株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

トルコにおける健康食品・健康飲料市場

Health and Wellness in Turkey

発行 Euromonitor International 商品コード 299458
出版日 ページ情報 英文 87 Pages
即納可能
価格
本日の銀行送金レート: 1USD=109.58円で換算しております。
Back to Top
トルコにおける健康食品・健康飲料市場 Health and Wellness in Turkey
出版日: 2019年04月09日 ページ情報: 英文 87 Pages
概要

2013年のトルコにおける健康食品・健康飲料市場は、調査期間のCAGRと比較してわずかに高い成長値となり、消費者はますます、健康食品・健康飲料に関心を持つようになりました。

当レポートでは、トルコの健康食品・健康飲料市場について包括的に調査分析し、最新の小売販売データ、主要企業プロファイル、主要ブランドについて検証するほか、市場に影響を与える戦略的分析、市場予測などについて体系的に情報を提供しています。

トルコの健康食品・健康飲料市場:産業の概要

  • エグゼクティブサマリー
    • プラスの業績
    • 健康への意識の増加
    • 断片的なシェアが健康飲料で優勢
    • 独立系の小規模食料雑貨店が販路の主流
    • 今後も一定の高成長が期待できる
  • 主要動向と発展
    • 教育水準の上昇と都市化がプラスの影響に
    • 最新の食料雑貨小売業者が流通のシェアを獲得
    • 健康飲料は断片的な競合環境
  • 市場データ
  • 付録
  • 定義
  • 情報源

トルコの健康食品・健康飲料市場:企業プロファイル

  • Cay Isletmeleri Genel Mudurlugu
  • Pinar Sut Mamulleri Sanayii AS

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

トルコの健康食品・健康飲料市場:カテゴリー分析

  • 健康志向(BFY)飲料
  • 健康志向(BFY)加工食品
  • 食物不耐性対応製品
  • 強化/機能性飲料
  • 強化/機能性加工食品
  • 自然健康飲料
  • 自然健康加工食品
  • オーガニック飲料
  • オーガニック加工食品
目次
Product Code: HWFBTR

In 2018, health and wellness (H&W) value sales registered strong growth, stimulated by the young population in the country, rising urbanisation and increased education levels in the country, leading to greater consumer demand for healthier food and beverages. For instance, health and wellness products such as organic and reduced-fat products are categories that almost exclusively base their sales on urban consumers. Urban dwellers are the main consumers of H&W products since being in the city me...

Euromonitor International's Health and Wellness in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

April 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Health and Wellness in Turkey Registers Double-digit Growth in 2018

Consumer Demand for Healthy, Additive-free and Natural Products Is on the Rise

H&w Competitive Environment Is Highly Fragmented

Independent Small Grocers Lose Share To Supermarkets

H&w Is Expected To Demonstrate A Positive Constant Value Growth Over the Forecast Period

Market Data

  • Table 1 Sales of Health and Wellness by Type: Value 2013-2018
  • Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
  • Table 3 Sales of Health and Wellness by Category: Value 2013-2018
  • Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
  • Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
  • Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
  • Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
  • Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
  • Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
  • Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
  • Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
  • Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
  • Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
  • Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
  • Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
  • Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

Definitions

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Bfy Beverages Records Astonishing Growth in 2018

Bfy Reduced-sugar Beverages Leads the Growth

Growing Problem of An Obese and Overweight Population Within the Country

Competitive Landscape

Coca-Cola Icecek Is the Leader

Companies Invest in New Product Launches and Promotions

Multinational Players Own the Dominant Share of the Value Sales

Category Data

  • Table 17 Sales of BFY Beverages by Category: Value 2013-2018
  • Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
  • Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
  • Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
  • Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
  • Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
  • Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023

Headlines

Prospects

Legislation About Confectionery and Snack Consumption of Children Boosts Sales

Calorie-control Tendencies Boost Reduced-fat and Reduced-sugar Product Sales

Reduced-fat and Reduced-sugar Products Increase Demand for Natural Additives

Competitive Landscape

Light Milk Demand Enhances Sales of Dairy Companies

Kent Gida Maddeleri (mondelez International) Continues To Increase Its Share

Sales of Smaller Brands Under "others" Continue To Increase

Category Data

  • Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
  • Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
  • Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
  • Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
  • Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
  • Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
  • Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023

Headlines

Prospects

Urban Dwellers' Demand for Energy-boosting and Nutritious Beverages Drives the Growth

Depreciated Value of Turkish Currency Causes Steep Rise in Average Unit Price

Ff 100% Juice Is To Demonstrate the Highest Value Growth

Competitive Landscape

Red Bull Leads the Value Sales

New Ff Beverage Products Launched

Private Label Products Have Growth Potential

Category Data

  • Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
  • Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
  • Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2013-2018
  • Table 34 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2013-2018
  • Table 35 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2013-2018
  • Table 36 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
  • Table 37 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
  • Table 38 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
  • Table 39 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
  • Table 40 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Headlines

