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市場調査レポート

ベトナムの健康食品・飲料市場

Health and Wellness in Vietnam

発行 Euromonitor International 商品コード 283452
出版日 ページ情報 英文 71 Pages
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ベトナムの健康食品・飲料市場 Health and Wellness in Vietnam
出版日: 2018年06月18日 ページ情報: 英文 71 Pages
概要

当レポートでは、ベトナムにおける健康・ウェルネス向け食品・飲料の市場について分析し、市場の全体的構造や将来動向(今後6年間分)、主要企業のプロファイル(企業概要・事業戦略・競争力など)、各製品市場の動向・競争力・将来展望などを調査・推計しています。

ベトナムの健康食品・飲料市場:産業概要

  • エグゼクティブサマリー
  • 主な傾向と発展
  • 市場データ
  • 付録
  • 情報源

企業プロファイル

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 健康飲料市場
  • 健康加工食品市場
  • 食品不耐性市場
  • 強化/機能性飲料市場
  • 強化/機能性食品市場
  • 自然健康飲料市場
  • 自然健康食品市場
  • 有機飲料市場
  • 有機加工食品市場
目次
Product Code: HWFBVN

Due to the influence of social media, which constantly portrays the ideal image of people, the desire to remain fit and healthy has been increasing. As a result, Vietnamese are incorporating sports or gym sessions into their daily lives. This trend can mainly be observed in urban areas, where gyms and sports facilities mushroomed over the review period and into 2017. Health and wellness products also recorded positive growth in 2017 thanks to the trend.

Euromonitor International's Health and Wellness in Vietnam report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2013-2017, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

Positive Growth for Health and Wellness in 2017

Fortified/functional the Largest and Most Dynamic Category in Retail Value Terms

Vinamilk Remains the Strongest Player in 2017

Health and Wellness Distributed Mainly in Urban Areas

Positive Prospects for Health and Wellness Over the Forecast Period

Market Data

  • Table 1 Sales of Health and Wellness by Type: Value 2012-2017
  • Table 2 Sales of Health and Wellness by Type: % Value Growth 2012-2017
  • Table 3 Sales of Health and Wellness by Category: Value 2012-2017
  • Table 4 Sales of Health and Wellness by Category: % Value Growth 2012-2017
  • Table 5 Sales of Health and Wellness by Prime Positioning: Value 2012-2017
  • Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2012-2017
  • Table 7 NBO Company Shares of Health and Wellness: % Value 2013-2017
  • Table 8 LBN Brand Shares of Health and Wellness: % Value 2014-2017
  • Table 9 Distribution of Health and Wellness by Format: % Value 2012-2017
  • Table 10 Distribution of Health and Wellness by Format and Category: % Value 2017
  • Table 11 Forecast Sales of Health and Wellness by Type: Value 2017-2022
  • Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2017-2022
  • Table 13 Forecast Sales of Health and Wellness by Category: Value 2017-2022
  • Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2017-2022
  • Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2017-2022
  • Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Reduced Sugar Carbonates Remains the Largest Category

Reduced Sugar Non-cola Variants Unlikely To Appear

Other Bfy Variants Are Present, Albeit With Negligible Sales

Competitive Landscape

International Players Dominate Better for You Beverages

International Players May Be Challenged

Increased Marketing Activities To Raise Awareness of Bfy Variants

Category Data

  • Table 17 Sales of BFY Beverages by Category: Value 2012-2017
  • Table 18 Sales of BFY Beverages by Category: % Value Growth 2012-2017
  • Table 19 NBO Company Shares of BFY Beverages: % Value 2013-2017
  • Table 20 LBN Brand Shares of BFY Beverages: % Value 2014-2017
  • Table 21 Distribution of BFY Beverages by Format: % Value 2012-2017
  • Table 22 Forecast Sales of BFY Beverages by Category: Value 2017-2022
  • Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2017-2022

Headlines

Prospects

Smart Snacking Emerges in Vietnam, Benefiting Bfy Packaged Food

Sugar-free Sugar Confectionery Continues To See Strongest Value Growth

New Entrants, Wider Range of Choices Expected To Further Stimulate Sugar Confectionery

Competitive Landscape

Vietnam Dairy Products (vinamilk) Dominates Better for You Packaged Food

High Prices, Lack of Clear Benefits Limit Enthusiasm for Bfy Products

Industry's Lack of Interest in Differentiating Bfy Products Inhibits Growth

Category Data

  • Table 24 Sales of BFY Packaged Food by Category: Value 2012-2017
  • Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2012-2017
  • Table 26 NBO Company Shares of BFY Packaged Food: % Value 2013-2017
  • Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2014-2017
  • Table 28 Distribution of BFY Packaged Food by Format: % Value 2012-2017
  • Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2017-2022
  • Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2017-2022

