表紙
市場調査レポート

台湾の美容・パーソナルケア用品市場

Beauty and Personal Care in Taiwan

発行 Euromonitor International 商品コード 280241
出版日 ページ情報 英文 108 Pages
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台湾の美容・パーソナルケア用品市場 Beauty and Personal Care in Taiwan
出版日: 2016年05月02日 ページ情報: 英文 108 Pages
概要

台湾の美容・パーソナルケア用品市場は2014年に入り、前年度よりも成長率が低下しました。それでも、市場の成熟度を考慮に入れれば、成長率自体十分に高い水準にあります。経済全体で見れば回復の兆しも見られますが、消費者マインドはまだ低迷したままとなっています。小売業者は購入意欲の刺激のために、製品価格の引き下げ積極的にを進めています。

当レポートでは、台湾の美容・パーソナルケア用品市場について調査分析し、最新の市場データ、主要企業プロファイル、主要ブランドについて検証し、市場に影響を与える戦略的分析、市場予測なども盛り込んでお届けいたします。

台湾の美容・パーソナルケア用品市場:産業の概要

  • エグゼクティブサマリー
    • 市場は緩やかながらも安定的に成長
    • 大衆品:消費者への効能・価値の提供
    • 多国籍系ブランドが市場を独占するも、アジア系の小型企業も活発に活動
    • 新製品の開発:市場での存在感確保・適応性維持に不可欠な行為
    • より高い効能を求める消費者の声が、市場の健全な成長を促す
  • 主要動向と発展
    • 大衆品の、美容・パーソナルケア用品市場における重要性
    • 日本系・韓国系の小規模企業の活躍
    • コンビニでの美容・パーソナルケア用品の販売
  • 市場データ
  • 情報源

台湾の美容・パーソナルケア用品市場:企業プロファイル

  • AS Watson Group
  • Maywufa Co Ltd
  • Nice Enterprise Co Ltd
  • President Drug Store Business Corp

カテゴリー分析

  • 乳幼児・子供用品
  • バス・シャワー用品
  • カラー化粧品
  • デオドラント
  • 脱毛剤
  • フレグランス
  • ヘアケア用品
  • 男性用化粧品
  • 口腔衛生用品
  • スキンケア用品
  • サンケア用品
  • セット/キット

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: CTTW

Influenced by the economic environment, beauty and personal care saw slower growth in 2015 in current value terms compared with the review period. However, consumers still showed strong interest in beauty and personal care products, which maintained a slow but steady increase.

Euromonitor International's Beauty and Personal Care in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Slow But Steady Growth
  • Eco-friendly and Chemical-free Products Gain Favour Amongst Consumers
  • the Increasing Number of New Entrants From Korea Threaten the Existing Multinational Brands
  • Korean Brands Lead New Product Development
  • Premium Brands Are Expected To Enjoy Higher Value Growth Than Mass Brands Over the Forecast Period

Key Trends and Developments

  • Hydrating Is the Main Theme in Skin Care, As Well As Cosmetics
  • Dermocosmetic/pharma Brands Grow in Number, Along With Recommendations From Dermatologists
  • Beauty Specialist Retailers Compete With Drugstores/parapharmacies

Market Data

  • Table 1. Sales of Beauty and Personal Care by Category: Value 2010-2015
  • Table 2. Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 3. Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  • Table 4. Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  • Table 5. GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 6. NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  • Table 7. LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  • Table 8. Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  • Table 9. Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  • Table 10. Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  • Table 11. Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  • Table 12. Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  • Table 13. Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  • Table 14. Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020

Sources

  • Summary 1. Research Sources

Hawley & Hazel Chemical (taiwan) Corp in Beauty and Personal Care (taiwan)

  • Strategic Direction
  • Key Facts
    • Summary 2. Hawley & Hazel Chemical (Taiwan) Corp: Key Facts
  • Competitive Positioning
    • Summary 3. Hawley & Hazel Chemical (Taiwan) Corp: Competitive Position 2015

Nice Enterprise Co Ltd in Beauty and Personal Care (taiwan)

  • Strategic Direction
  • Key Facts
    • Summary 4. Nice Enterprise Co Ltd: Key Facts
  • Competitive Positioning
    • Summary 5. Nice Enterprise Co Ltd: Competitive Position 2015

SA SA International Holdings Ltd in Beauty and Personal Care (taiwan)

  • Strategic Direction
  • Key Facts
    • Summary 6. Sa Sa International Holdings Ltd: Key Facts
    • Summary 7. Sa Sa International Holdings Ltd: Operational Indicators
  • Company Background
    • Chart 1. Sa Sa International Holdings Ltd: Sa Sa in Hsinchu
  • Internet Strategy

Private Label

    • Summary 8. Sa Sa International Holdings Ltd: Private Label Portfolio
  • Competitive Positioning
    • Summary 9. Sa Sa International Holdings Ltd: Competitive Position 2015

