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283452

ベトナムの健康食品・飲料市場

Health and Wellness in Vietnam

出版日: | 発行: Euromonitor International | ページ情報: 英文 | 納期: 即納可能 即納可能とは

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ベトナムの健康食品・飲料市場
出版日: 2020年02月06日
発行: Euromonitor International
ページ情報: 英文
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 目次
概要

当レポートでは、ベトナムにおける健康・ウェルネス向け食品・飲料の市場について分析し、市場の全体的構造や将来動向(今後6年間分)、主要企業のプロファイル(企業概要・事業戦略・競争力など)、各製品市場の動向・競争力・将来展望などを調査・推計しています。

ベトナムの健康食品・飲料市場:産業概要

  • エグゼクティブサマリー
  • 主な傾向と発展
  • 市場データ
  • 付録
  • 情報源

企業プロファイル

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • 健康飲料市場
  • 健康加工食品市場
  • 食品不耐性市場
  • 強化/機能性飲料市場
  • 強化/機能性食品市場
  • 自然健康飲料市場
  • 自然健康食品市場
  • 有機飲料市場
  • 有機加工食品市場
目次
Product Code: HWFBVN

Health and wellness saw a good performance in 2019 and throughout the review period, with this linked to a number of long-term trends. The Vietnamese economy continues to see strong growth, with many consumers benefiting from rising disposable income levels. This is in turn enabling many consumers to look beyond life's essentials in search of products that will enhance their health. A growing health and wellness trend is also being fuelled by widespread internet access via smartphones.

Euromonitor International's ‘Health and Wellness in Vietnam report’ tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Rising Health-consciousness Linked To Rising Incomes and Growing Awareness of Nutrition
  • Fortified/functional Benefits From Clear Positioning and Growing Affluence
  • Vinamilk Benefits From Strength in Ff Dairy and Wide Range of Trusted Brands
  • Traditional Grocery Retailers Remain Key To Reaching Consumers
  • Strong Growth Ahead As Health and Wellness Trend Continues To Build

Market Data

  • Table 1. Sales of Health and Wellness by Type: Value 2014-2019
  • Table 2. Sales of Health and Wellness by Type: % Value Growth 2014-2019
  • Table 3. Sales of Health and Wellness by Category: Value 2014-2019
  • Table 4. Sales of Health and Wellness by Category: % Value Growth 2014-2019
  • Table 5. Sales of Health and Wellness by Prime Positioning: Value 2014-2019
  • Table 6. Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
  • Table 7. NBO Company Shares of Health and Wellness: % Value 2015-2019
  • Table 8. LBN Brand Shares of Health and Wellness: % Value 2016-2019
  • Table 9. Distribution of Health and Wellness by Format: % Value 2014-2019
  • Table 10. Distribution of Health and Wellness by Format and Category: % Value 2019
  • Table 11. Forecast Sales of Health and Wellness by Type: Value 2019-2024
  • Table 12. Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
  • Table 13. Forecast Sales of Health and Wellness by Category: Value 2019-2024
  • Table 14. Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
  • Table 15. Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
  • Table 16. Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024

Sources

    • Summary 1. Research Sources

Headlines

Prospects

  • Bfy Beverages Fail To Gain Traction With the Majority of Vietnamese Consumers, Who Prefer the Taste of Standard Beverages and Do Not See Significant Benefits
  • Reduced-sugar and Reduced-caffeine Cola Carbonates Attract the Most Consumers, But Face Increasing Competition From Healthier Product Types
  • As Manufacturers Continue To Develop Bfy Options, Their Biggest Challenge Is To Ensure That the Products Taste As Good As Standard Options Do

Competitive Landscape

  • Coca-Cola Maintains Its Lead in A Highly Consolidated Bfy Beverages Landscape
  • Most Local Players Lack the Industry Expertise and Financial Resources To Develop Competitive Bfy Beverages
  • Strong Positions of Coca-Cola and Suntory PepsiCo Also Discourage Local Companies From Entering the Category

