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台湾の美容・パーソナルケア用品市場

Beauty and Personal Care in Taiwan

発行 Euromonitor International 商品コード 280241
出版日 ページ情報 英文 117 Pages
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台湾の美容・パーソナルケア用品市場 Beauty and Personal Care in Taiwan
出版日: 2018年06月04日 ページ情報: 英文 117 Pages
概要

当レポートでは、台湾の美容・パーソナルケア用品市場について調査分析し、最新の市場データ、主要企業プロファイル、主要ブランドについて検証し、市場に影響を与える戦略的分析、市場予測なども盛り込んでお届けいたします。

台湾の美容・パーソナルケア用品市場:産業の概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 市場データ
  • 情報源

台湾の美容・パーソナルケア用品市場:企業プロファイル

  • AS Watson Group
  • Maywufa Co Ltd
  • Nice Enterprise Co Ltd
  • President Drug Store Business Corp

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

カテゴリー分析

  • 乳幼児・子供用品
  • バス・シャワー用品
  • カラー化粧品
  • デオドラント
  • 脱毛剤
  • フレグランス
  • ヘアケア用品
  • 男性用化粧品
  • 口腔衛生用品
  • スキンケア用品
  • サンケア用品
  • セット/キット
目次
Product Code: CTTW

Taiwan's beauty and personal care industry recorded positive sales growth in 2017, with current value growth rates in line with what was registered in 2016 and the review period CAGR. Fragrances was the best performing category during 2017 as the importance of having an attractive personal aroma increased, while oral care and sun care also recorded strong growth as the importance of oral hygiene and protecting one's skin from the sun's harmful rays also increased for many.

Euromonitor International's Beauty and Personal Care in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Industry Overview

Executive Summary

  • Consistent Positive Growth Registered in Beauty and Personal Care in 2017
  • Natural Products Become More Popular in Skin Care and Colour Cosmetics
  • Major International Players Continue To Lead Sales
  • South Korean Brands Remain at the Forefront of New Product Development
  • Growth Set To Accelerate Over the Forecast Period

Market Data

  • Table 1. Sales of Beauty and Personal Care by Category: Value 2012-2017
  • Table 2. Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 3. GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  • Table 4. NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  • Table 5. LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
  • Table 6. Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
  • Table 7. Distribution of Beauty and Personal Care by Format: % Value 2012-2017
  • Table 8. Distribution of Beauty and Personal Care by Format and Category: % Value 2017
  • Table 9. Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 10. Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Definitions

Sources

  • Summary 1. Research Sources

Baby and Child-specific Products in Taiwan - Category analysis

Headlines

Prospects

  • Acceleration in Growth Linked To Rising Incomes and Higher Spending on Children
  • Potential Threats Set To Continue Presenting Challenges To Manufacturers
  • Baby and Child-specific Skin Care Set To Be the Most Dynamic Category

Competitive Landscape

  • Johnson & Johnson Maintains Its Strong Leadership Despite Losing Value Share
  • International Brands Remain Dominant
  • Private Label Struggles As Sales Remain Negligible at the End of the Review Period

Category Data

  • Table 11. Sales of Baby and Child-specific Products by Category: Value 2012-2017
  • Table 12. Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
  • Table 13. Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
  • Table 14. NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
  • Table 15. LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
  • Table 16. LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
  • Table 17. LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
  • Table 18. LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
  • Table 19. Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
  • Table 20. Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
  • Table 21. Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022

Bath and Shower in Taiwan - Category analysis

Headlines

Prospects

  • Growth Rates Expected To Slow Down As Consumers Turn To Homemade Bar Soap
  • Saturation and Low Growth Set To Discourage the Entry of New Players
  • Intimate Hygiene Is Set To Register the Most Dynamic Performance in Bath and Shower

    Competitive Landscape

  • Multinational Player Unilever and Local Company Nice Enterprise Remain in the Lead
  • Premium Brands and Private Label Likely To Continue Struggling
  • Zhyn Yir Trading Is the Most Dynamic Player Due To the Success of Its Brand Vigill

