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市場調査レポート

香港のホームケア用品市場

Home Care in Hong Kong, China

発行 Euromonitor International 商品コード 293130
出版日 ページ情報 英文 66 Pages
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香港のホームケア用品市場 Home Care in Hong Kong, China
出版日: 2017年03月27日 ページ情報: 英文 66 Pages
概要

当レポートでは、香港におけるホームケア用品市場について分析し、市場全体の動向と発展、市場データ(過去5年間の実績値と今後5年間の予測値)、主要企業のプロファイル(企業概要・事業戦略・競争力・事業実績など)、各部門の動向・競争力・将来展望などを調査しています。

香港のホームケア用品市場:産業の概要

  • エグゼクティブサマリー
  • 主な傾向と発展
  • 市場指標
  • 市場データ
  • 情報源

企業プロファイル

  • Kao (Hong Kong) Ltd
  • Lam Soon (hong Kong) Ltd
  • SC Johnson (hk) Ltd
  • Yick Fung Hong Cosmetic & Detergent Co Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • エアケア用品
  • 漂白剤
  • 食器洗い用品
  • 家庭用殺虫剤
  • ランドリーケア用品
  • 研磨剤
  • 表面ケア用品
  • トイレケア用品

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: HCPHK

The essential nature of home care products sustained the current value growth of the market in 2016, in line with the CAGR seen in the review period. On the one hand, the maturity and high penetration of various categories hindered the overall growth potential of home care, despite various innovation efforts and marketing campaigns by manufacturers and retailers alike. On the other hand, consumers demanded premium and value-added features to ease their daily routines, given their hectic lifestyl...

Euromonitor International's Home Care in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

March 2017

LIST OF CONTENTS AND TABLES

Executive Summary

Home Care Registers Value Growth in 2016

Green Products Remain Niche

International Brands Dominate Home Care in 2016

Internet Retailing Is Insignificant

Home Care To See Positive Volume Growth Over the Forecast Period

Key Trends and Developments

Smaller Household Sizes and Tight Living Conditions Drive Growth in Home Care in 2016

International Brands Monopolise Home Care in 2016

Internet Retailing Remains Grounded in Home Care

Market Indicators

  • Table 1 Households 2011-2016

Market Data

  • Table 2 Sales of Home Care by Category: Value 2011-2016
  • Table 3 Sales of Home Care by Category: % Value Growth 2011-2016
  • Table 4 NBO Company Shares of Home Care: % Value 2012-2016
  • Table 5 LBN Brand Shares of Home Care: % Value 2013-2016
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  • Table 7 Distribution of Home Care by Format: % Value 2011-2016
  • Table 8 Distribution of Home Care by Format and Category: % Value 2016
  • Table 9 Forecast Sales of Home Care by Category: Value 2016-2021
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2016-2021

Sources

    • Summary 1 Research Sources

Kao (hong Kong) Ltd in Home Care (hong Kong, China)

  • Strategic Direction
  • Key Facts
    • Summary 2 Kao (Hong Kong) Ltd: Key Facts
  • Competitive Positioning
    • Summary 3 Kao (Hong Kong) Ltd: Competitive Position 2016

Lam Soon (hong Kong) Ltd in Home Care (hong Kong, China)

  • Strategic Direction
  • Key Facts
    • Summary 4 Lam Soon (Hong Kong) Ltd: Key Facts
    • Summary 5 Lam Soon (Hong Kong) Ltd: Operational Indicators
  • Competitive Positioning
    • Summary 6 Lam Soon (Hong Kong) Ltd: Competitive Position 2016

SC Johnson (hk) Ltd in Home Care (hong Kong, China)

  • Strategic Direction
  • Key Facts
    • Summary 7 SC Johnson (HK) Ltd: Key Facts
  • Competitive Positioning
    • Summary 8 SC Johnson (HK) Ltd: Competitive Position 2016

Swipe (hk) Ltd in Home Care (hong Kong, China)

  • Strategic Direction
  • Key Facts
    • Summary 9 Swipe (HK) Ltd: Key Facts
  • Competitive Positioning
    • Summary 10 Swipe (HK) Ltd: Competitive Position 2016

Yick Fung Hong Cosmetic & Detergent Co Ltd in Home Care (hong Kong, China)

  • Strategic Direction
  • Key Facts
    • Summary 11 Yick Fung Hong Cosmetic & Detergent Co Ltd: Key Facts
  • Competitive Positioning
    • Summary 12 Yick Fung Hong Cosmetic & Detergent Co Ltd: Competitive Position 2016