Headlines

Prospects

Growing Number of Sports Players Fuels Growth

Marketing Campaigns To Remain Key

Plant-based and Malt-based Hot Drinks Are the Only Major Ff Hot Drinks

Competitive Landscape

Suntory PepsiCo Vietnam Beverage Co Maintains Its Leadership

Suntory PepsiCo Vietnam Beverage Co Faces Challenges

International Companies Dominate

Category Data

  • Table 31 Sales of Fortified/Functional Beverages by Category: Value 2012-2017
  • Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2012-2017
  • Table 33 NBO Company Shares of Fortified/Functional Beverages: % Value 2013-2017
  • Table 34 LBN Brand Shares of Fortified/Functional Beverages: % Value 2014-2017
  • Table 35 Distribution of Fortified/Functional Beverages by Format: % Value 2012-2017
  • Table 36 Forecast Sales of Fortified/Functional Beverages by Category: Value 2017-2022
  • Table 37 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2017-2022

Headlines

Prospects

Vitamins and Calcium Remain the Most Popular Functional Ingredients

Other Functional Ingredients Projected To Attract More Interest

Convenience Stores Play A More Important Role in the Rise of Ff Dairy

Competitive Landscape

Vinamilk Ranks First in Ff Packaged Food

Lofthouse of Fleetwood Sees Fastest Growth in 2017

Competition To Intensify in Ff Sugar-free Arena

Category Data

  • Table 38 Sales of Fortified/Functional Packaged Food by Category: Value 2012-2017
  • Table 39 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2012-2017
  • Table 40 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2012-2017
  • Table 41 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2012-2017
  • Table 42 Key Functional Ingredients in Fortified/Functional Milk: % Value 2012-2017
  • Table 43 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2012-2017
  • Table 44 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2012-2017
  • Table 45 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2013-2017
  • Table 46 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2014-2017
  • Table 47 Distribution of Fortified/Functional Packaged Food by Format: % Value 2012-2017
  • Table 48 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2017-2022
  • Table 49 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2017-2022

Headlines

Prospects

Selling Trust Is the Main Strategy To Motivate Consumers To Buy Free From

Free From Dairy Other Milk Alternatives Records the Best Performance

Familiarity With Local Ingredients Leaves Consumers Open To Other Milk Alternatives

Competitive Landscape

Vietnam Soy Milk Co (vinasoy) Retains Its Leadership

New Brands Expected To Threaten Vinasoy's Prominence

Category Data

  • Table 50 Sales of Free From by Category: Value 2012-2017
  • Table 51 Sales of Free From by Category: % Value Growth 2012-2017
  • Table 52 NBO Company Shares of Free From: % Value 2013-2017
  • Table 53 LBN Brand Shares of Free From: % Value 2014-2017
  • Table 54 Distribution of Free From by Format: % Value 2012-2017
  • Table 55 Forecast Sales of Free From by Category: Value 2017-2022
  • Table 56 Forecast Sales of Free From by Category: % Value Growth 2017-2022

Headlines

Prospects

Nh Rtd Tea Supports Overall Growth

Double-digit Retail Value Growth for Most Categories

Nh 100% Juice To Record the Strongest Value Growth

Competitive Landscape

Naturally Healthy Beverages A Fragmented Category

Greater Fragmentation on the Way

Nh Rtd Tea To Continue To Prosper

Category Data

  • Table 57 Sales of NH Beverages by Category: Value 2012-2017
  • Table 58 Sales of NH Beverages by Category: % Value Growth 2012-2017
  • Table 59 NBO Company Shares of NH Beverages: % Value 2013-2017
  • Table 60 LBN Brand Shares of NH Beverages: % Value 2014-2017
  • Table 61 Distribution of NH Beverages by Format: % Value 2012-2017
  • Table 62 Forecast Sales of NH Beverages by Category: Value 2017-2022
  • Table 63 Forecast Sales of NH Beverages by Category: % Value Growth 2017-2022

Headlines

Prospects

Nh Fruit Snacks Performs Best in Nh Packaged Food

Countrywide Distribution Enhances Fruit Snack Growth Prospects

Consumer Demand for Nh Olive Oil Continues To Increase

Competitive Landscape

Vinamit Expected To Maintain Leadership in Nh Packaged Food Overall

PepsiCo Sees Share Decline

Angel Camacho Challenges PepsiCo

Category Data

  • Table 64 Sales of NH Packaged Food by Category: Value 2012-2017
  • Table 65 Sales of NH Packaged Food by Category: % Value Growth 2012-2017
  • Table 66 NBO Company Shares of NH Packaged Food: % Value 2013-2017
  • Table 67 LBN Brand Shares of NH Packaged Food: % Value 2014-2017
  • Table 68 Distribution of NH Packaged Food by Format: % Value 2012-2017
  • Table 69 Forecast Sales of NH Packaged Food by Category: Value 2017-2022
  • Table 70 Forecast Sales of NH Packaged Food by Category: % Value Growth 2017-2022

Prospects

Organic Beverages Remains A Niche

Prospects

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