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市場調査レポート

台湾の美容・パーソナルケア用品市場

Beauty and Personal Care in Taiwan

発行 Euromonitor International 商品コード 280241
出版日 ページ情報 英文 122 Pages
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台湾の美容・パーソナルケア用品市場 Beauty and Personal Care in Taiwan
出版日: 2019年06月11日 ページ情報: 英文 122 Pages
概要

当レポートでは、台湾の美容・パーソナルケア用品市場について調査分析し、最新の市場データ、主要企業プロファイル、主要ブランドについて検証し、市場に影響を与える戦略的分析、市場予測なども盛り込んでお届けいたします。

台湾の美容・パーソナルケア用品市場:産業の概要

  • エグゼクティブサマリー
  • 主要動向と発展
  • 市場データ
  • 情報源

台湾の美容・パーソナルケア用品市場:企業プロファイル

  • AS Watson Group
  • Maywufa Co Ltd
  • Nice Enterprise Co Ltd
  • President Drug Store Business Corp

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

カテゴリー分析

  • 乳幼児・子供用品
  • バス・シャワー用品
  • カラー化粧品
  • デオドラント
  • 脱毛剤
  • フレグランス
  • ヘアケア用品
  • 男性用化粧品
  • 口腔衛生用品
  • スキンケア用品
  • サンケア用品
  • セット/キット
目次
Product Code: CTTW

The beauty and personal care market in Taiwan experienced a slowdown in value growth in 2018. Much of this stemmed from a contraction in several large categories, particularly colour cosmetics. Thanks to the health and wellness trend, many consumers were increasingly drawn towards products that can help them lead healthier, more natural lives. In beauty and personal care, this has been manifesting as stronger interest in natural and organic cosmetics and toiletries. Much of this concern in Taiwa...

Euromonitor International's Beauty and Personal Care in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

June 2019

LIST OF CONTENTS AND TABLES

Executive Summary

Slowdown in Value Growth Due To Sluggishness in Colour Cosmetics

Premiumisation Apparent in Some Beauty and Personal Care Categories

Global Multinationals L'oreal and Procter & Gamble Maintain Industry Lead

Increasing Consumer Sophistication Seen in Several New Launches

Positive Growth Is Set for Forecast Period

Market Data

  • Table 1 Sales of Beauty and Personal Care by Category: Value 2013-2018
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Premiumisation of Baby and Child-specific Products Drives Category Growth

Rising Demand for Products Segmented Around Age Group and Skin Type

Growing Popularity of Baby and Child-specific Products With Natural Ingredients

Competitive Landscape

Johnson & Johnson Retains Lead Though Share Stagnates

Brands Target Expectant Parents To Build Early Loyalty and Boost Brand Share

Limited Share of Private Label As Parents Seek Comfort in Brand Kudos

Category Data

  • Table 11 Sales of Baby and Child-specific Products by Category: Value 2013-2018
  • Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2013-2018
  • Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2013-2018
  • Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2014-2018
  • Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2015-2018
  • Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2015-2018
  • Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2015-2018
  • Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2015-2018
  • Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2018-2023
  • Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
  • Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023

Headlines

Prospects

Stagnant Demand for Bath and Shower Products Restricts Value Growth

Perfumed Bath and Shower Products Maintain Dynamism As More Players Invest

Products With Natural Ingredients Gain Popularity

Competitive Landscape

Premium Brands Gain Momentum As Consumers Trade Up

Soaps From India and Southeast Asia Enter Taiwan

Declining Demand for Body Wash/shower Gel

Category Data

  • Table 22 Sales of Bath and Shower by Category: Value 2013-2018
  • Table 23 Sales of Bath and Shower by Category: % Value Growth 2013-2018
  • Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2013-2018
  • Table 25 NBO Company Shares of Bath and Shower: % Value 2014-2018
  • Table 26 LBN Brand Shares of Bath and Shower: % Value 2015-2018
  • Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2015-2018
  • Table 28 Forecast Sales of Bath and Shower by Category: Value 2018-2023
  • Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
  • Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023

Headlines

Prospects

Colour Cosmetics Value Growth Contracts As Overheated Category Cools Down

Lip Products Remains Dynamic Thanks To Innovation in Lip Care Functionality

Multifunctional Make-up Products Become Popular Among Consumers

Competitive Landscape

L'Oreal Taiwan Remains the Leading Player in Colour Cosmetics

Premiumisation Trend Increasingly Present in Mass Products

High-end Multinational Brands Record the Most Dynamic Growth

Category Data

  • Table 31 Sales of Colour Cosmetics by Category: Value 2013-2018
  • Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
  • Table 33 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
  • Table 34 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
  • Table 35 LBN Brand Shares of Eye Make-up: % Value 2015-2018
  • Table 36 LBN Brand Shares of Facial Make-up: % Value 2015-2018
  • Table 37 LBN Brand Shares of Lip Products: % Value 2015-2018
  • Table 38 LBN Brand Shares of Nail Products: % Value 2015-2018
  • Table 39 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
  • Table 40 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
  • Table 41 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Headlines