Category Data

  • Table 17. Sales of BFY Beverages by Category: Value 2014-2019
  • Table 18. Sales of BFY Beverages by Category: % Value Growth 2014-2019
  • Table 19. NBO Company Shares of BFY Beverages: % Value 2015-2019
  • Table 20. LBN Brand Shares of BFY Beverages: % Value 2016-2019
  • Table 21. Distribution of BFY Beverages by Format: % Value 2014-2019
  • Table 22. Forecast Sales of BFY Beverages by Category: Value 2019-2024
  • Table 23. Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Interest Boosted by Rising Incomes and Health Awareness, But Wider Distribution and Better Marketing Is Needed To Emerge From Niche Status
  • Rising Incidences of Diabetes and Cardiovascular Problems Prompt Some Consumers To Look Towards Reducing Their Intake of Sugar, Fat and Salt
  • Appreciation for Western Products Increases Likelihood That More Imported Bfy Packaged Food Products Will Be Well Received in Vietnam

Competitive Landscape

  • Vietnamese Can Choose From A Wide Variety of Bfy Products, Which Are Also Widely Distributed
  • Sugar Confectionery Players Adopt Strong Marketing Activities and Generate More Interest in Sugar-free (non-ff) Gum by Launching New Flavours
  • Potentially Harmful Effects of Excessive Salt Intake Prompt Some Consumers To Reduce Their Salt Use When Cooking, But They Still Prefer (salty) Fish Sauce

Category Data

  • Table 24. Sales of BFY Packaged Food by Category: Value 2014-2019
  • Table 25. Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
  • Table 26. NBO Company Shares of BFY Packaged Food: % Value 2015-2019
  • Table 27. LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
  • Table 28. Distribution of BFY Packaged Food by Format: % Value 2014-2019
  • Table 29. Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
  • Table 30. Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Ff Sports and Energy Drinks Benefit From Rising Number of Consumers That Regularly Exercise Or Play Sports in Line With Rising Health Consciousness
  • Growth of Malt-based Hot Drinks Slows Down Due To Rising Popularity of Rtd Products
  • Consumers' Growing Participation in Sports and Fitness Activities, Higher Disposable Incomes and Hectic Lifestyles To Drive Development of Ff Energy and Sports Drinks

Competitive Landscape

  • Red Bull Strengthens Its Lead Over Competitors in Ff Energy Drinks
  • While International Players Still Dominate Ff Beverages, Domestic Player Vinacafe Bien Hoa Challenges Nestle in Malt-based Hot Drinks
  • Tan Hiep Phat Group Is the Only Domestic Player To Succeed in Ff Soft Drinks

Category Data

  • Table 31. Sales of Fortified/Functional Beverages by Category: Value 2014-2019
  • Table 32. Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
  • Table 33. NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
  • Table 34. LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
  • Table 35. Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
  • Table 36. Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
  • Table 37. Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Fortified/functional Packaged Food Generates the Most Sales Because Its Widely Diverse Range of Products Offer Benefits That Consumers Can Easily Understand
  • Consumers Like the Convenience of Being Able To Gain More of the Nutritional Benefits They Need in One Package Rather Than Having To Consume A Wider Variety of Food
  • Ff Products Have the Advantage of Being Able To Quickly Claim Their Benefits on Packaging in Succinct Ways That No Other Hw Packaged Food Category Can

Competitive Landscape

  • Vinamilk Strengthens Its Leading Value Share in Fortified/functional Packaged Food on the Basis of Its Strength in Ff Dairy and Ff Baby Food, the Largest Categories
  • Ff Packaged Food Keeps Attracting New Players, Intensifying Competition in An Increasingly Fragmented Competitive Environment
  • Calcium Is One of the Most Prevalent Supplements Used in Ff Fortified Packaged Food, A Trend That Is Reflected in Recent Launches Across Categories

Category Data

  • Table 38. Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
  • Table 39. Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
  • Table 40. Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
  • Table 41. Key Functional Ingredients in Fortified/Functional Bread: % Value 2014-2019
  • Table 42. Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
  • Table 43. Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
  • Table 44. Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
  • Table 45. NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
  • Table 46. LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
  • Table 47. LBN Brand Shares of Fortified/Functional Bread: % Value 2016-2019
  • Table 48. Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
  • Table 49. Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
  • Table 50. Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Free From Dairy Continues To Account for the Highest Share of Value Sales
  • Free From Meat Category Benefits From Trending Demand for More Natural, Plant-based and Environmentally Friendly Food Products and Production
  • Stronger Marketing Efforts Needed To Boost Interest in Free From Gluten and Free From Lactose Products Beyond That of Consumers With Allergies and Intolerances

