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市場調査レポート

香港のホームケア用品市場

Home Care in Hong Kong, China

発行 Euromonitor International 商品コード 293130
出版日 ページ情報 英文 54 Pages
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香港のホームケア用品市場 Home Care in Hong Kong, China
出版日: 2018年02月08日 ページ情報: 英文 54 Pages
概要

当レポートでは、香港におけるホームケア用品市場について分析し、市場全体の動向と発展、市場データ(過去5年間の実績値と今後5年間の予測値)、主要企業のプロファイル(企業概要・事業戦略・競争力・事業実績など)、各部門の動向・競争力・将来展望などを調査しています。

香港のホームケア用品市場:産業の概要

  • エグゼクティブサマリー
  • 主な傾向と発展
  • 市場指標
  • 市場データ
  • 情報源

企業プロファイル

  • Kao (Hong Kong) Ltd
  • Lam Soon (hong Kong) Ltd
  • SC Johnson (hk) Ltd
  • Yick Fung Hong Cosmetic & Detergent Co Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • エアケア用品
  • 漂白剤
  • 食器洗い用品
  • 家庭用殺虫剤
  • ランドリーケア用品
  • 研磨剤
  • 表面ケア用品
  • トイレケア用品
目次
Product Code: HCPHK

Although Hong Kong is a small island territory, it contains over seven million people with more than 2,500,000 domestic households and has continued to be one of the most densely populated metropolises in the world for decades. Various types of cleaners and cleaning aids are essential to modern life; the metropolis' large population has laid a solid foundation for a strong home care market. On top of this, the population expanded throughout the review period; hence, this sustained steadily risin...

Euromonitor International's Home Care in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

February 2018

LIST OF CONTENTS AND TABLES

Executive Summary

Home Care Continues To Record Current Value Growth in 2017

Convenience Is King

Bricks-and-mortar Stores Triumph Over E-commerce

the Competitive Landscape Is Static

Reaching Market Maturity

Market Indicators

  • Table 1 Households 2012-2017

Market Data

  • Table 2 Sales of Home Care by Category: Value 2012-2017
  • Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 4 NBO Company Shares of Home Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  • Table 7 Distribution of Home Care by Format: % Value 2012-2017
  • Table 8 Distribution of Home Care by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Air Care Posts A Small Decline in 2017

Spray/aerosol and Car Air Fresheners Record Growth in 2017

Oil Essences Supported by the Wellness Trend

Competitive Landscape

International Brands Dominate Over Local Brands

Disinfection Is Important, As Well As Fragrances

Air Care Moving Towards A Dynamic Future

Category Data

  • Table 11 Sales of Air Care by Category: Value 2012-2017
  • Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
  • Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
  • Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017
  • Table 15 NBO Company Shares of Air Care: % Value 2013-2017
  • Table 16 LBN Brand Shares of Air Care: % Value 2014-2017
  • Table 17 Forecast Sales of Air Care by Category: Value 2017-2022
  • Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Bleach Is the All-time Germ Killer

Insignificant Product Improvement in the Mature Category of Bleach

Fear of Health Threats Sustains Demand

Competitive Landscape

Keen Competition Between the Top Two Players

International Brands Dominate

Private Label on the Decline

Category Data

  • Table 19 Sales of Bleach: Value 2012-2017
  • Table 20 Sales of Bleach: % Value Growth 2012-2017
  • Table 21 NBO Company Shares of Bleach: % Value 2013-2017
  • Table 22 LBN Brand Shares of Bleach: % Value 2014-2017
  • Table 23 Forecast Sales of Bleach: Value 2017-2022
  • Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022

Headlines

Prospects

Value-added Features Drive Growth Within A Mature Category

Automatic Dishwashing Is Still Niche

Dishwashing Set To Record Slow Growth

Competitive Landscape

Lam Soon (hk) Continues To Lead Dishwashing

Activity From Tesco

Green Mentality Still Rather Weak in Hong Kong

Category Indicators

  • Table 25 Household Possession of Dishwashers 2012-2017

Category Data

  • Table 26 Sales of Dishwashing by Category: Value 2012-2017
  • Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017
  • Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017
  • Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017
  • Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022
  • Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Headlines