Prospects

Growth of Scented Deodorants Is Constrained Due To Competition From Fragrances

Aluminium Salt-free Variants Capture Consumer Attention

Deodorant Sprays Expected To Continue Spearheading Growth During the Forecast Period

Competitive Landscape

Unilever Remains the Leading Player in Deodorants

Biore Enters Category With New Technology

Mass Brands Dominate, With Consumers Seeing Little Value in Premium Deodorants

Category Data

  • Table 42 Sales of Deodorants by Category: Value 2013-2018
  • Table 43 Sales of Deodorants by Category: % Value Growth 2013-2018
  • Table 44 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
  • Table 45 NBO Company Shares of Deodorants: % Value 2014-2018
  • Table 46 LBN Brand Shares of Deodorants: % Value 2015-2018
  • Table 47 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
  • Table 48 Forecast Sales of Deodorants by Category: Value 2018-2023
  • Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
  • Table 50 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023

Headlines

Prospects

Limited Demand for Hair Removal

Women's Razors and Blades Remains the Sole Category in Depilatories

Sales Contraction Expected Over the Forecast Period for Depilatories As Laser Hair Removal Gains Popularity

Competitive Landscape

Edgewell Personal Care Continues To Characterise Depilatories

Procter & Gamble Remains Only Serious Rival To Edgewell Personal Care

Private Label Maintains A Minor Presence in A Highly Consolidated Category

Category Data

  • Table 51 Sales of Depilatories by Category: Value 2013-2018
  • Table 52 Sales of Depilatories by Category: % Value Growth 2013-2018
  • Table 53 Sales of Women's Razors and Blades by Type: % Value Breakdown 2014-2018
  • Table 54 NBO Company Shares of Depilatories: % Value 2014-2018
  • Table 55 LBN Brand Shares of Depilatories: % Value 2015-2018
  • Table 56 Forecast Sales of Depilatories by Category: Value 2018-2023
  • Table 57 Forecast Sales of Depilatories by Category: % Value Growth 2018-2023

Headlines

Prospects

Healthy Growth Set for Fragrances Throughout the Forecast Period

Premium Brands Drive Growth, Especially Those of International Repute

Mass Fragrances Continue To Suffer From A Loss of Appeal

Competitive Landscape

Jo Malone Further Extends Its Strong Lead in 2018

Parallel Imports and Growth in Travel Population Restrain Growth

Premium Fragrances Becomes Increasingly Competitive

Category Data

  • Table 58 Sales of Fragrances by Category: Value 2013-2018
  • Table 59 Sales of Fragrances by Category: % Value Growth 2013-2018
  • Table 60 NBO Company Shares of Fragrances: % Value 2014-2018
  • Table 61 LBN Brand Shares of Fragrances: % Value 2015-2018
  • Table 62 LBN Brand Shares of Premium Men's Fragrances: % Value 2015-2018
  • Table 63 LBN Brand Shares of Premium Women's Fragrances: % Value 2015-2018
  • Table 64 Forecast Sales of Fragrances by Category: Value 2018-2023
  • Table 65 Forecast Sales of Fragrances by Category: % Value Growth 2018-2023

Headlines

Prospects

Dimethicone-free Now Considered A Must in Hair Care

Demand for Product Efficacy and Botanical Concepts Boost Premiumisation Rate

Micellar Hair Care Continues To Capture Attention

Competitive Landscape

Procter & Gamble Leads in Hair Care Thanks To Ongoing Investment in Innovation

Entry of Niche Brands Leads To Further Fragmentation of Hair Care

Private Label Has A Relatively Well-established Position in Hair Care

Category Data

  • Table 66 Sales of Hair Care by Category: Value 2013-2018
  • Table 67 Sales of Hair Care by Category: % Value Growth 2013-2018
  • Table 68 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
  • Table 69 NBO Company Shares of Hair Care: % Value 2014-2018
  • Table 70 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
  • Table 71 LBN Brand Shares of Hair Care: % Value 2015-2018
  • Table 72 LBN Brand Shares of Colourants: % Value 2015-2018
  • Table 73 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
  • Table 74 LBN Brand Shares of Styling Agents: % Value 2015-2018
  • Table 75 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
  • Table 76 Forecast Sales of Hair Care by Category: Value 2018-2023
  • Table 77 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
  • Table 78 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023

Headlines

Prospects

Men's Shaving Shrinks As More Consumers Turn To Electric Razors and Shavers

Healthy Growth of Men's Fragrances

Premium Brands To Register Strong Growth in Men's Skin Care and Men's Fragrances

Competitive Landscape

Edgewell Personal Care Maintains the Lead Followed by Procter & Gamble

Multinational Players Remain Dominant As Local Players Compete Strongly

Mass Brands Account for the Majority of Sales in Men's Grooming

Category Data

  • Table 79 Sales of Men's Grooming by Category: Value 2013-2018
  • Table 80 Sales of Men's Grooming by Category: % Value Growth 2013-2018
  • Table 81 Sales of Men's Razors and Blades by Type: % Value Breakdown 2014-2018
  • Table 82 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2018
  • Table 83 NBO Company Shares of Men's Grooming: % Value 2014-2018
  • Table 84 LBN Brand Shares of Men's Grooming: % Value 2015-2018
  • Table 85 LBN Brand Shares of Men's Razors and Blades: % Value 2015-2018
  • Table 86 Forecast Sales of Men's Grooming by Category: Value 2018-2023
  • Table 87 Forecast Sales of Men's Grooming by Category: % Value Growth 2018-2023