Taiyen Biotech Co Ltd in Beauty and Personal Care (taiwan)

  • Strategic Direction
  • Key Facts
    • Summary 10. Taiyen Biotech Co Ltd: Key Facts
    • Summary 11. Taiyen Biotech Co Ltd: Operational Indicators
  • Competitive Positioning
    • Summary 12. Taiyen Biotech Co Ltd: Competitive Position 2015

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 15. Sales of Baby and Child-specific Products by Category: Value 2010-2015
  • Table 16. Sales of Baby and Child-specific Products by Category: % Value Growth 2010-2015
  • Table 17. Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2010-2015
  • Table 18. NBO Company Shares of Baby and Child-specific Products: % Value 2011-2015
  • Table 19. LBN Brand Shares of Baby and Child-specific Products: % Value 2012-2015
  • Table 20. LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2012-2015
  • Table 21. LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2012-2015
  • Table 22. LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2012-2015
  • Table 23. Forecast Sales of Baby and Child-specific Products by Category: Value 2015-2020
  • Table 24. Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2015-2020
  • Table 25. Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 26. Sales of Bath and Shower by Category: Value 2010-2015
  • Table 27. Sales of Bath and Shower by Category: % Value Growth 2010-2015
  • Table 28. Sales of Bath and Shower by Premium vs Mass: % Value 2010-2015
  • Table 29. NBO Company Shares of Bath and Shower: % Value 2011-2015
  • Table 30. LBN Brand Shares of Bath and Shower: % Value 2012-2015
  • Table 31. LBN Brand Shares of Premium Bath and Shower: % Value 2012-2015
  • Table 32. Forecast Sales of Bath and Shower by Category: Value 2015-2020
  • Table 33. Forecast Sales of Bath and Shower by Category: % Value Growth 2015-2020
  • Table 34. Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 35. Sales of Colour Cosmetics by Category: Value 2010-2015
  • Table 36. Sales of Colour Cosmetics by Category: % Value Growth 2010-2015
  • Table 37. Sales of Colour Cosmetics by Premium vs Mass: % Value 2010-2015
  • Table 38. NBO Company Shares of Colour Cosmetics: % Value 2011-2015
  • Table 39. LBN Brand Shares of Colour Cosmetics: % Value 2012-2015
  • Table 40. LBN Brand Shares of Eye Make-up: % Value 2012-2015
  • Table 41. LBN Brand Shares of Facial Make-up: % Value 2012-2015
  • Table 42. LBN Brand Shares of Lip Products: % Value 2012-2015
  • Table 43. LBN Brand Shares of Nail Products: % Value 2012-2015
  • Table 44. LBN Brand Shares of Premium Colour Cosmetics: % Value 2012-2015
  • Table 45. Forecast Sales of Colour Cosmetics by Category: Value 2015-2020
  • Table 46. Forecast Sales of Colour Cosmetics by Category: % Value Growth 2015-2020
  • Table 47. Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 48. Sales of Deodorants by Category: Value 2010-2015
  • Table 49. Sales of Deodorants by Category: % Value Growth 2010-2015
  • Table 50. Sales of Deodorants by Premium vs Mass: % Value 2010-2015
  • Table 51. NBO Company Shares of Deodorants: % Value 2011-2015
  • Table 52. LBN Brand Shares of Deodorants: % Value 2012-2015
  • Table 53. LBN Brand Shares of Premium Deodorants: % Value 2012-2015
  • Table 54. Forecast Sales of Deodorants by Category: Value 2015-2020
  • Table 55. Forecast Sales of Deodorants by Category: % Value Growth 2015-2020
  • Table 56. Forecast Sales of Deodorants by Premium Vs Mass: % Value 2015-2020

