Product Code: HOMETR
Home and garden recorded remarkably slower current value growth in 2016 compared to its performances in 2014 and 2015, which was as a consequence of the tumultuous economic situation during the year and the uncertain economic outlook in the country. As a result, a significant number of home and garden manufacturers, particularly domestic indoor furniture producers, increased their focus on expanding their export networks at the end of the review period to balance the uncertainties on the domestic scene.
Euromonitor International's Home and Garden in Turkey report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2021 illustrate how market demand is expected to evolve in the medium-term.
Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home and Garden market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Euromonitor International
May 2017
LIST OF CONTENTS AND TABLES
Executive Summary
Home and Garden Registers Slow Value Growth in 2016
Fierce Price Competition Hampers Value Growth
Domestic Manufacturers Continue To Be Significant
Stronger Presence of Home and Garden Across Various Retail Channels
Positive Outlook for Home and Garden Over the Forecast Period
Key Trends and Developments
Worsening Economy Hinders Growth of Home and Garden
Sales Through Discounters and Internet Retailing Are on the Rise
Changing Consumer Trends Positively Affect Branded Product Sales
Emerging Retail Concepts
New Distribution Models/emerging Business Models
- Chart 1 Bernardo Paz San ve Dis Tic Ltd Sti: Bernardo, homewares and home furnishings retailing in Izmir
- Chart 2 EHM Magazacilik San ve Tic AS: English Home, homewares and home furnishings retailing in Izmir
Market Data
- Table 1 Sales of Home and Garden by Category: Value 2011-2016
- Table 2 Sales of Home and Garden by Category: % Value Growth 2011-2016
- Table 3 NBO Company Shares of Home and Garden: % Value 2012-2016
- Table 4 LBN Brand Shares of Home and Garden: % Value 2013-2016
- Table 5 Distribution of Home and Garden by Format: % Value 2011-2016
- Table 6 Forecast Sales of Home and Garden by Category: Value 2016-2021
- Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2016-2021
Definitions
Sources
- Summary 1 Research Sources
Betek Boya Ve Kimya San As in Home and Garden (turkey)
- Strategic Direction
- Key Facts
- Summary 2 Betek Boya ve Kimya San AS: Key Facts
- Summary 3 Betek Boya ve Kimya San AS: Operational Indicators
- Competitive Positioning
- Summary 4 Betek Boya ve Kimya San AS: Competitive Position 2016
Koctas Yapi Marketleri Ticaret As in Home and Garden (turkey)
- Strategic Direction
- Key Facts
- Summary 5 Koctas Yapi Marketleri Ticaret AS: Key Facts
- Summary 6 Koctas Yapi Marketleri Ticaret AS: Operational Indicators
- Company Background
- Chart 3 Koctas Yapi Marketleri Ticaret AS: Koctas in Izmir
- Internet Strategy
Private Label
- Summary 7 Koctas Yapi Marketleri Ticaret AS: Private Label Portfolio
- Competitive Positioning
- Summary 8 Koctas Yapi Marketleri Ticaret AS: Competitive Position 2016
Zorlu Holding As in Home and Garden (turkey)
- Strategic Direction
- Key Facts
- Summary 9 Zorlu Holding AS: Key Facts
- Competitive Positioning
- Summary 10 Zorlu Holding AS: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
- Table 8 Sales of Gardening by Category: Value 2011-2016
- Table 9 Sales of Gardening by Category: % Value Growth 2011-2016
- Table 10 NBO Company Shares of Gardening: % Value 2012-2016
- Table 11 LBN Brand Shares of Gardening: % Value 2013-2016
- Table 12 Distribution of Gardening by Format: % Value 2011-2016
- Table 13 Forecast Sales of Gardening by Category: Value 2016-2021
- Table 14 Forecast Sales of Gardening by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
- Table 15 Sales of Home Furnishings by Category: Value 2011-2016
- Table 16 Sales of Home Furnishings by Category: % Value Growth 2011-2016
- Table 17 NBO Company Shares of Home Furnishings: % Value 2012-2016
- Table 18 LBN Brand Shares of Home Furnishings: % Value 2013-2016
- Table 19 LBN Brand Shares of Light Sources: % Value 2013-2016
- Table 20 Distribution of Home Furnishings by Format: % Value 2011-2016
- Table 21 Forecast Sales of Home Furnishings by Category: Value 2016-2021
- Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
- Table 23 Sales of Home Improvement by Category: Value 2011-2016
- Table 24 Sales of Home Improvement by Category: % Value Growth 2011-2016
- Table 25 NBO Company Shares of Home Improvement: % Value 2012-2016
- Table 26 LBN Brand Shares of Home Improvement: % Value 2013-2016
- Table 27 Distribution of Home Improvement by Format: % Value 2011-2016
- Table 28 Forecast Sales of Home Improvement by Category: Value 2016-2021
- Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
- Table 30 Sales of Homewares by Category: Value 2011-2016
- Table 31 Sales of Homewares by Category: % Value Growth 2011-2016
- Table 32 Sales of Homewares by Material: % Value 2011-2016
- Table 33 NBO Company Shares of Homewares: % Value 2012-2016
- Table 34 LBN Brand Shares of Homewares: % Value 2013-2016
- Table 35 Distribution of Homewares by Format: % Value 2011-2016
- Table 36 Forecast Sales of Homewares by Category: Value 2016-2021
- Table 37 Forecast Sales of Homewares by Category: % Value Growth 2016-2021