Headlines

Prospects

Demand for Professional Gum Care Is on the Rise

Natural Ingredients the Newest Trend in Toothpaste

Toothpaste and Manual Toothbrushes Remain Products of Necessity

Competitive Landscape

Hawley & Hazel Chemical Maintains Its Outright Lead in Oral Care

Private Label Present in Dental Floss and Benefits From New Launch

Category Most Heavily Populated by International Players

Category Data

  • Table 88 Sales of Oral Care by Category: Value 2013-2018
  • Table 89 Sales of Oral Care by Category: % Value Growth 2013-2018
  • Table 90 Sales of Toothbrushes by Category: Value 2013-2018
  • Table 91 Sales of Toothbrushes by Category: % Value Growth 2013-2018
  • Table 92 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
  • Table 93 NBO Company Shares of Oral Care: % Value 2014-2018
  • Table 94 LBN Brand Shares of Oral Care: % Value 2015-2018
  • Table 95 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2015-2018
  • Table 96 LBN Brand Shares of Toothpaste: % Value 2015-2018
  • Table 97 Forecast Sales of Oral Care by Category: Value 2018-2023
  • Table 98 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
  • Table 99 Forecast Sales of Toothbrushes by Category: Value 2018-2023
  • Table 100 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023

Headlines

Prospects

High-performing Essence and Concentrates Achieve Robust Growth Backed by Technology

Premium Brands Set To Achieve Considerable Growth Momentum

Face Masks and Anti-agers Set To Continue Registering Strong Growth

Competitive Landscape

L'Oreal Taiwan Leads in Skin Care

Outstanding Performance for Procter & Gamble

International Players Dominate Although Local Players Perform Well

Category Data

  • Table 101 Sales of Skin Care by Category: Value 2013-2018
  • Table 102 Sales of Skin Care by Category: % Value Growth 2013-2018
  • Table 103 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 104 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 105 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 106 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value 2014-2018
  • Table 107 NBO Company Shares of Skin Care: % Value 2014-2018
  • Table 108 LBN Brand Shares of Skin Care: % Value 2015-2018
  • Table 109 LBN Brand Shares of Facial Moisturisers: % Value 2015-2018
  • Table 110 LBN Brand Shares of Anti-agers: % Value 2015-2018
  • Table 111 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2015-2018
  • Table 112 LBN Brand Shares of General Purpose Body Care: % Value 2015-2018
  • Table 113 LBN Brand Shares of Premium Skin Care: % Value 2015-2018
  • Table 114 Forecast Sales of Skin Care by Category: Value 2018-2023
  • Table 115 Forecast Sales of Skin Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Sun Care Is Set To Experience Continuous Growth

High-performance and Light Texture Sun Protection Continues To Be Favourite

More Consumers Seek Ocean-friendly, Effective Sun Protection Products

Competitive Landscape

Highly Competitive Category Led by L'Oreal Taiwan

Strong Brand Performance for La Roche-posay

Widespread Availability and Strong Marketing Key To Category Success

Category Data

  • Table 116 Sales of Sun Care by Category: Value 2013-2018
  • Table 117 Sales of Sun Care by Category: % Value Growth 2013-2018
  • Table 118 NBO Company Shares of Sun Care: % Value 2014-2018
  • Table 119 LBN Brand Shares of Sun Care: % Value 2015-2018
  • Table 120 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
  • Table 121 Forecast Sales of Sun Care by Category: Value 2018-2023
  • Table 122 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Slowdown in Premium Beauty and Personal Care Growth Due To Contraction in Premium Colour Cosmetics

Premium Skin Care Records the Highest Value Growth

the Internet Plays A Critical Role in Premium Beauty and Personal Care

Competitive Landscape

Upward Trajectory for Prestige and Designer Brands

Competition From Mass Brands

Consumers Seek Premium Beauty and Personal Care Products for Their Proven Quality

Category Data

  • Table 123 Sales of Premium Beauty and Personal Care by Category: Value 2013-2018
  • Table 124 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 125 NBO Company Shares of Premium Beauty and Personal Care: % Value 2014-2018
  • Table 126 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2015-2018
  • Table 127 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
  • Table 128 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023

Headlines

Prospects

Mass Skin Care Recovers From Decreasing Chinese Tourist Numbers

Continuous Product Innovation in Mass Face Masks

Marginal Growth for Mass Beauty and Personal Care Despite Necessity Status

Competitive Landscape

Unilever Remains the Leading Player in Mass Beauty and Personal Care

Japanese Brands Supported by Travel and Blogger Recommendations Enter Taiwan

With A Few Exceptions, Mass Brands Predominate in 2018

Category Data

  • Table 129 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
  • Table 130 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
  • Table 131 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
  • Table 132 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
  • Table 133 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
  • Table 134 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
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