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市場調査レポート

香港のホームケア用品市場

Home Care in Hong Kong, China

発行 Euromonitor International 商品コード 293130
出版日 ページ情報 英文 64 Pages
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香港のホームケア用品市場 Home Care in Hong Kong, China
出版日: 2016年01月19日 ページ情報: 英文 64 Pages
概要

当レポートでは、香港におけるホームケア用品市場について分析し、市場全体の動向と発展、市場データ(過去5年間の実績値と今後5年間の予測値)、主要企業のプロファイル(企業概要・事業戦略・競争力・事業実績など)、各部門の動向・競争力・将来展望などを調査しています。

香港のホームケア用品市場:産業の概要

  • エグゼクティブサマリー
  • 主な傾向と発展
  • 市場指標
  • 市場データ
  • 情報源

企業プロファイル

  • Kao (Hong Kong) Ltd
  • Lam Soon (hong Kong) Ltd
  • SC Johnson (hk) Ltd
  • Yick Fung Hong Cosmetic & Detergent Co Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • エアケア用品
  • 漂白剤
  • 食器洗い用品
  • 家庭用殺虫剤
  • ランドリーケア用品
  • 研磨剤
  • 表面ケア用品
  • トイレケア用品

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: HCPHK

Home care registered positive current retail value growth in 2015. Despite maturity, burgeoning demand for premium products drove growth.

Euromonitor International's Home Care in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Home Care Witnesses Positive Current Value Growth in 2015
  • Consumers Demand Premium, Added-value Products
  • International Brands Dominant
  • Slow But Steady Progress for Online Retailing Channels
  • Sustained Growth Is Expected Over the Forecast Period

Key Trends and Developments

  • Ingredient Disclosure Becomes A Possibility
  • Green Products Remain Niche
  • Internet Retailing Makes Slow But Steady Progress

Market Indicators

  • Table 1. Households 2010-2015

Market Data

  • Table 2. Sales of Home Care by Category: Value 2010-2015
  • Table 3. Sales of Home Care by Category: % Value Growth 2010-2015
  • Table 4. NBO Company Shares of Home Care: % Value 2011-2015
  • Table 5. LBN Brand Shares of Home Care: % Value 2012-2015
  • Table 6. Penetration of Private Label in Home Care by Category: % Value 2010-2015
  • Table 7. Distribution of Home Care by Format: % Value 2010-2015
  • Table 8. Distribution of Home Care by Format and Category: % Value 2015
  • Table 9. Forecast Sales of Home Care by Category: Value 2015-2020
  • Table 10. Forecast Sales of Home Care by Category: % Value Growth 2015-2020

Sources

  • Summary 1. Research Sources

Kao (hong Kong) Ltd in Home Care (hong Kong, China)

  • Strategic Direction
  • Key Facts
    • Summary 2. Kao (Hong Kong) Ltd: Key Facts
  • Competitive Positioning
    • Summary 3. Kao (Hong Kong) Ltd: Competitive Position 2015

Lam Soon (hong Kong) Ltd in Home Care (hong Kong, China)

  • Strategic Direction
  • Key Facts
    • Summary 4. Lam Soon (Hong Kong) Ltd: Key Facts
    • Summary 5. Lam Soon (Hong Kong) Ltd: Operational Indicators
  • Competitive Positioning
    • Summary 6. Lam Soon (Hong Kong) Ltd: Competitive Position 2015

SC Johnson (hk) Ltd in Home Care (hong Kong, China)

  • Strategic Direction
  • Key Facts
    • Summary 7. SC Johnson (HK) Ltd: Key Facts
  • Competitive Positioning
    • Summary 8. SC Johnson (HK) Ltd: Competitive Position 2015

Swipe (hk) Ltd in Home Care (hong Kong, China)

  • Strategic Direction
  • Key Facts
    • Summary 9. Swipe (HK) Ltd: Key Facts
  • Competitive Positioning
    • Summary 10. Swipe (HK) Ltd: Competitive Position 2015

Yick Fung Hong Cosmetic & Detergent Co Ltd in Home Care (hong Kong, China)

  • Strategic Direction
  • Key Facts
    • Summary 11. Yick Fung Hong Cosmetic & Detergent Co Ltd: Key Facts
  • Competitive Positioning
    • Summary 12. Yick Fung Hong Cosmetic & Detergent Co Ltd: Competitive Position 2015

