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プライベートブランドの新顔:世界市場の動向

The New Face of Private Label: Global Market Trends to 2018

発行 Euromonitor International 商品コード 294227
出版日 ページ情報 英文 103 Pages
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本日の銀行送金レート: 1USD=114.81円で換算しております。
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プライベートブランドの新顔:世界市場の動向 The New Face of Private Label: Global Market Trends to 2018
出版日: 2014年01月15日 ページ情報: 英文 103 Pages
概要

現在のプライベートブランドは、慎重に管理され、小売業者の競争力を向上させるために、販売されています。実際に、多くのプライベートブランドが、それ自体がブランドとして認識されています。

当レポートでは、日用消費財のプライベートブランドについて調査分析し、競争が激化する食料雑貨店情勢における新しい発展のアプローチについて検証し、市場規模(推移と予測)、企業シェア、ブランドシェア、流通データなどを提供して、概略以下の構成でお届けいたします。

エグゼクティブサマリー

イントロダクション

市場促進要因

  • 経済の不確実性
  • 食料雑貨店ネットワークの近代化
  • スーパーマーケット/ハイパーマーケット
  • ディスカウント店の台頭
  • コンビニエンスストア
  • 主要な食料雑貨小売店
  • 小売業者の統合
  • 国際的拡大

プライベートブランドの消費者

  • 購入習慣
  • 需要の両極性
  • プライベートブランドの認知
  • 価格/品質の比率の考え方

プライベートブランドの市場概要

  • 世界市場
  • 部門動向
  • 国別動向

カテゴリー動向

  • 加工食品、ホットドリンク、ペットフード
  • ソフトドリンク
  • 美容・パーソナルケア用品
  • ホームケア用品
  • ティッシュ・衛生用品

主要市場動向

  • フランス
  • ドイツ
  • 日本
  • ポーランド
  • スペイン
  • 英国
  • 米国

小売業者戦略

  • プライベートブランドの範囲を広げる
  • 3層の商品を構築
  • 専門分野の発展
  • プライベートブランド分野を見直す
  • ベンチャーブランドの台頭
  • プライベートブランドを新しい市場に
  • 広告と宣伝
  • ライセンスとパートナーシップ
  • 持続可能性を重視
  • パッケージ開発
  • 価格戦略
  • サプライヤーの選定

サプライヤーの動向

  • 主なサプライヤー:部門別
  • 業界の統合

将来の見通し

  • 注目すべき動向
  • 予測

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: STR0114the-new-face-of-private-label-global-market

Today's private labels - unlike the generic offerings of the past - are carefully managed and marketed in order to improve the retailer's competitive edge. Indeed, many are now seen as brands in their own right. This global report examines new approaches to the development of private label fmcgs in the face of an increasingly competitive grocery landscape. It also looks at the exciting prospects for this sector, as the frugal mindset persists and emerging markets remain virtually untapped.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report

  • Identify factors driving change now and in the future
  • Understand motivation
  • Forward-looking outlook
  • Briefings and presentation should provoke lively discussion at senior level
  • Take a step back from micro trends
  • Get up to date estimates and comment

