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市場調査レポート

ベトナムの健康食品・飲料市場

Health and Wellness in Vietnam

発行 Euromonitor International 商品コード 283452
出版日 ページ情報 英文 70 Pages
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本日の銀行送金レート: 1USD=108.28円で換算しております。
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ベトナムの健康食品・飲料市場 Health and Wellness in Vietnam
出版日: 2019年04月04日 ページ情報: 英文 70 Pages
概要

当レポートでは、ベトナムにおける健康・ウェルネス向け食品・飲料の市場について分析し、市場の全体的構造や将来動向(今後6年間分)、主要企業のプロファイル(企業概要・事業戦略・競争力など)、各製品市場の動向・競争力・将来展望などを調査・推計しています。

ベトナムの健康食品・飲料市場:産業概要

  • エグゼクティブサマリー
  • 主な傾向と発展
  • 市場データ
  • 付録
  • 情報源

企業プロファイル

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 健康飲料市場
  • 健康加工食品市場
  • 食品不耐性市場
  • 強化/機能性飲料市場
  • 強化/機能性食品市場
  • 自然健康飲料市場
  • 自然健康食品市場
  • 有機飲料市場
  • 有機加工食品市場
目次
Product Code: HWFBVN

People in Vietnam are becoming increasingly health-conscious. Together with growing participation in sports and fitness activities, one of the main manifestations of this trend is rising consumption of health and wellness packaged food and beverages. Demand for such products is concentrated in urban areas, particularly major population centres like Ho Chi Minh City and Hanoi, and remains strongest among middle- and high-income consumers, who tend to be more willing to pay higher prices for healt...

Euromonitor International's Health and Wellness in Vietnam report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2014-2018, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

April 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Rising Health-consciousness Boosts Consumption of Health and Wellness Products

Ff Products Continue To Gain Popularity in Vietnam

Vinamilk Remains the Overall Market Leader in 2018

Demand for Heath and Wellness Products Is Concentrated in Cities

Outlook for the Forecast Period Remains Positive

Market Data

  • Table 1 Sales of Health and Wellness by Type: Value 2013-2018
  • Table 2 Sales of Health and Wellness by Type: % Value Growth 2013-2018
  • Table 3 Sales of Health and Wellness by Category: Value 2013-2018
  • Table 4 Sales of Health and Wellness by Category: % Value Growth 2013-2018
  • Table 5 Sales of Health and Wellness by Prime Positioning: Value 2013-2018
  • Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2013-2018
  • Table 7 NBO Company Shares of Health and Wellness: % Value 2014-2018
  • Table 8 LBN Brand Shares of Health and Wellness: % Value 2015-2018
  • Table 9 Distribution of Health and Wellness by Format: % Value 2013-2018
  • Table 10 Distribution of Health and Wellness by Format and Category: % Value 2018
  • Table 11 Forecast Sales of Health and Wellness by Type: Value 2018-2023
  • Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2018-2023
  • Table 13 Forecast Sales of Health and Wellness by Category: Value 2018-2023
  • Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2018-2023
  • Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2018-2023
  • Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Consumer Interest in Bfy Beverages Remains Low

Bfy Carbonates Are the Only Product Type To Register Significant Sales

Increased Investment by Producers Should Strengthen Interest in Bfy Beverages

Competitive Landscape

Coca-Cola Claims the Overall Lead in Bfy Beverages in 2018

Presence of Local Manufacturers Remains Negligible

Potential for Local Companies To Develop Reduced Sugar Juice and Rtd Tea Products

Category Data

  • Table 17 Sales of BFY Beverages by Category: Value 2013-2018
  • Table 18 Sales of BFY Beverages by Category: % Value Growth 2013-2018
  • Table 19 NBO Company Shares of BFY Beverages: % Value 2014-2018
  • Table 20 LBN Brand Shares of BFY Beverages: % Value 2015-2018
  • Table 21 Distribution of BFY Beverages by Format: % Value 2013-2018
  • Table 22 Forecast Sales of BFY Beverages by Category: Value 2018-2023
  • Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2018-2023

Headlines

Prospects

Low Consumer Awareness Remains A Key Challenge for Bfy Packaged Food

Potential for Development of New Reduced Salt Products in Vietnam

Competitive Landscape

Perfetti Van Melle Leads A Highly Fragmented Competitive Environment

Dairy Producers Are Well Represented in Bfy Packaged Food

New Entries Likely in Reduced Fat Dairy and Sauces, Dressings and Condiments

Category Data

  • Table 24 Sales of BFY Packaged Food by Category: Value 2013-2018
  • Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2013-2018
  • Table 26 NBO Company Shares of BFY Packaged Food: % Value 2014-2018
  • Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2015-2018
  • Table 28 Distribution of BFY Packaged Food by Format: % Value 2013-2018
  • Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2018-2023
  • Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2018-2023

