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市場調査レポート
トルコの家庭・ガーデニング用品市場Home and Garden in Turkey |
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発行 | Euromonitor International | 商品コード | 286502 | ||||
出版日 | ページ情報 | 英文 37 Pages ![]() |
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価格 |
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トルコの家庭・ガーデニング用品市場 Home and Garden in Turkey | ||
出版日: 2018年05月03日 | ページ情報: 英文 37 Pages |
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当レポートでは、南アフリカにおける家庭用品およびガーデニング(園芸)用品の市場について分析し、全体的な構造・動向や、主要企業のプロファイル(企業概要・事業戦略・競争力・事業実績など)、カテゴリー別の市場動向・競争力・将来展望などを調査・推計しています。
※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。
Following a dramatic slowdown in economic growth and sharp depreciation of the Turkish lira against the euro and the US dollar, home and garden recorded modest current value growth between 2013 and 2016. However, in 2017, although there was no significant change in consumer purchasing power, the market achieved double-digit current value growth. This was largely a result of a significant reduction in VAT on indoor furniture, which subsequently heavily boosted demand.
Euromonitor International's Home and Garden in Turkey report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term.
Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Home and Garden Records Positive Current Value Growth in 2017
Increasing Price Sensitivity of Consumers Hampers Stronger Value Growth
Branded Home and Garden Gains Significant Value Share in 2017
Internet Retailers and Discounters Play A Key Role in Driving Value Growth
Further Steady Value Growth Anticipated Over the Forecast Period
Massive Urbanisation Will Continue To Hamper Growth
Internet Retailing Set To Gain Ground Over the Forecast Period
Gardena Continues To Lead Gardening
Manufacturers Expected To Focus on Emerging Categories
Lawn Mower Manufacturers Struggle To Gain Value Share Due To the Category's Modest Performance
Indoor Furniture Set To Continue To Record Healthy Growth As Branded Products Gain Ground
Price Competition Set To Intensify, Particularly in Home Textiles and Light Sources
Home Furnishings Through Internet Retailing Set To Perform Very Well
Local Players Lead Home Furnishings
Brand Manufacturers of Led Lamps Set To Be Challenged by Strong Volume Sales of Lower Quality Products
Power Tools To Continue To Make A Significant Contribution To Category Value Growth
Per Capita Sales of Decorative Paint To Register Slow But Positive Growth
Value Share of Internet Retailers and Discounters Expected To Rise Significantly
Local Players Maintain Their Positions in Home Improvement
Home Improvement Manufacturers To Focus on More Innovative Marketing and Communication Activities
Some Small and Medium-sized Home Improvement Players Expected To Exit the Marketplace
Homeware Value Sales Predicted To Recover in 2018
Food Storage To Remain the Best Performing Category Over the Forecast Period
Homewares Through Internet Retailing Set To Register Healthy Future Growth
Pasabahce Maintains Its Leading Position
Branded Homewares To Continue To Benefit From Modernisation in the Retailing Landscape
Manufacturers Expected To Invest Heavily in New Product Development