/Functional Beverages: % Value 2011-2014
  • Table 46. Distribution of Fortified/Functional Beverages by Format: % Value 2009-2014
  • Table 47. Forecast Sales of Fortified/Functional Beverages by Category: Value 2014-2019
  • Table 48. Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 49. Sales of Fortified/Functional Packaged Food by Category: Value 2009-2014
  • Table 50. Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2009-2014
  • Table 51. Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Breakdown 2009-2014
  • Table 52. Key Functional Ingredients in Fortified/Functional Bread: % Breakdown 2009-2014
  • Table 53. Key Functional Ingredients in Fortified/Functional Chewing Gum: % Breakdown 2009-2014
  • Table 54. Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Breakdown 2009-2014
  • Table 55. Key Functional Ingredients in Flavoured Milk Drinks: % Breakdown 2009-2014
  • Table 56. Key Functional Ingredients in Fortified/Functional Milk: % Breakdown 2009-2014
  • Table 57. Key Functional Ingredients in Fortified/Functional Dairy-based Yoghurt: % Breakdown 2009-2014
  • Table 58. Key Functional Ingredients in Fortified/Functional Spreadable Oils and Fats: % Breakdown 2009-2014
  • Table 59. NBO Company Shares of Fortified/Functional Packaged Food: % Value 2010-2014
  • Table 60. LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2011-2014
  • Table 61. LBN Brand Shares of Fortified/Functional Bread: % Value 2011-2014
  • Table 62. Distribution of Fortified/Functional Packaged Food by Format: % Value 2009-2014
  • Table 63. Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
  • Table 64. Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 65. Sales of NH Beverages by Category: Value 2009-2014
  • Table 66. Sales of NH Beverages by Category: % Value Growth 2009-2014
  • Table 67. NBO Company Shares of NH Beverages: % Value 2010-2014
  • Table 68. LBN Brand Shares of NH Beverages: % Value 2011-2014
  • Table 69. Distribution of NH Beverages by Format: % Value 2009-2014
  • Table 70. Forecast Sales of NH Beverages by Category: Value 2014-2019
  • Table 71. Forecast Sales of NH Beverages by Category: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 72. Sales of NH Packaged Food by Category: Value 2009-2014
  • Table 73. Sales of NH Packaged Food by Category: % Value Growth 2009-2014
  • Table 74. NBO Company Shares of NH Packaged Food: % Value 2010-2014
  • Table 75. LBN Brand Shares of NH Packaged Food: % Value 2011-2014
  • Table 76. Distribution of NH Packaged Food by Format: % Value 2009-2014
  • Table 77. Forecast Sales of NH Packaged Food by Category: Value 2014-2019
  • Table 78. Forecast Sales of NH Packaged Food by Category: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 79. Sales of Organic Beverages by Category: Value 2009-2014
  • Table 80. Sales of Organic Beverages by Category: % Value Growth 2009-2014
  • Table 81. NBO Company Shares of Organic Beverages: % Value 2010-2014
  • Table 82. LBN Brand Shares of Organic Beverages: % Value 2011-2014
  • Table 83. Distribution of Organic Beverages by Format: % Value 2009-2014
  • Table 84. Forecast Sales of Organic Beverages by Category: Value 2014-2019
  • Table 85. Forecast Sales of Organic Beverages by Category: % Value Growth 2014-2019

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 86. Sales of Organic Packaged Food by Category: Value 2009-2014
  • Table 87. Sales of Organic Packaged Food by Category: % Value Growth 2009-2014
  • Table 88. NBO Company Shares of Organic Packaged Food: % Value 2010-2014
  • Table 89. LBN Brand Shares of Organic Packaged Food: % Value 2011-2014
  • Table 90. Distribution of Organic Packaged Food by Format: % Value 2009-2014
  • Table 91. Forecast Sales of Organic Packaged Food by Category: Value 2014-2019
  • Table 92. Forecast Sales of Organic Packaged Food by Category: % Value Growth 2014-2019
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