Headlines

Prospects

Rising Health-consciousness Boosts Demand for Ff Energy and Sports Drinks

Demand for Ff Malt-based Hot Drinks Slows As Rtd Products Gain Popularity

Energy and Sports Drinks Products Set To Remain Dominant in Ff Soft Drinks

Competitive Landscape

Suntory PepsiCo Continues To Lead Ff Beverages

Competition Intensifies in Ff Sports Drinks and Ff Energy Drinks

International Players Set To Remain Dominant

Category Data

  • Table 31 Sales of Fortified/Functional Beverages by Category: Value 2013-2018
  • Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2013-2018
  • Table 33 NBO Company Shares of Fortified/Functional Beverages: % Value 2014-2018
  • Table 34 LBN Brand Shares of Fortified/Functional Beverages: % Value 2015-2018
  • Table 35 Distribution of Fortified/Functional Beverages by Format: % Value 2013-2018
  • Table 36 Forecast Sales of Fortified/Functional Beverages by Category: Value 2018-2023
  • Table 37 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2018-2023

Headlines

Prospects

Ff Packaged Food Remains the Largest Health and Wellness Category in Vietnam

Ff Yoghurt Continues To Perform Strongly in 2018

Competitive Landscape

Vinamilk Maintains Its Overall Lead in 2018

Ff Packaged Food Set To Become More Competitive and Fragmented

Investment in Educational Campaigns Needed To Strengthen Trust in Ff Products

Category Data

  • Table 38 Sales of Fortified/Functional Packaged Food by Category: Value 2013-2018
  • Table 39 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2013-2018
  • Table 40 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2013-2018
  • Table 41 Key Functional Ingredients in Fortified/Functional Bread: % Value 2013-2018
  • Table 42 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2013-2018
  • Table 43 Key Functional Ingredients in Fortified/Functional Milk: % Value 2013-2018
  • Table 44 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2013-2018
  • Table 45 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2013-2018
  • Table 46 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2014-2018
  • Table 47 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2015-2018
  • Table 48 LBN Brand Shares of Fortified/Functional Bread: % Value 2015-2018
  • Table 49 Distribution of Fortified/Functional Packaged Food by Format: % Value 2013-2018
  • Table 50 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2018-2023
  • Table 51 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2018-2023

Headlines

Prospects

Free From Dairy Milk Remains the Largest Free From Category in Vietnam

Awareness of Free From Gluten and Free From Lactose Products Remains Low

Competitive Landscape

Vinasoy Continues To Dominate Free From Packaged Food in Vietnam

Competition in Free From Meat Chilled Meat Substitutes Set To Intensify

Category Data

  • Table 52 Sales of Free From by Category: Value 2013-2018
  • Table 53 Sales of Free From by Category: % Value Growth 2013-2018
  • Table 54 NBO Company Shares of Free From: % Value 2014-2018
  • Table 55 LBN Brand Shares of Free From: % Value 2015-2018
  • Table 56 Distribution of Free From by Format: % Value 2013-2018
  • Table 57 Forecast Sales of Free From by Category: Value 2018-2023
  • Table 58 Forecast Sales of Free From by Category: % Value Growth 2018-2023

Headlines

Prospects

Nh Beverages Continues To Benefit From Rising Health Awareness in Vietnam

Nh Rtd Tea Set To Remain Dominant Despite Recent Product Safety Scandals

Nh 100% Juice Expected To Show the Fastest Development Over 2018-2023

Competitive Landscape

Tan Hiep Phat Remains the Overall Leader in Nh Beverages

Competitive Environment Expected To Become More Fragmented

Category Data

  • Table 59 Sales of NH Beverages by Category: Value 2013-2018
  • Table 60 Sales of NH Beverages by Category: % Value Growth 2013-2018
  • Table 61 NBO Company Shares of NH Beverages: % Value 2014-2018
  • Table 62 LBN Brand Shares of NH Beverages: % Value 2015-2018
  • Table 63 Distribution of NH Beverages by Format: % Value 2013-2018
  • Table 64 Forecast Sales of NH Beverages by Category: Value 2018-2023
  • Table 65 Forecast Sales of NH Beverages by Category: % Value Growth 2018-2023

Headlines

Prospects

Nh Packaged Food Benefits From Growing Concern About Additives and Food Safety

Nh Fruit Snacks Shows the Fastest Development

Pricing Will Be Key As Companies Increase Their Use of Natural Ingredients

Competitive Landscape

Vinamit Remains the Overall Leader in 2018

Local Players Continue To Dominate Nh Packaged Food

Category Data

  • Table 66 Sales of NH Packaged Food by Category: Value 2013-2018
  • Table 67 Sales of NH Packaged Food by Category: % Value Growth 2013-2018
  • Table 68 NBO Company Shares of NH Packaged Food: % Value 2014-2018
  • Table 69 LBN Brand Shares of NH Packaged Food: % Value 2015-2018
  • Table 70 Distribution of NH Packaged Food by Format: % Value 2013-2018
  • Table 71 Forecast Sales of NH Packaged Food by Category: Value 2018-2023
  • Table 72 Forecast Sales of NH Packaged Food by Category: % Value Growth 2018-2023

Prospects

High Prices and Limited Distribution Restrict Demand for Organic Beverages

Prospects

Organic Packaged Food Remains A Marginal Category But Has Potential for Expansion

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