Category Data

  • Table 22. Sales of Bath and Shower by Category: Value 2012-2017
  • Table 23. Sales of Bath and Shower by Category: % Value Growth 2012-2017
  • Table 24. Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
  • Table 25. NBO Company Shares of Bath and Shower: % Value 2013-2017
  • Table 26. LBN Brand Shares of Bath and Shower: % Value 2014-2017
  • Table 27. LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
  • Table 28. Forecast Sales of Bath and Shower by Category: Value 2017-2022
  • Table 29. Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
  • Table 30. Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022

Colour Cosmetics in Taiwan - Category analysis

Headlines

Prospects

  • Slowdown in Sales Growth Expected Over the Forecast Period
  • Declining Sales Set To Hit Several Important Colour Cosmetics Categories
  • Colour Cosmetics Sets/kits Set To Be the Best Performer Over the Forecast Period

Competitive Landscape

  • L'oreal Leads Colour Cosmetics With A Broad Portfolio of Mass and Premium Brands
  • Shiseido Remains the Leading Brand in Colour Cosmetics
  • Amorepacific Taiwan Co Ltd Is the Most Dynamic Player in 2017

Category Data

  • Table 31. Sales of Colour Cosmetics by Category: Value 2012-2017
  • Table 32. Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
  • Table 33. Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
  • Table 34. NBO Company Shares of Colour Cosmetics: % Value 2013-2017
  • Table 35. LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
  • Table 36. LBN Brand Shares of Eye Make-up: % Value 2014-2017
  • Table 37. LBN Brand Shares of Facial Make-up: % Value 2014-2017
  • Table 38. LBN Brand Shares of Lip Products: % Value 2014-2017
  • Table 39. LBN Brand Shares of Nail Products: % Value 2014-2017
  • Table 40. LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
  • Table 41. Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
  • Table 42. Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
  • Table 43. Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Deodorants in Taiwan - Category analysis

Headlines

Prospects

  • Slower Value Growth Expected in Deodorants Due To Unit Price Declines
  • Few Perceived Threats To Sales of Deodorants Likely To Be Seen
  • Deodorant Sprays Expected To Continue Leading Growth During the Forecast Period

Competitive Landscape

  • Unilever Remains by Far the Strongest Player in Deodorants
  • Gender-specific Products Continue To Gain Ground, Especially in Deodorant Sprays
  • Mass Brands Dominate, With Consumers Seeing Little Value in Premium Deodorants

Category Data

  • Table 44. Sales of Deodorants by Category: Value 2012-2017
  • Table 45. Sales of Deodorants by Category: % Value Growth 2012-2017
  • Table 46. Sales of Deodorants by Premium vs Mass: % Value 2012-2017
  • Table 47. NBO Company Shares of Deodorants: % Value 2013-2017
  • Table 48. LBN Brand Shares of Deodorants: % Value 2014-2017
  • Table 49. LBN Brand Shares of Premium Deodorants: % Value 2014-2017
  • Table 50. Forecast Sales of Deodorants by Category: Value 2017-2022
  • Table 51. Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
  • Table 52. Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022

Depilatories in Taiwan - Category analysis

Headlines

Prospects

  • Sales of Depilatories Are Low Due To the Lack of Need To Depilate Among Local Women
  • Women's Razors and Blades Set To Remain the Only Depilatories Category
  • Systems Razors and Blades Remain Dominant As Disposables Fall Out of Favour

Competitive Landscape

  • Edgewell Personal Care Taiwan Ltd Remains Dominant in Sales of Depilatories
  • Procter & Gamble Is the Only Serious Rival To Edgewell Personal Care
  • Private Label Maintains A Minor Presence in A Highly Consolidated Category

Category Data

  • Table 53. Sales of Depilatories by Category: Value 2012-2017
  • Table 54. Sales of Depilatories by Category: % Value Growth 2012-2017
  • Table 55. Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
  • Table 56. NBO Company Shares of Depilatories: % Value 2013-2017
  • Table 57. LBN Brand Shares of Depilatories: % Value 2014-2017
  • Table 58. Forecast Sales of Depilatories by Category: Value 2017-2022
  • Table 59. Forecast Sales of Depilatories by Category: % Value Growth 2017-2022

Fragrances in Taiwan - Category analysis

Headlines

Prospects

  • Relatively Strong Sales Growth Expected in the Category Over the Forecast Period
  • Premium Brands Set To Remain Dominant
  • Mass Fragrances Likely To Continue Struggling

