Product Code: HOMETR
Home and garden demonstrated another year of current value growth in 2018. However, in contrast with 2017, it was not due to an increase in overall consumer demand, which was stimulated by the government's loose fiscal policy in 2017; rather, it was driven by rocketing average unit prices, particularly in the second half of 2018. The average unit price of home and garden products experienced sharp year-on-year growth as a consequence of the rapid decline in the exchange rate of the Turkish lira.
Euromonitor International's ‘Home and Garden in Turkey report ’offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term.
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home and Garden market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Executive Summary
- Home and Garden Registers Current Value Growth in 2018
- A Dramatic Slowdown in Current Value Growth Due To Economic Downturn
- Branded Products Continue To Benefit From Retail Modernisation
- Sales Increase Through Discounters and Internet Retailing
- Current Value Growth Due To Rising Prices and Economic Recovery
Market Data
- Table 1 Sales of Home and Garden by Category: Value 2013-2018
- Table 2 Sales of Home and Garden by Category: % Value Growth 2013-2018
- Table 3 NBO Company Shares of Home and Garden: % Value 2014-2018
- Table 4 LBN Brand Shares of Home and Garden: % Value 2015-2018
- Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
- Table 6 Distribution of Home and Garden by Format: % Value 2013-2018
- Table 7 Distribution of Home and Garden by Format and Category: % Value 2018
- Table 8 Forecast Sales of Home and Garden by Category: Value 2018-2023
- Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023
Sources
- Summary 1 Research Sources
Headlines
Prospects
- Economic Hardship Continues To Hamper Value Growth
- Power Tools Will Make A Strong Contribution To Value Growth
- Home Paint Is Predicted To Recover
Competitive Landscape
- Domestic Companies Continue To Lead
- An Increase in Import Tariffs on Hand Tools
- Izmir El Aletleri San Ve Tic Acquires Gedore and Altas
Category Data
- Table 10 Sales of Home Improvement by Category: Value 2013-2018
- Table 11 Sales of Home Improvement by Category: % Value Growth 2013-2018
- Table 12 NBO Company Shares of Home Improvement: % Value 2014-2018
- Table 13 LBN Brand Shares of Home Improvement: % Value 2015-2018
- Table 14 Distribution of Home Improvement by Format: % Value 2013-2018
- Table 15 Forecast Sales of Home Improvement by Category: Value 2018-2023
- Table 16 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023
Headlines
Prospects
- Value Sales Are Expected To Pick-up
- Growing Media Is Predicted To Make A Strong Contribution To Growth
- Sales Through Emerging Retail Concepts Will Record Healthy Growth
Competitive Landscape
- Gardena Dost Dis Tic Mum Leads Gardening
- A Rising Number of Players in Emerging Categories
- Fierce Competition Between Players in Growing Media
Category Data
- Table 17 Sales of Gardening by Category: Value 2013-2018
- Table 18 Sales of Gardening by Category: % Value Growth 2013-2018
- Table 19 NBO Company Shares of Gardening: % Value 2014-2018
- Table 20 LBN Brand Shares of Gardening: % Value 2015-2018
- Table 21 Distribution of Gardening by Format: % Value 2013-2018
- Table 22 Forecast Sales of Gardening by Category: Value 2018-2023
- Table 23 Forecast Sales of Gardening by Category: % Value Growth 2018-2023
Headlines
Prospects
- Slow Current Value Growth in Homewares in the Forecast Period
- Food Storage Will Continue To Benefit From Changing Lifestyles
- Increasing Availability in Emerging Retail Concepts
Competitive Landscape
- Pasabahce Cam San Ve Tic Leads Homewares
- the Price Competition Increases
- the Competitive Landscape in Homewares Is Predicted To Change
Category Data
- Table 24 Sales of Homewares by Category: Value 2013-2018
- Table 25 Sales of Homewares by Category: % Value Growth 2013-2018
- Table 26 Sales of Homewares by Material: % Value 2013-2018
- Table 27 NBO Company Shares of Homewares: % Value 2014-2018
- Table 28 LBN Brand Shares of Homewares: % Value 2015-2018
- Table 29 Distribution of Homewares by Format: % Value 2013-2018
- Table 30 Forecast Sales of Homewares by Category: Value 2018-2023
- Table 31 Forecast Sales of Homewares by Category: % Value Growth 2018-2023
Headlines
Prospects
- Temporary Vat Exemption Has No Marked Impact
- Light Sources Will Benefit From Rising Sales of Higher-quality Led Lamps
- Home Textiles Is Set To Record Slowing Growth Due To Price Competition
Competitive Landscape
- Domestic Companies Continue To Dominate Home Furnishings
- the Number of Players in Led Lamps Is Expected To Gradually Increase
- Phasing-out Inferior Products Should Offset the Price Competition
Category Data
- Table 32 Sales of Home Furnishings by Category: Value 2013-2018
- Table 33 Sales of Home Furnishings by Category: % Value Growth 2013-2018
- Table 34 NBO Company Shares of Home Furnishings: % Value 2014-2018
- Table 35 LBN Brand Shares of Home Furnishings: % Value 2015-2018
- Table 36 LBN Brand Shares of Light Sources: % Value 2015-2018
- Table 37 Distribution of Home Furnishings by Format: % Value 2013-2018
- Table 38 Forecast Sales of Home Furnishings by Category: Value 2018-2023
- Table 39 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023