Prospects

Sales Stay on Upward Trend

Pet Ownership Drives Growth of Other Home Insecticides

Marginal Decline in Performance Anticipated

Competitive Landscape

International Players Continue To Lead

Private Label Still Insignificant Despite A Growing Presence

Variety of Products To Widen

Category Data

  • Table 32 Sales of Home Insecticides by Category: Value 2012-2017
  • Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017
  • Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
  • Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017
  • Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017
  • Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022
  • Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Headlines

Prospects

Sales Continue To Rise, Despite Category Maturity, With A Focus on Concentrated Products

Decline for Standard Powder Detergents

Changing Laundry Habits Limit the Prospects for Laundry Care

Competitive Landscape

Static Company Shares Within Laundry Care

Small Brands Striving for Expansion

Green Products Remain Niche

Category Indicators

  • Table 39 Household Possession of Washing Machines 2012-2017

Category Data

  • Table 40 Sales of Laundry Care by Category: Value 2012-2017
  • Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017
  • Table 42 Sales of Laundry Aids by Category: Value 2012-2017
  • Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  • Table 44 Sales of Laundry Detergents by Category: Value 2012-2017
  • Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  • Table 46 NBO Company Shares of Laundry Care: % Value 2013-2017
  • Table 47 LBN Brand Shares of Laundry Care: % Value 2014-2017
  • Table 48 NBO Company Shares of Laundry Aids: % Value 2013-2017
  • Table 49 LBN Brand Shares of Laundry Aids: % Value 2014-2017
  • Table 50 NBO Company Shares of Laundry Detergents: % Value 2013-2017
  • Table 51 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
  • Table 52 Forecast Sales of Laundry Care by Category: Value 2017-2022
  • Table 53 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Staying on the Downward Trend

Shrinking Flat Sizes Continue To Drive Sales Declines for Floor and Furniture Polish

Demand for Shoe Polish Also Falls

Competitive Landscape

SC Johnson's Stronghold in Polishes Unchallenged

Polishes Remains A Small Category Within Home Care

Low Presence for Private Label

Category Data

  • Table 54 Sales of Polishes by Category: Value 2012-2017
  • Table 55 Sales of Polishes by Category: % Value Growth 2012-2017
  • Table 56 NBO Company Shares of Polishes: % Value 2013-2017
  • Table 57 LBN Brand Shares of Polishes: % Value 2014-2017
  • Table 58 Forecast Sales of Polishes by Category: Value 2017-2022
  • Table 59 Forecast Sales of Polishes by Category: % Value Growth 2017-2022

Headlines

Prospects

Multi-purpose Cleaners Drives Growth of Surface Care

Speciality Cleaners Decline in Popularity Among Hong Kong Consumers

Too Busy for Housework

Competitive Landscape

the Stronghold of International Players

Private Label Is Struggling

the Green Cleaning Trend Is Yet To Arrive

Category Data

  • Table 60 Sales of Surface Care by Category: Value 2012-2017
  • Table 61 Sales of Surface Care by Category: % Value Growth 2012-2017
  • Table 62 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
  • Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
  • Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
  • Table 65 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2014
  • Table 66 NBO Company Shares of Surface Care: % Value 2013-2017
  • Table 67 LBN Brand Shares of Surface Care: % Value 2014-2017
  • Table 68 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
  • Table 69 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
  • Table 70 Forecast Sales of Surface Care by Category: Value 2017-2022
  • Table 71 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Headlines

Prospects

Weak Performance by Toilet Care in 2017

Toilet Liquids/foam Remains the Biggest Category Within Toilet Care

Demand for In-cistern Devices Reduces

Competitive Landscape

SC Johnson (hk) Continues To Dominate Toilet Care

Standard Brands Still Outperform Private Label

the Challenge of Convenience-led Consumers

Category Data

  • Table 72 Sales of Toilet Care by Category: Value 2012-2017
  • Table 73 Sales of Toilet Care by Category: % Value Growth 2012-2017
  • Table 74 NBO Company Shares of Toilet Care: % Value 2013-2017
  • Table 75 LBN Brand Shares of Toilet Care: % Value 2014-2017
  • Table 76 Forecast Sales of Toilet Care by Category: Value 2017-2022
  • Table 77 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
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