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フィリピンの健康食品・健康飲料市場

Health and Wellness in the Philippines

出版日: | 発行: Euromonitor International | ページ情報: 英文 80 Pages | 納期: 即納可能 即納可能とは

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本日の銀行送金レート: 1USD=106.56円
フィリピンの健康食品・健康飲料市場
出版日: 2020年02月05日
発行: Euromonitor International
ページ情報: 英文 80 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

フィリピンの健康食品・飲料市場は、消費者の関心増大や製品の高付加価値といった要素に支えられて、2019年も順調な市場成長を遂げました。特に、2018年に砂糖税が導入されたため、食生活や栄養摂取の見直しの機運が高まり、健康食品・飲料のニーズも拡大しつつあります。他方、健康食品・飲料は一般の食料品よりも価格が高いため、消費者層が高所得者、特にマニラなどの都市圏の上流・中流階級に留まりがちになっています。それでも、景気回復や中産階級の台頭に伴い、健康食品・飲料の消費者ベースは当面は拡大傾向が続く見通しです。

当レポートでは、フィリピンの健康食品・健康飲料市場について分析し、市場の特徴や最新情勢・将来展望、市場動向データ (過去・今後6年間)、主要企業のプロファイルと戦略展開状況、カテゴリー別の詳細動向、といった情報を取りまとめてお届けいたします。

フィリピンの健康食品・健康飲料市場:産業の概要

  • エグゼクティブサマリー
    • 消費者の関心拡大に伴う、健康食品・飲料市場の緩やかな成長
    • 健康食品・飲料の商品の幅の拡張
    • Universal Robina Corp:大手多国籍企業との競合
    • スーパーマーケットの優位性を脅かす存在の不在
    • 流通網の拡充と消費者の意識高揚:プラス成長を下支えする要素
  • 市場データ
  • 情報源

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

フィリピンの健康食品・健康飲料市場:カテゴリー分析

  • 健康志向 (BFY) 飲料
  • 健康志向 (BFY) 加工食品
  • 強化/機能性飲料
  • 強化/機能性加工食品
  • 食物不耐性対応製品
  • 自然健康飲料
  • 自然健康加工食品
  • 有機飲料
  • 有機加工食品
目次
Product Code: HWFBPH

Positive growth was recorded in most health and wellness categories in 2019 as consumer awareness of the existence and added value of these products continued to expand. Among the major factors influencing demand across the industry during the year was the introduction of the tax on sugary products which occurred in 2018. This sharpened the focus of the public discourse on diet and nutrition, with the result that the pool of consumers who consciously opt for health and wellness references has ex...

Euromonitor International's Health and Wellness in Philippines report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

May 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY

Moderate growth recorded in health and wellness as consumer interest widens

The range of health and wellness products continues to expand

Universal Robina Corp competes with major multinational players

Supermarkets unlikely to face any serious challenge to its dominance

Expanding distribution and increasing awareness set to underpin positive growth

MARKET DATA

  • Table 1 Sales of Health and Wellness by Type: Value 2014-2019
  • Table 2 Sales of Health and Wellness by Type: % Value Growth 2014-2019
  • Table 3 Sales of Health and Wellness by Category: Value 2014-2019
  • Table 4 Sales of Health and Wellness by Category: % Value Growth 2014-2019
  • Table 5 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
  • Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
  • Table 7 NBO Company Shares of Health and Wellness: % Value 2015-2019
  • Table 8 LBN Brand Shares of Health and Wellness: % Value 2016-2019
  • Table 9 Distribution of Health and Wellness by Format: % Value 2014-2019
  • Table 10 Distribution of Health and Wellness by Format and Category: % Value 2019
  • Table 11 Forecast Sales of Health and Wellness by Type: Value 2019-2024
  • Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
  • Table 13 Forecast Sales of Health and Wellness by Category: Value 2019-2024
  • Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
  • Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
  • Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024

DEFINITIONS

SOURCES

    • Summary 1 Research Sources

HEADLINES

PROSPECTS

Volume growth returns to positive ground as the new post-sugar tax reality sets in

The distribution of better for you beverages remains focused on modern channels

BFY reduced caffeine beverages registers increasing demand

COMPETITIVE LANDSCAPE

Coca-Cola Bottlers dominates sales via its twin leading brands

Pepsi-Cola Products lags behind with its Pepsi Max brand

San Miguel Super Coffee Mix Co leads sales in reduced sugar instant coffee

CATEGORY DATA

  • Table 17 Sales of BFY Beverages by Category: Value 2014-2019
  • Table 18 Sales of BFY Beverages by Category: % Value Growth 2014-2019
  • Table 19 NBO Company Shares of BFY Beverages: % Value 2015-2019
  • Table 20 LBN Brand Shares of BFY Beverages: % Value 2016-2019
  • Table 21 Distribution of BFY Beverages by Format: % Value 2014-2019
  • Table 22 Forecast Sales of BFY Beverages by Category: Value 2019-2024
  • Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Century Tuna Lite drives strong volume growth in better for you packaged food

