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市場調査レポート
トルコの家庭・ガーデニング用品市場Home and Garden in Turkey |
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| 発行 | Euromonitor International | 商品コード | 286502 | ||||
| 出版日 | ページ情報 | 英文 45 Pages  |
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| トルコの家庭・ガーデニング用品市場 Home and Garden in Turkey | ||
| 出版日: 2020年05月07日 | ページ情報: 英文 45 Pages |
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当レポートでは、南アフリカにおける家庭用品およびガーデニング（園芸）用品の市場について分析し、全体的な構造・動向や、主要企業のプロファイル（企業概要・事業戦略・競争力・事業実績など）、カテゴリー別の市場動向・競争力・将来展望などを調査・推計しています。
※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。
Home and garden recorded stronger current value growth in 2019 than a year earlier, but failed to match the double-digit percentage growth seen in 2017, as the overall market performance continued to be largely governed by home furnishings, which accounts for by far the biggest share of home and garden in Turkey. This performance was, to an extent, heavily influenced by ongoing stagnation in consumer purchasing power. Although the 2019 performance might have been seen as slightly disappointing,...
Euromonitor International's Home and Garden in Turkey report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Euromonitor International
May 2020
List OF CONTENTS AND TABLES
EXECUTIVE SUMMARY
Home and garden current value growth rate strengthens in 2019
Some government actions have more success than others
Branded products continue to benefit from retail modernisation
Sales increase through discounters and internet retailing
Current value growth due to rising prices and economic recovery
MARKET DATA
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
HEADLINES
PROSPECTS
Popularity of hobby gardening helping to drive sales
Watering's dynamism driven by strong performance of branded products
Sales through emerging retail concepts will record healthy growth
COMPETITIVE LANDSCAPE
Leading player Gardena boosted by strong performance in watering
Vilmorin Anadolu Tohumculuk expected to benefit from its strong position in growing media
Fierce competition in lawn mowers helps keep down price rises
CATEGORY DATA
HEADLINES
PROSPECTS
VAT cut on indoor furniture has no marked impact
Government takes action to halt the supply of low-quality LED lamps
Home textiles and window coverings to record stronger growth
COMPETITIVE LANDSCAPE
Domestic companies lead home furnishings
Increasing competition expected in LED lamps
IKEA brand continues to grow in Turkey
CATEGORY DATA
HEADLINES
PROSPECTS
Home improvement rebounds in 2019 after the slowdown in growth in 2018
Home paint struggling at the moment but will pick up again from 2021
Power tools performing strongly, particularly cordless models
COMPETITIVE LANDSCAPE
Domestic companies continue to lead
International players lead power tools
Izmir El Aletleri San ve Tic dominates hand tools after Gedore and Altas acquisitiions
CATEGORY DATA
HEADLINES
PROSPECTS
Glass homewares to see a pick-up in current value growth in the forecast period
Dinnerware growth benefits from widening availability in modern retailing
Food storage will continue to benefit from changing lifestyles
COMPETITIVE LANDSCAPE
Pasabahce still leads homewares, but loses share as glass homewares struggles
Price competition increases
Discounters popular with price-sensitive consumers
CATEGORY DATA