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 11. Sales of Air Care by Category: Value 2010-2015
  • Table 12. Sales of Air Care by Category: % Value Growth 2010-2015
  • Table 13. Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
  • Table 14. Sales of Air Care by Fragrance: Value Ranking 2010-2015
  • Table 15. NBO Company Shares of Air Care: % Value 2011-2015
  • Table 16. LBN Brand Shares of Air Care: % Value 2012-2015
  • Table 17. Forecast Sales of Air Care by Category: Value 2015-2020
  • Table 18. Forecast Sales of Air Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 19. Sales of Bleach: Value 2010-2015
  • Table 20. Sales of Bleach: % Value Growth 2010-2015
  • Table 21. NBO Company Shares of Bleach: % Value 2011-2015
  • Table 22. LBN Brand Shares of Bleach: % Value 2012-2015
  • Table 23. Forecast Sales of Bleach: Value 2015-2020
  • Table 24. Forecast Sales of Bleach: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 25. Household Possession of Dishwashers 2010-2015

Category Data

  • Table 26. Sales of Dishwashing by Category: Value 2010-2015
  • Table 27. Sales of Dishwashing by Category: % Value Growth 2010-2015
  • Table 28. NBO Company Shares of Dishwashing: % Value 2011-2015
  • Table 29. LBN Brand Shares of Dishwashing: % Value 2012-2015
  • Table 30. Forecast Sales of Dishwashing by Category: Value 2015-2020
  • Table 31. Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 32. Sales of Home Insecticides by Category: Value 2010-2015
  • Table 33. Sales of Home Insecticides by Category: % Value Growth 2010-2015
  • Table 34. Sales of Spray/Aerosol Insecticides by Type: % Value 2010-2015
  • Table 35. NBO Company Shares of Home Insecticides: % Value 2011-2015
  • Table 36. LBN Brand Shares of Home Insecticides: % Value 2012-2015
  • Table 37. Forecast Sales of Home Insecticides by Category: Value 2015-2020
  • Table 38. Forecast Sales of Home Insecticides by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 39. Household Possession of Washing Machines 2010-2015

Category Data

  • Table 40. Sales of Laundry Care by Category: Value 2010-2015
  • Table 41. Sales of Laundry Care by Category: % Value Growth 2010-2015
  • Table 42. Sales of Laundry Aids by Category: Value 2010-2015
  • Table 43. Sales of Laundry Aids by Category: % Value Growth 2010-2015
  • Table 44. Sales of Laundry Detergents by Category: Value 2010-2015
  • Table 45. Sales of Laundry Detergents by Category: % Value Growth 2010-2015
  • Table 46. NBO Company Shares of Laundry Care: % Value 2011-2015
  • Table 47. LBN Brand Shares of Laundry Care: % Value 2012-2015
  • Table 48. NBO Company Shares of Laundry Aids: % Value 2011-2015
  • Table 49. LBN Brand Shares of Laundry Aids: % Value 2012-2015
  • Table 50. NBO Company Shares of Laundry Detergents: % Value 2011-2015
  • Table 51. LBN Brand Shares of Laundry Detergents: % Value 2012-2015
  • Table 52. Forecast Sales of Laundry Care by Category: Value 2015-2020
  • Table 53. Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 54. Sales of Polishes by Category: Value 2010-2015
  • Table 55. Sales of Polishes by Category: % Value Growth 2010-2015
  • Table 56. NBO Company Shares of Polishes: % Value 2011-2015
  • Table 57. LBN Brand Shares of Polishes: % Value 2012-2015
  • Table 58. Forecast Sales of Polishes by Category: Value 2015-2020
  • Table 59. Forecast Sales of Polishes by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 60. Sales of Surface Care by Category: Value 2010-2015
  • Table 61. Sales of Surface Care by Category: % Value Growth 2010-2015
  • Table 62. Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
  • Table 63. Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
  • Table 64. NBO Company Shares of Surface Care: % Value 2011-2015
  • Table 65. LBN Brand Shares of Surface Care: % Value 2012-2015
  • Table 66. NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
  • Table 67. LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
  • Table 68. Forecast Sales of Surface Care by Category: Value 2015-2020
  • Table 69. Forecast Sales of Surface Care by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 70. Sales of Toilet Care by Category: Value 2010-2015
  • Table 71. Sales of Toilet Care by Category: % Value Growth 2010-2015
  • Table 72. NBO Company Shares of Toilet Care: % Value 2011-2015
  • Table 73. LBN Brand Shares of Toilet Care: % Value 2012-2015
  • Table 74. Forecast Sales of Toilet Care by Category: Value 2015-2020
  • Table 75. Forecast Sales of Toilet Care by Category: % Value Growth 2015-2020
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