Competitive Landscape

  • Fa Hua Fragrance & Cosmetic Co Remains at the Top of A Fragmented Category
  • Chanel SA Becomes the Second Leading Player, Relegating L'occitane To Third Place
  • Premium Brands With An International Profile Continue To Dominate Sales

Category Data

  • Table 60. Sales of Fragrances by Category: Value 2012-2017
  • Table 61. Sales of Fragrances by Category: % Value Growth 2012-2017
  • Table 62. NBO Company Shares of Fragrances: % Value 2013-2017
  • Table 63. LBN Brand Shares of Fragrances: % Value 2014-2017
  • Table 64. LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
  • Table 65. LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
  • Table 66. Forecast Sales of Fragrances by Category: Value 2017-2022
  • Table 67. Forecast Sales of Fragrances by Category: % Value Growth 2017-2022

Hair Care in Taiwan - Category analysis

Headlines

Prospects

  • Moderate Performance Expected As Maturity of Demand Places Limits on Growth
  • Colourants Slated for Strong Sales Growth
  • 2-in-1 Products and Perms and Relaxants Likely To Continue Struggling

Competitive Landscape

  • Unilever Remains the Leading Name in Hair Care
  • International Players Dominant Due To Superior Experience and Greater Resources
  • Private Label Has A Relatively Well-established Position in Hair Care

Category Data

  • Table 68. Sales of Hair Care by Category: Value 2012-2017
  • Table 69. Sales of Hair Care by Category: % Value Growth 2012-2017
  • Table 70. Sales of Hair Care by Premium vs Mass: % Value 2012-2017
  • Table 71. NBO Company Shares of Hair Care: % Value 2013-2017
  • Table 72. NBO Company Shares of Salon Hair Care: % Value 2013-2017
  • Table 73. LBN Brand Shares of Hair Care: % Value 2014-2017
  • Table 74. LBN Brand Shares of Colourants: % Value 2014-2017
  • Table 75. LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
  • Table 76. LBN Brand Shares of Styling Agents: % Value 2014-2017
  • Table 77. LBN Brand Shares of Premium Hair Care: % Value 2014-2017
  • Table 78. Forecast Sales of Hair Care by Category: Value 2017-2022
  • Table 79. Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
  • Table 80. Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022

Men's Grooming in Taiwan - Category analysis

Headlines

Prospects

  • Moderate Positive Growth Is Expected To Be Seen in Men's Grooming
  • Premium Brands To Register Strong Growth in Men's Skin Care and Men's Fragrances
  • Men's Shaving Set To Continue Registering Slow Growth

Competitive Landscape

  • Edgewell Personal Care Leads Men's Grooming Ahead of Procter & Gamble
  • Multinational Players Remain Dominant As Local Players Compete Strongly
  • Mass Brands Continue To Account for the Majority of Sales in Men's Grooming

Category Data

  • Table 81. Sales of Men's Grooming by Category: Value 2012-2017
  • Table 82. Sales of Men's Grooming by Category: % Value Growth 2012-2017
  • Table 83. Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
  • Table 84. Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
  • Table 85. NBO Company Shares of Men's Grooming: % Value 2013-2017
  • Table 86. LBN Brand Shares of Men's Grooming: % Value 2014-2017
  • Table 87. LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
  • Table 88. Forecast Sales of Men's Grooming by Category: Value 2017-2022
  • Table 89. Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022

Oral Care in Taiwan - Category analysis

Headlines

Prospects

  • Strong Sales Growth To Be the Defining Trend in Oral Care During the Forecast Period
  • the Ageing Population Set To Support Strong Growth in Sales of Denture Care
  • Toothpaste and Manual Toothbrushes Set To Remain the Largest Product Areas

Competitive Landscape

  • Hawley & Hazel Chemical Remains the Country's Leading Oral Care Player
  • GlaxoSmithKline Gains Ground on Hawley & Hazel
  • Local Players Remain A Minor Presence Despite Sales Success in Recent Years