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 11 Sales of Air Care by Category: Value 2011-2016
  • Table 12 Sales of Air Care by Category: % Value Growth 2011-2016
  • Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
  • Table 14 Sales of Air Care by Fragrance: Value Ranking 2011-2016
  • Table 15 NBO Company Shares of Air Care: % Value 2012-2016
  • Table 16 LBN Brand Shares of Air Care: % Value 2013-2016
  • Table 17 Forecast Sales of Air Care by Category: Value 2016-2021
  • Table 18 Forecast Sales of Air Care by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 19 Bleach Usage: % of Volume Sales 2011-2016
  • Table 20 Sales of Bleach: Value 2011-2016
  • Table 21 Sales of Bleach: % Value Growth 2011-2016
  • Table 22 NBO Company Shares of Bleach: % Value 2012-2016
  • Table 23 LBN Brand Shares of Bleach: % Value 2013-2016
  • Table 24 Forecast Sales of Bleach: Value 2016-2021
  • Table 25 Forecast Sales of Bleach: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 26 Household Possession of Dishwashers 2011-2016

Category Data

  • Table 27 Sales of Dishwashing by Category: Value 2011-2016
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2011-2016
  • Table 29 NBO Company Shares of Dishwashing: % Value 2012-2016
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2013-2016
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2016-2021
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 33 Sales of Home Insecticides by Category: Value 2011-2016
  • Table 34 Sales of Home Insecticides by Category: % Value Growth 2011-2016
  • Table 35 Sales of Spray/Aerosol Insecticides by Type: % Value 2011-2016
  • Table 36 NBO Company Shares of Home Insecticides: % Value 2012-2016
  • Table 37 LBN Brand Shares of Home Insecticides: % Value 2013-2016
  • Table 38 Forecast Sales of Home Insecticides by Category: Value 2016-2021
  • Table 39 Forecast Sales of Home Insecticides by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Indicators

  • Table 40 Household Possession of Washing Machines 2011-2016

Category Data

  • Table 41 Sales of Laundry Care by Category: Value 2011-2016
  • Table 42 Sales of Laundry Care by Category: % Value Growth 2011-2016
  • Table 43 Sales of Laundry Aids by Category: Value 2011-2016
  • Table 44 Sales of Laundry Aids by Category: % Value Growth 2011-2016
  • Table 45 Sales of Laundry Detergents by Category: Value 2011-2016
  • Table 46 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
  • Table 47 NBO Company Shares of Laundry Care: % Value 2012-2016
  • Table 48 LBN Brand Shares of Laundry Care: % Value 2013-2016
  • Table 49 NBO Company Shares of Laundry Aids: % Value 2012-2016
  • Table 50 LBN Brand Shares of Laundry Aids: % Value 2013-2016
  • Table 51 NBO Company Shares of Laundry Detergents: % Value 2012-2016
  • Table 52 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
  • Table 53 Forecast Sales of Laundry Care by Category: Value 2016-2021
  • Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 55 Sales of Polishes by Category: Value 2011-2016
  • Table 56 Sales of Polishes by Category: % Value Growth 2011-2016
  • Table 57 NBO Company Shares of Polishes: % Value 2012-2016
  • Table 58 LBN Brand Shares of Polishes: % Value 2013-2016
  • Table 59 Forecast Sales of Polishes by Category: Value 2016-2021
  • Table 60 Forecast Sales of Polishes by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 61 Sales of Surface Care by Category: Value 2011-2016
  • Table 62 Sales of Surface Care by Category: % Value Growth 2011-2016
  • Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
  • Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
  • Table 65 NBO Company Shares of Surface Care: % Value 2012-2016
  • Table 66 LBN Brand Shares of Surface Care: % Value 2013-2016
  • Table 67 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
  • Table 68 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
  • Table 69 Forecast Sales of Surface Care by Category: Value 2016-2021
  • Table 70 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 71 Sales of Toilet Care by Category: Value 2011-2016
  • Table 72 Sales of Toilet Care by Category: % Value Growth 2011-2016
  • Table 73 NBO Company Shares of Toilet Care: % Value 2012-2016
  • Table 74 LBN Brand Shares of Toilet Care: % Value 2013-2016
  • Table 75 Forecast Sales of Toilet Care by Category: Value 2016-2021
  • Table 76 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021
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