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市場調査レポート

南アフリカの家庭・ガーデニング用品市場

Home and Garden in South Africa

発行 Euromonitor International 商品コード 283460
出版日 ページ情報 英文 41 Pages
納期: 即日から翌営業日
価格
本日の銀行送金レート: 1USD=107.13円で換算しております。
南アフリカの家庭・ガーデニング用品市場 Home and Garden in South Africa
出版日: 2020年06月17日 ページ情報: 英文 41 Pages
概要

当レポートでは、南アフリカにおける家庭用品およびガーデニング (園芸) 用品の市場について分析し、全体的な構造・動向や、主要企業のプロファイル (企業概要・事業戦略・競争力・事業実績など)、カテゴリー別の市場動向・競争力・将来展望などを調査・推計しております。

産業概要:家庭・ガーデニング用品

  • エグゼクティブ・サマリー
  • 主な傾向と発展
  • 新規流通モデル
  • 市場データ
  • 定義
  • 情報源

企業プロファイル

  • Cadac (pty) Ltd
  • Kansai Plascon Africa Ltd
  • Massmart Holding Ltd

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • ガーデニング用品
  • 家具
  • リフォーム用品
  • 家庭用品
目次
Product Code: HOMEZA

In 2019, home and garden in South Africa recorded steady levels of growth, albeit slightly lower than growth the previous year. Growth in the industry was driven by home paints, horticulture and hardware, with the rise of urbanisation and apartment living boosting value sales in all these areas. Despite this, growth was also stifled by several factors. Firstly, the challenging economic situation in the country saw some consumers looking for alternative solutions, such as DIY, rather than investi...

Euromonitor International's‘ Home and Garden in South Africa report’ offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

EXECUTIVE SUMMARY

Growth is driven by increasing urbanisation, however, levels are stifled due to the challenging economy, and consumers focus on DIY

Rising apartment living, DIY trends, and the growing preference for LED bulbs shapes the landscape in 2019

Mr Price Group Ltd leads the landscape, as private label has a challenging year, competing against established brands

E-commerce, warehouse clubs and non-traditional furnishing stores are becoming a growing threat to traditional retailers on the landscape

Growth across the forecast period is driven by home improvements, as consumers continue to invest in their properties

MARKET DATA

  • Table 1 Sales of Home and Garden by Category: Value 2014-2019
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
  • Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
  • Table 5 Distribution of Home and Garden by Format: % Value 2014-2019
  • Table 6 Distribution of Home and Garden by Format and Category: % Value 2019
  • Table 7 Forecast Sales of Home and Garden by Category: Value 2019-2024
  • Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024

CORONAVIRUS (COVID-19)

SOURCES

    • Summary 1 Research Sources

HEADLINES

PROSPECTS

Urbanisation boosts sales for gardening, which remains a pastime more evident among suburban homeowners

The challenging economic environment makes it difficult for many to purchase a house, stifling growth for gardening

Lawnmowers are back in business, as drought restrictions are removed

COMPETITIVE LANDSCAPE

No change at the top as gardening is led by players with strong brand presence, available through multiple retailers across the country

New players are hesitant to enter the landscape, as gardening is not considered a priority by many

Growth is low for the forecast period as many consumers become more conscious of their water use in the garden

CATEGORY DATA

  • Table 9 Sales of Gardening by Category: Value 2014-2019
  • Table 10 Sales of Gardening by Category: % Value Growth 2014-2019
  • Table 11 NBO Company Shares of Gardening: % Value 2015-2019
  • Table 12 LBN Brand Shares of Gardening: % Value 2016-2019
  • Table 13 Distribution of Gardening by Format: % Value 2014-2019
  • Table 14 Forecast Sales of Gardening by Category: Value 2019-2024
  • Table 15 Forecast Sales of Gardening by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

The economic environment puts a strain on sales, however many consumers turn to DIY solutions for cheaper alternatives

Younger people are renting more apartments, boosting demand for modern and urban-inspired home furnishings

LED bulbs and LED lamps gain popularity as consumers appreciate the cost efficiency of these items

COMPETITIVE LANDSCAPE

Mr Price continues to lead with its competitive prices, as Lewis Group remains a key competitor, despite losing share over the review period

Warehouse clubs and non-traditional furniture players become big competition, having low price-points for their modern offerings

Barbeques remain a popular activity in South Africa, and as such, smaller players continue to evolve the competitive landscape

CATEGORY DATA

  • Table 16 Sales of Home Furnishings by Category: Value 2014-2019
  • Table 17 Sales of Home Furnishings by Category: % Value Growth 2014-2019
  • Table 18 NBO Company Shares of Home Furnishings: % Value 2015-2019
  • Table 19 LBN Brand Shares of Home Furnishings: % Value 2016-2019
  • Table 20 LBN Brand Shares of Light Sources: % Value 2016-2019
  • Table 21 Distribution of Home Furnishings by Format: % Value 2014-2019
  • Table 22 Forecast Sales of Home Furnishings by Category: Value 2019-2024
  • Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

To maintain sales when consumers are price-sensitive, players focus on low price-points, deals and promotions

Private label offerings have success in home paints, however, brands are chosen in other areas, benefiting from established consumer trust

Do-it-yourself home improvement activities remain relevant for homeowners

COMPETITIVE LANDSCAPE

Despite the heightened competition, Kansai Plascon continues to lead the landscape, running successful price promotions on its products

Leroy Merlin enters the landscape, bringing competition to Builders Warehouse, Cashbuild and Brights Hardware stores

Wholesale Housing Supplies aligns with Stanley Black & Decker to improve profits for both businesses

CATEGORY DATA

  • Table 24 Sales of Home Improvement by Category: Value 2014-2019
  • Table 25 Sales of Home Improvement by Category: % Value Growth 2014-2019
  • Table 26 NBO Company Shares of Home Improvement: % Value 2015-2019
  • Table 27 LBN Brand Shares of Home Improvement: % Value 2016-2019
  • Table 28 Distribution of Home Improvement by Format: % Value 2014-2019
  • Table 29 Forecast Sales of Home Improvement by Category: Value 2019-2024
  • Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

Kitchen utensils and food storage record growth, driven by a wide range of product choice and an extensive range of private label goods

A preference for colour and unique, interesting designs boosts growth in homewares

Consumer demands for quality, non-toxic goods with long life-spans drives growth for homewares

COMPETITIVE LANDSCAPE

Mr Price Group leads the landscape, as Tupperware South Africa remains in second place, appealing to mass consumers in the country

Innovative in-store approaches are set to boost the industry forward, attracting consumers with fresh, appealing concepts

Hendler & Hart looks to boost sales, by expanding its product range with premium offerings from Tefal and Krups

CATEGORY DATA

  • Table 31 Sales of Homewares by Category: Value 2014-2019
  • Table 32 Sales of Homewares by Category: % Value Growth 2014-2019
  • Table 33 Sales of Homewares by Material: % Value 2014-2019
  • Table 34 NBO Company Shares of Homewares: % Value 2015-2019
  • Table 35 LBN Brand Shares of Homewares: % Value 2016-2019
  • Table 36 Distribution of Homewares by Format: % Value 2014-2019