表紙
市場調査レポート

ブラジルの家庭・ガーデニング用品市場

Home and Garden in Brazil

発行 Euromonitor International 商品コード 282750
出版日 ページ情報 英文 46 Pages
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本日の銀行送金レート: 1USD=101.50円で換算しております。
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ブラジルの家庭・ガーデニング用品市場 Home and Garden in Brazil
出版日: 2016年06月14日 ページ情報: 英文 46 Pages
概要

当レポートでは、ブラジルにおける家庭用品およびガーデニング(園芸)用品の市場について分析し、全体的な構造・動向や、主要企業のプロファイル(企業概要・事業戦略・競争力・事業実績など)、カテゴリー別の市場動向・競争力・将来展望などを調査・推計して、その結果をまとめてお届けします。

産業概要:家庭・ガーデニング用品

  • エグゼクティブサマリー
  • 主要動向と発展
  • 市場データ
  • 情報源

企業プロファイル

  • Basf SA
  • Coteminas SA
  • Unicasa Industria de Moveis SA

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • ガーデニング用品
  • 家具
  • リフォーム用品
  • 家庭用品

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: HOMEBR

The home and garden market developed rapidly over the review period. Consumers benefited from an increase in average incomes which led to more sophisticated consumption patterns, such as the acquisition of new furniture, investments in small home renovations and enhancement of homes through purchases of homeware products. However, the challenging macroeconomic scenario observed in 2015 in the country started to impact sales of several categories within home and garden.

Euromonitor International's Home and Garden in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2020 illustrate how market demand is expected to evolve in the medium-term.

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Home and Garden Suffers Strong Impact From Brazil's Current Economic Situation
  • Local Furniture Manufacturers Rely More on Imports To Maintain Positive Sales Pace
  • Homewares Players Consider Local Production To Avoid Buoyant Exchange Rates
  • Direct Selling Returns To Growth Thanks To the Recession
  • Recovery of Home and Garden Sales Only Likely To Begin From 2017 Onwards

Key Trends and Developments

  • Local Home Furnishing Manufacturers Seek To Export More As Local Demand Declines
  • Direct Selling Grows After Years of Decline
  • Brazil's Economy Continues To Show Negative Movements
  • Emerging Retail Concepts
  • New Distribution Models/emerging Business Models

Market Data

  • Table 1. Sales of Home and Garden by Category: Value 2010-2015
  • Table 2. Sales of Home and Garden by Category: % Value Growth 2010-2015
  • Table 3. NBO Company Shares of Home and Garden: % Value 2011-2015
  • Table 4. LBN Brand Shares of Home and Garden: % Value 2012-2015
  • Table 5. Distribution of Home and Garden by Format: % Value 2010-2015
  • Table 6. Forecast Sales of Home and Garden by Category: Value 2015-2020
  • Table 7. Forecast Sales of Home and Garden by Category: % Value Growth 2015-2020

Definitions

Sources

  • Summary 1. Research Sources

Basf SA in Home and Garden (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 2. BASF SA: Key Facts
    • Summary 3. BASF SA: Operational Indicators
  • Competitive Positioning
    • Summary 4. BASF SA: Competitive Position 2015

Coteminas SA in Home and Garden (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 5. Coteminas SA: Key Facts
    • Summary 6. Coteminas SA: Operational Indicators
  • Competitive Positioning
    • Summary 7. Coteminas SA: Competitive Position 2015

Unicasa Industria De Moveis SA in Home and Garden (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 8. Unicasa Industria de Moveis SA: Key Facts
    • Summary 9. Unicasa Industria de Moveis SA: Operational Indicators
  • Company Background
  • Internet Strategy

Private Label

    • Summary 10. Unicasa Industria de Moveis SA: Private Label Portfolio
  • Competitive Positioning
    • Summary 11. Unicasa Industria de Moveis SA: Competitive Position 2015

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 8. Sales of Gardening by Category: Value 2010-2015
  • Table 9. Sales of Gardening by Category: % Value Growth 2010-2015
  • Table 10. NBO Company Shares of Gardening: % Value 2011-2015
  • Table 11. LBN Brand Shares of Gardening: % Value 2012-2015
  • Table 12. Distribution of Gardening by Format: % Value 2010-2015
  • Table 13. Forecast Sales of Gardening by Category: Value 2015-2020
  • Table 14. Forecast Sales of Gardening by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 15. Sales of Home Furnishings by Category: Value 2010-2015
  • Table 16. Sales of Home Furnishings by Category: % Value Growth 2010-2015
  • Table 17. NBO Company Shares of Home Furnishings: % Value 2011-2015
  • Table 18. LBN Brand Shares of Home Furnishings: % Value 2012-2015
  • Table 19. LBN Brand Shares of Light Sources: % Value 2012-2015
  • Table 20. Distribution of Home Furnishings by Format: % Value 2010-2015
  • Table 21. Forecast Sales of Home Furnishings by Category: Value 2015-2020
  • Table 22. Forecast Sales of Home Furnishings by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 23. Sales of Home Improvement by Category: Value 2010-2015
  • Table 24. Sales of Home Improvement by Category: % Value Growth 2010-2015
  • Table 25. NBO Company Shares of Home Improvement: % Value 2011-2015
  • Table 26. LBN Brand Shares of Home Improvement: % Value 2012-2015
  • Table 27. Distribution of Home Improvement by Format: % Value 2010-2015
  • Table 28. Forecast Sales of Home Improvement by Category: Value 2015-2020
  • Table 29. Forecast Sales of Home Improvement by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 30. Sales of Homewares by Category: Value 2010-2015
  • Table 31. Sales of Homewares by Category: % Value Growth 2010-2015
  • Table 32. Sales of Homewares by Material: % Value 2010-2015
  • Table 33. NBO Company Shares of Homewares: % Value 2011-2015
  • Table 34. LBN Brand Shares of Homewares: % Value 2012-2015
  • Table 35. Distribution of Homewares by Format: % Value 2010-2015
  • Table 36. Forecast Sales of Homewares by Category: Value 2015-2020
  • Table 37. Forecast Sales of Homewares by Category: % Value Growth 2015-2020
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