トルコの家庭・ガーデニング用品市場

当レポートでは、南アフリカにおける家庭用品およびガーデニング（園芸）用品の市場について分析し、全体的な構造・動向や、主要企業のプロファイル（企業概要・事業戦略・競争力・事業実績など）、カテゴリー別の市場動向・競争力・将来展望などを調査・推計しています。

産業概要：家庭・ガーデニング用品

• エグゼクティブサマリー
• 主な傾向と発展
• 市場データ
• 情報源

企業プロファイル

• Betek Boya ve Kimya Sanayi AS
• Boytas Mobilya Sanayi ve Ticaret AS
• Koctas Yapi Marketleri Ticaret As

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

• ガーデニング用品
• 家具
• リフォーム用品
• 家庭用品

Home and garden demonstrated another year of current value growth in 2018. However, in contrast with 2017, it was not due to an increase in overall consumer demand, which was stimulated by the government's loose fiscal policy in 2017; rather, it was driven by rocketing average unit prices, particularly in the second half of 2018. The average unit price of home and garden products experienced sharp year-on-year growth as a consequence of the rapid decline in the exchange rate of the Turkish lira.

Euromonitor International's Home and Garden in Turkey report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

April 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Home and Garden Registers Current Value Growth in 2018

A Dramatic Slowdown in Current Value Growth Due To Economic Downturn

Branded Products Continue To Benefit From Retail Modernisation

Sales Increase Through Discounters and Internet Retailing

Current Value Growth Due To Rising Prices and Economic Recovery

Market Data

• Table 1 Sales of Home and Garden by Category: Value 2013-2018
• Table 2 Sales of Home and Garden by Category: % Value Growth 2013-2018
• Table 3 NBO Company Shares of Home and Garden: % Value 2014-2018
• Table 4 LBN Brand Shares of Home and Garden: % Value 2015-2018
• Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
• Table 6 Distribution of Home and Garden by Format: % Value 2013-2018
• Table 7 Distribution of Home and Garden by Format and Category: % Value 2018
• Table 8 Forecast Sales of Home and Garden by Category: Value 2018-2023
• Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023

Sources

• Summary 1 Research Sources

Headlines

Prospects

Economic Hardship Continues To Hamper Value Growth

Power Tools Will Make A Strong Contribution To Value Growth

Home Paint Is Predicted To Recover

Competitive Landscape

Domestic Companies Continue To Lead

An Increase in Import Tariffs on Hand Tools

Izmir El Aletleri San Ve Tic Acquires Gedore and Altas

Category Data

• Table 10 Sales of Home Improvement by Category: Value 2013-2018
• Table 11 Sales of Home Improvement by Category: % Value Growth 2013-2018
• Table 12 NBO Company Shares of Home Improvement: % Value 2014-2018
• Table 13 LBN Brand Shares of Home Improvement: % Value 2015-2018
• Table 14 Distribution of Home Improvement by Format: % Value 2013-2018
• Table 15 Forecast Sales of Home Improvement by Category: Value 2018-2023
• Table 16 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023

Headlines

Prospects

Value Sales Are Expected To Pick-up

Growing Media Is Predicted To Make A Strong Contribution To Growth

Sales Through Emerging Retail Concepts Will Record Healthy Growth

Competitive Landscape

Gardena Dost Dis Tic Mum Leads Gardening

A Rising Number of Players in Emerging Categories

Fierce Competition Between Players in Growing Media

Category Data

• Table 17 Sales of Gardening by Category: Value 2013-2018
• Table 18 Sales of Gardening by Category: % Value Growth 2013-2018
• Table 19 NBO Company Shares of Gardening: % Value 2014-2018
• Table 20 LBN Brand Shares of Gardening: % Value 2015-2018
• Table 21 Distribution of Gardening by Format: % Value 2013-2018
• Table 22 Forecast Sales of Gardening by Category: Value 2018-2023
• Table 23 Forecast Sales of Gardening by Category: % Value Growth 2018-2023

Headlines

Prospects

Slow Current Value Growth in Homewares in the Forecast Period

Food Storage Will Continue To Benefit From Changing Lifestyles

Increasing Availability in Emerging Retail Concepts

Competitive Landscape

Pasabahce Cam San Ve Tic Leads Homewares

the Price Competition Increases

the Competitive Landscape in Homewares Is Predicted To Change

Category Data

• Table 24 Sales of Homewares by Category: Value 2013-2018
• Table 25 Sales of Homewares by Category: % Value Growth 2013-2018
• Table 26 Sales of Homewares by Material: % Value 2013-2018
• Table 27 NBO Company Shares of Homewares: % Value 2014-2018
• Table 28 LBN Brand Shares of Homewares: % Value 2015-2018
• Table 29 Distribution of Homewares by Format: % Value 2013-2018
• Table 30 Forecast Sales of Homewares by Category: Value 2018-2023
• Table 31 Forecast Sales of Homewares by Category: % Value Growth 2018-2023

Headlines

Prospects

Temporary Vat Exemption Has No Marked Impact

Light Sources Will Benefit From Rising Sales of Higher-quality Led Lamps

Home Textiles Is Set To Record Slowing Growth Due To Price Competition

Competitive Landscape

Domestic Companies Continue To Dominate Home Furnishings

the Number of Players in Led Lamps Is Expected To Gradually Increase

Phasing-out Inferior Products Should Offset the Price Competition

Category Data

• Table 32 Sales of Home Furnishings by Category: Value 2013-2018
• Table 33 Sales of Home Furnishings by Category: % Value Growth 2013-2018
• Table 34 NBO Company Shares of Home Furnishings: % Value 2014-2018
• Table 35 LBN Brand Shares of Home Furnishings: % Value 2015-2018
• Table 36 LBN Brand Shares of Light Sources: % Value 2015-2018
• Table 37 Distribution of Home Furnishings by Format: % Value 2013-2018
• Table 38 Forecast Sales of Home Furnishings by Category: Value 2018-2023
• Table 39 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023