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市場調査レポート

トルコにおける健康食品・健康飲料市場

Health and Wellness in Turkey

発行 Euromonitor International 商品コード 299458
出版日 ページ情報 英文 86 Pages
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トルコにおける健康食品・健康飲料市場 Health and Wellness in Turkey
出版日: 2018年06月18日 ページ情報: 英文 86 Pages
概要

2013年のトルコにおける健康食品・健康飲料市場は、調査期間のCAGRと比較してわずかに高い成長値となり、消費者はますます、健康食品・健康飲料に関心を持つようになりました。

当レポートでは、トルコの健康食品・健康飲料市場について包括的に調査分析し、最新の小売販売データ、主要企業プロファイル、主要ブランドについて検証するほか、市場に影響を与える戦略的分析、市場予測などについて体系的に情報を提供しています。

トルコの健康食品・健康飲料市場:産業の概要

  • エグゼクティブサマリー
    • プラスの業績
    • 健康への意識の増加
    • 断片的なシェアが健康飲料で優勢
    • 独立系の小規模食料雑貨店が販路の主流
    • 今後も一定の高成長が期待できる
  • 主要動向と発展
    • 教育水準の上昇と都市化がプラスの影響に
    • 最新の食料雑貨小売業者が流通のシェアを獲得
    • 健康飲料は断片的な競合環境
  • 市場データ
  • 付録
  • 定義
  • 情報源

トルコの健康食品・健康飲料市場:企業プロファイル

  • Cay Isletmeleri Genel Mudurlugu
  • Pinar Sut Mamulleri Sanayii AS

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トルコの健康食品・健康飲料市場:カテゴリー分析

  • 健康志向(BFY)飲料
  • 健康志向(BFY)加工食品
  • 食物不耐性対応製品
  • 強化/機能性飲料
  • 強化/機能性加工食品
  • 自然健康飲料
  • 自然健康加工食品
  • オーガニック飲料
  • オーガニック加工食品
目次
Product Code: HWFBTR

Turkey's health and wellness industry continued to record double-digit current value growth in 2017, with increasing education and awareness of these products. Growth was also supported by the country's growing middle class and its increasingly young, urban population. Value growth was boosted by a very high rate of inflation, with the cost of imports, transport and production increasing.

Euromonitor International's Health and Wellness in Turkey report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

Health and Wellness Industry Records Dynamic Growth

Demand for Organic Products Increases Among Urban Population

Hw Baked Goods and Hw Bottled Water Dictate the Competitive Landscape

Distribution Varies According To Category

Hw Industry Set To Maintain Its Strong Performance

Market Data

  • Table 1 Sales of Health and Wellness by Type: Value 2012-2017
  • Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
  • Table 3 Sales of Health and Wellness by Category: Value 2012-2017
  • Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
  • Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
  • Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
  • Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
  • Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
  • Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
  • Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
  • Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
  • Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
  • Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
  • Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
  • Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
  • Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Inflation Impacting Growth

Coca-Cola Continues To Drive Bfy Beverages

Stevia Receives Growing Interest

Competitive Landscape

Coca-Cola Dominates Bfy Beverages

Nescafe Remains the Most Popular Option for Decaffeinated Coffee

International Companies Lead Bfy Beverages

Category Data

  • Table 17 Sales of BFY Beverages by Category: Value 2012-2017
  • Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
  • Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
  • Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
  • Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
  • Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
  • Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022

Headlines

Prospects

Urbanisation and Education Stimulate Value Sales

Reduced Fat Savoury Snacks and Reduced Sugar Spreads Drive Value Growth

Obesity and Overweight Is A Major Problem in Turkey

Competitive Landscape

Brand Trust Is Vital for Success

New Product Developments Stimulate Demand

Advertising Is A Strong Contributor To Brand Success

Category Data

  • Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
  • Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
  • Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
  • Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
  • Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
  • Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
  • Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022

Headlines

Prospects

Rising Awareness Generates Increasing Demand

Ff Fruit/herbal Tea Set for Strong Performance

Ban on Sale of Energy Drinks To Children Set To Impact Growth

Competitive Landscape

Red Bull and Burn Maintain Strong Lead

Dogadan the Leading Local Player

Rise of Private Label

Category Data

  • Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
  • Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
  • Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2012-2017
  • Table 34 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2012-2017
  • Table 35 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2012-2017
  • Table 36 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
  • Table 37 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
  • Table 38 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
  • Table 39 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
  • Table 40 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022

Headlines

Prospects

Parents Serve Their Children Fortified/functional Packaged Food

Growing Health Awareness Leads Adults To Ff Packaged Food

Rising Production Costs To Lead To Higher Unit Prices

Competitive Landscape

Numil Gida Urunleri San Ve Tic Leads

Multinationals Dominate Ff Packaged Food

Important New Product Development in Ff Milk Formula

Category Data

  • Table 41 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
  • Table 42 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
  • Table 43 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
  • Table 44 Key Functional Ingredients in Fortified/Functional Bread: % Value 2012-2017
  • Table 45 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
  • Table 46 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
  • Table 47 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
  • Table 48 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
  • Table 49 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
  • Table 50 LBN Brand Shares of Fortified/Functional Bread: % Value 2014-2017
  • Table 51 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
  • Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
  • Table 53 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022

