Product Code: PLGCN
The Chinese personal accessories market is being heavily influenced by demand trends amongst millennials. Personal accessories plays an important role in younger consumers' growing interest in self-expression through consumption and visual display. Consequently, there is a growing consumer emphasis on exclusivity and individuation, which is driving demand in personal accessories upmarket. The trend towards self-expression is supported by the increasingly prominent role of social media in consumers.
Euromonitor International's 'Personal Accessoriesin China report' offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Bags and Luggage, Jewellery, Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Personal Accessories market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Executive Summary
- Personal Accessories Plays Growing Role in Consumer Self-expression
- Performance Improves Across Most Categories Thanks To Buoyant Economy and Consumers' Desire To Keep Up With the Latest Trends
- A Fragmented Market Favouring Upmarket Brands
- New Retailing Emerging Strongly in Personal Accessories
- Upmarket Trend Set To Support Ongoing Growth
Market Data
- Table 1 Sales of Personal Accessories by Category: Volume 2014-2019
- Table 2 Sales of Personal Accessories by Category: Value 2014-2019
- Table 3 Sales of Personal Accessories by Category: % Volume Growth 2014-2019
- Table 4 Sales of Personal Accessories by Category: % Value Growth 2014-2019
- Table 5 NBO Company Shares of Personal Accessories: % Value 2014-2018
- Table 6 LBN Brand Shares of Personal Accessories: % Value 2015-2018
- Table 7 Distribution of Personal Accessories by Format: % Value 2014-2019
- Table 8 Forecast Sales of Personal Accessories by Category: Volume 2019-2024
- Table 9 Forecast Sales of Personal Accessories by Category: Value 2019-2024
- Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2019-2024
- Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2019-2024
Definitions
Sources
- Summary 1 Research Sources
Headlines
Prospects
- Robust Demand for Upmarket Brands
- Tariff Cuts Boost Domestic Sales of Luxury Bags
- Emphasis on Sustainability Has Potential To Support Upmarket Shift in Demand
Competitive Landscape
- LVMH Riding Growing Domestic Demand for Luxury Brands
- Anta Acquires Amer Sports, Opening Up New Markets
- Gucci's Modernisation Resonates With Chinese Demand
Category Data
- Table 12 Sales of Bags and Luggage by Category: Volume 2014-2019
- Table 13 Sales of Bags and Luggage by Category: Value 2014-2019
- Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2014-2019
- Table 15 Sales of Bags and Luggage by Category: % Value Growth 2014-2019
- Table 16 Sales of Luggage by Type: % Value 2014-2019
- Table 17 NBO Company Shares of Bags and Luggage: % Value 2014-2018
- Table 18 LBN Brand Shares of Bags and Luggage: % Value 2015-2018
- Table 19 Distribution of Bags and Luggage by Format: % Value 2014-2019
- Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2019-2024
- Table 21 Forecast Sales of Bags and Luggage by Category: Value 2019-2024
- Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2019-2024
- Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2019-2024
Headlines
Prospects
- Increasing Demand for Gold Drives Fine Jewellery Growth
- Millennials Place Growing Emphasis on Self-expression
- Increasing Integration of Online and Store-based Activities
Competitive Landscape
- Chow Tai Fook Jewellery Group Thriving
- Consumer Brand-consciousness Serving To Boost Consolidation
- Manufacturers Target Younger Consumers With A Desire To Wear the Latest Items
Category Data
- Table 24 Sales of Jewellery by Category: Volume 2014-2019
- Table 25 Sales of Jewellery by Category: Value 2014-2019
- Table 26 Sales of Jewellery by Category: % Volume Growth 2014-2019
- Table 27 Sales of Jewellery by Category: % Value Growth 2014-2019
- Table 28 Sales of Costume Jewellery by Type: % Value 2014-2019
- Table 29 Sales of Fine Jewellery by Type: % Value 2014-2019
- Table 30 Sales of Fine Jewellery by Collection: % Value 2014-2019
- Table 31 Sales of Fine Jewellery by Metal: % Value 2014-2019
- Table 32 NBO Company Shares of Jewellery: % Value 2014-2018
- Table 33 LBN Brand Shares of Jewellery: % Value 2015-2018
- Table 34 Distribution of Jewellery by Format: % Value 2014-2019
- Table 35 Forecast Sales of Jewellery by Category: Volume 2019-2024
- Table 36 Forecast Sales of Jewellery by Category: Value 2019-2024
- Table 37 Forecast Sales of Jewellery by Category: % Volume Growth 2019-2024
- Table 38 Forecast Sales of Jewellery by Category: % Value Growth 2019-2024
Headlines
Prospects
- Rising Demand for High-end Watches
- Strong Demand for Mechanical Watches Amongst Male Consumers
- Swiss Brands Look To Build Online Presence
Competitive Landscape
- Targeting Millennials With Celebrity Endorsements
- Local Players Responding To Multinational Dominance
- A More Regulated E-commerce Environment
Category Data
- Table 39 Sales of Watches by Category: Volume 2014-2019
- Table 40 Sales of Watches by Category: Value 2014-2019
- Table 41 Sales of Watches by Category: % Volume Growth 2014-2019
- Table 42 Sales of Watches by Category: % Value Growth 2014-2019
- Table 43 Sales of Watches by Price Band: Volume 2014-2019
- Table 44 Sales of Watches by Price Band: Value 2014-2019
- Table 45 Sales of Watches by Price Band: % Volume Growth 2014-2019
- Table 46 Sales of Watches by Price Band: % Value Growth 2014-2019
- Table 47 NBO Company Shares of Watches: % Value 2014-2018
- Table 48 LBN Brand Shares of Watches: % Value 2015-2018
- Table 49 Distribution of Watches by Format: % Value 2014-2019
- Table 50 Forecast Sales of Watches by Category: Volume 2019-2024
- Table 51 Forecast Sales of Watches by Category: Value 2019-2024
- Table 52 Forecast Sales of Watches by Category: % Volume Growth 2019-2024
- Table 53 Forecast Sales of Watches by Category: % Value Growth 2019-2024
- Table 54 Forecast Sales of Watches by Price Band: Volume 2019-2024
- Table 55 Forecast Sales of Watches by Price Band: Value 2019-2024
- Table 56 Forecast Sales of Watches by Price Band: % Volume Growth 2019-2024
- Table 57 Forecast Sales of Watches by Price Band: % Value Growth 2019-2024
Headlines
Prospects
- Schoolchildren the Key Consumer Group
- Digitalisation Undermining Demand
- Pre-school Expansion and Changing Parental Attitudes To Boost Colouring
Competitive Landscape
- Shanghai M&g Stationery Inc Pulls Further Ahead of the Crowd
- Japanese Brands Appeal To Design-conscious Consumers
- Major Domestic Players Working To Update Distribution and Product Offer
Category Data
- Table 58 Sales of Writing Instruments by Category: Volume 2014-2019
- Table 59 Sales of Writing Instruments by Category: Value 2014-2019
- Table 60 Sales of Writing Instruments by Category: % Volume Growth 2014-2019
- Table 61 Sales of Writing Instruments by Category: % Value Growth 2014-2019
- Table 62 NBO Company Shares of Writing Instruments: % Value 2014-2018
- Table 63 LBN Brand Shares of Writing Instruments: % Value 2015-2018
- Table 64 Distribution of Writing Instruments by Format: % Value 2014-2019
- Table 65 Forecast Sales of Writing Instruments by Category: Volume 2019-2024
- Table 66 Forecast Sales of Writing Instruments by Category: Value 2019-2024
- Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2019-2024
- Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2019-2024
