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市場調査レポート
米国の家庭・ガーデニング用品市場Home and Garden in the US |
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| 発行 | Euromonitor International | 商品コード | 282754 | ||||
| 出版日 | ページ情報 | 英文 45 Pages  |
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| 米国の家庭・ガーデニング用品市場 Home and Garden in the US | ||
| 出版日: 2020年06月08日 | ページ情報: 英文 45 Pages |
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当レポートでは、米国における家庭用品およびガーデニング（園芸）用品の市場について分析し、全体的な構造・動向や、主要企業のプロファイル（企業概要・事業戦略・競争力・事業実績など）、カテゴリー別の市場動向・競争力・将来展望などの情報をお届けします。
※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。
In 2019, the home and garden market grew yet again in current value terms, as American house prices appreciated, younger generations entered the home buyers' market, and American lifestyles continued to change. Current value growth within home improvement and gardening continued to outpace that of homewares and home furnishings, as consumers continue to invest in and personalise their homes. Urbanisation has created opportunities and challenges within the home and garden market, and social media...
Euromonitor International's‘ Home and Garden in USA report’ offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2024 illustrate how market demand is expected to evolve in the medium-term
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
EXECUTIVE SUMMARY
Home and garden to extend growth streak to 10 years
Urbanisation to shape the home and garden market
Companies and brands across home and garden embrace and adapt to change in the market
E-commerce and omnichannel models pick up
MARKET DATA
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
HEADLINES
PROSPECTS
Urbanisation both a threat to and opportunity for gardening in the US
Indoor gardening sees increased attention
Lowe's and Home Depot see continued e-commerce growth
COMPETITIVE LANDSCAPE
Scotts retains number one position in gardening with healthy growth in 2019
Husqvarna's consumer brands division dissolved
CATEGORY DATA
HEADLINES
PROSPECTS
Lifestyle changes in the US to impact home furnishings
DTC brands seeing success in home furnishings
US Department of Energy rejects stringent efficiency standards for incandescent lights
COMPETITIVE LANDSCAPE
Private label seeing growing investment in home furnishings in reaction to DTC expansion
Casper Sleep Inc goes public
Wayfair opens first brick-and-mortar location
CATEGORY DATA
HEADLINES
PROSPECTS
Existing house sales slow and expected to fall over forecast period
Home prices appreciating for all but luxury homes
Home builders pivot to entry level homes
COMPETITIVE LANDSCAPE
Techtronic Industries sees continued success
E-commerce limited in home improvement
Mohawk Industries sees mixed success in 2019
CATEGORY DATA
HEADLINES
PROSPECTS
Fashion and function drive sales in the age of social media
Stove top cookware seeing healthy growth
Green trend and health consciousness drive food storage sales
COMPETITIVE LANDSCAPE
Influencers driving sales
S'well brand water bottles gain relevance in food storage
CATEGORY DATA