Category Data

  • Table 90. Sales of Oral Care by Category: Value 2012-2017
  • Table 91. Sales of Oral Care by Category: % Value Growth 2012-2017
  • Table 92. Sales of Toothbrushes by Category: Value 2012-2017
  • Table 93. Sales of Toothbrushes by Category: % Value Growth 2012-2017
  • Table 94. Sales of Toothpaste by Type: % Value Breakdown 2013-2017
  • Table 95. NBO Company Shares of Oral Care: % Value 2013-2017
  • Table 96. LBN Brand Shares of Oral Care: % Value 2014-2017
  • Table 97. LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
  • Table 98. LBN Brand Shares of Toothpaste: % Value 2014-2017
  • Table 99. Forecast Sales of Oral Care by Category: Value 2017-2022
  • Table 100. Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
  • Table 101. Forecast Sales of Toothbrushes by Category: Value 2017-2022
  • Table 102. Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022

Skin Care in Taiwan - Category analysis

Headlines

Prospects

  • Skin Care Slated for Positive Sales Growth
  • Face Masks and Anti-agers Set To Continue Registering Strong Growth
  • Premium Skin Care Set To Continue Outperforming Mass Skin Care

Competitive Landscape

  • Taiwan Shiseido Co Ltd Heads A Fragmented Category
  • International Players Remain Dominant Despite Strong Showings From Local Players
  • Premium and Mass Brands Continue To Cater To Very Different Consumer Groups

Category Data

  • Table 103. Sales of Skin Care by Category: Value 2012-2017
  • Table 104. Sales of Skin Care by Category: % Value Growth 2012-2017
  • Table 105. Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 106. Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 107. Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 108. Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 109. Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
  • Table 110. NBO Company Shares of Skin Care: % Value 2013-2017
  • Table 111. LBN Brand Shares of Skin Care: % Value 2014-2017
  • Table 112. LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
  • Table 113. LBN Brand Shares of Anti-agers: % Value 2014-2017
  • Table 114. LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
  • Table 115. LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
  • Table 116. LBN Brand Shares of Premium Skin Care: % Value 2014-2017
  • Table 117. Forecast Sales of Skin Care by Category: Value 2017-2022
  • Table 118. Forecast Sales of Skin Care by Category: % Value Growth 2017-2022

Sun Care in Taiwan - Category analysis

Headlines

Prospects

  • Sun Care Set To Be A Strong Performer During the Forecast Period
  • Spf30+ Products Likely To Continue Appealing To Taiwanese Consumers
  • Lotions Set To Remain Dominant Despite the Proliferation of Different Formats

Competitive Landscape

  • L'oreal Usurps Shiseido To Assume Leadership in Sun Care
  • Kao Corp Is Again the Category's Most Dynamic Player
  • New Product Development Remains Focused on Product Texture and Consistency

Category Data

  • Table 119. Sales of Sun Care by Category: Value 2012-2017
  • Table 120. Sales of Sun Care by Category: % Value Growth 2012-2017
  • Table 121. Sales of Sun Care by Premium vs Mass: % Value 2012-2017
  • Table 122. NBO Company Shares of Sun Care: % Value 2013-2017
  • Table 123. LBN Brand Shares of Sun Care: % Value 2014-2017
  • Table 124. LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
  • Table 125. Forecast Sales of Sun Care by Category: Value 2017-2022
  • Table 126. Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
  • Table 127. Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

Premium Beauty and Personal Care in Taiwan - Category analysis

Headlines

Prospects

  • Premium Beauty and Personal Care To Outperform Mass Beauty and Personal Care
  • Demand for Premium Products To Continue Being Based on Natural Ingredients
  • Premium Sets/kits Set To Register Very Strong Sales Growth

Competitive Landscape

  • Taiwan Shiseido Co Ltd Maintains Its Position As the Leading Premium Player
  • International Brands Remain Dominant
  • Consumer Loyalty Remains Stronger for Premium Brands Than for Mass Brands

Category Data

  • Table 128. Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
  • Table 129. Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 130. NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
  • Table 131. LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
  • Table 132. Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
  • Table 133. Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022

Mass Beauty and Personal Care in Taiwan - Category analysis

Headlines

Prospects

  • Moderate Growth Set To Be Seen During the Forecast Period
  • Mass Baby and Child-specific Products Slated for Particularly Strong Growth
  • Mass Colour Cosmetics To Benefit From Rising Demand Among Younger Consumers

Competitive Landscape

  • Unilever Heads A Highly Competitive and Fragmented Field
  • Global Players Remain on Top of the Category
  • Private Label Remains A Marginal Presence

Category Data

  • Table 134. Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
  • Table 135. Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
  • Table 136. NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
  • Table 137. LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
  • Table 138. Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
  • Table 139. Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
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