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市場調査レポート

外側から見る:中国のティッシュ市場と供給過剰

From the Outside Looking in - Chinese Tissue and Oversupply

発行 Euromonitor International 商品コード 296853
出版日 ページ情報 英文 54 Pages
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外側から見る:中国のティッシュ市場と供給過剰 From the Outside Looking in - Chinese Tissue and Oversupply
出版日: 2014年02月17日 ページ情報: 英文 54 Pages
概要

中国のティッシュ市場は、急成長を遂げ、一人当たり消費量が世界でも上位に来ていますが、いまだに構造的な問題が残っています。

当レポートでは、世界のティッシュ・衛生用品市場について調査分析し、中国のティッシュ市場に焦点を当てて、市場の現状、成長分野と変化を推進する要因、競合環境、主要企業と主要ブランドなどを検証し、5ヶ年市場予測も含めて、概略以下の構成でお届けいたします。

目次

  • イントロダクション
  • 世界市場の進化
  • 中国は世界の需要市場
  • ティッシュの主要促進要因
  • 機会と生産能力
  • 監視と供給過剰
  • 供給過剰と価値
  • サマリー
  • レポートの定義

調査対象

  • 外出用ティッシュ・衛生用品、小売用ティッシュ・衛生用品、ティッシュ・衛生用品全体
目次
Product Code: DPPFROM

While the Chinese market for tissue is booming and per capita consumption increases rank among the highest in the world there remain structural problems. Following a period of unprecedented capacity increases, the industry has rapidly modernised which belies the underdeveloped distribution system found outside 1st and 2nd-tier cities. The arrival of SCA through its purchase of Vinda and a dearth of small-scale producers make for an unusual and potentially hazardous competitive environment.

Euromonitor International's From the Outside Looking in - Chinese Tissue and Oversupply global briefing offers an insight into to the size and shape of the tissue and hygiene market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within tissue and hygiene, analyses leading companies and brands, assesses the importance of private label and offers strategic analysis of major factors influencing the market - be they new product developments, economic/lifestyle/environmental influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Away-From-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Introduction

World Market E volution

World Market Evolution

China The Key Global Market

Key Tissue Drivers

Opportunities and Capacity

Observations and Oversupply

Oversupply and Value

Summary

Report Definitions

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