Product Code: HOMEUS
During 2018, the US economy continued to grow and recover. Rising incomes and higher disposable incomes, combined with growth in the housing market, allowed home and garden to sustain a positive performance for a ninth consecutive year in current value terms. Growth within home improvement and gardening was steady from 2017 to 2018, and is expected to continue to experience significant growth in the future. Meanwhile, homewares and home furnishings clearly benefited.
Euromonitor International's 'Home and Garden in USA report 'offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home and Garden market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Executive Summary
- Home and Garden Posts Its Ninth Consecutive Year of Growth
- the Increase in DIY Projects Leads To Growth in Home and Garden
- More of A Push From Private Label
- Internet Retailing Grows and Gives Opportunities To Innovate
Market Data
- Table 1 Sales of Home and Garden by Category: Value 2013-2018
- Table 2 Sales of Home and Garden by Category: % Value Growth 2013-2018
- Table 3 NBO Company Shares of Home and Garden: % Value 2014-2018
- Table 4 LBN Brand Shares of Home and Garden: % Value 2015-2018
- Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
- Table 6 Distribution of Home and Garden by Format: % Value 2013-2018
- Table 7 Distribution of Home and Garden by Format and Category: % Value 2018
- Table 8 Forecast Sales of Home and Garden by Category: Value 2018-2023
- Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023
Definitions
Sources
- Summary 1 Research Sources
Headlines
Prospects
- Vinyl Planks See Strong Growth As Consumers Switch To Hard Surfaces
- DIY Painting Projects Lead To Significant Growth in Home Paint
- Home Improvement Centres Lead, But Internet Retailing Grows Rapidly
Competitive Landscape
- Milwaukee and Ryobi Experience Strong Growth During 2018
- Social Media Increases the Popularity of DIY
- Masco Corp's Behr Paint Sees Rising Demand in 2018
Category Data
- Table 10 Sales of Home Improvement by Category: Value 2013-2018
- Table 11 Sales of Home Improvement by Category: % Value Growth 2013-2018
- Table 12 NBO Company Shares of Home Improvement: % Value 2014-2018
- Table 13 LBN Brand Shares of Home Improvement: % Value 2015-2018
- Table 14 Distribution of Home Improvement by Format: % Value 2013-2018
- Table 15 Forecast Sales of Home Improvement by Category: Value 2018-2023
- Table 16 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023
Headlines
Prospects
- Growth Accelerates Despite the Prevalence of Landscaping Services
- the Continued Boom in Indoor Gardening Sustains Growth in Horticulture
- Internet Retailing Continues To Grow
Competitive Landscape
- Deere & Company Strengthens Its Lead in Lawn Mowers
- Scotts Continues To Lead Gardening, Despite Modest Growth in 2018
- the Role of Technology in Gardening
Category Data
- Table 17 Sales of Gardening by Category: Value 2013-2018
- Table 18 Sales of Gardening by Category: % Value Growth 2013-2018
- Table 19 NBO Company Shares of Gardening: % Value 2014-2018
- Table 20 LBN Brand Shares of Gardening: % Value 2015-2018
- Table 21 Distribution of Gardening by Format: % Value 2013-2018
- Table 22 Forecast Sales of Gardening by Category: Value 2018-2023
- Table 23 Forecast Sales of Gardening by Category: % Value Growth 2018-2023
Headlines
Prospects
- Lifestyle Trends Shape Homewares
- Eco-friendly Motives Drive Growth in Food Storage
- Updating Traditional Essentials
Competitive Landscape
- Lifetime Brands Acquires Filament Brands
- Target Pushes Private Label Lines and Partnerships
Category Data
- Table 24 Sales of Homewares by Category: Value 2013-2018
- Table 25 Sales of Homewares by Category: % Value Growth 2013-2018
- Table 26 Sales of Homewares by Material: % Value 2013-2018
- Table 27 NBO Company Shares of Homewares: % Value 2014-2018
- Table 28 LBN Brand Shares of Homewares: % Value 2015-2018
- Table 29 Distribution of Homewares by Format: % Value 2013-2018
- Table 30 Forecast Sales of Homewares by Category: Value 2018-2023
- Table 31 Forecast Sales of Homewares by Category: % Value Growth 2018-2023
Headlines
Prospects
- US Housing and Demographics Affect Sales
- Demographic Changes Expected
- the Effect of Trump Tariffs
Competitive Landscape
- Amazon Launches Another Private Label Furniture Line
- the Rising Importance of Internet Retailing
- Mattress Firm Faces Headwinds From Casper, Purple and More
Category Data
- Table 32 Sales of Home Furnishings by Category: Value 2013-2018
- Table 33 Sales of Home Furnishings by Category: % Value Growth 2013-2018
- Table 34 NBO Company Shares of Home Furnishings: % Value 2014-2018
- Table 35 LBN Brand Shares of Home Furnishings: % Value 2015-2018
- Table 36 LBN Brand Shares of Light Sources: % Value 2015-2018
- Table 37 Distribution of Home Furnishings by Format: % Value 2013-2018
- Table 38 Forecast Sales of Home Furnishings by Category: Value 2018-2023
- Table 39 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023