Limited innovation places restrictions on the category's growth potential

Coconut sugar emerges strongly as an alternative sweetener to sugar

COMPETITIVE LANDSCAPE

Unilever maintains leadership in better for you packaged food

Biotech JP Corp bets on innovation as corporate investment boosts its profile

San Miguel Corp focuses on expanding its production capacity

CATEGORY DATA

  • Table 24 Sales of BFY Packaged Food by Category: Value 2014-2019
  • Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
  • Table 26 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
  • Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
  • Table 28 Distribution of BFY Packaged Food by Format: % Value 2014-2019
  • Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
  • Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

The introduction of a sugar tax continues to compromise sales growth

Various mainstream brands focus on fortification as a point of difference

FF RTD tea continues to struggle

COMPETITIVE LANDSCAPE

Coca-Cola Bottlers leads sales with its FF carbonates brand Royal Tru-Orange

International players continue to dominate fortified/functional beverages sales

Del Monte remains the leading name in FF fruit/vegetable juice

CATEGORY DATA

  • Table 31 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
  • Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
  • Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
  • Table 34 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2014-2019
  • Table 35 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2014-2019
  • Table 36 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2014-2019
  • Table 37 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2014-2019
  • Table 38 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2014-2019
  • Table 39 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
  • Table 40 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
  • Table 41 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
  • Table 42 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
  • Table 43 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Positive sales growth is driven by strong demand for FF dairy and FF baby food

High sales and strong growth encourage innovation among numerous players

FF milk formula continues to face strong competition from breastmilk

COMPETITIVE LANDSCAPE

Nestle remains the leading player due to its strong position in FF dairy

Poor sales and fickle demand lead to the withdrawal of numerous brands

Strong sales potential results in higher levels of investment from key players

CATEGORY DATA

  • Table 44 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
  • Table 45 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
  • Table 46 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
  • Table 47 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
  • Table 48 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
  • Table 49 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2014-2019
  • Table 50 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
  • Table 51 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
  • Table 52 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
  • Table 53 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
  • Table 54 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
  • Table 55 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Free from dairy milk benefits from the widespread acceptance of soy-based products

Traditional consumption of tofu gives free from meat chilled meat substitutes a boost

Free from gluten packaged food slow to develop due to limited range of options

COMPETITIVE LANDSCAPE

AB Nutribev lead sales due to the popularity of its free from dairy milk brand Vitamilk

Vitasoy benefits from rising consumer interest in free from dairy

Tsukuba Dairy Products spurs the development of non-soy-based free from dairy

CATEGORY DATA

  • Table 56 Sales of Free From by Category: Value 2014-2019
  • Table 57 Sales of Free From by Category: % Value Growth 2014-2019
  • Table 58 NBO Company Shares of Free From: % Value 2015-2019
  • Table 59 LBN Brand Shares of Free From: % Value 2016-2019
  • Table 60 Distribution of Free From by Format: % Value 2014-2019
  • Table 61 Forecast Sales of Free From by Category: Value 2019-2024
  • Table 62 Forecast Sales of Free From by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Naturally healthy beverages benefits from the introduction of the sugar tax

NH tea experiences a dramatic increase in consumer interest

NH positioning is adopted by a wider range of tea brands

COMPETITIVE LANDSCAPE

Universal Robin Corp leads category sales via its C2 brand, the leader in RTD tea

Marketing campaigns remain largely below-the-line

Expanding distribution remains a key strategy in NH juice

CATEGORY DATA

  • Table 63 Sales of NH Beverages by Category: Value 2014-2019
  • Table 64 Sales of NH Beverages by Category: % Value Growth 2014-2019
  • Table 65 NBO Company Shares of NH Beverages: % Value 2015-2019
  • Table 66 LBN Brand Shares of NH Beverages: % Value 2016-2019
  • Table 67 Distribution of NH Beverages by Format: % Value 2014-2019
  • Table 68 Forecast Sales of NH Beverages by Category: Value 2019-2024
  • Table 69 Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Strong positive growth continues to be underpinned by traditional categories

New launches a sign of the changing face of naturally healthy food

Dried mango products continue to dominate sales in NH Fruit snacks

COMPETITIVE LANDSCAPE

Food Industries Inc maintained its position as the category leader

Gardenia registers the most positive performance in the category in 2019

Strong growth potential inspires higher investment and corporate activity

CATEGORY DATA

  • Table 70 Sales of NH Packaged Food by Category: Value 2014-2019
  • Table 71 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
  • Table 72 NBO Company Shares of NH Packaged Food: % Value 2015-2019
  • Table 73 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
  • Table 74 Distribution of NH Packaged Food by Format: % Value 2014-2019
  • Table 75 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
  • Table 76 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Negligible sales of organic packaged food largely attributable to limited availability

Limited consumer base likely to continue suppressing category growth potential

PROSPECTS

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