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市場調査レポート

マレーシアのホームビデオ市場

Home Video in Malaysia

発行 Euromonitor International 商品コード 295945
出版日 ページ情報 英文 17 Pages
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マレーシアのホームビデオ市場 Home Video in Malaysia
出版日: 2019年08月20日 ページ情報: 英文 17 Pages
概要

マレーシアのホームビデオ(映像家電)市場の販売台数は、2014年に200万台に達しました。そのうち、テレビが180万台と最大のシェアを占め、その中でもデジタルTVと液晶TVが市場動向を主導しています。ビデオプレーヤーの販売台数は、2014年に20万台に達しています。

当レポートでは、マレーシアのホームビデオ(テレビ・ビデオプレーヤー、家庭用/携帯型/車載用)市場について包括的に調査分析し、最新の小売販売データ、主要企業プロファイル、主要ブランドについて検証し、市場に影響を与える戦略的分析、今後5年間の市場予測といった情報を取りまとめてお届けいたします。

マレーシアのホームビデオ市場:カテゴリー分析

  • ヘッドライン
  • 動向
  • 競合情勢
  • 見通し
  • カテゴリーデータ

マレーシアの家電製品市場:産業の概要

  • エグゼクティブサマリー
    • 家電市場のプラス成長
    • ライフスタイルの変化に伴う家電ニーズの拡大
    • 携帯性の高い家電に対する消費者人気
    • 主要な流通チャネルとしての家電専門店
    • 市場成長率は今後は低下する見通し
  • 主な動向と発展
    • 4Gモバイル・ネットワークの導入
    • クラン・バレー以外の普及率の低い地域での巨大な成長可能性
    • 脆弱性の高い世界経済情勢
    • 外資系企業に対する、大幅な税額控除または特権
  • 市場データ
  • 情報源
目次
Product Code: CEMYhv

LCD TVs recorded strong retail volume growth over the review period and into 2019. Disposable incomes and standards of living are on the increase in Malaysia, and the ability to watch a variety of media at home is important to consumers in the country. The improving quality and features of LCD TVs make these the obvious choice as the hub of in-home entertainment systems. Although OLED TVs offer superior picture quality, their high average unit prices mean they remain out of reach to most Malaysi...

Euromonitor International's‘ Home Video in Malaysia report’ offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Televisions, Video Players.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Video market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Headlines

Prospects

  • Lcd TVs Remain the Centre of Home Entertainment Systems
  • Affordable Broadband Supports Media Streaming at the Cost of Video Players
  • Set-top Boxes Have A Mixed Effect on Home Video

Competitive Landscape

  • Sony Malaysia Takes the Lead
  • Ct Frank (m) Increases Its Share in Lcd TVs
  • Hisense Malaysia Gains Share in Lcd TVs With New Launches

Category Data

  • Table 1 Sales of Home Video by Category: Volume 2014-2019
  • Table 2 Sales of Home Video by Category: Value 2014-2019
  • Table 3 Sales of Home Video by Category: % Volume Growth 2014-2019
  • Table 4 Sales of Home Video by Category: % Value Growth 2014-2019
  • Table 5 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
  • Table 6 Sales of OLED TVs by Network Connectivity: % Retail Volume 2014-2019
  • Table 7 NBO Company Shares of Home Video: % Volume 2015-2019
  • Table 8 LBN Brand Shares of Home Video: % Volume 2016-2019
  • Table 9 Distribution of Home Video by Channel: % Volume 2014-2019
  • Table 10 Forecast Sales of Home Video by Category: Volume 2019-2024
  • Table 11 Forecast Sales of Home Video by Category: Value 2019-2024
  • Table 12 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
  • Table 13 Forecast Sales of Home Video by Category: % Value Growth 2019-2024
  • Table 14 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
  • Table 15 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2019-2024

Executive Summary

  • Slight Decline for Consumer Electronics in 2019
  • Strong Performance in the Early Part of the Review Period Quickly Fades As Consumer Confidence Ebbs
  • International Players Dominate Consumer Electronics in Malaysia
  • Bricks and Mortar Stores Continue To Dominate in 2019 Despite the Strong Growth of Internet Retailing
  • Consumer Electronics Set To Stagnate Over the Forecast Period

Market Data

  • Table 16 Sales of Consumer Electronics by Category: Volume 2014-2019
  • Table 17 Sales of Consumer Electronics by Category: Value 2014-2019
  • Table 18 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
  • Table 19 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
  • Table 20 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
  • Table 21 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
  • Table 22 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
  • Table 23 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
  • Table 24 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
  • Table 25 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
  • Table 26 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Sources

    • Summary 1 Research Sources
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