Product Code: HOMEUS
Home and garden sales increased again in 2015, with the market recording its sixth consecutive year of growth. Indeed, the recovering housing market helped to boost current value sales by 4%, the highest growth seen in home and garden since 2005. Home improvement sales represented a particularly bright spot, growing by 4% in current value terms as consumers looked to remodel and improve their homes. Growth in the housing sector also provides an opportunity for home and garden manufacturers.
Euromonitor International's Home and Garden in USA report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term.
Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home and Garden market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Executive Summary
- Home and Garden Records Strongest Growth Since Before Recession
- Consumers Making the Switch From Compact Fluorescent
- Home and Garden Manufacturers Increase Brand Recognition Via Partnerships
- Internet Retailing Continues To Build Momentum
- Home and Garden Sales Expected To Benefit From Improved Housing Market
Key Trends and Developments
- Home and Garden Records Fastest Growth Since Before Recession
- Specialists Retailers Continue To Lead Sales, Internet Retailing on the Rise
- Cfls See Decline As Leds Take Leading Position in Light Sources
- Emerging Retail Concepts
- New Distribution Models/emerging Business Models
Market Data
- Table 1. Sales of Home and Garden by Category: Value 2010-2015
- Table 2. Sales of Home and Garden by Category: % Value Growth 2010-2015
- Table 3. NBO Company Shares of Home and Garden: % Value 2011-2015
- Table 4. LBN Brand Shares of Home and Garden: % Value 2012-2015
- Table 5. Distribution of Home and Garden by Format: % Value 2010-2015
- Table 6. Forecast Sales of Home and Garden by Category: Value 2015-2020
- Table 7. Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020
Sources
- Summary 1. Research Sources
Home Depot Inc, the in Home and Garden (usa)
- Strategic Direction
- Key Facts
- Summary 2. The Home Depot Inc: Key Facts
- Summary 3. The Home Depot Inc: Operational Indicators
- Company Background
- Internet Strategy
Private Label
- Summary 4. The Home Depot Inc: Private Label Portfolio
- Competitive Positioning
- Summary 5. The Home Depot Inc: Competitive Position 2015
Scotts Miracle-gro Co, the in Home and Garden (usa)
- Strategic Direction
- Key Facts
- Summary 6. Scotts Miracle-Gro Co: Key Facts
- Summary 7. Scotts Miracle-Gro Co: Operational Indicators
- Competitive Positioning
- Summary 8. Scotts Miracle-Gro Co: Competitive Position 2015
Sherwin-williams Co, the in Home and Garden (usa)
- Strategic Direction
- Key Facts
- Summary 9. The Sherwin-Williams Co: Key Facts
- Summary 10. The Sherwin-Williams Co: Operational Indicators
- Competitive Positioning
- Summary 11. The Sherwin-Williams Co: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
- Table 8. Sales of Gardening by Category: Value 2010-2015
- Table 9. Sales of Gardening by Category: % Value Growth 2010-2015
- Table 10. NBO Company Shares of Gardening: % Value 2011-2015
- Table 11. LBN Brand Shares of Gardening: % Value 2012-2015
- Table 12. Distribution of Gardening by Format: % Value 2010-2015
- Table 13. Forecast Sales of Gardening by Category: Value 2015-2020
- Table 14. Forecast Sales of Gardening by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
- Table 15. Sales of Home Furnishings by Category: Value 2010-2015
- Table 16. Sales of Home Furnishings by Category: % Value Growth 2010-2015
- Table 17. NBO Company Shares of Home Furnishings: % Value 2011-2015
- Table 18. LBN Brand Shares of Home Furnishings: % Value 2012-2015
- Table 19. LBN Brand Shares of Light Sources: % Value 2012-2015
- Table 20. Distribution of Home Furnishings by Format: % Value 2010-2015
- Table 21. Forecast Sales of Home Furnishings by Category: Value 2015-2020
- Table 22. Forecast Sales of Home Furnishings by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
- Table 23. Sales of Home Improvement by Category: Value 2010-2015
- Table 24. Sales of Home Improvement by Category: % Value Growth 2010-2015
- Table 25. NBO Company Shares of Home Improvement: % Value 2011-2015
- Table 26. LBN Brand Shares of Home Improvement: % Value 2012-2015
- Table 27. Distribution of Home Improvement by Format: % Value 2010-2015
- Table 28. Forecast Sales of Home Improvement by Category: Value 2015-2020
- Table 29. Forecast Sales of Home Improvement by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
- Table 30. Sales of Homewares by Category: Value 2010-2015
- Table 31. Sales of Homewares by Category: % Value Growth 2010-2015
- Table 32. Sales of Homewares by Material: % Value 2010-2015
- Table 33. NBO Company Shares of Homewares: % Value 2011-2015
- Table 34. LBN Brand Shares of Homewares: % Value 2012-2015
- Table 35. Distribution of Homewares by Format: % Value 2010-2015
- Table 36. Forecast Sales of Homewares by Category: Value 2015-2020
- Table 37. Forecast Sales of Homewares by Category: % Value Growth 2015-2020