Headlines

Trends

Category Data

  • Table 57. Sales of Depilatories by Category: Value 2010-2015
  • Table 58. Sales of Depilatories by Category: % Value Growth 2010-2015
  • Table 59. Sales of Women's Razors and Blades by Type: % Value Breakdown 2011-2015
  • Table 60. NBO Company Shares of Depilatories: % Value 2011-2015
  • Table 61. LBN Brand Shares of Depilatories: % Value 2012-2015
  • Table 62. Forecast Sales of Depilatories by Category: Value 2015-2020
  • Table 63. Forecast Sales of Depilatories by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 64. Sales of Fragrances by Category: Value 2010-2015
  • Table 65. Sales of Fragrances by Category: % Value Growth 2010-2015
  • Table 66. NBO Company Shares of Fragrances: % Value 2011-2015
  • Table 67. LBN Brand Shares of Fragrances: % Value 2012-2015
  • Table 68. LBN Brand Shares of Premium Men's Fragrances: % Value 2012-2015
  • Table 69. LBN Brand Shares of Premium Women's Fragrances: % Value 2012-2015
  • Table 70. Forecast Sales of Fragrances by Category: Value 2015-2020
  • Table 71. Forecast Sales of Fragrances by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 72. Sales of Hair Care by Category: Value 2010-2015
  • Table 73. Sales of Hair Care by Category: % Value Growth 2010-2015
  • Table 74. Sales of Hair Care by Premium vs Mass: % Value 2010-2015
  • Table 75. NBO Company Shares of Hair Care: % Value 2011-2015
  • Table 76. NBO Company Shares of Salon Hair Care: % Value 2011-2015
  • Table 77. LBN Brand Shares of Hair Care: % Value 2012-2015
  • Table 78. LBN Brand Shares of Colourants: % Value 2012-2015
  • Table 79. LBN Brand Shares of Salon Hair Care: % Value 2012-2015
  • Table 80. LBN Brand Shares of Styling Agents: % Value 2012-2015
  • Table 81. LBN Brand Shares of Premium Hair Care: % Value 2012-2015
  • Table 82. Forecast Sales of Hair Care by Category: Value 2015-2020
  • Table 83. Forecast Sales of Hair Care by Category: % Value Growth 2015-2020
  • Table 84. Forecast Sales of Hair Care by Premium vs Mass: % Value 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 85. Sales of Men's Grooming by Category: Value 2010-2015
  • Table 86. Sales of Men's Grooming by Category: % Value Growth 2010-2015
  • Table 87. Sales of Men's Razors and Blades by Type: % Value Breakdown 2011-2015
  • Table 88. Sales of Men's Skin Care by Type: % Value Breakdown 2013-2015
  • Table 89. NBO Company Shares of Men's Grooming: % Value 2011-2015
  • Table 90. LBN Brand Shares of Men's Grooming: % Value 2012-2015
  • Table 91. LBN Brand Shares of Men's Razors and Blades: % Value 2012-2015
  • Table 92. Forecast Sales of Men's Grooming by Category: Value 2015-2020
  • Table 93. Forecast Sales of Men's Grooming by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 94. Sales of Oral Care by Category: Value 2010-2015
  • Table 95. Sales of Oral Care by Category: % Value Growth 2010-2015
  • Table 96. Sales of Toothbrushes by Category: Value 2010-2015
  • Table 97. Sales of Toothbrushes by Category: % Value Growth 2010-2015
  • Table 98. Sales of Toothpaste by Type: % Value Breakdown 2011-2015
  • Table 99. NBO Company Shares of Oral Care: % Value 2011-2015
  • Table 100. LBN Brand Shares of Oral Care: % Value 2012-2015
  • Table 101. LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2012-2015
  • Table 102. LBN Brand Shares of Toothpaste: % Value 2012-2015
  • Table 103. Forecast Sales of Oral Care by Category: Value 2015-2020
  • Table 104. Forecast Sales of Oral Care by Category: % Value Growth 2015-2020
  • Table 105. Forecast Sales of Toothbrushes by Category: Value 2015-2020
  • Table 106. Forecast Sales of Toothbrushes by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 107. Sales of Skin Care by Category: Value 2010-2015
  • Table 108. Sales of Skin Care by Category: % Value Growth 2010-2015
  • Table 109. Sales of Skin Care by Premium vs Mass: % Value 2010-2015
  • Table 110. Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 111. Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 112. Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 113. Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 114. Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2011-2015
  • Table 115. NBO Company Shares of Skin Care: % Value 2011-2015
  • Table 116. LBN Brand Shares of Skin Care: % Value 2012-2015
  • Table 117. LBN Brand Shares of Facial Moisturisers: % Value 2012-2015
  • Table 118. LBN Brand Shares of Anti-agers: % Value 2012-2015
  • Table 119. LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2012-2015
  • Table 120. LBN Brand Shares of General Purpose Body Care: % Value 2012-2015
  • Table 121. LBN Brand Shares of Premium Skin Care: % Value 2012-2015
  • Table 122. Forecast Sales of Skin Care by Category: Value 2015-2020
  • Table 123. Forecast Sales of Skin Care by Category: % Value Growth 2015-2020
  • Table 124. Forecast Sales of Skin Care by Premium vs Mass: % Value 2015-2020

Headlines

Trends

Category Data

  • Table 125. Sales of Sun Care by Category: Value 2010-2015
  • Table 126. Sales of Sun Care by Category: % Value Growth 2010-2015
  • Table 127. Sales of Sun Care by Premium vs Mass: % Value 2010-2015
  • Table 128. NBO Company Shares of Sun Care: % Value 2011-2015
  • Table 129. LBN Brand Shares of Sun Care: % Value 2012-2015
  • Table 130. LBN Brand Shares of Premium Sun Care: % Value 2012-2015
  • Table 131. Forecast Sales of Sun Care by Category: Value 2015-2020
  • Table 132. Forecast Sales of Sun Care by Category: % Value Growth 2015-2020
  • Table 133. Forecast Sales of Sun Care by Premium vs Mass: % Value 2015-2020
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