Table of Contents

Executive Summary

  • Demand Factors
  • Attitudes To Private Label
  • the Private Label Market
    • Chart 1. Private Label Shares by Fmcg Market 2012
  • Private Label Strategy
  • Outlook
    • Summary 1. Opportunities and Challenges in Private Label Fmcgs
  • Introduction
  • Advantages of Private Label
  • An Evolving Concept
  • Types of Private Label
  • Importance of Private Label Within the Product Mix
    • Summary 2. Types of Private Label 2013
  • Market Drivers
  • Economic Uncertainty
    • Chart 2. Per Household Annual Gross Income by Country 2007/2012
    • Chart 3. Per Household Annual Gross Income by Country: % Growth 2007/2012
  • Table 1. Store-based Retail Sales by Market 2007/2012
  • the Modernisation of the Grocery Network
    • Chart 4. Grocery Retailer Sales by Type 2008/2013
  • Supermarkets/hypermarkets
  • Table 2. Penetration of Supermarkets/Hypermarkets by Country 2008/2013
  • the Rise of the Discounters
  • Table 3. Penetration of Discounters by Country 2008/2013
  • Convenience Stores
  • Table 4. Penetration of Convenience Stores by Country 2008/2013
  • Leading Grocery Retailers
    • Chart 5. Top 20 Grocery Retailers by Market Share 2013
  • Retailer Consolidation
    • Summary 3. Mergers and Acquisitions Among Grocery Retailers 2012-2013
  • International Expansion
    • Summary 4. International Grocery Retailers 2013
  • the Private Label Consumer
  • Purchasing Habits
    • Chart 6. Purchasing of Private Label in the Last 12 Months, by Country 2013
    • Chart 7. Purchasing of Private Label in the Last 12 Months, by Country 2011/2013
    • Chart 8. Purchasing of Private Label in the Last 12 Months, by Age Group 2013
    • Chart 9. Purchasing of Private Label in the Next 12 Months, by Country 2013
  • Polarisation of Demand
  • Perception of Private Labels
  • Attitudes Towards Price/quality Ratio
    • Chart 10. Attitudes Towards Private Label by Region 2010
  • Private Label Market Overview
  • the Global Picture
    • Chart 11. Global GDP V Fmcg Private Label Growth 2008-2012
  • Broad Sector Trends
  • Table 5. Global Private Label Sales by Market 2007-2012
    • Chart 12. Global Private Label Shares by Market 2007-2012
  • National Trends
  • Table 6. Leading Markets for Private Label 2007/2012
  • Table 7. Penetration of Private Label by Country 2007/2012
  • Category Trends
  • Packaged Food, Hot Drinks and Pet Food
  • Table 8. Global Packaged Food: Private Label Shares by Category 2007/2012
  • Soft Drinks
  • Table 9. Global Soft Drinks: Private Label Shares by Category 2007/2012
  • Beauty and Personal Care
  • Table 10. Global Beauty and Personal Care: Private Label Shares by Category 2007/2012
  • Home Care
  • Table 11. Global Home Care: Private Label Shares by Category 2007/2012
  • Tissue and Hygiene
  • Table 12. Global Retail Tissue and Hygiene: Private Label Shares by Category 2007/2012
  • Key Market Trends
  • France
    • Chart 13. France: Grocery Retail Structure 2012
  • Table 13. France: Private Label Shares by Market/Category 2007/2012
  • Germany
    • Chart 14. Germany: Grocery Retail Structure 2012
  • Table 14. Germany: Private Label Shares by Market/Category 2007/2012
  • Japan
    • Chart 15. Japan: Grocery Retail Structure 2012
    • Chart 16. Japan: Number of Private Label Packaged Food Launches by Major Retailers 2008-2012
  • Table 15. Japan: Private Label Shares in Selected Markets/Categories 2007/2012
  • Poland
    • Chart 17. Poland: Grocery Retail Structure 2012
  • Table 16. Poland: Private Label Shares by Market/Category 2007/2012
  • Spain
    • Chart 18. Spain: Grocery Retail Structure 2012
  • Table 17. Spain: Private Label Shares by Market/Category 2007/2012
  • UK
    • Chart 19. UK: Grocery Retail Structure 2012
    • Chart 20. UK: Ready Meals Brand Shares 2012
  • Table 18. UK: Private Label Shares by Market/Category 2007/2012
  • US
    • Chart 21. US: Grocery Retail Structure 2012
  • Table 19. US: Private Label Shares by Market/Category 2007/2012
  • Retailer Strategies
  • Expanding Private Label Ranges
    • Summary 5. Importance of Private Labels to selected Grocery Retailers 2013
  • Building on the Three-tier Offer
    • Summary 6. Leading Grocery Retailers - Private Label Ranges by Tier 2013
  • the Development of Specialised Lines
    • Summary 7. Leading Grocery Retailers: Specialised Private Label Ranges 2013
  • Revamping Private Label Lines
  • the Rise of the Venture Brand
    • Summary 8. Leading Grocery Retailers: Venture/Fantasy Brands 2013
  • Taking Private Labels Into New Markets
  • Advertising and Promotion
  • Licensing and Partnerships
  • Emphasis on Sustainability
  • Packaging Developments
  • Pricing Strategies
  • Supplier Selection
  • Supplier Trends
  • Key Suppliers by Sector
  • Industry Consolidation
    • Summary 9. Mergers and Acquisitions among Private Label suppliers, 2013
  • Future Outlook
  • Trends To Watch
    • Chart 22. Forecast Global Real GDP Growth 2013-2017
  • Table 20. Forecast Share of Modern Grocery Retailers by Country 2013/2018
    • Chart 23. Forecast Global Modern Grocery Retailers by Type 2013/2018
  • Forecasts
  • Table 21. Forecast Penetration of Private Label by Country 2012/2017
  • Recommendations
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