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市場調査レポート

世界の消費者行動におけるセレブリティパワーとその影響

Celebrity Power and Its Influence on Global Consumer Behaviour

発行 Euromonitor International 商品コード 298681
出版日 ページ情報 英文 69 Pages
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世界の消費者行動におけるセレブリティパワーとその影響 Celebrity Power and Its Influence on Global Consumer Behaviour
出版日: 2014年03月17日 ページ情報: 英文 69 Pages
概要

セレブリティ(有名人)は、現代の文化と消費パターンにおいて非常に重要な役割を果たしています。有名人によるお墨付きや創造的インプットによって、あるブランドに、注目や信頼性、その他の無形の利益を提供することが可能になります。

当レポートでは、世界の消費者行動におけるセレブリティパワーとその影響力について調査分析し、現在/将来の変化を促進する要因、動機、将来の見通しについて検証して、市場規模(実績と予測)、企業シェア、ブランドシェア、流通データなどを含めて、概略以下の構成でお届けいたします。

エグゼクティブサマリー

概要

  • セレブリティ文化の進化
  • 最強のセレブリティ
  • セレブリティシェフ
  • 中国におけるセレブリティ文化の台頭

セレブリティマーケティングの種類

  • ブランド帝国を構築
  • 有名人によるお墨付き
  • アスリートのビジネスチャンス
  • セレブリティシェフのビジネスチャンス
  • ソーシャルメディアの利用
  • セレブリティブランドの製品
  • ブランドと協力
  • セレブリティの意見を活用
  • セレブリティの促進要因

市場への影響と行動

  • 美容・パーソナルケア用品
  • 美容整形
  • ベビー市場

セレブリティに対する消費者の考え方

  • 手本となる人物

見通しと提言

  • 注目すべき動向
  • マーケティング担当者への提言
目次
Product Code: STR0314celebritypower

Celebrities are playing an ever greater role in modern culture and consumption patterns, serving as arbiters of taste, style and public opinion the world over. Their endorsement and creative input enables them to bring attention, credibility and other intangible benefits to a brand in a way that no other type of advertising can. This new global report analyses the ways in which marketers are exploiting celebrity power to create an emotional bond with the consumer and thus increase sales.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report

  • Identify factors driving change now and in the future
  • Understand motivation
  • Forward-looking outlook
  • Briefings and presentation should provoke lively discussion at senior level
  • Take a step back from micro trends
  • Get up to date estimates and comment

Table of Contents

Executive Summary

  • Overview of Celebrity Culture
  • Types of Celebrity Marketing
    • Summary 1. Types of Celebrity Marketing, 2014
  • Consumer Market Trends
    • Chart 1. Global Sales in Selected Categories 2007/2012
  • Consumer Attitudes
  • Outlook and Recommendations
  • Overview
  • the Evolution of Celebrity Culture
  • Most Powerful Celebrities
  • Table 1. The World's 20 Most Powerful Celebrities in 2013
  • Celebrity Chefs
    • Summary 2. Celebrity Chefs by Country 2013
  • the Emergence of Celebrity Culture in China
  • Table 2. China's Most Influential Celebrities in 2013
  • Types of Celebrity Marketing
  • Building Brand Empires
    • Summary 3. Leading Celebrity Brands 2013
  • Celebrity Endorsement
    • Summary 4. Leading Japanese Celebrities by Number of Companies Endorsed in 2012
    • Summary 5. Leading Celebrity Endorsers in China, 2013
    • Summary 6. Leading Bollywood Endorsers in India, 2013
  • Commercial Opportunities for Athletes
    • Summary 7. Athletes' Earnings from Endorsements 2013
  • Commercial Opportunities for Celebrity Chefs
    • Summary 8. Leading Celebrity Chefs by Net Worth 2013
  • Use of Social Media
    • Chart 2. Top Celebrity Tweeters in February 2014
  • Celebrity-branded Products
    • Summary 9. New Celebrity Fragrance Launches 2012-2014
    • Summary 10. Celebrity Beauty Lines, 2014
    • Summary 11. Celebrity Fashion Labels 2014
  • Collaborating With Brands
    • Summary 12. Recent Fashion Retailer Collaborations 2014
  • Leveraging Celebrity Voices
  • Celebrities Promoting Causes
    • Summary 13. Celebrity Charity Involvement 2014
  • Impact on Markets and Behaviour
  • Beauty and Personal Care
  • Table 3. The Global Market for Colour Cosmetics 2007/2012
    • Summary 14. Recent Use of Celebrities as Anti-Ageing Brand Ambassadors
  • Table 4. The Global Market for Selected Beauty Products 2007/2012
  • Table 5. Leading Celebrity Fragrances by Global Sales 2012
  • Cosmetic Surgery
  • Table 6. Number of Aesthetic Procedures: Top 20 Countries 2011
  • the Baby Market
  • Table 7. Leading National Markets for Baby and Toddler Wear 2007/2012
  • Consumer Attitudes Towards Celebrities
  • Role Models
    • Chart 3. Attitudes to Celebrity Role Models by Gender 2011
    • Chart 4. Attitudes to Celebrity Role Models by Age 2011
    • Chart 5. Attitudes to Celebrity Role Models by Country 2011
    • Chart 6. Willingness to Pay More for Celebrity-endorsed Beauty Products, by Gender 2013
    • Chart 7. Willingness to Pay More for Celebrity-endorsed Beauty Products, by Age 2013
    • Chart 8. Willingness to Pay More for Celebrity-endorsed Beauty Products, by Country 2013
    • Chart 9. Celebrities Deemed Most Effective in Raising Awareness of a Cause 2013
  • Outlook and Recommendations
  • Trends To Watch
    • Chart 10. Forecast Sales in Selected Beauty and Clothing Categories 2012/2017
  • Recommendations To Marketers
    • Summary 15. Recommendations and Opportunities
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