Competitive Landscape

  • Vinasoy Remains the Dominant Free From Player But Is Taking Steps To Widen Its Consumer Base, Expand Distribution and Encourage More Domestic Soybean Farming
  • Meat Substitutes Gain Traction Thanks To Both Health Consciousness and Efforts Made by A Wide Number of Purveyors of Vegan and Vegetarian Food
  • Free From Dairy Products (milk Alternatives) Made From Rice, Nuts, Corn and Cereals Are Increasingly Demanded in Line With Increased Availability

Category Data

  • Table 51. Sales of Free From by Category: Value 2014-2019
  • Table 52. Sales of Free From by Category: % Value Growth 2014-2019
  • Table 53. NBO Company Shares of Free From: % Value 2015-2019
  • Table 54. LBN Brand Shares of Free From: % Value 2016-2019
  • Table 55. Distribution of Free From by Format: % Value 2014-2019
  • Table 56. Forecast Sales of Free From by Category: Value 2019-2024
  • Table 57. Forecast Sales of Free From by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Rising Health Consciousness Continues To Drive Strong Growth of Nh Tea and Nh Fruit/vegetable Juice in 2019
  • Wide Availability of Fresh Fruit Juice and Fresh Green Tea in Vietnam Constrains Higher Growth of Nh Packaged Products
  • Nh 100% Juice Is Set To Benefit From Being Not Only Healthy But Convenient

Competitive Landscape

  • Rising Health Awareness Attracts More New Companies To Nh Beverages While Encouraging Established Players To Expand Their Product Ranges
  • Distribution of Nh Beverages Is Concentrated in the Big Cities

Category Data

  • Table 58. Sales of NH Beverages by Category: Value 2014-2019
  • Table 59. Sales of NH Beverages by Category: % Value Growth 2014-2019
  • Table 60. NBO Company Shares of NH Beverages: % Value 2015-2019
  • Table 61. LBN Brand Shares of NH Beverages: % Value 2016-2019
  • Table 62. Distribution of NH Beverages by Format: % Value 2014-2019
  • Table 63. Forecast Sales of NH Beverages by Category: Value 2019-2024
  • Table 64. Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Food Safety Concerns As Well As Higher Education Levels and Living Standards Support Vietnamese Consumers' Growing Interest in Nh Packaged Food
  • Sustained Marketing Investment and Faster Domestic Cultivation of Fruits Continue To Drive Rapid Growth and Development of Fruit Snacks in Vietnam
  • Encouraged by Government and With Consumers' Natural Propensity To Prefer Locally Grown Food, Domestic Players Continue To Dominate Nh Packaged Food

Competitive Landscape

  • Local Player Tan Tan, Widely Known for Its Peanuts, Aims To Become A Global Leader in Nuts, Seeds and Trail Mixes
  • As Vietnamese Prefer To Choose Products Originating Within Vietnam, Local Brands Dominate Sales of Naturally Healthy Food Such As Fruit Snacks, Honey and Nuts
  • International Brands Naturally Dominate Sales of Olive Oil, As Olives Are Neither Grown Nor Traditionally Consumed in Vietnam

Category Data

  • Table 65. Sales of NH Packaged Food by Category: Value 2014-2019
  • Table 66. Sales of NH Packaged Food by Category: % Value Growth 2014-2019
  • Table 67. NBO Company Shares of NH Packaged Food: % Value 2015-2019
  • Table 68. LBN Brand Shares of NH Packaged Food: % Value 2016-2019
  • Table 69. Distribution of NH Packaged Food by Format: % Value 2014-2019
  • Table 70. Forecast Sales of NH Packaged Food by Category: Value 2019-2024
  • Table 71. Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024

Prospects

Prospects

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