トルコの家庭・ガーデニング用品市場

当レポートでは、南アフリカにおける家庭用品およびガーデニング（園芸）用品の市場について分析し、全体的な構造・動向や、主要企業のプロファイル（企業概要・事業戦略・競争力・事業実績など）、カテゴリー別の市場動向・競争力・将来展望などを調査・推計しています。

産業概要：家庭・ガーデニング用品

• エグゼクティブサマリー
• 主な傾向と発展
• 市場データ
• 情報源

企業プロファイル

• Betek Boya ve Kimya Sanayi AS
• Boytas Mobilya Sanayi ve Ticaret AS
• Koctas Yapi Marketleri Ticaret As

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

• ガーデニング用品
• 家具
• リフォーム用品
• 家庭用品

Following a dramatic slowdown in economic growth and sharp depreciation of the Turkish lira against the euro and the US dollar, home and garden recorded modest current value growth between 2013 and 2016. However, in 2017, although there was no significant change in consumer purchasing power, the market achieved double-digit current value growth. This was largely a result of a significant reduction in VAT on indoor furniture, which subsequently heavily boosted demand.

Euromonitor International's Home and Garden in Turkey report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term.

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home and Garden market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

Home and Garden Records Positive Current Value Growth in 2017

Increasing Price Sensitivity of Consumers Hampers Stronger Value Growth

Branded Home and Garden Gains Significant Value Share in 2017

Internet Retailers and Discounters Play A Key Role in Driving Value Growth

Further Steady Value Growth Anticipated Over the Forecast Period

Market Data

• Table 1 Sales of Home and Garden by Category: Value 2012-2017
• Table 2 Sales of Home and Garden by Category: % Value Growth 2012-2017
• Table 3 NBO Company Shares of Home and Garden: % Value 2013-2017
• Table 4 LBN Brand Shares of Home and Garden: % Value 2014-2017
• Table 5 Distribution of Home and Garden by Format: % Value 2012-2017
• Table 6 Forecast Sales of Home and Garden by Category: Value 2017-2022
• Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022

Sources

• Summary 1 Research Sources

Headlines

Prospects

Massive Urbanisation Will Continue To Hamper Growth

Internet Retailing Set To Gain Ground Over the Forecast Period

Competitive Landscape

Gardena Continues To Lead Gardening

Manufacturers Expected To Focus on Emerging Categories

Lawn Mower Manufacturers Struggle To Gain Value Share Due To the Category's Modest Performance

Category Data

• Table 8 Sales of Gardening by Category: Value 2012-2017
• Table 9 Sales of Gardening by Category: % Value Growth 2012-2017
• Table 10 NBO Company Shares of Gardening: % Value 2013-2017
• Table 11 LBN Brand Shares of Gardening: % Value 2014-2017
• Table 12 Distribution of Gardening by Format: % Value 2012-2017
• Table 13 Forecast Sales of Gardening by Category: Value 2017-2022
• Table 14 Forecast Sales of Gardening by Category: % Value Growth 2017-2022

Headlines

Prospects

Indoor Furniture Set To Continue To Record Healthy Growth As Branded Products Gain Ground

Price Competition Set To Intensify, Particularly in Home Textiles and Light Sources

Home Furnishings Through Internet Retailing Set To Perform Very Well

Competitive Landscape

Local Players Lead Home Furnishings

Brand Manufacturers of Led Lamps Set To Be Challenged by Strong Volume Sales of Lower Quality Products

Category Data

• Table 15 Sales of Home Furnishings by Category: Value 2012-2017
• Table 16 Sales of Home Furnishings by Category: % Value Growth 2012-2017
• Table 17 NBO Company Shares of Home Furnishings: % Value 2013-2017
• Table 18 LBN Brand Shares of Home Furnishings: % Value 2014-2017
• Table 19 LBN Brand Shares of Light Sources: % Value 2014-2017
• Table 20 Distribution of Home Furnishings by Format: % Value 2012-2017
• Table 21 Forecast Sales of Home Furnishings by Category: Value 2017-2022
• Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022

Headlines

Prospects

Power Tools To Continue To Make A Significant Contribution To Category Value Growth

Per Capita Sales of Decorative Paint To Register Slow But Positive Growth

Value Share of Internet Retailers and Discounters Expected To Rise Significantly

Competitive Landscape

Local Players Maintain Their Positions in Home Improvement

Home Improvement Manufacturers To Focus on More Innovative Marketing and Communication Activities

Some Small and Medium-sized Home Improvement Players Expected To Exit the Marketplace

Category Data

• Table 23 Sales of Home Improvement by Category: Value 2012-2017
• Table 24 Sales of Home Improvement by Category: % Value Growth 2012-2017
• Table 25 NBO Company Shares of Home Improvement: % Value 2013-2017
• Table 26 LBN Brand Shares of Home Improvement: % Value 2014-2017
• Table 27 Distribution of Home Improvement by Format: % Value 2012-2017
• Table 28 Forecast Sales of Home Improvement by Category: Value 2017-2022
• Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022

Headlines

Prospects

Homeware Value Sales Predicted To Recover in 2018

Food Storage To Remain the Best Performing Category Over the Forecast Period

Homewares Through Internet Retailing Set To Register Healthy Future Growth

Competitive Landscape

Pasabahce Maintains Its Leading Position

Branded Homewares To Continue To Benefit From Modernisation in the Retailing Landscape

Manufacturers Expected To Invest Heavily in New Product Development

Category Data

• Table 30 Sales of Homewares by Category: Value 2012-2017
• Table 31 Sales of Homewares by Category: % Value Growth 2012-2017
• Table 32 Sales of Homewares by Material: % Value 2012-2017
• Table 33 NBO Company Shares of Homewares: % Value 2013-2017
• Table 34 LBN Brand Shares of Homewares: % Value 2014-2017
• Table 35 Distribution of Homewares by Format: % Value 2012-2017
• Table 36 Forecast Sales of Homewares by Category: Value 2017-2022
• Table 37 Forecast Sales of Homewares by Category: % Value Growth 2017-2022