Headlines

Prospects

Increasing Diagnosis of Food Intolerance Drives Sales

Companies Invest Heavily in Free From Lactose Dairy

Limited Distribution of Free From Products

Competitive Landscape

Free From Is Dominated by Established Local Dairy Companies

Free From Gluten Receives Little Advertising Spend

Free From Is Expected To Emerge Under Private Label

Category Data

  • Table 54 Sales of Free From by Category: Value 2012-2017
  • Table 55 Sales of Free From by Category: % Value Growth 2012-2017
  • Table 56 NBO Company Shares of Free From: % Value 2013-2017
  • Table 57 LBN Brand Shares of Free From: % Value 2014-2017
  • Table 58 Distribution of Free From by Format: % Value 2012-2017
  • Table 59 Forecast Sales of Free From by Category: Value 2017-2022
  • Table 60 Forecast Sales of Free From by Category: % Value Growth 2017-2022

Headlines

Prospects

Nh Bottled Water Remains Key To the Category

Superfruits See Growing Interest

Benefits of Green Tea Encourages Interest

Competitive Landscape

Nestle Leads Nh Beverages

Dogadan Extends Lead in Nh Tea Thanks To Innovation and Marketing Efforts

International Companies Increase Share But Local Players Retain Lead

Category Data

  • Table 61 Sales of NH Beverages by Category: Value 2012-2017
  • Table 62 Sales of NH Beverages by Category: % Value Growth 2012-2017
  • Table 63 NBO Company Shares of NH Beverages: % Value 2013-2017
  • Table 64 LBN Brand Shares of NH Beverages: % Value 2014-2017
  • Table 65 Distribution of NH Beverages by Format: % Value 2012-2017
  • Table 66 Forecast Sales of NH Beverages by Category: Value 2017-2022
  • Table 67 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022

Headlines

Prospects

Health and Wellness Trend Stimulates Sales

Nh High Fibre Bread Sees the Most Dynamic Growth Performance

Nh Olive Oil Is Increasingly Demanded

Competitive Landscape

Artisanal Continues To Lead Nh Packaged Food

Private Label Poses Significant Competition To Branded Products

Nh Packaged Food Sees A High Number of New Product Launches

Category Data

  • Table 68 Sales of NH Packaged Food by Category: Value 2012-2017
  • Table 69 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
  • Table 70 NBO Company Shares of NH Packaged Food: % Value 2013-2017
  • Table 71 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
  • Table 72 Distribution of NH Packaged Food by Format: % Value 2012-2017
  • Table 73 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
  • Table 74 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022

Headlines

Prospects

Organic Tea Continues To Dictate the Category

Organic Fruit/vegetable Juice Remains A Niche Area

Demand for Organic Beverages Limited Due To Lack of Demand and High Prices

Competitive Landscape

Caykur Dominates Organic Beverages

Local Companies Dominate Organic Fruit/vegetable Juice

Category Data

  • Table 75 Sales of Organic Beverages by Category: Value 2012-2017
  • Table 76 Sales of Organic Beverages by Category: % Value Growth 2012-2017
  • Table 77 NBO Company Shares of Organic Beverages: % Value 2013-2017
  • Table 78 LBN Brand Shares of Organic Beverages: % Value 2014-2017
  • Table 79 Distribution of Organic Beverages by Format: % Value 2012-2017
  • Table 80 Forecast Sales of Organic Beverages by Category: Value 2017-2022
  • Table 81 Forecast Sales of Organic Beverages by Category: % Value Growth 2017-2022

Headlines

Prospects

Search for More Natural Products Boosts the Demand for Organic Packaged Food

Organic Baby Food Is A Fast-growing Niche

Affluent Consumers Uphold the Demand for Organic Packaged Food

Competitive Landscape

Pinar Sut Mamulleri Sanayii Leads

Private Label Grows Presence in Organic Packaged Food

Domestic Companies Lead Retail Value Sales

Category Data

  • Table 82 Sales of Organic Packaged Food by Category: Value 2012-2017
  • Table 83 Sales of Organic Packaged Food by Category: % Value Growth 2012-2017
  • Table 84 NBO Company Shares of Organic Packaged Food: % Value 2013-2017
  • Table 85 LBN Brand Shares of Organic Packaged Food: % Value 2014-2017
  • Table 86 Distribution of Organic Packaged Food by Format: % Value 2012-2017
  • Table 87 Forecast Sales of Organic Packaged Food by Category: Value 2017-2022
  • Table 88 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2017-2022
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