Prospects

Higher Protein Intake Is Becoming A Major Trend

Fortified Gum Continues To Grow

Increasing Awareness About the Benefits of Follow-on Milk Formula Fuels Growth

Competitive Landscape

Vivident Gum Continues To Lead Sales

Pinar Sut Initiates Protein-fortified Milk Trend

Baby Food Brands Are on the Rise

Category Data

  • Table 41 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
  • Table 42 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
  • Table 43 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
  • Table 44 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
  • Table 45 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
  • Table 46 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
  • Table 47 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
  • Table 48 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
  • Table 49 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
  • Table 50 LBN Brand Shares of Fortified/Functional Bread: % Value 2015-2018
  • Table 51 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
  • Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
  • Table 53 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023

Headlines

Prospects

Lactose-free Milk Sales Continue To Show Considerable Growth

Gluten-free Diet Shows Growth Amongst Health-sensitive Consumers

Milk Substitutes Are Showing A High Growth Rate

Competitive Landscape

Pinar Brand Continues To Lead Sales

Dairy Manufacturers Continue To Invest in Free From Lactose Products

Increasing Availability of Free From Lactose Milk Could Decrease Share of Smaller Brands

Category Data

  • Table 54 Sales of Free From by Category: Value 2013-2018
  • Table 55 Sales of Free From by Category: % Value Growth 2013-2018
  • Table 56 NBO Company Shares of Free From: % Value 2014-2018
  • Table 57 LBN Brand Shares of Free From: % Value 2015-2018
  • Table 58 Distribution of Free From by Format: % Value 2013-2018
  • Table 59 Forecast Sales of Free From by Category: Value 2018-2023
  • Table 60 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Headlines

Prospects

Growth Under Nh Beverages Largely Depends on the Performance of Bottled Water

Growth of Nh Beverages Largely Depends on the Performance of Bottled Water

Nh Carbonated Bottled Water and Nh Not From Concentrate 100% Juice Register the Highest Growth

Competitive Landscape

Sirmagrup Icecek Becomes the Leader in 2018

Local Companies Have the Largest Share of Total Sales

the Ability To Increase Company Shares Largely Depends on Product Differentiation

Category Data

  • Table 61 Sales of NH Beverages by Category: Value 2013-2018
  • Table 62 Sales of NH Beverages by Category: % Value Growth 2013-2018
  • Table 63 NBO Company Shares of NH Beverages: % Value 2014-2018
  • Table 64 LBN Brand Shares of NH Beverages: % Value 2015-2018
  • Table 65 Distribution of NH Beverages by Format: % Value 2013-2018
  • Table 66 Forecast Sales of NH Beverages by Category: Value 2018-2023
  • Table 67 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023

Headlines

Prospects

Natural and Unprocessed Diet Boosts Growth of Raw Nuts

Olive Oil Becomes A Luxury, But Increases Growth Amongst Natural Dieters

Honey Is Replacing Sugar and Seen As Healthier Than Jam and Chocolate Spreads

Competitive Landscape

Artisanal Products Continue To Grow

Yildiz Holding's Uno Records Growth With New Launches in Bread

Bim's Private Label Share Declines Slightly

Category Data

  • Table 68 Sales of NH Packaged Food by Category: Value 2013-2018
  • Table 69 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
  • Table 70 NBO Company Shares of NH Packaged Food: % Value 2014-2018
  • Table 71 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
  • Table 72 Distribution of NH Packaged Food by Format: % Value 2013-2018
  • Table 73 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
  • Table 74 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023

Headlines

Prospects

Increase in the Organic Tea Harvest Stimulates Growth

Consumers Consider Organic Beverages A Luxury

the Average Unit Price of Organic Beverages Is on the Increase

Competitive Landscape

Cay Isletmeleri Genel Mudurlugu Dominates the Value Sales

International Companies Own Only A Marginal Value Share

Organic Beverages Lacks Company Investment

Category Data

  • Table 75 Sales of Organic Beverages by Category: Value 2013-2018
  • Table 76 Sales of Organic Beverages by Category: % Value Growth 2013-2018
  • Table 77 NBO Company Shares of Organic Beverages: % Value 2014-2018
  • Table 78 LBN Brand Shares of Organic Beverages: % Value 2015-2018
  • Table 79 Distribution of Organic Beverages by Format: % Value 2013-2018
  • Table 80 Forecast Sales of Organic Beverages by Category: Value 2018-2023
  • Table 81 Forecast Sales of Organic Beverages by Category: % Value Growth 2018-2023

Headlines

Prospects

Concern About Potential Harm of Genetically Modified Food Increases Sales

Increasing Availability of Organic Alternatives Is Boosting Sales

Parents Are Concerned About the Potential Harm of Non-organic Food for Baby Health

Competitive Landscape

Pinar Organic Milk Brand Continues To Lead

City Farm Faces Higher Competition in Offline Channels

Hipp Baby Food Enjoys Increasing Demand for Healthier Baby Diets

Category Data

  • Table 82 Sales of Organic Packaged Food by Category: Value 2013-2018
  • Table 83 Sales of Organic Packaged Food by Category: % Value Growth 2013-2018
  • Table 84 NBO Company Shares of Organic Packaged Food: % Value 2014-2018
  • Table 85 LBN Brand Shares of Organic Packaged Food: % Value 2015-2018
  • Table 86 Distribution of Organic Packaged Food by Format: % Value 2013-2018
  • Table 87 Forecast Sales of Organic Packaged Food by Category: Value 2018-2023
  • Table 88 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2018-2023
Back to Top